GITNUXSOFTWARE ADVICE
Marketing AdvertisingTop 10 Best Advertisement Management Software of 2026
Top 10 advertisement management software ranked by features and reporting for ad teams managing LinkedIn, Amazon, and Pinterest campaigns.
How we ranked these tools
Core product claims cross-referenced against official documentation, changelogs, and independent technical reviews.
Analyzed video reviews and hundreds of written evaluations to capture real-world user experiences with each tool.
AI persona simulations modeled how different user types would experience each tool across common use cases and workflows.
Final rankings reviewed and approved by our editorial team with authority to override AI-generated scores based on domain expertise.
Score: Features 40% · Ease 30% · Value 30%
Gitnux may earn a commission through links on this page — this does not influence rankings. Editorial policy
LinkedIn Campaign Manager is the best fit if B2B teams want LinkedIn-only campaign governance with tag-based conversion measurement, while Pinterest Ads is the cheaper entry when you run Pinterest-native discovery and optimize from those events, and Amazon Ads is a strong alternative for retail marketers scaling product ads on Amazon properties.
Editor’s top 3 picks
Three quick recommendations before you dive into the full comparison below — each one leads on a different dimension.
LinkedIn Campaign Manager
Insight Tag conversion tracking with event mapping and reporting that connects delivery to LinkedIn member actions.
Built for fits when B2B teams need LinkedIn-only campaign governance with tag-based conversion reporting..
Amazon Ads
Editor pickProduct and audience targeting that resolves to Amazon inventory objects for fine-grained optimization.
Built for fits when retail marketers need tight Amazon-specific control across many product ads..
Pinterest Ads
Editor pickPinterest conversion tracking attaches directly to website and app events so optimization uses Pinterest delivery signals.
Built for fits when teams manage Pinterest-only campaigns and optimize using Pinterest-native conversion events..
Related reading
Comparison Table
LinkedIn Campaign Manager
vertical specialistB2B advertising software for LinkedIn campaign planning and measurement.
Insight Tag conversion tracking with event mapping and reporting that connects delivery to LinkedIn member actions.
Campaign creation supports objective-based setup for lead generation, website conversions, and website retargeting, with conversion events mapped to Insight Tag signals. Reporting covers delivery metrics, engagement, and conversion reporting, which helps teams reconcile pacing and performance against LinkedIn audience delivery. Audience targeting includes job titles, seniority, company attributes, and matched audiences, which is useful for B2B segmentation without building custom ad server audiences.
A key tradeoff is that Campaign Manager optimization and reporting are bounded to LinkedIn inventory, so it does not replace a cross-network demand-side platform for programmatic buying. A good usage situation is centralized governance for LinkedIn-only media where teams need consistent tags, repeatable creative controls, and fast iteration on audience splits.
- +Strong conversion tracking via Insight Tag event mapping
- +Bulk campaign and asset workflows reduce manual trafficking
- +Detailed reporting tied to LinkedIn delivery and events
- +Audience targeting aligned to B2B fields like job function
- –Limited to LinkedIn inventory, so cross-network automation is missing
- –Complex tag and event setup can delay attribution readiness
- –Bulk changes need careful QA to avoid targeting mistakes
- –Advanced automation depends on API or admin configuration
Growth marketing teams
Track website conversions from Sponsored Content
Cleaner attribution for optimization decisions
Revenue operations teams
Coordinate lead gen reporting to CRM
More consistent lead reporting
Show 2 more scenarios
Paid media managers
Run audience split experiments on LinkedIn
Faster iteration on segments
Duplicate campaigns and adjust targeting parameters while comparing delivery and conversion outcomes in reports.
Agency account teams
Manage multiple client campaigns in one workspace
Reduced operational overhead
Use shared campaign controls and bulk operations to keep trafficking consistent across accounts.
Best for: Fits when B2B teams need LinkedIn-only campaign governance with tag-based conversion reporting.
More related reading
Amazon Ads
enterpriseAdvertising platform for products, brands, and audiences across Amazon properties.
