Quick Overview
- 1#1: Google Analytics - Provides comprehensive web and app analytics with seamless integration for tracking Google Ads and cross-channel advertising performance.
- 2#2: Adobe Analytics - Delivers enterprise-level multi-channel attribution and advanced analytics for optimizing advertising strategies across customer journeys.
- 3#3: AppsFlyer - Offers mobile-first attribution and marketing analytics to measure, protect, and optimize app advertising campaigns.
- 4#4: Adjust - Provides mobile app attribution, in-app analytics, fraud prevention, and performance insights for global ad campaigns.
- 5#5: Singular - Aggregates marketing data from all ad networks into a unified platform for ROI analysis and campaign optimization.
- 6#6: Amplitude - Behavioral analytics platform that tracks user journeys from ad acquisition to retention and monetization.
- 7#7: Mixpanel - Event-based analytics tool for measuring user engagement and advertising impact with real-time insights.
- 8#8: Funnel.io - Automates data collection from advertising platforms into customizable reports and BI tools for unified analytics.
- 9#9: Supermetrics - Connects and extracts advertising data from multiple sources directly into Google Sheets, Looker Studio, and other platforms.
- 10#10: AgencyAnalytics - White-label dashboard for agencies to track, report, and analyze client PPC, SEO, and social advertising performance.
These tools were selected for their robust feature sets (including cross-channel integration, advanced attribution, and real-time reporting), quality of user experience (ease of use and scalability), and tangible value in delivering actionable business outcomes.
Comparison Table
Explore a detailed comparison of top advertising analytics software, featuring Google Analytics, Adobe Analytics, AppsFlyer, Adjust, Singular, and more, to understand how each tool delivers insights for campaign performance. This table outlines key features, use cases, and capabilities, helping readers identify the best fit for their data-driven advertising strategies.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | Google Analytics Provides comprehensive web and app analytics with seamless integration for tracking Google Ads and cross-channel advertising performance. | enterprise | 9.5/10 | 9.8/10 | 7.9/10 | 9.9/10 |
| 2 | Adobe Analytics Delivers enterprise-level multi-channel attribution and advanced analytics for optimizing advertising strategies across customer journeys. | enterprise | 9.2/10 | 9.6/10 | 7.4/10 | 8.1/10 |
| 3 | AppsFlyer Offers mobile-first attribution and marketing analytics to measure, protect, and optimize app advertising campaigns. | specialized | 9.1/10 | 9.5/10 | 8.2/10 | 8.4/10 |
| 4 | Adjust Provides mobile app attribution, in-app analytics, fraud prevention, and performance insights for global ad campaigns. | specialized | 8.7/10 | 9.2/10 | 8.0/10 | 8.3/10 |
| 5 | Singular Aggregates marketing data from all ad networks into a unified platform for ROI analysis and campaign optimization. | specialized | 8.5/10 | 9.2/10 | 7.8/10 | 8.0/10 |
| 6 | Amplitude Behavioral analytics platform that tracks user journeys from ad acquisition to retention and monetization. | specialized | 8.3/10 | 8.7/10 | 8.1/10 | 7.8/10 |
| 7 | Mixpanel Event-based analytics tool for measuring user engagement and advertising impact with real-time insights. | specialized | 7.6/10 | 8.1/10 | 7.4/10 | 7.2/10 |
| 8 | Funnel.io Automates data collection from advertising platforms into customizable reports and BI tools for unified analytics. | other | 8.5/10 | 9.2/10 | 8.4/10 | 7.9/10 |
| 9 | Supermetrics Connects and extracts advertising data from multiple sources directly into Google Sheets, Looker Studio, and other platforms. | other | 8.7/10 | 9.4/10 | 8.9/10 | 8.1/10 |
| 10 | AgencyAnalytics White-label dashboard for agencies to track, report, and analyze client PPC, SEO, and social advertising performance. | other | 8.4/10 | 8.7/10 | 8.9/10 | 7.9/10 |
Provides comprehensive web and app analytics with seamless integration for tracking Google Ads and cross-channel advertising performance.
Delivers enterprise-level multi-channel attribution and advanced analytics for optimizing advertising strategies across customer journeys.
Offers mobile-first attribution and marketing analytics to measure, protect, and optimize app advertising campaigns.
Provides mobile app attribution, in-app analytics, fraud prevention, and performance insights for global ad campaigns.
Aggregates marketing data from all ad networks into a unified platform for ROI analysis and campaign optimization.
Behavioral analytics platform that tracks user journeys from ad acquisition to retention and monetization.
Event-based analytics tool for measuring user engagement and advertising impact with real-time insights.
