Quick Overview
- 1#1: GoHighLevel - All-in-one white-label sales, marketing, and CRM platform designed specifically for digital marketing agencies to manage multiple clients.
- 2#2: AgencyAnalytics - White-label reporting and analytics dashboard for agencies to track SEO, PPC, social, and marketing performance across clients.
- 3#3: HubSpot - Comprehensive inbound marketing, sales, and CRM hub that enables agencies to deliver full-funnel client campaigns and automation.
- 4#4: ActiveCampaign - Email marketing automation and CRM tool optimized for agencies handling personalized campaigns and client segmentation.
- 5#5: SEMrush - All-in-one digital marketing toolkit providing SEO, content, PPC, and competitive analysis for agency client strategies.
- 6#6: Vendasta - White-label platform for agencies to build, sell, and fulfill digital marketing services like local SEO and reputation management.
- 7#7: Accelo - Professional services automation software for agencies to manage projects, time tracking, invoicing, and client retainers.
- 8#8: monday.com - Customizable work operating system for marketing agencies to plan campaigns, collaborate, and track client deliverables.
- 9#9: Teamwork - Project management platform tailored for agencies with resource scheduling, time tracking, and client billing features.
- 10#10: Whatagraph - Automated data visualization and reporting tool that helps agencies create stunning client-ready marketing performance dashboards.
We ranked these tools using key factors like comprehensive feature sets that address core agency challenges, consistent performance and reliability, user-friendly interfaces that minimize onboarding time, and clear value that aligns with diverse client requirements and business goals.
Comparison Table
Selecting the right agency marketing software is made easier with this comparison table, which breaks down tools like GoHighLevel, AgencyAnalytics, HubSpot, ActiveCampaign, SEMrush, and more. Readers will gain insights into key features, pricing structures, and target use cases to find the perfect fit for their agency's needs.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | GoHighLevel All-in-one white-label sales, marketing, and CRM platform designed specifically for digital marketing agencies to manage multiple clients. | enterprise | 9.5/10 | 9.8/10 | 8.2/10 | 9.6/10 |
| 2 | AgencyAnalytics White-label reporting and analytics dashboard for agencies to track SEO, PPC, social, and marketing performance across clients. | specialized | 9.2/10 | 9.5/10 | 8.7/10 | 9.0/10 |
| 3 | HubSpot Comprehensive inbound marketing, sales, and CRM hub that enables agencies to deliver full-funnel client campaigns and automation. | enterprise | 8.7/10 | 9.2/10 | 8.1/10 | 7.8/10 |
| 4 | ActiveCampaign Email marketing automation and CRM tool optimized for agencies handling personalized campaigns and client segmentation. | specialized | 8.6/10 | 9.2/10 | 7.8/10 | 8.4/10 |
| 5 | SEMrush All-in-one digital marketing toolkit providing SEO, content, PPC, and competitive analysis for agency client strategies. | specialized | 8.8/10 | 9.4/10 | 7.9/10 | 8.2/10 |
| 6 | Vendasta White-label platform for agencies to build, sell, and fulfill digital marketing services like local SEO and reputation management. | enterprise | 8.4/10 | 9.2/10 | 7.6/10 | 8.1/10 |
| 7 | Accelo Professional services automation software for agencies to manage projects, time tracking, invoicing, and client retainers. | enterprise | 8.3/10 | 8.8/10 | 7.6/10 | 8.0/10 |
| 8 | monday.com Customizable work operating system for marketing agencies to plan campaigns, collaborate, and track client deliverables. | other | 8.3/10 | 8.7/10 | 8.4/10 | 7.8/10 |
| 9 | Teamwork Project management platform tailored for agencies with resource scheduling, time tracking, and client billing features. | other | 8.6/10 | 8.7/10 | 8.5/10 | 8.4/10 |
| 10 | Whatagraph Automated data visualization and reporting tool that helps agencies create stunning client-ready marketing performance dashboards. | specialized | 8.2/10 | 8.7/10 | 8.0/10 | 7.5/10 |
All-in-one white-label sales, marketing, and CRM platform designed specifically for digital marketing agencies to manage multiple clients.
White-label reporting and analytics dashboard for agencies to track SEO, PPC, social, and marketing performance across clients.
Comprehensive inbound marketing, sales, and CRM hub that enables agencies to deliver full-funnel client campaigns and automation.
