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Top 10 Best All In One Marketing Software of 2026

Find the top 10 all-in-one marketing software to streamline your campaigns. Compare now & boost efficiency.

Min-ji Park

Min-ji Park

Feb 11, 2026

10 tools comparedExpert reviewed
Independent evaluation · Unbiased commentary · Updated regularly
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In modern marketing, all-in-one software is essential for unifying campaigns, centralizing customer insights, and driving cohesive growth. With diverse tools ranging from CRM and automation to email, sales, and analytics, choosing the right platform can redefine efficiency, making it a cornerstone of strategic success—something this curated list of industry-leading solutions addresses directly.

Quick Overview

  1. 1#1: HubSpot - Comprehensive all-in-one CRM platform for marketing, sales, customer service, and operations with built-in automation and analytics.
  2. 2#2: ActiveCampaign - Powerful email marketing, automation, and CRM platform designed for advanced customer experience management.
  3. 3#3: GoHighLevel - All-in-one sales and marketing platform for agencies with CRM, email, SMS, funnels, and website builder.
  4. 4#4: Keap - Integrated CRM, marketing automation, and sales tools tailored for small to mid-sized businesses.
  5. 5#5: Klaviyo - Marketing automation platform focused on email, SMS, and personalized customer experiences for e-commerce.
  6. 6#6: Mailchimp - User-friendly marketing platform offering email campaigns, automation, landing pages, and audience insights.
  7. 7#7: EngageBay - Affordable all-in-one CRM, marketing automation, sales, and live chat solution for small businesses.
  8. 8#8: Brevo - Multichannel marketing platform combining email, SMS, WhatsApp, ads, and CRM features.
  9. 9#9: Ontraport - All-in-one platform for marketing automation, CRM, payments, and delivery of digital products.
  10. 10#10: GetResponse - Email marketing tool with automation, landing pages, webinars, and e-commerce features.

We ranked these tools by prioritizing feature depth, user-friendliness, scalability across business needs, and overall value, ensuring the list highlights platforms that deliver both robust capabilities and practicality

Comparison Table

All-in-one marketing software centralizes tools for email campaigns, CRM management, automation, and more, with options like HubSpot, ActiveCampaign, and GoHighLevel suited to varying business needs. This comparison table outlines key features, integration strengths, and pricing structures, guiding readers to find the platform that matches their goals, whether for small-scale operations or growing enterprises.

1HubSpot logo9.6/10

Comprehensive all-in-one CRM platform for marketing, sales, customer service, and operations with built-in automation and analytics.

Features
9.8/10
Ease
9.3/10
Value
9.1/10

Powerful email marketing, automation, and CRM platform designed for advanced customer experience management.

Features
9.5/10
Ease
8.2/10
Value
8.7/10

All-in-one sales and marketing platform for agencies with CRM, email, SMS, funnels, and website builder.

Features
9.3/10
Ease
7.1/10
Value
8.8/10
4Keap logo8.2/10

Integrated CRM, marketing automation, and sales tools tailored for small to mid-sized businesses.

Features
8.7/10
Ease
7.1/10
Value
7.6/10
5Klaviyo logo8.7/10

Marketing automation platform focused on email, SMS, and personalized customer experiences for e-commerce.

Features
9.3/10
Ease
8.2/10
Value
8.0/10
6Mailchimp logo8.4/10

User-friendly marketing platform offering email campaigns, automation, landing pages, and audience insights.

Features
8.2/10
Ease
9.5/10
Value
8.3/10
7EngageBay logo8.5/10

Affordable all-in-one CRM, marketing automation, sales, and live chat solution for small businesses.

Features
8.3/10
Ease
8.7/10
Value
9.5/10
8Brevo logo8.2/10

Multichannel marketing platform combining email, SMS, WhatsApp, ads, and CRM features.

Features
8.5/10
Ease
8.4/10
Value
9.1/10
9Ontraport logo8.4/10

All-in-one platform for marketing automation, CRM, payments, and delivery of digital products.

Features
9.1/10
Ease
7.3/10
Value
8.0/10
10GetResponse logo8.4/10

Email marketing tool with automation, landing pages, webinars, and e-commerce features.

Features
8.6/10
Ease
8.7/10
Value
8.2/10
1
HubSpot logo

HubSpot

enterprise

Comprehensive all-in-one CRM platform for marketing, sales, customer service, and operations with built-in automation and analytics.

Overall Rating9.6/10
Features
9.8/10
Ease of Use
9.3/10
Value
9.1/10
Standout Feature

The unified Smart CRM that automatically tracks and syncs customer interactions across marketing, sales, and service for personalized experiences

HubSpot is a comprehensive all-in-one marketing platform that integrates CRM, marketing automation, sales tools, content management, and analytics into a single ecosystem powered by its inbound methodology. It enables businesses to attract visitors with SEO-optimized content, convert leads through forms and landing pages, nurture them with personalized email campaigns, and track performance with advanced reporting. Designed for scalability, it supports everything from free starter tools to enterprise-level features, making it a go-to for inbound marketing strategies.