Product and audience targeting that resolves to Amazon inventory objects for fine-grained optimization.
Amazon Ads is a fit for advertisers who already buy media on Amazon and want daily control over product-level listings, placements, and audience targeting. Campaign setup supports keyword targeting, product targeting, and audience segments, while attribution and conversion tracking feed optimization workflows. Automation is available through campaign types with managed bidding options and through bulk changes that reduce repetitive admin work.
A common tradeoff is that Amazon-specific controls and reporting dimensions can increase reliance on marketplace taxonomy, which can slow cross-channel standardization. Amazon Ads works best for teams running high SKU counts and needing frequent campaign trafficking updates, such as seasonal catalog expansion or ongoing bid and targeting refreshes.
- +Native product targeting maps directly to Amazon detail pages
- +Bulk campaign edits reduce repetitive workflow across many SKUs
- +Automation controls support managed bidding at campaign level
- +API enables programmatic changes and reporting extraction
- –Reporting dimensions are Amazon-specific and harder to standardize
- –Governance at scale needs careful naming and structure discipline
- –Cross-channel automation requires external workflow stitching
- –Creative and landing signals are less controllable than on-site channels
Retail media managers
Tune bids by SKU-level performance
Lower wasted spend per click
Ecommerce growth teams
Launch seasonal catalog expansions fast
Shorter time to market
Show 2 more scenarios
Performance marketing ops
Automate campaign changes via API
Less manual trafficking work
API access supports scheduled provisioning, monitoring, and reporting pulls for many campaigns.
Brand advertisers
Coordinate Sponsored Brands and Displays
More consistent funnel coverage
Campaign reporting helps align audience targeting and placement choices across brand formats.
Best for: Fits when retail marketers need tight Amazon-specific control across many product ads.
Pinterest Ads
vertical specialistVisual advertising platform for product discovery and conversion campaigns.
Pinterest conversion tracking attaches directly to website and app events so optimization uses Pinterest delivery signals.
Pinterest Ads lets advertisers set campaign objectives, build targeting on Pinterest audiences, and attach conversion tracking for website and app events. Reporting surfaces metrics tied to Pinterest delivery such as impressions, clicks, and conversions, which makes it practical for iterative creative testing and pacing adjustments. For agencies, the permission model supports client account access so multiple brands can be managed without sharing credentials.
The tradeoff is weaker control for advanced programmatic workflows because Pinterest Ads is not a full demand-side platform for bidding across many exchanges. It fits best when performance teams run Pinterest-specific media plans and need fast creative iteration and conversion optimization without building a separate ad-tech stack.
A typical fit is a brand running always-on campaigns that rotate creatives by theme and landing page, using Pinterest conversion events to guide budget shifts. It is less suitable when the requirement is unified cross-network campaign trafficking with standardized post-click attribution across multiple ad systems.
- +Native Pinterest targeting and conversion signals reduce reporting gaps
- +Fast creative iteration with clear campaign and ad group controls
- +Client access permissions support agency multi-account operations
- +Conversion tracking ties optimization to Pinterest event outcomes
- –Limited cross-exchange buying control versus a full demand-side platform
- –Advanced automation and API breadth are constrained compared with ad platforms
- –Reporting customization is less granular than dedicated analytics stacks
- –Creative and landing-page testing still needs careful event instrumentation
Ecommerce growth teams
Optimize product ads from event conversions
Higher purchase conversion rate
Creative testing teams
Rotate formats by audience intent
Faster creative learning
Show 2 more scenarios
Agency campaign managers
Manage multiple client accounts
Less coordination overhead
Apply permissioned client access to traffic ads and review reporting by campaign.
Lead generation marketers
Measure form submissions from Pinterest clicks
Lower cost per lead
Attach conversion tracking to lead events and adjust budgets by conversion performance.
Best for: Fits when teams manage Pinterest-only campaigns and optimize using Pinterest-native conversion events.
MarinOne
enterpriseAdvertising management platform for paid search, social, and retail media.
Policy-driven automation for bid and budget actions with guardrails that help enforce operational constraints across campaigns.
