
GITNUXSOFTWARE ADVICE
Technology Digital MediaTop 10 Best Always On Software of 2026
Ranked roundup of always on software for web publishing and CMS, with feature tradeoffs and criteria for Framer, Webflow, and WordPress.com.
How we ranked these tools
Core product claims cross-referenced against official documentation, changelogs, and independent technical reviews.
Analyzed video reviews and hundreds of written evaluations to capture real-world user experiences with each tool.
AI persona simulations modeled how different user types would experience each tool across common use cases and workflows.
Final rankings reviewed and approved by our editorial team with authority to override AI-generated scores based on domain expertise.
Score: Features 40% · Ease 30% · Value 30%
Gitnux may earn a commission through links on this page — this does not influence rankings. Editorial policy
Datadog is the go-to always-on pick for teams that need cloud-scale monitoring with APM and log correlation for fast incident handling, while Tailscale is the smarter budget-friendly alternative when the priority is continuously private, identity-based connectivity across networks.
Editor’s top 3 picks
Three quick recommendations before you dive into the full comparison below — each one leads on a different dimension.
Datadog
Distributed tracing and monitor correlation across services for pinpointing regressions during continuous delivery.
Built for fits when teams need always-on monitoring plus trace and log correlation for fast incident handling..
Tailscale
Editor pickAdmin-managed ACLs tie access to users and device identities instead of static firewall rules.
Built for fits when teams need always-on private connectivity across NAT, clouds, and offices with identity-based access control..
Grafana
Editor pickGrafana Alerting evaluates rule groups with contact points and silence controls for consistent notification behavior.
Built for fits when teams need always-on observability with automated alerting, standardized dashboards, and API-driven configuration..
Related reading
Comparison Table
Datadog
enterpriseCloud-scale monitoring, APM, and log management for infrastructure uptime.
Distributed tracing and monitor correlation across services for pinpointing regressions during continuous delivery.
Datadog runs continuously via its agent-based collection for metrics, logs, and APM traces, and it supports deployment-time and runtime signals in one place. Synthetics schedules checks and validates endpoints with configurable locations and failure thresholds. Alerting uses monitors that query time-series and trace data, then routes notifications to ticketing, chat, and on-call workflows. Governance controls like role-based access, audit logs, and environment scoping support multi-team operation.
A key tradeoff is that deep trace-to-monitor workflows require instrumentation choices that affect data volume and query patterns. Datadog works well for teams that need rolling updates confidence through service-level objectives and continuous endpoint validation, then want automated incident context. For organizations that only need single-layer uptime alerts, the added trace and log ingestion may be unnecessary.
- +Unified monitors across metrics, logs, and distributed traces
- +Synthetics provides scheduled endpoint checks with location variance
- +Agent collection model reduces per-service integration work
- +RBAC and audit logs support multi-team operational governance
- –Deep trace-based alerting depends on consistent instrumentation coverage
- –High-cardinality telemetry can increase query complexity during incidents
- –Multi-signal dashboards require careful data retention configuration
Site reliability engineering teams
Detect regressions after rolling deployments
Faster root-cause identification
Platform engineering teams
Validate endpoints continuously across regions
More reliable release confidence
Show 2 more scenarios
DevOps and operations
Triage incidents with log correlation
Reduced time to mitigation
Alert notifications link incidents to relevant logs and request traces for debugging.
Security and compliance teams
Audit access to monitoring configuration
Controlled operational governance
Audit logs and RBAC restrict who can view dashboards and manage monitors.
Best for: Fits when teams need always-on monitoring plus trace and log correlation for fast incident handling.
More related reading
Tailscale
SMBMesh VPN built on WireGuard for always-on secure network connectivity.
Admin-managed ACLs tie access to users and device identities instead of static firewall rules.
Tailscale supports continuous connectivity for workloads that need stable inbound reachability across NAT and changing IPs. Coordination is handled through its control plane, while data paths use WireGuard tunnels for encryption and direct routing. Subnet routing lets services on private subnets be reachable without exposing those networks publicly.
A key tradeoff is that Tailscale adds a new networking dependency and policy surface that must be managed for each environment. It fits teams that need fast, low-ops connectivity for internal services such as staging-to-production links, remote admin access, or service-to-service connectivity across offices and cloud VPCs.