Email marketing automation and CRM tool optimized for agencies handling personalized campaigns and client segmentation.
All-in-one digital marketing toolkit providing SEO, content, PPC, and competitive analysis for agency client strategies.
White-label platform for agencies to build, sell, and fulfill digital marketing services like local SEO and reputation management.
Professional services automation software for agencies to manage projects, time tracking, invoicing, and client retainers.
Customizable work operating system for marketing agencies to plan campaigns, collaborate, and track client deliverables.
Project management platform tailored for agencies with resource scheduling, time tracking, and client billing features.
Automated data visualization and reporting tool that helps agencies create stunning client-ready marketing performance dashboards.
GoHighLevel
enterpriseAll-in-one white-label sales, marketing, and CRM platform designed specifically for digital marketing agencies to manage multiple clients.
White-label SaaS mode for agencies to rebrand and resell the entire platform to clients
GoHighLevel is a comprehensive all-in-one CRM and marketing automation platform designed specifically for digital marketing agencies. It enables agencies to manage client campaigns through features like email/SMS marketing, sales funnels, website builders, appointment scheduling, and reputation management. The platform stands out with its white-label reseller capabilities, allowing agencies to rebrand and resell it as their own SaaS product.
Pros
- Extensive all-in-one feature set covering CRM, funnels, websites, and automation
- White-label reselling for agencies to scale revenue
- Affordable pricing with unlimited sub-accounts for client management
Cons
- Steep learning curve for new users due to feature depth
- Occasional bugs and performance glitches reported
- Customer support can be slow during peak times
Best For
Digital marketing agencies seeking a scalable, white-label platform to manage and resell services to multiple clients.
Pricing
Starts at $97/month (Starter), $297/month (Unlimited), $497/month (Pro/SaaS) with annual discounts available.
AgencyAnalytics
specializedWhite-label reporting and analytics dashboard for agencies to track SEO, PPC, social, and marketing performance across clients.
White-label client portals with interactive dashboards and scheduled automated reports
AgencyAnalytics is a comprehensive marketing reporting and analytics platform tailored for digital agencies, enabling seamless integration with over 80 tools like Google Analytics, Google Ads, Facebook, and SEO platforms. It automates the creation of white-label dashboards and PDF reports, consolidating SEO, PPC, social media, email, and call tracking data into client-ready formats. This saves agencies significant time on manual reporting while providing actionable insights and branded deliverables to impress clients.
Pros
- Extensive integrations with 80+ marketing tools for unified reporting
- Customizable white-label dashboards and automated PDF reports
- Robust SEO tools including rank tracking, backlinks, and audits
Cons
- Pricing scales quickly with number of client locations
- Initial setup and integrations can be time-intensive
- Some advanced features require add-ons or higher tiers
Best For
Digital marketing agencies managing multiple clients who need automated, branded reporting to streamline workflows and enhance client retention.
Pricing
Starts at $79/month (Essential, 5 locations) up to $499/month (Enterprise, 100+ locations), billed annually with custom enterprise options.
HubSpot
enterpriseComprehensive inbound marketing, sales, and CRM hub that enables agencies to deliver full-funnel client campaigns and automation.
Unified CRM with built-in inbound methodology tools for effortless lead-to-customer journey tracking across client accounts
HubSpot is a comprehensive inbound marketing and CRM platform that empowers agencies with tools for email marketing, landing pages, lead nurturing, analytics, and client reporting. It integrates marketing, sales, service, and CMS functionalities into one ecosystem, allowing agencies to manage campaigns across multiple clients efficiently. Through its partner program, agencies gain access to white-label reporting and multi-account management features tailored for client services.
Pros
- All-in-one CRM with seamless marketing automation and analytics
- Extensive free tier and partner program for agencies
- Robust integrations with 1,000+ apps and strong reporting tools
Cons
- Premium tiers are expensive for scaling agencies
- Steep learning curve for advanced customizations
- Multi-client management requires partner setup and isn't fully native
Best For
Mid-sized marketing agencies specializing in inbound strategies that need scalable CRM and automation for multiple clients.
Pricing
Free CRM; Marketing Hub Starter at $20/mo, Professional at $800/mo, Enterprise at $3,600/mo (billed annually); agency partner discounts available.
ActiveCampaign
specializedEmail marketing automation and CRM tool optimized for agencies handling personalized campaigns and client segmentation.
