Quick Overview
- 1#1: Helium 10 - Provides advanced keyword research tools like Magnet and Cerebro to discover high-volume, low-competition Amazon keywords.
- 2#2: Jungle Scout - Offers Keyword Scout for finding profitable Amazon keywords with search volume, competition, and opportunity scores.
- 3#3: Viral Launch - Delivers market intelligence including keyword research with search volume trends and PPC suggestions for Amazon sellers.
- 4#4: MerchantWords - Estimates exact search volumes for Amazon keywords across multiple marketplaces without requiring login.
- 5#5: AMZScout - Conducts Amazon keyword research with volume, competition analysis, and trend tracking for product optimization.
- 6#6: SellerApp - Uses AI to uncover high-ranking Amazon keywords, track performance, and optimize listings for better visibility.
- 7#7: ZonGuru - Scouts Amazon keywords with volume data, competition metrics, and listing optimization recommendations.
- 8#8: DataHawk - Tracks and analyzes Amazon keyword rankings, search volume, and performance for ASINs and portfolios.
- 9#9: Keyword Tool Dominator - Generates thousands of long-tail Amazon keywords based on seed terms with volume and competition insights.
- 10#10: Pexda - Discovers Amazon keywords with exact search volumes, trends, and competitor analysis for listing optimization.
We ranked tools based on their ability to deliver actionable insights (including volume, competition, and trends), ease of use, and overall value, ensuring a comprehensive list suitable for sellers from beginners to experts.
Comparison Table
In the competitive Amazon market, keyword software is critical for driving visibility and sales, and this table simplifies the selection process by comparing top tools like Helium 10, Jungle Scout, Viral Launch, MerchantWords, AMZScout, and more. It highlights key features, pros, and use cases, helping readers identify the best fit for their business needs, whether focused on research depth, affordability, or ease of use.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | Helium 10 Provides advanced keyword research tools like Magnet and Cerebro to discover high-volume, low-competition Amazon keywords. | specialized | 9.6/10 | 9.8/10 | 8.5/10 | 9.2/10 |
| 2 | Jungle Scout Offers Keyword Scout for finding profitable Amazon keywords with search volume, competition, and opportunity scores. | specialized | 8.9/10 | 9.2/10 | 8.7/10 | 8.4/10 |
| 3 | Viral Launch Delivers market intelligence including keyword research with search volume trends and PPC suggestions for Amazon sellers. | specialized | 8.2/10 | 8.7/10 | 7.9/10 | 7.5/10 |
| 4 | MerchantWords Estimates exact search volumes for Amazon keywords across multiple marketplaces without requiring login. | specialized | 8.4/10 | 8.2/10 | 9.1/10 | 8.0/10 |
| 5 | AMZScout Conducts Amazon keyword research with volume, competition analysis, and trend tracking for product optimization. | specialized | 8.2/10 | 8.0/10 | 9.0/10 | 8.5/10 |
| 6 | SellerApp Uses AI to uncover high-ranking Amazon keywords, track performance, and optimize listings for better visibility. | specialized | 7.9/10 | 8.2/10 | 7.7/10 | 8.1/10 |
| 7 | ZonGuru Scouts Amazon keywords with volume data, competition metrics, and listing optimization recommendations. | specialized | 8.1/10 | 8.4/10 | 7.8/10 | 7.9/10 |
| 8 | DataHawk Tracks and analyzes Amazon keyword rankings, search volume, and performance for ASINs and portfolios. | specialized | 8.1/10 | 8.4/10 | 8.0/10 | 7.6/10 |
| 9 | Keyword Tool Dominator Generates thousands of long-tail Amazon keywords based on seed terms with volume and competition insights. | specialized | 7.6/10 | 7.2/10 | 8.5/10 | 7.4/10 |
| 10 | Pexda Discovers Amazon keywords with exact search volumes, trends, and competitor analysis for listing optimization. | specialized | 7.2/10 | 7.5/10 | 8.0/10 | 7.0/10 |
Provides advanced keyword research tools like Magnet and Cerebro to discover high-volume, low-competition Amazon keywords.
Offers Keyword Scout for finding profitable Amazon keywords with search volume, competition, and opportunity scores.
Delivers market intelligence including keyword research with search volume trends and PPC suggestions for Amazon sellers.
Estimates exact search volumes for Amazon keywords across multiple marketplaces without requiring login.