Pros

  • Extremely comprehensive feature set covering email marketing, SEO, ads management, workflows, and CRM integration
  • Generous free tier with core tools, ideal for startups and small teams
  • Seamless integrations with 1,000+ apps and excellent customer support resources

Cons

  • Premium plans become expensive quickly for high-volume usage
  • Steep learning curve for advanced automation and custom reporting
  • Some limitations in free plan, like contact limits and basic templates

Best For

Growing businesses and marketing teams needing a scalable, integrated platform for inbound marketing, lead generation, and customer lifecycle management.

Pricing

Free CRM and Starter plans; Marketing Hub Professional at $800/month (billed annually for 2,000 contacts); Enterprise at $3,600/month.

Visit HubSpothubspot.com
2
ActiveCampaign logo

ActiveCampaign

other

Powerful email marketing, automation, and CRM platform designed for advanced customer experience management.

Overall Rating9.1/10
Features
9.5/10
Ease of Use
8.2/10
Value
8.7/10
Standout Feature

Customer Experience Automation (CXA) with AI-driven predictive sending and behavioral personalization

ActiveCampaign is a robust all-in-one marketing platform that integrates email marketing, marketing automation, CRM, and sales tools to help businesses create personalized customer experiences at scale. It excels in building complex automation workflows with conditional logic, behavioral triggers, and machine learning insights for lead nurturing and conversion optimization. With features like site messaging, SMS, and advanced reporting, it streamlines marketing operations without needing multiple disparate tools.

Pros

  • Highly advanced automation builder with conditional logic and split paths
  • Built-in CRM and sales pipeline management
  • Strong deliverability and detailed analytics

Cons

  • Steep learning curve for complex automations
  • Pricing tiers increase significantly with contact volume
  • Limited native landing page builder compared to specialists

Best For

Small to mid-sized businesses and marketing teams needing powerful, scalable automation and CRM integration without juggling multiple platforms.

Pricing

Starts at $29/month (Lite, 500 contacts), $49/month (Plus), $149/month (Professional), with Enterprise custom pricing; billed annually for discounts.

Visit ActiveCampaignactivecampaign.com
3
GoHighLevel logo

GoHighLevel

other

All-in-one sales and marketing platform for agencies with CRM, email, SMS, funnels, and website builder.

Overall Rating8.7/10
Features
9.3/10
Ease of Use
7.1/10
Value
8.8/10
Standout Feature

White-label SaaS mode for agencies to rebrand and resell the platform to clients

GoHighLevel is a comprehensive all-in-one marketing platform tailored for digital agencies and small businesses, integrating CRM, sales funnels, email/SMS marketing, website builders, appointment scheduling, and automation tools into a single dashboard. It enables users to manage client campaigns efficiently without juggling multiple software solutions. The platform stands out with its white-labeling options, allowing agencies to rebrand and resell it as their own SaaS product.

Pros

  • Extremely comprehensive feature set covering CRM, funnels, websites, and multi-channel marketing
  • White-label reselling capability ideal for agencies
  • Cost-effective compared to stacking individual tools

Cons

  • Steep learning curve due to overwhelming interface and options
  • Occasional bugs and performance glitches reported by users
  • Customer support can be slow outside of core hours

Best For

Digital marketing agencies and solopreneurs managing multiple clients who need a scalable white-label platform.

Pricing

Starter at $97/month, Unlimited at $297/month, Pro at $497/month; annual plans offer 17% discount.

Visit GoHighLevelgohighlevel.com
4
Keap logo

Keap

other

Integrated CRM, marketing automation, and sales tools tailored for small to mid-sized businesses.

Overall Rating8.2/10
Features
8.7/10
Ease of Use
7.1/10
Value
7.6/10
Standout Feature

Visual Campaign Builder for drag-and-drop creation of sophisticated, multi-step marketing automations

Keap is a comprehensive all-in-one marketing and CRM platform tailored for small to medium-sized businesses, offering tools for email marketing, sales automation, landing pages, forms, invoicing, and payment processing. It enables users to create automated customer journeys, manage leads through sales pipelines, and track performance with detailed reporting. Originally Infusionsoft, Keap focuses on streamlining operations to help businesses grow without needing multiple disjointed tools.

Pros

  • Robust automation workflows for complex marketing campaigns
  • Integrated CRM, payments, and e-commerce capabilities
  • Strong reporting and analytics for business insights

Cons

  • Steep learning curve due to feature depth
  • Higher pricing that may not suit very small operations
  • Somewhat dated user interface

Best For

Small to medium service-based businesses seeking end-to-end automation for sales and marketing without multiple tools.