MarinOne is an ad management system built for unified handling of search, social, and display workflows, with automation centered on bid and budget decisions. Its core strength is policy-driven campaign management, including bulk changes, guardrails, and rule execution tied to performance signals.
MarinOne also includes measurement features for conversion tracking and reporting that support day-to-day optimization. Compared with single-channel bid tools, MarinOne focuses on consistent trafficking and operational governance across multiple ad surfaces.
- +Rule-based automation for budgets and bids with clear execution conditions
- +Multi-channel campaign management workflows reduce operational switching costs
- +Bulk edits and reusable change processes support campaign scale
- +Reporting supports action cycles for optimization without exporting repeatedly
- –Automation requires careful rule design to avoid unintended spend shifts
- –Cross-channel setup can take time when conversion definitions differ
- –Advanced governance depends on disciplined naming and change documentation
- –Some workflows still require manual review for edge-case exceptions
Best for: Fits when teams need governed, rule-driven optimization across search, social, and display campaigns.
Microsoft Advertising
enterpriseSearch advertising platform for Microsoft and partner networks.
Microsoft Advertising API for managing campaigns, bids, budgets, and reporting objects with bulk and scripted updates.
Microsoft Advertising manages search and audience campaigns using Microsoft-owned inventory and reporting across ad accounts. It supports campaign creation, targeting, conversion tracking, and budget and bid control with structured ad group settings.
Automated bidding and campaign-level optimization run inside the campaign workflow, with add and edit tools for creatives and extensions. Administration uses account permissions, change history, and policy enforcement so teams can operate across multiple advertisers and agencies.
- +Built-in conversion tracking and automated bidding inside campaign workflow
- +Strong account and ad group configuration for search, audience, and remarketing
- +Reporting ties campaign, query, and conversion results into one console
- +API and bulk operations support scripted changes at account scale
- –Limited control over display and programmatic inventory relative to ad-platform suites
- –Governance features can be thin for complex multi-agency approval flows
- –Automation settings require careful testing to avoid bid and pacing drift
- –Creative and extension management can lag for high-frequency variant testing
Best for: Fits when search and audience programs need strong conversion reporting plus automation under one account model.
Smartly
enterpriseSocial advertising platform for creative production, media buying, and reporting.
Automation rules that coordinate budget and delivery decisions across campaign hierarchies, with configurable safeguards and overrides.
Smartly is an ad management system that focuses on automated optimization and workflow control for performance advertisers. Campaign management is built around structured configurations for channel setups, audience targeting, and creative testing so changes propagate consistently.
Smartly also supports an extensive integration surface through APIs and partner connections, which helps agencies and in-house teams connect it to ad accounts, analytics, and internal reporting. Automation rules can coordinate pacing and allocation decisions, reducing manual trafficking effort.
- +Rule-based automation reduces manual trafficking across campaigns
- +API-first integration supports custom workflows and reporting pipelines
- +Channel configuration templates keep setup changes consistent
- +Creative testing workflows track variants through execution
- –Advanced governance needs process discipline across teams
- –Some organization-wide reporting requires API or exports
- –Debugging attribution shifts can take time for new teams
- –Feature depth varies by channel and creative format
Best for: Fits when performance teams need automated campaign execution plus API-driven integrations across channels.
Skai
enterpriseEnterprise marketing software for paid search, retail media, and paid social.
Rule-based automation that triggers campaign actions from operational performance signals and trafficking states.
Skai focuses on ad operations at scale by tying campaign execution to automated optimization and structured workflows. The tool supports media planning, trafficking, and ongoing performance management with an API surface meant for engineering-led integrations.
Automation and rule-based configuration reduce repetitive tasks like budget pacing checks, audience refresh cycles, and creative-to-flight tracking. Governance features for team access and change history support multi-person campaign operations where audit trails matter.
