Top 10 Best Advertising Sales Management Software of 2026

Salesforce Media Cloud is a powerful, CRM-integrated platform tailored for media and entertainment companies to manage end-to-end advertising sales. It offers tools for inventory forecasting, dynamic proposal generation, order management, campaign fulfillment, and revenue optimization. Leveraging Salesforce's Einstein AI, it provides real-time insights and automation to streamline sales workflows and maximize ad revenue.

Google Ad Manager is a powerful ad serving and management platform designed for publishers to monetize their digital inventory across websites, apps, and video. It facilitates direct sales, programmatic auctions, header bidding, and yield optimization through advanced forecasting, targeting, and reporting tools. As a core part of Google's advertising ecosystem, it integrates seamlessly with Ad Exchange, Analytics, and other services to streamline sales operations and maximize revenue.

FreeWheel is a robust advertising sales management platform from Comcast, specializing in TV and video monetization for broadcasters and media companies. It streamlines the entire ad sales process, from inventory forecasting and proposal generation to deal booking, campaign management, and revenue optimization across linear TV, OTT, and digital channels. The platform integrates advanced analytics, automation, and cross-platform yield management to maximize ad revenue.

PubMatic is a sell-side platform (SSP) designed for publishers to manage and optimize programmatic advertising sales across display, video, and mobile inventory. It provides tools for header bidding, private marketplaces, yield management, and detailed analytics to maximize revenue from ad impressions. The platform supports real-time bidding, audience targeting, and compliance with privacy regulations like GDPR and CCPA.

Magnite is a leading sell-side platform (SSP) that empowers publishers to programmatically sell their digital ad inventory through real-time bidding, header bidding, and private marketplaces. It provides advanced tools for yield optimization, supply path management, and detailed performance analytics to maximize advertising revenue. While excels in programmatic sales at scale, it focuses less on traditional direct sales CRM features like proposal management or sales team pipelines.

Xandr is a powerful advertising technology platform designed for programmatic ad buying and selling, enabling publishers, agencies, and brands to manage inventory, execute direct and programmatic deals, and optimize revenue. It provides an integrated stack including a supply-side platform (SSP), demand-side platform (DSP), data management platform (DMP), and advanced analytics tools. As part of Microsoft Advertising, it offers scalability for enterprise-level ad sales management with a focus on transparency and data-driven decision-making.

OpenX is a robust supply-side platform (SSP) designed for publishers to manage and monetize digital ad inventory through programmatic advertising sales. It provides tools for header bidding, private marketplaces, direct deals, and advanced analytics to optimize revenue and streamline sales operations. While primarily focused on programmatic channels, it supports sales teams with deal management, forecasting, and performance insights for efficient advertising sales management.

Broadstreet is an ad sales management platform tailored for publishers, broadcasters, and media companies to streamline advertising sales processes. It provides CRM tools for lead tracking, pipeline management, and automated workflows, alongside a dynamic proposal builder that incorporates real-time inventory and pricing. The software also handles order fulfillment, invoicing, and integrations with ad servers like Google Ad Manager and OpenX, making it a full-cycle solution for media ad ops.

Smart AdServer is a robust ad serving and monetization platform designed for publishers to manage and sell digital ad inventory across display, video, mobile, and connected TV formats. It offers tools for direct sales campaigns, programmatic SSP integration, header bidding, and real-time optimization to maximize revenue. Sales teams benefit from advanced reporting, forecasting, and deal management features tailored for efficient ad sales operations.

AdButler is a versatile ad serving platform designed for publishers to manage, deliver, and optimize digital ad campaigns across websites, mobile apps, and email. It offers robust tools for inventory management, audience targeting, real-time reporting, and ad fraud detection, supporting advertising sales teams in maximizing revenue through data-driven decisions. While strong in ad delivery and analytics, it provides limited native CRM features for full sales pipeline management.