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Top 10 Best Agency Marketing Software of 2026

Discover the top 10 agency marketing software solutions to streamline workflows, boost client results, and grow your business. Explore now!

Rajesh Patel

Rajesh Patel

Feb 11, 2026

10 tools comparedExpert reviewed
Independent evaluation · Unbiased commentary · Updated regularly
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Agency marketing software is a cornerstone of modern digital operations, enabling efficient client management, streamlined workflows, and data-driven results—making the right tool essential for scaling success. Below, we curate the leading platforms, from all-in-one suites to specialized analytics tools, ensuring agencies find solutions tailored to their unique needs.

Quick Overview

  1. 1#1: GoHighLevel - All-in-one white-label sales, marketing, and CRM platform designed specifically for digital marketing agencies to manage multiple clients.
  2. 2#2: AgencyAnalytics - White-label reporting and analytics dashboard for agencies to track SEO, PPC, social, and marketing performance across clients.
  3. 3#3: HubSpot - Comprehensive inbound marketing, sales, and CRM hub that enables agencies to deliver full-funnel client campaigns and automation.
  4. 4#4: ActiveCampaign - Email marketing automation and CRM tool optimized for agencies handling personalized campaigns and client segmentation.
  5. 5#5: SEMrush - All-in-one digital marketing toolkit providing SEO, content, PPC, and competitive analysis for agency client strategies.
  6. 6#6: Vendasta - White-label platform for agencies to build, sell, and fulfill digital marketing services like local SEO and reputation management.
  7. 7#7: Accelo - Professional services automation software for agencies to manage projects, time tracking, invoicing, and client retainers.
  8. 8#8: monday.com - Customizable work operating system for marketing agencies to plan campaigns, collaborate, and track client deliverables.
  9. 9#9: Teamwork - Project management platform tailored for agencies with resource scheduling, time tracking, and client billing features.
  10. 10#10: Whatagraph - Automated data visualization and reporting tool that helps agencies create stunning client-ready marketing performance dashboards.

We ranked these tools using key factors like comprehensive feature sets that address core agency challenges, consistent performance and reliability, user-friendly interfaces that minimize onboarding time, and clear value that aligns with diverse client requirements and business goals.

Comparison Table

Selecting the right agency marketing software is made easier with this comparison table, which breaks down tools like GoHighLevel, AgencyAnalytics, HubSpot, ActiveCampaign, SEMrush, and more. Readers will gain insights into key features, pricing structures, and target use cases to find the perfect fit for their agency's needs.

All-in-one white-label sales, marketing, and CRM platform designed specifically for digital marketing agencies to manage multiple clients.

Features
9.8/10
Ease
8.2/10
Value
9.6/10

White-label reporting and analytics dashboard for agencies to track SEO, PPC, social, and marketing performance across clients.

Features
9.5/10
Ease
8.7/10
Value
9.0/10
3HubSpot logo8.7/10

Comprehensive inbound marketing, sales, and CRM hub that enables agencies to deliver full-funnel client campaigns and automation.

Features
9.2/10
Ease
8.1/10
Value
7.8/10

Email marketing automation and CRM tool optimized for agencies handling personalized campaigns and client segmentation.

Features
9.2/10
Ease
7.8/10
Value
8.4/10
5SEMrush logo8.8/10

All-in-one digital marketing toolkit providing SEO, content, PPC, and competitive analysis for agency client strategies.

Features
9.4/10
Ease
7.9/10
Value
8.2/10
6Vendasta logo8.4/10

White-label platform for agencies to build, sell, and fulfill digital marketing services like local SEO and reputation management.

Features
9.2/10
Ease
7.6/10
Value
8.1/10
7Accelo logo8.3/10

Professional services automation software for agencies to manage projects, time tracking, invoicing, and client retainers.

Features
8.8/10
Ease
7.6/10
Value
8.0/10
8monday.com logo8.3/10

Customizable work operating system for marketing agencies to plan campaigns, collaborate, and track client deliverables.

Features
8.7/10
Ease
8.4/10
Value
7.8/10
9Teamwork logo8.6/10

Project management platform tailored for agencies with resource scheduling, time tracking, and client billing features.

Features
8.7/10
Ease
8.5/10
Value
8.4/10
10Whatagraph logo8.2/10

Automated data visualization and reporting tool that helps agencies create stunning client-ready marketing performance dashboards.

Features
8.7/10
Ease
8.0/10
Value
7.5/10
1
GoHighLevel logo

GoHighLevel

enterprise

All-in-one white-label sales, marketing, and CRM platform designed specifically for digital marketing agencies to manage multiple clients.