- +Identity-tied ACLs reduce reliance on brittle IP allowlists
- +Subnet routing reaches private subnets without public exposure
- +Control plane handles NAT traversal and node discovery
- +Device-level policy enables consistent access across networks
- –Policy governance needs discipline to avoid broad access
- –Not a full load balancer or traffic shaping layer for application HA
Platform engineering teams
Connect staging and production admin tools
Reduced exposure for internal admin
IT and security operations
Remote access to private office networks
Private access without VPN sprawl
Show 2 more scenarios
DevOps teams
Service-to-service access across cloud VPCs
Lower maintenance for connectivity
Stable node identities simplify endpoint allow rules across changing infrastructure.
SRE teams
Give incidents consistent internal reachability
Faster incident response access
Always-on mesh connectivity keeps troubleshooting tools reachable across network changes.
Best for: Fits when teams need always-on private connectivity across NAT, clouds, and offices with identity-based access control.
Grafana
enterpriseOpen-source observability stack with visualization dashboards and alerting.
Grafana Alerting evaluates rule groups with contact points and silence controls for consistent notification behavior.
Grafana’s monitoring core centers on query-driven dashboards and a dedicated alerting subsystem that evaluates alert rules on a schedule. Data sources cover common telemetry backends, and Grafana can unify multiple data sources in one dashboard while keeping alert queries scoped to a specific data source. Grafana’s automation surface includes provisioning for data sources and dashboards plus an HTTP API used for programmatic configuration changes.
A key tradeoff is that Grafana does not replace a full metrics pipeline, so uptime depends on the health of the upstream data sources and the alert notification targets. Grafana fits teams that need continuous observability and automated alert delivery while standardizing dashboards and rules across multiple environments.
- +Unified dashboards across metrics, logs, and traces in one view
- +Rule-based alerting with routing, silences, and grouped notifications
- +Dashboard and alert provisioning supports repeatable environment setup
- +HTTP API enables automation for dashboards, folders, and alert resources
- –Alerting relies on upstream data source availability and query performance
- –Multi-team governance needs disciplined RBAC configuration
- –Complex alert rule sets can become hard to reason about over time
- –High-cardinality metric queries can slow panel and alert evaluations
Site reliability engineering teams
Route alerts to incident channels
Faster incident triage
Platform engineering teams
Provision dashboards and data sources
Consistent observability rollouts
Show 2 more scenarios
Operations analysts
Investigate service regressions
Reduced mean time to diagnose
Correlates metrics panels with logs and traces using consistent query contexts.
Security operations teams
Detect telemetry anomalies continuously
Lower detection latency
Creates alert rules on telemetry signals and uses silences during planned maintenance.
Best for: Fits when teams need always-on observability with automated alerting, standardized dashboards, and API-driven configuration.
More related reading
Zscaler
enterpriseCloud-native zero trust security platform for always-on secure access.
Service edge policy enforcement that continuously applies access decisions as traffic flows through Zscaler tunnels and steering controls.
Zscaler is a cloud-delivered always-on security control plane that keeps user and workload traffic continuously inspected and policy-governed. It routes traffic through its service using service edge enforcement for consistent access decisions and traffic handling across locations.
The solution supports policy provisioning for users, devices, and apps, plus logging that can be tied into operational workflows for incident response. Automation is delivered through its administrative APIs and configuration workflows that support repeatable deployment and ongoing governance.
- +Cloud service edge enforcement keeps policy evaluation consistent across geographies
- +API-driven policy and configuration supports repeatable governance workflows
- +Centralized audit logging supports investigations tied to security events
- +Granular access policies support user, device, and app conditions
- –Requires careful traffic routing design to avoid unintended policy gaps
- –Operational setup complexity rises with multi-tenant or multi-segment governance
- –Throughput and session handling depend on service edge placement and capacity
- –Advanced integrations often need external orchestration and event pipelines
Best for: Fits when continuous, policy-governed traffic inspection and strong automation matter for distributed enterprises.
Splunk
enterpriseData platform for observability, security, and IT operations analytics.
Splunk Enterprise Security correlation with Sigma-style logic and incident workflows built on the platform’s search engine.
Splunk runs always-on operational monitoring by ingesting streaming machine data and turning it into searchable events and near-real-time dashboards. It supports continuous analytics workflows through alerting, scheduled reports, and automation hooks that trigger on data patterns.