Conducts Amazon keyword research with volume, competition analysis, and trend tracking for product optimization.
Uses AI to uncover high-ranking Amazon keywords, track performance, and optimize listings for better visibility.
Scouts Amazon keywords with volume data, competition metrics, and listing optimization recommendations.
Tracks and analyzes Amazon keyword rankings, search volume, and performance for ASINs and portfolios.
Generates thousands of long-tail Amazon keywords based on seed terms with volume and competition insights.
Discovers Amazon keywords with exact search volumes, trends, and competitor analysis for listing optimization.
Helium 10
specializedProvides advanced keyword research tools like Magnet and Cerebro to discover high-volume, low-competition Amazon keywords.
Cerebro's reverse ASIN keyword extraction, revealing exact search terms driving competitor sales with accuracy scores.
Helium 10 is a comprehensive Amazon seller suite with powerhouse keyword research tools like Magnet for discovering high-volume keywords, Cerebro for reverse ASIN analysis, and Frankenstein for splitting long-tail keywords into profitable variants. It empowers sellers to uncover hidden keyword opportunities, analyze competitor strategies, and optimize listings for maximum visibility and sales. As the top-ranked Amazon keyword software, it provides accurate search volume data, trends, and PPC insights directly integrated with Amazon's ecosystem.
Pros
- Unmatched depth in keyword research with tools like Cerebro and Magnet for precise data
- Real-time Amazon search volume and competition metrics
- Seamless integration across the entire product research and optimization workflow
Cons
- High pricing tiers can be prohibitive for beginners
- Steep learning curve due to extensive feature set
- Occasional data discrepancies during peak Amazon changes
Best For
Established Amazon sellers and agencies needing advanced, data-driven keyword strategies to scale listings.
Pricing
Free limited plan; paid plans from $39/mo (Starter) to $279/mo (Elite), with annual discounts up to 50% off.
Jungle Scout
specializedOffers Keyword Scout for finding profitable Amazon keywords with search volume, competition, and opportunity scores.
Keyword Scout's Opportunity Score, which ranks keywords by traffic potential versus competition using proprietary algorithms
Jungle Scout is an all-in-one Amazon seller toolkit with Keyword Scout as its core keyword research tool, providing search volume, trends, competition scores, and PPC metrics for optimizing listings and ads. It helps users discover high-opportunity keywords by analyzing historical data, related terms, and estimated traffic potential. The tool integrates with Jungle Scout's product database and Chrome extension for seamless workflow from keyword discovery to product validation.
Pros
- Accurate search volume and trend data from a massive Amazon keyword database
- Detailed PPC insights including bid recommendations and ACOS estimates
- Seamless integration with product tracker and opportunity finder for end-to-end research
Cons
- Keyword Scout requires higher-tier plans, limiting access for budget users
- Data updates can lag slightly behind real-time Amazon changes
- Interface can feel overwhelming for users focused solely on keywords
Best For
Established Amazon sellers needing integrated keyword research within a full seller suite.
Pricing
Basic plan $49/mo (limited features); Suite $69/mo (includes Keyword Scout); Professional $129/mo; annual billing offers 20% discount.
Viral Launch
specializedDelivers market intelligence including keyword research with search volume trends and PPC suggestions for Amazon sellers.
Opportunity Score, which combines search volume, competition, and ranking potential into a single actionable metric
Viral Launch is a comprehensive Amazon seller suite with advanced keyword research tools that provide search volume, competition scores, and opportunity metrics directly from Amazon data. It helps sellers identify profitable keywords for product listings, PPC campaigns, and market entry strategies. Beyond keywords, it integrates product discovery, launch planning, and competitor analysis for end-to-end optimization.
Pros
- Extensive keyword database with accurate Amazon-specific search volume and competition data
- Opportunity Score metric for rapid keyword prioritization
- Seamless integration with PPC estimator and listing optimizer
Cons
- Premium pricing requires higher tiers for full keyword functionality
- Dashboard can overwhelm beginners despite intuitive design
- Data updates not always real-time, lagging behind some competitors
Best For
Mid-to-large Amazon sellers needing robust keyword insights alongside product intelligence for scaling operations.
Pricing
Starter plan at $59/month (limited keywords); Pro at $159/month (full access); annual discounts up to 20%.