Overall Rating9.5/10
Features
9.8/10
Ease of Use
8.2/10
Value
9.6/10
Standout Feature

White-label SaaS mode for agencies to rebrand and resell the entire platform to clients

GoHighLevel is a comprehensive all-in-one CRM and marketing automation platform designed specifically for digital marketing agencies. It enables agencies to manage client campaigns through features like email/SMS marketing, sales funnels, website builders, appointment scheduling, and reputation management. The platform stands out with its white-label reseller capabilities, allowing agencies to rebrand and resell it as their own SaaS product.

Pros

  • Extensive all-in-one feature set covering CRM, funnels, websites, and automation
  • White-label reselling for agencies to scale revenue
  • Affordable pricing with unlimited sub-accounts for client management

Cons

  • Steep learning curve for new users due to feature depth
  • Occasional bugs and performance glitches reported
  • Customer support can be slow during peak times

Best For

Digital marketing agencies seeking a scalable, white-label platform to manage and resell services to multiple clients.

Pricing

Starts at $97/month (Starter), $297/month (Unlimited), $497/month (Pro/SaaS) with annual discounts available.

Visit GoHighLevelgohighlevel.com
2
AgencyAnalytics logo

AgencyAnalytics

specialized

White-label reporting and analytics dashboard for agencies to track SEO, PPC, social, and marketing performance across clients.

Overall Rating9.2/10
Features
9.5/10
Ease of Use
8.7/10
Value
9.0/10
Standout Feature

White-label client portals with interactive dashboards and scheduled automated reports

AgencyAnalytics is a comprehensive marketing reporting and analytics platform tailored for digital agencies, enabling seamless integration with over 80 tools like Google Analytics, Google Ads, Facebook, and SEO platforms. It automates the creation of white-label dashboards and PDF reports, consolidating SEO, PPC, social media, email, and call tracking data into client-ready formats. This saves agencies significant time on manual reporting while providing actionable insights and branded deliverables to impress clients.

Pros

  • Extensive integrations with 80+ marketing tools for unified reporting
  • Customizable white-label dashboards and automated PDF reports
  • Robust SEO tools including rank tracking, backlinks, and audits

Cons

  • Pricing scales quickly with number of client locations
  • Initial setup and integrations can be time-intensive
  • Some advanced features require add-ons or higher tiers

Best For

Digital marketing agencies managing multiple clients who need automated, branded reporting to streamline workflows and enhance client retention.

Pricing

Starts at $79/month (Essential, 5 locations) up to $499/month (Enterprise, 100+ locations), billed annually with custom enterprise options.

Visit AgencyAnalyticsagencyanalytics.com
3
HubSpot logo

HubSpot

enterprise

Comprehensive inbound marketing, sales, and CRM hub that enables agencies to deliver full-funnel client campaigns and automation.

Overall Rating8.7/10
Features
9.2/10
Ease of Use
8.1/10
Value
7.8/10
Standout Feature

Unified CRM with built-in inbound methodology tools for effortless lead-to-customer journey tracking across client accounts

HubSpot is a comprehensive inbound marketing and CRM platform that empowers agencies with tools for email marketing, landing pages, lead nurturing, analytics, and client reporting. It integrates marketing, sales, service, and CMS functionalities into one ecosystem, allowing agencies to manage campaigns across multiple clients efficiently. Through its partner program, agencies gain access to white-label reporting and multi-account management features tailored for client services.

Pros

  • All-in-one CRM with seamless marketing automation and analytics
  • Extensive free tier and partner program for agencies
  • Robust integrations with 1,000+ apps and strong reporting tools

Cons

  • Premium tiers are expensive for scaling agencies
  • Steep learning curve for advanced customizations
  • Multi-client management requires partner setup and isn't fully native

Best For

Mid-sized marketing agencies specializing in inbound strategies that need scalable CRM and automation for multiple clients.

Pricing

Free CRM; Marketing Hub Starter at $20/mo, Professional at $800/mo, Enterprise at $3,600/mo (billed annually); agency partner discounts available.

Visit HubSpothubspot.com
4
ActiveCampaign logo

ActiveCampaign

specialized

Email marketing automation and CRM tool optimized for agencies handling personalized campaigns and client segmentation.

Overall Rating8.6/10
Features
9.2/10
Ease of Use
7.8/10
Value
8.4/10
Standout Feature

Visual automation canvas with machine learning-powered predictive sending and content optimization

ActiveCampaign is a powerful marketing automation platform that integrates email marketing, CRM, and advanced automation tools to help agencies manage customer journeys across multiple clients. It excels in creating dynamic, personalized campaigns with features like conditional logic, site tracking, and messaging. Agencies can leverage its scalable infrastructure for segmentation, lead scoring, and performance analytics to drive client results efficiently.