Splunk’s admin and governance controls include role-based access and audit logging so teams can manage who can search, administer, and act on sensitive telemetry. Splunk’s extensibility via SDKs, REST endpoints, and platform apps helps integrate streaming sources with incident response playbooks and other operational systems.
- +Near-real-time alerting on streaming telemetry with tight search-to-action loops
- +Role-based access and audit logging for governed operational visibility
- +Extensible REST and SDK surface for operational automation integrations
- +Strong data normalization via field extraction and event processing pipelines
- –Schema management and parsing rules require ongoing configuration discipline
- –Operational dashboards often need tuning to keep search throughput predictable
- –Complex pipelines can increase ingestion and indexing overhead for high volume sources
Best for: Fits when operations teams need always-on telemetry analytics with governed access and automation-triggered incident response.
Dynatrace
enterpriseAI-powered observability and APM platform for cloud and enterprise environments.
Automatic service discovery and dependency mapping that links runtime signals to actionable incident workflows.
Dynatrace fits teams running continuous operation across distributed services who need always-on observability tied to automated operations workflows. It correlates traces, metrics, and logs into a single service view and turns detected issues into actionable operations via incident workflows.
It provides an automation and API surface for provisioning, configuration changes, and integration with ticketing and alert routing systems. Admin controls support controlled rollout of monitoring changes across large estates with audit visibility for key actions.
- +Correlates traces, metrics, and logs into a unified service model
- +Automates incident workflows with integration-ready alert outputs
- +Extensive API coverage for configuration and environment integration
- +Admin controls support governed rollouts across large monitoring estates
- –Requires careful instrumentation and topology mapping for best correlation
- –Some automation scenarios depend on integrations and custom scripting
- –High-volume telemetry can demand governance to control signal quality
- –Troubleshooting root cause still needs operational familiarity with distributed systems
Best for: Fits when teams need always-on availability monitoring with automated incident response across distributed services.
More related reading
Uptime Robot
SMBFree and paid uptime monitoring with configurable check intervals.
Webhook alerts let uptime events trigger external incident workflows without building a polling service.
Uptime Robot concentrates on uptime monitoring and alerting with recurring health checks for endpoints and services. It supports HTTP, keyword, and port checks with configurable thresholds so monitoring can reflect expected behavior.
Alert delivery spans email and SMS style workflows with webhook-style integrations for routing incidents to other systems. The always-on model fits teams that want low-config visibility into public web status and basic service responsiveness.
- +Endpoint checks cover HTTP, keyword matches, and TCP ports in one monitor type set
- +Alerts can be routed externally via webhooks for incident workflow integration
- +Scheduling and response thresholds allow targeted sensitivity per endpoint
- +Monitor lists are easy to group by domain and environment for day-to-day operations
- –Deep multi-step synthetic flows and browser-level checks are not the core focus
- –Advanced incident correlation across many monitors requires external aggregation
Best for: Fits when continuous endpoint health checks and alert routing are needed with minimal engineering overhead.
Checkly
API-firstActive monitoring for APIs and browser flows with Playwright-based checks.
Browser monitoring combined with scriptable checks that can run follow-up remediation via API and webhooks.
Checkly provides always-on HTTP and browser monitoring with automated steps that can run continuously as part of incident response workflows. It pairs configurable health checks with an event pipeline that can trigger notifications, webhooks, and scripts for remediation.
The automation surface is centered on a test definition workflow plus an API-oriented execution model for integrating monitoring into broader operational systems. Checkly also includes environment-aware configuration so the same checks can run across multiple deployments.
- +Event-driven alerts can trigger webhooks and automated remediation steps.
- +Browser checks validate user journeys beyond raw HTTP status codes.
- +Test definitions can be reused across environments with environment variables.
- +API access supports automation for provisioning and execution control.
- –Complex multi-step flows require more scripting than simple uptime checks.
- –At scale, high-frequency browser tests can increase monitoring overhead.
- –RBAC and audit log detail can be limiting for tightly governed teams.
- –Advanced failover orchestration is not a native replacement for deployment tooling.
Best for: Fits when teams need continuous web health checks plus programmable actions tied to incident signals.
More related reading
Site24x7
SMBAll-in-one monitoring for websites, servers, cloud, and applications by Zoho.