Visual automation canvas with machine learning-powered predictive sending and content optimization
ActiveCampaign is a powerful marketing automation platform that integrates email marketing, CRM, and advanced automation tools to help agencies manage customer journeys across multiple clients. It excels in creating dynamic, personalized campaigns with features like conditional logic, site tracking, and messaging. Agencies can leverage its scalable infrastructure for segmentation, lead scoring, and performance analytics to drive client results efficiently.
Pros
- Highly advanced automation builder with if/else logic and goal tracking
- Built-in CRM and lead scoring for streamlined client management
- Excellent integrations with 900+ apps and high email deliverability
Cons
- Steep learning curve for complex automations
- Pricing scales quickly with contact volume, less ideal for very large lists
- Limited native white-labeling and multi-client dashboard options
Best For
Marketing agencies handling mid-sized client lists that require sophisticated email automation and CRM without needing extensive custom development.
Pricing
Starts at $29/mo (Lite, 500 contacts), $49/mo (Plus), $149/mo (Professional), up to custom Enterprise; scales by contact tiers, annual discounts available.
SEMrush
specializedAll-in-one digital marketing toolkit providing SEO, content, PPC, and competitive analysis for agency client strategies.
White-label reporting and client management tools for seamless agency-client collaboration
SEMrush is a powerful all-in-one digital marketing platform designed for SEO, PPC, content marketing, social media, and competitive analysis. It equips agencies with tools for keyword research, site audits, backlink tracking, position monitoring, and customizable white-label reports to manage multiple clients efficiently. The platform's vast database and integrated toolkit streamline workflows, enabling data-driven strategies across various marketing channels.
Pros
- Massive database with 26+ billion keywords and extensive competitive intelligence
- Agency-friendly features like white-label reports, client dashboards, and project management
- All-in-one toolkit reduces reliance on multiple tools for SEO, PPC, content, and social
Cons
- Steep learning curve due to overwhelming feature depth
- High pricing can strain budgets for smaller agencies
- Some advanced features locked behind higher tiers or add-ons
Best For
Mid-to-large digital marketing agencies managing SEO and PPC campaigns for multiple clients who need robust analytics and reporting.
Pricing
Pro plan starts at $139.95/month (billed annually), Guru at $249.95/month, Business at $499.95/month; custom agency pricing available.
Vendasta
enterpriseWhite-label platform for agencies to build, sell, and fulfill digital marketing services like local SEO and reputation management.
White-label Marketplace with 240+ ready-to-resell digital marketing products and tools
Vendasta is a robust white-label platform tailored for digital marketing agencies, enabling them to resell a suite of marketing tools including local SEO, reputation management, social media publishing, listings management, and advertising—all branded as their own. It provides a unified dashboard for client management, automated reporting, and sales fulfillment to streamline agency operations. With an extensive marketplace of over 240 integrations and apps, it supports scaling services for SMB clients efficiently.
Pros
- Comprehensive white-label toolkit for reselling services
- Unified client dashboard and automated reporting
- Extensive marketplace with 240+ apps and integrations
Cons
- Steep learning curve for full utilization
- Pricing scales quickly with client volume
- Some advanced customizations require higher tiers
Best For
Mid-sized digital agencies serving SMBs that need a scalable white-label platform to resell marketing services.
Pricing
Custom tiered pricing starting at $359/month for Starter plan; Professional ($708/month) and Enterprise (custom) scale per user/client volume with annual commitments.
Accelo
enterpriseProfessional services automation software for agencies to manage projects, time tracking, invoicing, and client retainers.
Profitability at Risk (PaR) reporting for real-time insights into project margins and financial risks
Accelo is an all-in-one professional services automation (PSA) platform designed for agencies, integrating CRM, project management, time tracking, sales pipelines, quoting, invoicing, and retainer management into a unified system. It helps marketing agencies streamline client onboarding, campaign delivery, resource allocation, and billing processes from a single dashboard. With robust automation and reporting, Accelo enables teams to track profitability in real-time and scale operations efficiently.
Pros
- Comprehensive all-in-one platform reduces tool fragmentation
- Powerful automation for workflows, retainers, and invoicing
- Detailed profitability tracking and custom reporting
Cons
- Steep learning curve due to extensive features
- Pricing escalates quickly for full capabilities
- Lacks deep marketing-specific tools like advanced campaign builders
Best For
Mid-sized marketing agencies needing integrated PSA for client management, projects, and finances.