MerchantWords
specializedEstimates exact search volumes for Amazon keywords across multiple marketplaces without requiring login.
Proprietary data scraping and algorithm delivering the most accurate Amazon-specific search volume estimates available
MerchantWords is a specialized keyword research tool for Amazon sellers, offering accurate estimates of monthly search volumes, keyword trends, and related search suggestions across multiple Amazon marketplaces. It enables users to identify high-potential keywords for product listings, PPC campaigns, and competitor analysis without needing complex setups. The platform aggregates data from Amazon's search engine to provide actionable insights quickly and efficiently.
Pros
- Highly accurate proprietary search volume estimates (claimed 90%+ accuracy)
- Extensive database covering millions of keywords across 20+ Amazon marketplaces
- Intuitive interface with fast search results and easy export options
Cons
- Limited advanced features like rank tracking or PPC bid recommendations compared to top competitors
- No direct integrations with major Amazon seller tools like Helium 10 or Seller Central
- Higher pricing tiers required for full marketplace access and historical data
Best For
Amazon sellers and agencies prioritizing precise keyword volume data and trend analysis for listing optimization without needing a full suite of seller tools.
Pricing
Starter plan at $29/month (1 marketplace), Pro at $79/month (all marketplaces + trends), Enterprise custom pricing.
AMZScout
specializedConducts Amazon keyword research with volume, competition analysis, and trend tracking for product optimization.
Integrated Keyword Tracker that monitors ranking changes over time with historical data
AMZScout is an all-in-one Amazon seller toolkit with strong keyword research features via its Chrome extension and web app. The Keyword Search tool provides search volume, CPC estimates, competition levels, and related keywords to help optimize listings. It also includes keyword tracking and integrates with product database for comprehensive analysis, making it suitable for sellers aiming to boost visibility.
Pros
- User-friendly Chrome extension for quick keyword research
- Reliable search volume and competition data
- Affordable pricing with good feature set for the cost
Cons
- Limited advanced analytics compared to top competitors
- Data primarily focused on Amazon.com marketplace
- Occasional inaccuracies in volume estimates
Best For
Beginner and intermediate Amazon sellers seeking an easy-to-use, budget-friendly keyword tool without needing enterprise-level depth.
Pricing
PRO Extension starts at $49.99/month or $29.99/month annually; Web App bundles from $49.99/month.
SellerApp
specializedUses AI to uncover high-ranking Amazon keywords, track performance, and optimize listings for better visibility.
Opportunity Score that prioritizes keywords based on search volume, competition, and estimated profitability
SellerApp is an all-in-one Amazon seller analytics platform with strong keyword research capabilities, including tools for discovering high-volume keywords, tracking ASIN rankings, and analyzing competitor strategies. It provides data on search volume, CPC, competition levels, and opportunity scores to help optimize product listings and PPC campaigns. The keyword suite integrates with broader seller tools for inventory and profit management, making it suitable for data-driven sellers.
Pros
- Comprehensive keyword tracking and reverse ASIN lookup for competitor insights
- Opportunity Score metric combining volume, competition, and profitability
- Integrates well with other Amazon analytics like sales and inventory tracking
Cons
- Dashboard can feel cluttered for keyword-focused users
- Limited advanced filtering options compared to top keyword tools
- Occasional delays in data updates for global marketplaces
Best For
Mid-sized Amazon sellers seeking an affordable all-in-one platform with solid keyword research and tracking.
Pricing
Lite plan at $49/month (basic keywords), Pro at $99/month (full features), Enterprise custom; annual discounts available.
ZonGuru
specializedScouts Amazon keywords with volume data, competition metrics, and listing optimization recommendations.
Reverse ASIN lookup that reveals exact keywords competitors rank for, with dominance scores.
ZonGuru is a comprehensive Amazon seller toolkit with robust keyword research features, including search volume estimation, rank tracking, and reverse ASIN lookups to uncover competitor keywords. It helps sellers optimize listings, run effective PPC campaigns, and identify high-potential keywords through tools like Keyword Scout and Opportunity Finder. While part of a broader suite including product research and supplier database, its keyword capabilities stand out for data-driven insights.
Pros
- Extensive keyword database with accurate search volume and competition metrics
- Effective rank tracking and PPC keyword suggestions
- Integrated reverse ASIN tool for spying on competitors' keywords
Cons
- Interface can feel cluttered for beginners
- Pricing escalates quickly for advanced features
- Data updates occasionally lag behind real-time Amazon changes
Best For
Intermediate Amazon sellers seeking integrated keyword research alongside product and competitor analysis.