Distributed synthetic monitoring plus alert rules that correlate browser checks with infrastructure health signals for faster attribution.
Site24x7 runs continuous monitoring for web, API, and infrastructure so operations teams can keep services available and catch regressions quickly. Built-in synthetic checks validate user paths with configurable schedules and thresholds.
Server and network monitoring provide alerting for health signals and performance trends tied to incident response workflows. Centralized dashboards and alerting routes help coordinate always-on operations across environments.
- +Synthetic monitoring covers real user journeys with configurable scripts and schedules
- +Unified alerting connects web, API, server, and network signals into one view
- +Dashboards support multi-environment comparisons for faster incident triage
- +Monitoring policies can be tuned with thresholds and schedules per monitored asset
- –Always-on coverage requires disciplined configuration across many monitored endpoints
- –Deep automation and provisioning need more work than simple UI-driven setup
- –High-cardinality environments can make dashboards noisy without careful grouping
- –Advanced correlation across components can be limited without additional alert design
Best for: Fits when operations teams need continuous availability monitoring for web and APIs with consistent alerting across environments.
Cronitor
SMBMonitoring for cron jobs, heartbeat processes, and uptime endpoints.
Cron execution monitoring that correlates run failures and HTTP check outcomes in one alerting stream.
Cronitor is a job and uptime monitoring service that stays focused on scheduled tasks, HTTP checks, and health signals rather than website publishing workflows. It distinguishes itself with deep alerting tied to cron execution, failure states, and response behavior, plus a rule system that can route incidents to multiple channels.
Cronitor’s always-on operation is built around continuous monitoring of endpoints and job schedules, with configurable checks, notification policies, and history for troubleshooting. The automation surface centers on webhooks and integrations that let monitoring outcomes trigger downstream actions without manual triage.
- +Cron execution monitoring with failure-aware alerting and run history
- +Webhook-based notifications that fit custom incident routing
- +Configurable HTTP checks with response-time and content-focused evaluation
- +Clear scheduling model for recurring jobs and endpoints
- –Primarily monitoring-focused, so it does not replace a deployment platform
- –Complex alert rules can require careful testing to avoid noise
Best for: Fits when teams need always-on cron and endpoint monitoring with automated notifications and incident routing.
Conclusion
After evaluating 10 technology digital media, Datadog stands out as our overall top pick — it scored highest across our combined criteria of features, ease of use, and value, which is why it sits at #1 in the rankings above.
Use the comparison table and detailed reviews above to validate the fit against your own requirements before committing to a tool.
How to Choose the Right always on software
Always-on software keeps critical web and infrastructure workloads running with continuous health checks, alerting, and automated response paths. This buyer’s guide covers Datadog, Grafana, and Zscaler alongside connectivity and monitoring tools like Tailscale, Splunk, Dynatrace, Uptime Robot, Checkly, Site24x7, and Cronitor.
The tools below span three distinct always-on surfaces. Datadog, Grafana, Splunk, and Dynatrace focus on observability and alert behavior. Tailscale and Zscaler focus on continuous network access control. Uptime Robot, Checkly, Site24x7, and Cronitor focus on continuous endpoint and job monitoring with external workflow hooks.
Always-on software for web publishing and CMS: continuous availability, health checks, and automated incident routing
Always-on software runs continuous checks and state monitoring so failures are detected and routed into incident workflows without waiting for a manual scan. In observability stacks like Datadog, distributed tracing and monitor correlation connect continuous delivery regressions to the exact service signals that caused the issue.
Always-on monitoring in Grafana centers on rule groups with contact points and silence controls so notification behavior stays consistent while teams refine alert logic. Endpoint monitoring tools like Uptime Robot and Checkly extend this pattern with continuous HTTP and TCP checks or browser monitoring plus webhook-driven actions. Network and governance layers like Tailscale and Zscaler keep access decisions active as traffic and identities change during ongoing operations.
Always-on evaluation criteria across monitoring, routing, and policy control
Always-on software must keep health checks and incident routing active without manual polling, so detection and response stay fast during continuous operation. This guide prioritizes features that keep alert logic stable, access decisions consistent, and notification outputs automation-ready when signals change.
Alert behavior you can govern
Grafana Alerting evaluates rule groups with contact points and silence controls so notification routing stays consistent while alert logic evolves. Datadog also unifies monitors across metrics, logs, and distributed traces for incident handling that stays tied to the underlying service signals.