Pros

  • Highly advanced automation builder with if/else logic and goal tracking
  • Built-in CRM and lead scoring for streamlined client management
  • Excellent integrations with 900+ apps and high email deliverability

Cons

  • Steep learning curve for complex automations
  • Pricing scales quickly with contact volume, less ideal for very large lists
  • Limited native white-labeling and multi-client dashboard options

Best For

Marketing agencies handling mid-sized client lists that require sophisticated email automation and CRM without needing extensive custom development.

Pricing

Starts at $29/mo (Lite, 500 contacts), $49/mo (Plus), $149/mo (Professional), up to custom Enterprise; scales by contact tiers, annual discounts available.

Visit ActiveCampaignactivecampaign.com
5
SEMrush logo

SEMrush

specialized

All-in-one digital marketing toolkit providing SEO, content, PPC, and competitive analysis for agency client strategies.

Overall Rating8.8/10
Features
9.4/10
Ease of Use
7.9/10
Value
8.2/10
Standout Feature

White-label reporting and client management tools for seamless agency-client collaboration

SEMrush is a powerful all-in-one digital marketing platform designed for SEO, PPC, content marketing, social media, and competitive analysis. It equips agencies with tools for keyword research, site audits, backlink tracking, position monitoring, and customizable white-label reports to manage multiple clients efficiently. The platform's vast database and integrated toolkit streamline workflows, enabling data-driven strategies across various marketing channels.

Pros

  • Massive database with 26+ billion keywords and extensive competitive intelligence
  • Agency-friendly features like white-label reports, client dashboards, and project management
  • All-in-one toolkit reduces reliance on multiple tools for SEO, PPC, content, and social

Cons

  • Steep learning curve due to overwhelming feature depth
  • High pricing can strain budgets for smaller agencies
  • Some advanced features locked behind higher tiers or add-ons

Best For

Mid-to-large digital marketing agencies managing SEO and PPC campaigns for multiple clients who need robust analytics and reporting.

Pricing

Pro plan starts at $139.95/month (billed annually), Guru at $249.95/month, Business at $499.95/month; custom agency pricing available.

Visit SEMrushsemrush.com
6
Vendasta logo

Vendasta

enterprise

White-label platform for agencies to build, sell, and fulfill digital marketing services like local SEO and reputation management.

Overall Rating8.4/10
Features
9.2/10
Ease of Use
7.6/10
Value
8.1/10
Standout Feature

White-label Marketplace with 240+ ready-to-resell digital marketing products and tools

Vendasta is a robust white-label platform tailored for digital marketing agencies, enabling them to resell a suite of marketing tools including local SEO, reputation management, social media publishing, listings management, and advertising—all branded as their own. It provides a unified dashboard for client management, automated reporting, and sales fulfillment to streamline agency operations. With an extensive marketplace of over 240 integrations and apps, it supports scaling services for SMB clients efficiently.

Pros

  • Comprehensive white-label toolkit for reselling services
  • Unified client dashboard and automated reporting
  • Extensive marketplace with 240+ apps and integrations

Cons

  • Steep learning curve for full utilization
  • Pricing scales quickly with client volume
  • Some advanced customizations require higher tiers

Best For

Mid-sized digital agencies serving SMBs that need a scalable white-label platform to resell marketing services.

Pricing

Custom tiered pricing starting at $359/month for Starter plan; Professional ($708/month) and Enterprise (custom) scale per user/client volume with annual commitments.

Visit Vendastavendasta.com
7
Accelo logo

Accelo

enterprise

Professional services automation software for agencies to manage projects, time tracking, invoicing, and client retainers.

Overall Rating8.3/10
Features
8.8/10
Ease of Use
7.6/10
Value
8.0/10
Standout Feature

Profitability at Risk (PaR) reporting for real-time insights into project margins and financial risks

Accelo is an all-in-one professional services automation (PSA) platform designed for agencies, integrating CRM, project management, time tracking, sales pipelines, quoting, invoicing, and retainer management into a unified system. It helps marketing agencies streamline client onboarding, campaign delivery, resource allocation, and billing processes from a single dashboard. With robust automation and reporting, Accelo enables teams to track profitability in real-time and scale operations efficiently.

Pros

  • Comprehensive all-in-one platform reduces tool fragmentation
  • Powerful automation for workflows, retainers, and invoicing
  • Detailed profitability tracking and custom reporting

Cons

  • Steep learning curve due to extensive features
  • Pricing escalates quickly for full capabilities
  • Lacks deep marketing-specific tools like advanced campaign builders

Best For

Mid-sized marketing agencies needing integrated PSA for client management, projects, and finances.

Pricing

Starts at $39/user/month (Professional, billed annually), with Advanced at $69 and Elite at $89; custom enterprise options available.

Visit Acceloaccelo.com
8
monday.com logo

monday.com

other

Customizable work operating system for marketing agencies to plan campaigns, collaborate, and track client deliverables.

