Top 10 Best Advocate Marketing Software of 2026

Influitive is a premier advocate marketing platform designed for B2B companies to transform customers into active advocates through private online communities called AdvocateHubs. It gamifies engagement with personalized challenges that generate testimonials, referrals, case studies, and user-generated content while rewarding participation. The platform offers robust analytics to measure advocacy ROI and integrates seamlessly with CRM and marketing tools for scalable programs.

Extole is a powerful advocate marketing platform designed to help brands build and scale customer referral, review, and advocacy programs. It enables businesses to create personalized campaigns that drive word-of-mouth growth through seamless sharing across email, SMS, social media, and websites. With robust analytics, CRM integrations, and compliance tools, Extole turns customers into high-performing advocates while providing deep insights into program ROI.

Ambassador is a robust advocate marketing platform designed to help businesses build, manage, and scale customer referral programs and advocacy initiatives. It enables companies to track referrals, automate rewards, collect testimonials and user-generated content, and measure program ROI through advanced analytics. With seamless integrations into CRMs, e-commerce platforms, and email tools, it turns customers into brand advocates efficiently.

Referral Rock is a powerful advocate marketing platform designed to help businesses launch, manage, and optimize customer referral programs at scale. It enables companies to create customizable referral campaigns where advocates earn rewards for successful referrals, with robust tracking and analytics to measure ROI. The software supports multi-channel sharing via email, social media, and SMS, making it ideal for turning customers into brand promoters.

SaaSquatch is a growth marketing platform specializing in advocate marketing, enabling businesses to create referral programs, loyalty rewards, and ambassador campaigns that turn customers into advocates. It automates the entire advocacy lifecycle, from tracking actions like referrals and reviews to delivering personalized rewards via its flexible Unit Engine. The platform integrates seamlessly with CRMs, e-commerce tools, and analytics systems to drive customer acquisition and retention.

Friendbuy is a powerful advocate marketing platform focused on referral programs that turn customers into brand advocates through seamless sharing across email, SMS, social media, and more. It provides tools for creating customized referral campaigns, managing rewards, and tracking performance with advanced analytics and A/B testing. Designed primarily for e-commerce brands, it excels in post-purchase referral flows and integrates deeply with platforms like Shopify, Klaviyo, and Zendesk.

GrowSurf is a referral marketing platform that enables businesses to launch automated customer referral programs to drive growth through word-of-mouth. It offers customizable campaigns with rewards like cash, credits, or discounts, along with real-time analytics, fraud detection, and seamless integrations with tools like HubSpot, Intercom, and Stripe. Primarily targeted at SaaS and subscription-based companies, it simplifies turning users into advocates while tracking ROI effectively.

Tapfiliate is a robust affiliate marketing platform that enables businesses to create, manage, and scale affiliate and referral programs, turning customers into brand advocates through trackable promotions. It offers real-time tracking of referrals, automated commission payouts, and customizable affiliate dashboards, with strong emphasis on e-commerce integrations. Ideal for advocate marketing, it empowers advocates to promote products via unique links, coupons, and creatives while providing detailed analytics to measure ROI.

Refersion is a specialized affiliate and referral marketing platform that empowers brands to create, manage, and scale advocate programs by turning customers into promoters. It provides robust tools for tracking referrals, automating commission payouts, and recruiting affiliates through seamless integrations with e-commerce platforms like Shopify and WooCommerce. Ideal for driving customer acquisition via word-of-mouth, Refersion offers real-time analytics and customizable program structures to optimize advocate performance.

Viral Loops is a no-code platform designed for creating viral referral programs, growth loops, and advocate marketing campaigns to drive customer acquisition through word-of-mouth. It provides customizable templates for waitlists, giveaways, ambassador programs, and milestone rewards, helping brands turn users into advocates. The tool includes analytics, A/B testing, and integrations with CRMs, email tools, and e-commerce platforms for seamless tracking and optimization.