Trace-to-alert correlation for regressions
Datadog correlates distributed tracing with monitor context so continuous delivery regressions map to pinpointed service behavior. Dynatrace links traces, metrics, and logs into a unified service model to drive actionable incident workflows from runtime signals.
Identity and policy enforcement that stays current
Tailscale uses admin-managed ACLs tied to users and device identities so access rules follow identity changes across NAT, clouds, and offices. Zscaler continuously applies service edge policy decisions as traffic flows through Zscaler tunnels and steering controls.
Always-on synthetic coverage and workflow hooks
Uptime Robot provides webhook alerts so endpoint health events can trigger external incident workflows without building a polling service. Checkly combines browser monitoring with scriptable checks that can trigger programmable actions via API and webhooks.
Incident-ready telemetry analytics and governed access
Splunk Enterprise Security correlates telemetry into Sigma-style logic and incident workflows built on its search engine so alerting and investigation stay connected. Datadog also supports unified monitors across metrics, logs, and distributed traces so response teams can move from detection to correlated evidence without changing tools.
Operational automation for synthetic and job monitoring
Cronitor correlates cron execution run failures with HTTP check outcomes in one alerting stream to keep job and endpoint failures visible together. Site24x7 connects web, API, server, and network signals into one view while correlating browser checks with infrastructure health for faster attribution.
How to choose always-on software based on runtime signals and control planes
The right selection depends on which control plane must stay active, which signals must drive the alert decision, and which integration surface must feed incident workflows. The decision steps below map directly to the always-on surfaces covered by this roundup: observability and alerting, continuous access control, and continuous endpoint or job monitoring with external hooks.
Pick the always-on surface that owns failure detection
If detection must follow service behavior across deployments, select Datadog, Grafana, Splunk, or Dynatrace for trace, metrics, logs, and rule-driven alerting. If failure detection must follow user or browser journeys and external workflow triggers, select Uptime Robot, Checkly, Site24x7, or Cronitor for continuous synthetic or cron-aware checks.
Decide whether alerts need trace correlation or rule-group governance
If alerts must pinpoint regressions by correlating distributed traces to the exact monitor context, choose Datadog because it unifies distributed tracing and monitor correlation in incident handling. If stable notification behavior matters more than deep trace-driven alerting, choose Grafana because rule groups with contact points and silence controls keep routing consistent.
Choose the integration contract for automation
If incident workflows must be triggered from synthetic checks using external hooks, choose Uptime Robot for webhook-based uptime event routing or Checkly for API and webhook-driven programmable actions. If incident workflow logic must be built inside a telemetry analytics platform, choose Splunk because governed search-to-action loops drive near-real-time alerting.
Match your access model to the network control layer
If the continuous control requirement is identity-based access across devices, choose Tailscale because its admin-managed ACLs bind access to users and device identities. If the continuous control requirement is policy enforcement on traffic traversing a service edge, choose Zscaler because it continuously applies access decisions as traffic flows through Zscaler tunnels and steering controls.
Plan for instrumentation and governance load
If the team can maintain consistent instrumentation coverage for deep trace-based alerting, Datadog can provide stronger trace-driven detection behavior. If multi-team ownership requires disciplined RBAC configuration for alerting, Grafana can work well but needs governance discipline to keep rule routing stable.
Validate scale and rule complexity with your check cadence
If high-frequency browser monitoring risks overhead, choose Checkly only when browser journeys and programmable remediation are worth the scripting and monitoring cost. If many endpoints require consistent configuration and correlated alerting across web and infrastructure signals, choose Site24x7 and budget time for configuration discipline across a large monitored set.
Who needs always-on software and which tool patterns fit
Always-on software fits teams that rely on continuous operation where failures must be detected and routed into incident workflows without waiting for manual scans or batch checks. This roundup splits into three practical audiences based on what must stay active: observability and alert behavior, identity and policy enforcement, and continuous endpoint or job monitoring with hooks.
Platform and SRE teams running continuous delivery on distributed services
Datadog is built for always-on monitoring plus trace and log correlation so regressions during continuous delivery map to service signals. Dynatrace also builds an always-on service model by correlating traces, metrics, and logs to drive incident workflows.