Pricing
Starts at $39/user/month (Professional, billed annually), with Advanced at $69 and Elite at $89; custom enterprise options available.
monday.com
otherCustomizable work operating system for marketing agencies to plan campaigns, collaborate, and track client deliverables.
No-code automations that trigger actions across marketing apps, like updating campaign status from ad platform data
monday.com is a highly visual work management platform that enables teams to create customizable boards, automate workflows, and collaborate on projects in real-time. For agency marketing software, it supports campaign planning, client tracking, task assignment, and performance dashboards with integrations to tools like Google Analytics, Facebook Ads, and Mailchimp. Its flexibility allows agencies to tailor it for everything from creative briefs to ROI reporting, though it's more general-purpose than marketing-specific.
Pros
- Highly customizable boards and templates for marketing campaigns and client projects
- Robust no-code automations and 200+ integrations with marketing tools
- Real-time collaboration and visual dashboards for team and client visibility
Cons
- Pricing scales quickly for larger agencies with many users
- Steep learning curve for advanced customizations and automations
- Lacks deep native marketing analytics compared to specialized tools
Best For
Marketing agencies needing a flexible, visual platform for project management, campaign tracking, and client collaboration.
Pricing
Free for up to 2 users; paid plans start at $9/user/month (Basic, annual billing), $12 (Standard), $19 (Pro), with Enterprise custom.
Teamwork
otherProject management platform tailored for agencies with resource scheduling, time tracking, and client billing features.
Integrated client billing that automatically generates invoices from tracked time and expenses
Teamwork is a robust project management platform tailored for agencies, enabling efficient task assignment, time tracking, and client collaboration across marketing campaigns and projects. It supports customizable workflows, resource scheduling, and detailed reporting to keep teams organized and projects on track. Ideal for marketing agencies, it includes client portals for approvals and milestone tracking, streamlining agency-client interactions.
Pros
- Intuitive task and project management with dependencies and milestones
- Powerful time tracking and client billing integration
- Strong collaboration tools including client portals and file sharing
Cons
- Advanced features like resource scheduling locked behind higher tiers
- Steep learning curve for complex customizations
- Reporting lacks deep marketing analytics compared to specialized tools
Best For
Marketing agencies managing multiple client projects that need reliable task tracking, time logging, and invoicing.
Pricing
Free plan available; paid plans start at $9.99/user/month (Deliver, annual billing), $19.99/user/month (Grow), with custom enterprise pricing.
Whatagraph
specializedAutomated data visualization and reporting tool that helps agencies create stunning client-ready marketing performance dashboards.
Drag-and-drop report builder that automatically syncs and visualizes live data from multiple sources into fully customizable, agency-branded dashboards.
Whatagraph is a data visualization and reporting platform designed for marketing agencies to automate the creation of stunning, client-ready dashboards and reports. It integrates with over 50 data sources like Google Analytics, Facebook Ads, and Google Ads, allowing users to consolidate metrics into customizable, white-labeled visuals. Agencies can schedule automated report delivery, share via client portals, and track performance across multiple clients efficiently.
Pros
- Extensive integrations with 50+ marketing tools
- White-label reporting and client portals for professional delivery
- Automated scheduling saves time for agencies managing multiple clients
Cons
- Pricing escalates quickly for advanced features and more clients
- Steeper learning curve for complex custom visualizations
- Limited depth in advanced analytics compared to dedicated BI tools
Best For
Marketing agencies serving multiple clients who need automated, visually appealing reports without heavy manual data wrangling.
Pricing
Starts at $79/month (billed annually) for Starter plan (up to 3 clients), Pro at $199/month (unlimited clients), with Enterprise custom pricing; 14-day free trial available.
Conclusion
The top tools in agency marketing software offer distinct strengths, but GoHighLevel stands out as the winner, providing an all-in-one platform to manage multiple clients, streamline sales, and handle marketing needs effectively. AgencyAnalytics impresses with its robust white-label reporting for tracking performance across clients, while HubSpot excels in full-funnel automation, making it a strong alternative for agencies focused on end-to-end campaign delivery. Together, these tools reaffirm the importance of choosing software that aligns with an agency's unique workflow.
Don’t miss out on enhancing your agency’s efficiency—try GoHighLevel first, as its tailored design for multi-client management and integrated tools positions it as the ultimate choice for scaling success.
Tools Reviewed
All tools were independently evaluated for this comparison