Pricing
Starts at $49/month (Starter), $79/month (Advanced), $129/month (Platinum), with a 7-day free trial.
DataHawk
specializedTracks and analyzes Amazon keyword rankings, search volume, and performance for ASINs and portfolios.
Advanced keyword opportunity finder that scans competitor rankings to suggest high-potential terms
DataHawk is a comprehensive Amazon analytics platform specializing in keyword rank tracking, sales estimation, and competitor monitoring for sellers. It allows users to track ASIN keyword positions over time, identify ranking opportunities, and analyze search performance with historical data and alerts. While it excels in ongoing optimization, it offers limited upfront keyword discovery compared to dedicated research tools.
Pros
- Accurate real-time keyword rank tracking with historical trends
- Integrated competitor keyword spying and sales analytics
- Custom alerts for rank changes and opportunities
Cons
- Limited keyword discovery and search volume data
- Pricing can be steep for beginners or small sellers
- Steeper learning curve for full dashboard utilization
Best For
Established Amazon sellers focused on monitoring and optimizing keyword performance for existing listings rather than initial research.
Pricing
Starts at $99/month for Starter plan (up to 500 ASINs), $199/month for Pro, with a 14-day free trial; enterprise custom.
Keyword Tool Dominator
specializedGenerates thousands of long-tail Amazon keywords based on seed terms with volume and competition insights.
Multi-marketplace keyword research with platform-specific search volume estimates in one dashboard
Keyword Tool Dominator is a keyword research platform tailored for Amazon sellers, pulling data from Amazon's autocomplete suggestions to generate keyword lists with estimated monthly search volumes, competition levels, and long-tail variations. It supports multiple marketplaces like Amazon, eBay, Etsy, and YouTube, allowing users to analyze keywords across platforms. The tool emphasizes ease of access to trending and related keywords without requiring complex setups.
Pros
- Simple interface for quick keyword generation
- Multi-platform support beyond just Amazon
- Affordable entry-level pricing with solid basic metrics
Cons
- Lacks advanced features like reverse ASIN lookup or PPC bid estimates found in top competitors
- Search volume data is estimated and less granular than premium tools
- Limited integration with Amazon Seller Central
Best For
Beginner to intermediate Amazon sellers seeking straightforward keyword ideas on a budget without needing enterprise-level analytics.
Pricing
Starts at $39/month for the basic plan (up to 1,000 keywords/day), $69/month for Pro (unlimited), with annual discounts available.
Pexda
specializedDiscovers Amazon keywords with exact search volumes, trends, and competitor analysis for listing optimization.
Proprietary BSRI (BSR Index) score for precise niche opportunity evaluation
Pexda is an Amazon-focused keyword research tool that helps sellers discover high-volume keywords, analyze search trends, and perform reverse ASIN lookups to spy on competitors. It provides metrics like search volume, CPC estimates, and opportunity scores to optimize listings and PPC campaigns. The platform also includes product research features and a database for tracking ASIN performance across marketplaces.
Pros
- Accurate real-time search volume data
- Intuitive interface with clean dashboards
- Competitive pricing for core keyword tools
Cons
- Limited integration with other Amazon tools
- Smaller historical data compared to leaders
- Fewer advanced PPC optimization features
Best For
Beginner and mid-level Amazon sellers seeking straightforward keyword research without enterprise-level complexity.
Pricing
Starts at $39/month for the basic plan, $79/month for pro with more credits and features; annual discounts available.
Conclusion
The top-ranked tools in Amazon keyword research, including Helium 10, Jungle Scout, and Viral Launch, cater to diverse seller needs. Helium 10 leads with its advanced tools like Magnet and Cerebro, excelling at finding high-volume, low-competition keywords, while Jungle Scout offers robust insights through its Keyword Scout, blending search volume, competition, and opportunity scores. Viral Launch stands out with its market intelligence and trend-tracking capabilities. For most, Helium 10 is the top choice, though Jungle Scout and Viral Launch remain strong alternatives depending on specific goals.
Unlock your Amazon potential—start using Helium 10 today to harness its powerful keyword tools and elevate your listing performance.
Tools Reviewed
All tools were independently evaluated for this comparison