Security and network operations teams standardizing continuous access decisions
Tailscale keeps access control active by binding rules to user and device identity using admin-managed ACLs. Zscaler keeps access control active by enforcing service edge policies as traffic passes through Zscaler tunnels and steering controls.
Web operations teams that need continuous customer journey validation
Checkly uses browser monitoring plus scriptable checks to validate user journeys beyond HTTP status codes and trigger actions via API and webhooks. Site24x7 adds distributed synthetic monitoring with unified alerting that correlates browser checks with infrastructure health.
Operations teams that must monitor scheduled jobs and paired endpoints
Cronitor correlates cron execution run failures with HTTP check outcomes so job and endpoint health stay connected in one alert stream. Uptime Robot pairs endpoint checks with webhook alerts to route uptime events into external incident workflows.
Incident response teams that want governed analytics and search-to-action loops
Splunk supports always-on telemetry analytics with role-based access and audit logging, and its Enterprise Security workflows connect correlation logic to incident actions. Grafana provides always-on alerting with routing, silences, and grouped notifications for teams refining alert logic across rule groups.
Common pitfalls when selecting always-on software
Always-on systems fail in predictable ways when alert logic is not instrumented, when governance is treated as optional, or when synthetic and job monitoring is treated as a substitute for deployment health. The mistakes below track to concrete limitations and configuration dependencies seen across the tools in this roundup.
Assuming trace-based alerting works without consistent instrumentation coverage
Datadog’s deep trace-based alerting depends on consistent instrumentation coverage, so missing spans and logs weaken incident pinpointing. Dynatrace also requires careful instrumentation and topology mapping to get the best correlation.
Building alert noise because check cadence and rule complexity are not tested
Cronitor can generate noise when complex alert rules are not carefully tested, so validate notification volume against your cron frequency. Grafana Alerting can keep notification behavior consistent with grouped notifications and silence controls, but upstream data source availability and query performance still affect alert outcomes.
Treating identity and policy enforcement as static network rules
Tailscale’s identity-tied ACLs reduce reliance on brittle IP allowlists, so governance discipline is required to avoid broad access. Zscaler policy enforcement works through traffic routing and steering controls, so gaps in traffic routing design can create unintended policy gaps.
Expecting synthetic monitoring alone to handle end-to-end remediation logic
Uptime Robot focuses on endpoint health checks and webhook routing, so advanced multi-step synthetic flows are not its core strength. Checkly supports remediation actions via API and webhooks, but complex multi-step flows require more scripting than simple uptime checks.
How We Selected and Ranked These Tools
We evaluated Datadog, Grafana, Splunk, Dynatrace, Tailscale, Zscaler, Uptime Robot, Checkly, Site24x7, and Cronitor using features at 40% and then ease and value at 30% each. Always-on fit was tied to how each tool keeps detection and alert behavior active through continuous rule evaluation, identity or policy enforcement, and synthetic or cron monitoring.
Integration depth was weighted toward API-driven configuration surfaces and automation-ready outputs for incident workflow routing. Datadog ranked highest because it unifies monitors across metrics, logs, and distributed traces and adds distributed tracing and monitor correlation that speeds regression diagnosis during continuous delivery.
Frequently Asked Questions About always on software
How do Datadog and Grafana differ for always-on alerting across metrics, logs, and traces?
Which tool is better for always-on automation driven by APIs and webhooks?
When should a team use Tailscale instead of a network monitoring tool for always-on connectivity?
What breaks if service traffic must remain continuously policy-governed during always-on routing decisions?
How does Zscaler handle always-on security decisions differently from tools that focus on observability?
Which tool provides admin controls and audit logging for governed access to always-on telemetry?
Where does Uptime Robot fall short compared with browser-capable monitoring in always-on verification?
How do Grafana and Datadog differ when teams need configuration management for always-on monitoring?
What tradeoff appears when choosing incident workflow automation based on synthetic checks versus job execution monitoring?
Tools reviewed
Primary sources checked during evaluation.
Referenced in the comparison table and product reviews above.
Keep exploring
Comparing two specific tools?
Software Alternatives
See head-to-head software comparisons with feature breakdowns, pricing, and our recommendation for each use case.
Explore software alternatives→In this category
Technology Digital Media alternatives
See side-by-side comparisons of technology digital media tools and pick the right one for your stack.
Compare technology digital media tools→