Automates data collection from advertising platforms into customizable reports and BI tools for unified analytics.
Connects and extracts advertising data from multiple sources directly into Google Sheets, Looker Studio, and other platforms.
White-label dashboard for agencies to track, report, and analyze client PPC, SEO, and social advertising performance.
Google Analytics
enterpriseProvides comprehensive web and app analytics with seamless integration for tracking Google Ads and cross-channel advertising performance.
Deep Google Ads integration with automated bidding insights and cross-channel attribution
Google Analytics is a leading web analytics platform renowned for its robust advertising analytics capabilities, offering seamless integration with Google Ads, Facebook Ads, and other channels to track campaign performance, conversions, and user journeys. It provides detailed reports on metrics like ROI, attribution models, and audience insights, enabling data-driven optimization. Available in GA4, it supports real-time data processing and advanced segmentation for advertisers of all sizes.
Pros
- Unparalleled integration with Google Ads for direct campaign tracking and optimization
- Comprehensive attribution modeling including data-driven models
- Free core version with enterprise-grade features accessible to all users
Cons
- Steep learning curve for advanced features and custom reporting
- Privacy compliance challenges with third-party cookies phasing out
- Limited support and customization in the free tier compared to GA360
Best For
Digital marketers and businesses heavily invested in Google Ads seeking in-depth, real-time advertising performance analytics without high costs.
Pricing
Free for standard GA4; Google Analytics 360 (enterprise) starts at approximately $150,000/year based on monthly users.
Adobe Analytics
enterpriseDelivers enterprise-level multi-channel attribution and advanced analytics for optimizing advertising strategies across customer journeys.
Analysis Workspace: A flexible, visual drag-and-drop interface for creating custom, real-time advertising reports and visualizations across channels.
Adobe Analytics is a comprehensive digital analytics platform within the Adobe Experience Cloud that tracks and analyzes user interactions across websites, mobile apps, and advertising campaigns. It specializes in advertising analytics by providing multi-channel attribution, real-time performance metrics, and integrations with platforms like Google Ads, Meta Ads, and Adobe Advertising Cloud. Businesses use it to optimize ad spend, measure ROI, and gain insights into the full customer journey from impression to conversion.
Pros
- Advanced multi-touch attribution models for accurate ad performance measurement
- Seamless integrations with major ad platforms and Adobe's marketing suite
- AI-powered insights, anomaly detection, and predictive analytics for campaign optimization
Cons
- Steep learning curve and complex implementation requiring technical expertise
- High cost structure, often prohibitive for small to mid-sized businesses
- Overwhelming interface with extensive customization options for new users
Best For
Enterprise-level marketers and agencies managing large-scale, multi-channel advertising campaigns who need robust attribution and deep analytics.
Pricing
Custom enterprise pricing based on data volume and features; typically starts at $10,000+ annually with per-event or subscription models.
AppsFlyer
specializedOffers mobile-first attribution and marketing analytics to measure, protect, and optimize app advertising campaigns.
Protect360, an AI-driven fraud prevention suite that detects and blocks sophisticated ad fraud in real-time across all channels.
AppsFlyer is a premier mobile marketing analytics and attribution platform that tracks user acquisition, in-app events, and campaign performance across thousands of ad networks and channels. It provides marketers with actionable insights into ROI, cohort analysis, and user behavior while combating ad fraud through advanced detection tools. Designed primarily for mobile apps, it ensures privacy-compliant measurement in a post-IDFA world with support for SKAdNetwork and contextual attribution.
Pros
- Unmatched attribution accuracy across 10,000+ media sources and channels
- Industry-leading fraud protection with Protect360 blocking billions in fraud
- Real-time dashboards, raw data exports, and deep integrations with major ad platforms
Cons
- Steep learning curve for advanced configurations and custom setups
- Pricing is volume-based and can be expensive for small apps or startups
- Stronger focus on mobile than web or cross-platform analytics
Best For
Mid-to-enterprise-level mobile app marketers optimizing large-scale UA campaigns and needing robust fraud prevention.
Pricing
Custom enterprise pricing based on monthly tracked users (MTUs); entry-level plans start at ~$500-$1,000/month, scaling to tens of thousands for high-volume users.
Adjust
specializedProvides mobile app attribution, in-app analytics, fraud prevention, and performance insights for global ad campaigns.
Protect360: AI-powered fraud detection that blocks invalid traffic in real-time across all channels.