Pricing

Starts at $199/month for Keap Pro (billed annually) with 1,500 contacts; $299/month for Keap Max with unlimited contacts; custom enterprise pricing available.

Visit Keapkeap.com
5
Klaviyo logo

Klaviyo

specialized

Marketing automation platform focused on email, SMS, and personalized customer experiences for e-commerce.

Overall Rating8.7/10
Features
9.3/10
Ease of Use
8.2/10
Value
8.0/10
Standout Feature

Predictive analytics and revenue tracking that directly ties marketing efforts to sales outcomes

Klaviyo is a marketing automation platform tailored for e-commerce brands, excelling in email and SMS marketing with advanced data-driven personalization and automation. It integrates deeply with platforms like Shopify, WooCommerce, and BigCommerce to capture first-party customer data for hyper-targeted campaigns, flows, and A/B testing. While strong in revenue-focused messaging, it offers limited tools for broader channels like social media management or PPC advertising.

Pros

  • Exceptional segmentation and one-to-one personalization using behavioral data
  • Seamless e-commerce integrations with precise revenue attribution
  • Robust automation flows and A/B testing for high ROI campaigns

Cons

  • Pricing scales quickly with contact volume, becoming costly for large lists
  • Limited support for non-email/SMS channels like full social or SEO tools
  • Steeper learning curve for advanced features despite intuitive basics

Best For

E-commerce brands focused on maximizing email and SMS revenue through data-driven personalization.

Pricing

Free for up to 250 contacts/500 emails; paid plans from $20/mo (500 contacts) scaling by list size (e.g., $100/mo for 7.5K); SMS charged per message.

Visit Klaviyoklaviyo.com
6
Mailchimp logo

Mailchimp

other

User-friendly marketing platform offering email campaigns, automation, landing pages, and audience insights.

Overall Rating8.4/10
Features
8.2/10
Ease of Use
9.5/10
Value
8.3/10
Standout Feature

Customer Journeys automation builder for creating multi-step, behavioral-triggered campaigns across email, SMS, and ads

Mailchimp is a versatile all-in-one marketing platform that excels in email marketing while offering additional tools like audience management, automation workflows, landing pages, social ads, and basic CRM features. It enables businesses to design campaigns, segment contacts, send personalized messages, and analyze performance metrics from a single intuitive dashboard. With robust integrations and templates, it's designed to scale from startups to mid-sized teams, though it may lack depth in advanced analytics or full-scale sales funnels compared to enterprise rivals.

Pros

  • Highly intuitive drag-and-drop editor for emails and landing pages
  • Generous free plan for up to 500 contacts and 1,000 sends/month
  • Powerful automation and audience segmentation capabilities

Cons

  • Pricing escalates quickly for larger lists and advanced features
  • Reporting and analytics are solid but not as deep as specialized tools
  • Limited native support for advanced e-commerce or SEO management

Best For

Small to medium-sized businesses and solopreneurs seeking an easy-to-use platform for email-centric marketing with basic multi-channel extensions.

Pricing

Free plan for basics; paid tiers start at $13/mo (Essentials, 500 contacts), $20/mo (Standard), up to $350+/mo (Premium) based on contacts and features.

Visit Mailchimpmailchimp.com
7
EngageBay logo

EngageBay

other

Affordable all-in-one CRM, marketing automation, sales, and live chat solution for small businesses.

Overall Rating8.5/10
Features
8.3/10
Ease of Use
8.7/10
Value
9.5/10
Standout Feature

Free plan with unlimited users, contacts, and core CRM/marketing features

EngageBay is an all-in-one CRM and marketing platform that combines email marketing, automation workflows, sales pipelines, live chat, helpdesk ticketing, and a basic CMS into a unified dashboard. It enables small to medium businesses to manage leads, nurture customers, close deals, and provide support without needing multiple tools. The platform emphasizes affordability and simplicity, serving as a cost-effective HubSpot alternative with unlimited contacts on all plans.

Pros

  • Affordable pricing with a robust free plan and unlimited contacts
  • Seamless integration of marketing, sales, and service tools
  • User-friendly drag-and-drop builders for emails, landing pages, and forms

Cons

  • Advanced automation and segmentation lack depth compared to top competitors
  • Limited native integrations (around 50+ apps)
  • Reporting and analytics are basic, requiring exports for deeper insights

Best For

Small to medium-sized businesses seeking a budget-friendly all-in-one platform to replace multiple SaaS tools.

Pricing

Free forever plan; paid All-in-One bundles start at $12.74/user/month (annual billing) for Basic up to $109.99/user/month for Enterprise.