Overall Rating8.3/10
Features
8.7/10
Ease of Use
8.4/10
Value
7.8/10
Standout Feature

No-code automations that trigger actions across marketing apps, like updating campaign status from ad platform data

monday.com is a highly visual work management platform that enables teams to create customizable boards, automate workflows, and collaborate on projects in real-time. For agency marketing software, it supports campaign planning, client tracking, task assignment, and performance dashboards with integrations to tools like Google Analytics, Facebook Ads, and Mailchimp. Its flexibility allows agencies to tailor it for everything from creative briefs to ROI reporting, though it's more general-purpose than marketing-specific.

Pros

  • Highly customizable boards and templates for marketing campaigns and client projects
  • Robust no-code automations and 200+ integrations with marketing tools
  • Real-time collaboration and visual dashboards for team and client visibility

Cons

  • Pricing scales quickly for larger agencies with many users
  • Steep learning curve for advanced customizations and automations
  • Lacks deep native marketing analytics compared to specialized tools

Best For

Marketing agencies needing a flexible, visual platform for project management, campaign tracking, and client collaboration.

Pricing

Free for up to 2 users; paid plans start at $9/user/month (Basic, annual billing), $12 (Standard), $19 (Pro), with Enterprise custom.

9
Teamwork logo

Teamwork

other

Project management platform tailored for agencies with resource scheduling, time tracking, and client billing features.

Overall Rating8.6/10
Features
8.7/10
Ease of Use
8.5/10
Value
8.4/10
Standout Feature

Integrated client billing that automatically generates invoices from tracked time and expenses

Teamwork is a robust project management platform tailored for agencies, enabling efficient task assignment, time tracking, and client collaboration across marketing campaigns and projects. It supports customizable workflows, resource scheduling, and detailed reporting to keep teams organized and projects on track. Ideal for marketing agencies, it includes client portals for approvals and milestone tracking, streamlining agency-client interactions.

Pros

  • Intuitive task and project management with dependencies and milestones
  • Powerful time tracking and client billing integration
  • Strong collaboration tools including client portals and file sharing

Cons

  • Advanced features like resource scheduling locked behind higher tiers
  • Steep learning curve for complex customizations
  • Reporting lacks deep marketing analytics compared to specialized tools

Best For

Marketing agencies managing multiple client projects that need reliable task tracking, time logging, and invoicing.

Pricing

Free plan available; paid plans start at $9.99/user/month (Deliver, annual billing), $19.99/user/month (Grow), with custom enterprise pricing.

Visit Teamworkteamwork.com
10
Whatagraph logo

Whatagraph

specialized

Automated data visualization and reporting tool that helps agencies create stunning client-ready marketing performance dashboards.

Overall Rating8.2/10
Features
8.7/10
Ease of Use
8.0/10
Value
7.5/10
Standout Feature

Drag-and-drop report builder that automatically syncs and visualizes live data from multiple sources into fully customizable, agency-branded dashboards.

Whatagraph is a data visualization and reporting platform designed for marketing agencies to automate the creation of stunning, client-ready dashboards and reports. It integrates with over 50 data sources like Google Analytics, Facebook Ads, and Google Ads, allowing users to consolidate metrics into customizable, white-labeled visuals. Agencies can schedule automated report delivery, share via client portals, and track performance across multiple clients efficiently.

Pros

  • Extensive integrations with 50+ marketing tools
  • White-label reporting and client portals for professional delivery
  • Automated scheduling saves time for agencies managing multiple clients

Cons

  • Pricing escalates quickly for advanced features and more clients
  • Steeper learning curve for complex custom visualizations
  • Limited depth in advanced analytics compared to dedicated BI tools

Best For

Marketing agencies serving multiple clients who need automated, visually appealing reports without heavy manual data wrangling.

Pricing

Starts at $79/month (billed annually) for Starter plan (up to 3 clients), Pro at $199/month (unlimited clients), with Enterprise custom pricing; 14-day free trial available.

Visit Whatagraphwhatagraph.com

Conclusion

The top tools in agency marketing software offer distinct strengths, but GoHighLevel stands out as the winner, providing an all-in-one platform to manage multiple clients, streamline sales, and handle marketing needs effectively. AgencyAnalytics impresses with its robust white-label reporting for tracking performance across clients, while HubSpot excels in full-funnel automation, making it a strong alternative for agencies focused on end-to-end campaign delivery. Together, these tools reaffirm the importance of choosing software that aligns with an agency's unique workflow.

GoHighLevel logo
Our Top Pick
GoHighLevel

Don’t miss out on enhancing your agency’s efficiency—try GoHighLevel first, as its tailored design for multi-client management and integrated tools positions it as the ultimate choice for scaling success.