Adjust is a premier mobile measurement partner (MMP) specializing in advertising analytics for apps, offering precise attribution, in-depth performance insights, and fraud prevention. It tracks user acquisition across channels, measures campaign ROI with multi-touch attribution, and provides tools for audience segmentation and re-engagement. With robust integrations to over 2,000 ad networks and platforms, it empowers marketers to optimize ad spend effectively.
Pros
- Industry-leading attribution accuracy with probabilistic and deterministic modeling
- Advanced fraud prevention via Protect360 suite
- Extensive integrations with 2000+ partners for seamless data flow
Cons
- Primarily focused on mobile apps, limited web/desktop support
- Steep learning curve for SDK implementation and advanced dashboards
- Pricing lacks upfront transparency, custom quotes only
Best For
Mid-to-large mobile app marketers and publishers needing precise ad attribution, fraud protection, and scalable analytics.
Pricing
Custom enterprise pricing based on monthly tracked users (MTU) or events; starts around $1,000-$5,000/month for small volumes, scales to six figures for high-volume apps.
Singular
specializedAggregates marketing data from all ad networks into a unified platform for ROI analysis and campaign optimization.
Hyper-accurate, cookieless attribution powered by Singular's proprietary AI engine across 3000+ sources
Singular is a comprehensive mobile attribution and marketing analytics platform designed for app marketers to track, measure, and optimize ad campaigns across thousands of ad networks and channels. It unifies data for accurate user acquisition attribution, fraud prevention, and ROI analysis, enabling data-driven decisions. With real-time dashboards and predictive insights, it helps scale growth while minimizing waste in advertising spend.
Pros
- Extensive integrations with 3000+ ad networks and partners for unified data
- Advanced fraud detection and prevention tools reducing wasted spend
- Real-time reporting and customizable dashboards for quick insights
Cons
- High pricing suitable mainly for enterprises with large ad budgets
- Primarily focused on mobile apps, less ideal for web/desktop advertising
- Steep learning curve for setup and advanced configurations
Best For
Mobile app marketers and growth teams handling high-volume, multi-channel user acquisition campaigns.
Pricing
Custom enterprise pricing based on monthly tracked volume (MTV); typically starts at $5,000+/month for mid-sized apps, with higher tiers for advanced features.
Amplitude
specializedBehavioral analytics platform that tracks user journeys from ad acquisition to retention and monetization.
Pathfinder user journey mapping that reveals full post-ad-click paths to optimize attribution beyond last-click models
Amplitude is a leading digital analytics platform primarily focused on product analytics but with strong capabilities in advertising analytics through its marketing suite. It enables advertisers to track campaign performance, attribute conversions across channels, and measure ROI by linking ad interactions to in-depth user behavior on websites and apps. Key features include integrations with major ad platforms like Google Ads, Meta, and LinkedIn, along with tools for cohort analysis, funnel optimization, and incrementality testing tailored to ad spend efficiency.
Pros
- Seamless integrations with top ad networks for accurate attribution
- Powerful behavioral analytics to tie ad performance to user retention and LTV
- No-code tools for funnel analysis and A/B testing on ad-driven cohorts
Cons
- Pricing scales quickly with event volume, becoming costly for high-traffic sites
- Steeper learning curve for advanced marketing analytics features
- Less emphasis on real-time ad bidding or programmatic specifics compared to dedicated ad tools
Best For
Marketing teams at mid-to-large growth companies seeking to connect ad campaigns to product-led user engagement and long-term value.
Pricing
Freemium with free tier up to 10M user actions/month; paid Growth plans start at ~$995/month, scaling by monthly tracked users/events to custom Enterprise pricing.
Mixpanel
specializedEvent-based analytics tool for measuring user engagement and advertising impact with real-time insights.
User-centric attribution that maps ad clicks to detailed retention cohorts and revenue outcomes
Mixpanel is a powerful product analytics platform that tracks user events and behaviors in web and mobile apps, providing insights into user journeys and retention. For advertising analytics, it integrates with platforms like Google Ads, Facebook Ads, and others to enable attribution modeling, campaign performance tracking, and ROI analysis by linking ad interactions to in-app conversions. It stands out in connecting ad-driven user acquisition to long-term engagement metrics through funnels, cohorts, and segmentation.
Pros
- Seamless integrations with major ad platforms for multi-touch attribution
- Real-time behavioral analytics to measure ad impact on retention and funnels
- Customizable dashboards and segmentation for campaign optimization
Cons
- Limited native support for ad spend management and bidding optimization
- Steep learning curve for non-product analysts focused on ads
- Pricing scales quickly with user volume, less ideal for high-scale ad campaigns
Best For
Product and growth teams seeking to blend advertising attribution with deep post-click user behavior insights.