Visit EngageBayengagebay.com
8
Brevo logo

Brevo

other

Multichannel marketing platform combining email, SMS, WhatsApp, ads, and CRM features.

Overall Rating8.2/10
Features
8.5/10
Ease of Use
8.4/10
Value
9.1/10
Standout Feature

Unlimited contacts on all paid plans combined with seamless transactional and marketing email delivery

Brevo is a comprehensive all-in-one marketing platform formerly known as Sendinblue, offering email and SMS marketing, CRM, automation workflows, live chat, WhatsApp integration, landing pages, and advertising tools. It enables businesses to manage customer journeys across multiple channels from a single dashboard, with strong support for both transactional and promotional messaging. Suitable for growing teams, it combines affordability with scalable features to drive engagement and sales.

Pros

  • Generous free plan with 300 daily emails and unlimited contacts
  • Multi-channel support including email, SMS, chat, and WhatsApp
  • Integrated CRM and automation without contact limits on paid plans

Cons

  • Advanced analytics and reporting lack depth for enterprise needs
  • Some premium integrations and features locked behind higher tiers
  • Interface can feel cluttered for complex campaigns

Best For

Small to medium-sized businesses needing cost-effective multi-channel marketing and CRM without contact-based pricing.

Pricing

Free plan for up to 300 emails/day; Starter at $25/mo (20k emails), Business plans from $65/mo with advanced features.

Visit Brevobrevo.com
9
Ontraport logo

Ontraport

other

All-in-one platform for marketing automation, CRM, payments, and delivery of digital products.

Overall Rating8.4/10
Features
9.1/10
Ease of Use
7.3/10
Value
8.0/10
Standout Feature

Visual Campaign Builder for drag-and-drop automation of multi-step customer journeys

Ontraport is a comprehensive all-in-one marketing automation platform that integrates CRM, email marketing, landing pages, e-commerce, memberships, and affiliate management into a single system. It enables businesses to automate customer journeys, manage leads, process payments, and track performance without needing multiple tools. Ideal for online entrepreneurs, it offers powerful no-code automation through its visual campaign builder, supporting everything from lead capture to post-sale nurturing.

Pros

  • Robust all-in-one suite covering CRM, automation, emails, and payments
  • Powerful visual campaign builder for complex automations
  • Strong e-commerce and membership site capabilities

Cons

  • Steep learning curve for beginners
  • Dated user interface compared to modern competitors
  • Higher pricing tiers required for advanced features

Best For

Online coaches, course creators, and service-based businesses needing integrated marketing automation and sales tools.

Pricing

Starts at $97/month (billed annually) for Power plan; scales to $897/month for Diamond enterprise tier.

Visit Ontraportontraport.com
10
GetResponse logo

GetResponse

other

Email marketing tool with automation, landing pages, webinars, and e-commerce features.

Overall Rating8.4/10
Features
8.6/10
Ease of Use
8.7/10
Value
8.2/10
Standout Feature

Built-in webinar hosting with registration pages, replays, and analytics, setting it apart from pure email platforms

GetResponse is a comprehensive all-in-one marketing platform that specializes in email marketing, marketing automation, landing pages, and webinar hosting. It allows users to build email lists, create automated workflows, design sales funnels, and manage e-commerce integrations seamlessly. Ideal for businesses seeking an integrated solution without needing multiple tools, it also includes AI features for content generation and optimization.

Pros

  • Robust email automation and drip campaigns with easy drag-and-drop builders
  • Integrated webinar hosting for up to 1,000 attendees on higher plans
  • Conversion funnels and landing page builder with A/B testing capabilities

Cons

  • Limited native CRM and lead scoring compared to enterprise competitors
  • Customer support can be slow for non-premium users
  • Advanced e-commerce features require the highest pricing tiers

Best For

Small to medium-sized businesses and solopreneurs needing affordable email marketing, automation, and webinars without complex enterprise setups.

Pricing

Free plan for up to 500 contacts; paid plans start at $19/mo (Starter), $59/mo (Marketer), $99/mo (Creator), with Enterprise custom pricing.

Visit GetResponsegetresponse.com

Conclusion

Evaluating all-in-one marketing software reveals standout options, with HubSpot leading as the top choice due to its seamless integration of CRM, marketing, sales, and customer service tools, paired with powerful automation and analytics. ActiveCampaign and GoHighLevel emerge as strong alternatives—ActiveCampaign for advanced customer experience management, and GoHighLevel for agencies, offering tailored tools like CRM, SMS, and funnels. While needs vary, these platforms deliver value, with HubSpot setting the benchmark for versatility and depth.

HubSpot logo
Our Top Pick
HubSpot

Don’t miss out on enhancing your marketing efficiency—try HubSpot today to unlock a comprehensive solution that simplifies workflows, strengthens customer connections, and drives impactful growth.