Pricing
Free up to 100K monthly tracked users (MTU); Growth starts at $32/month for 100K MTU, scales with usage; Enterprise custom.
Funnel.io
otherAutomates data collection from advertising platforms into customizable reports and BI tools for unified analytics.
Its library of 500+ pre-built connectors that automatically handle data discrepancies across ad platforms
Funnel.io is a marketing data hub that aggregates advertising data from over 500 connectors, including Google Ads, Meta Ads, TikTok, and LinkedIn, into a unified pipeline for analysis. It automates data collection, transformation, normalization, and delivery to tools like Looker Studio, Google Sheets, BigQuery, and Tableau. Designed for marketers, it enables multi-channel attribution modeling and custom metrics without coding expertise.
Pros
- Extensive 500+ connectors for comprehensive ad platform coverage
- Automated data pipelines with normalization and real-time syncing
- Flexible attribution models and custom metric builder
Cons
- Pricing scales quickly for high-volume usage
- Initial setup can be complex for advanced configurations
- Lacks built-in visualization; relies on third-party BI tools
Best For
Mid-sized marketing teams handling multi-channel ad campaigns who need reliable data aggregation without data engineering support.
Pricing
Starts at $299/month for Growth plan (up to 10M rows); Pro at $1,199/month; Enterprise custom pricing.
Supermetrics
otherConnects and extracts advertising data from multiple sources directly into Google Sheets, Looker Studio, and other platforms.
Its vast library of 90+ pre-built connectors tailored specifically for advertising platforms, enabling seamless multi-source data blending.
Supermetrics is a data integration platform that automates the extraction, transformation, and loading of advertising data from over 90 platforms including Google Ads, Meta Ads, TikTok, and LinkedIn into tools like Google Sheets, Looker Studio, Excel, and Power BI. It enables marketers to consolidate campaign performance metrics, build custom reports, and create dashboards without coding or manual exports. Primarily focused on advertising analytics, it streamlines data pipelines for cross-platform insights and ROI tracking.
Pros
- Extensive integrations with 90+ ad platforms for comprehensive data consolidation
- No-code setup with pre-built metrics and fields for quick implementation
- Flexible scheduling and real-time data refreshes for timely analytics
Cons
- Pricing scales steeply with data volume and number of connectors
- Relies on external tools for visualization and advanced BI capabilities
- Occasional limitations on historical data depth in lower-tier plans
Best For
Marketing teams and agencies managing multi-channel ad campaigns who need automated data extraction into spreadsheets or BI tools for reporting.
Pricing
Starts at $99/month (billed annually) for basic plans; scales to $549+/month based on data rows queried, connectors used, and destinations.
AgencyAnalytics
otherWhite-label dashboard for agencies to track, report, and analyze client PPC, SEO, and social advertising performance.
White-label client portals with real-time, interactive dashboards for sharing ad performance without revealing the tool.
AgencyAnalytics is a reporting and analytics platform tailored for digital marketing agencies, enabling the consolidation of data from SEO, PPC, social media, and advertising channels into customizable dashboards. It excels in advertising analytics by integrating with major platforms like Google Ads, Facebook Ads, Microsoft Advertising, and LinkedIn Ads to track metrics such as spend, conversions, ROI, and performance trends. Agencies can create white-label client portals and automate scheduled PDF reports for professional delivery.
Pros
- Over 80 integrations including key ad platforms for comprehensive advertising data
- Intuitive drag-and-drop dashboard builder with pre-built templates
- White-label client reporting and automated scheduling for efficiency
Cons
- Pricing scales quickly with additional clients and locations
- Advanced customizations require some learning curve
- Lacks deep AI-powered predictive analytics compared to specialized ad tools
Best For
Marketing agencies managing multiple clients' advertising campaigns across platforms who need branded, automated reporting.
Pricing
Starts at $59/month (billed annually) for Professional plan supporting up to 5 clients; scales to $199+/month for Enterprise with more clients and features.
Conclusion
The reviewed tools cover a wide range of needs, but Google Analytics stands out as the top choice, offering seamless cross-channel tracking and integration with Google's advertising ecosystem. Adobe Analytics follows with enterprise-level multi-channel attribution to optimize customer journeys, while AppsFlyer excels as a mobile-first platform for measuring and protecting app campaigns. Each provides unique value, yet Google Analytics remains the most versatile and widely adopted for its robust, end-to-end analytics capabilities.
Don't miss out on actionable insights—try Google Analytics to streamline your advertising tracking, measure performance, and drive smarter decisions for your campaigns, whether they're web, app, or cross-channel.
Tools Reviewed
All tools were independently evaluated for this comparison