- +Automation rules connect optimization actions to campaign state changes
- +API supports engineering workflows that ingest and update campaign data
- +Team configuration supports role-based access for shared operations
- +Operational reporting ties pacing and delivery to trafficking outcomes
- –Complex setups take time for data mapping across ad account structures
- –Some workflow coverage depends on specific connectors and data feeds
- –Advanced configuration can be harder to debug than simpler ad tools
- –Creative-level management needs careful tagging discipline
Best for: Fits when teams need automated campaign operations with API-driven integration and tighter governance.
Basis
enterpriseProgrammatic advertising platform for planning, buying, and campaign measurement.
API-driven campaign provisioning that keeps trafficking state and measurement configuration synchronized across connected buying systems.
Basis (basis.com) focuses on advertisement management workflows with an emphasis on automation around campaign trafficking and reporting. It provides configurable connections to ad servers and buying channels so teams can standardize naming, tags, and performance measurement across campaigns.
Basis also exposes an API surface for pulling delivery and event data and for provisioning campaign objects in external systems. Built-for-governance features center on role-based access controls and audit-ready activity history for managed advertising accounts.
- +API-first workflows for campaign objects and performance event retrieval
- +RBAC controls for separating agency and client responsibilities
- +Configurable tag and measurement conventions for consistent reporting
- +Automation rules reduce repetitive trafficking and status updates
- –Limited out-of-the-box support for niche DSP workflows
- –Event mapping needs careful configuration for multi-touch reporting
- –Custom integrations require engineering time for data alignment
- –Some campaign UI actions lag behind API capabilities for bulk edits
Best for: Fits when teams need API-driven campaign management and governance across multiple ad accounts.
StackAdapt
enterpriseSelf-serve programmatic advertising platform for multi-channel media buying.
Self-serve campaign trafficking with programmable workflow controls and operational automation for delivery updates during active campaigns.
StackAdapt runs programmatic campaign trafficking with ad placement delivery across display and video environments. It centralizes campaign setup, creative targeting, and performance reporting with workflow controls for agencies and in-house teams.
The system connects to DSP and partner workflows through an API and automation hooks that support provisioning and ongoing optimization. Governance depends on role-based access and operational logs that support audit and troubleshooting during live trafficking.
- +API and automation hooks support repeatable trafficking workflows
- +Granular targeting controls support audience and inventory constraints
- +Role-based access helps agencies separate responsibilities cleanly
- +Live reporting reduces time to diagnose delivery issues
- –Complex deal and publisher workflows can require specialized setup
- –Some reporting exports need post-processing for custom analytics
- –Debugging third-party tags can take longer than internal-only flows
- –Creative versioning governance requires careful internal process
Best for: Fits when agencies need governed programmatic trafficking with API automation for ongoing campaign changes.
AdRoll
SMBAdvertising platform for retargeting, prospecting, email, and social campaigns.
Audience re-targeting workflows that connect event capture to ad delivery decisions without rebuilding tagging every iteration.
AdRoll fits teams that run programmatic remarketing across multiple channels and need campaign operations that stay consistent after ad tag changes. Its core capabilities cover audience targeting, creative and campaign setup, and conversion tracking for web and app-style journeys.
AdRoll also supports automation rules and integrations that help move events and audiences between ad buying and measurement workflows. Governance is handled through administrative controls for managing access to campaigns, reporting, and configuration.
- +Strong remarketing execution with audience sync built into campaign workflows
- +Automation rules reduce manual pacing and creative update work
- +Conversion tracking pipeline supports event-driven optimization
- +Reporting includes campaign-level diagnostics for trafficking and performance gaps
- –Deep customization for edge cases often needs support or specialist configuration
- –Some advanced programmatic controls are less granular than DSP-native tools
- –Attribution modeling options can feel limited for multi-touch requirements
- –Multi-market governance requires careful role and naming conventions
Best for: Fits when performance marketers need cross-channel remarketing automation with manageable governance and tracking.
Conclusion
After evaluating 10 marketing advertising, LinkedIn Campaign Manager stands out as our overall top pick — it scored highest across our combined criteria of features, ease of use, and value, which is why it sits at #1 in the rankings above.
Use the comparison table and detailed reviews above to validate the fit against your own requirements before committing to a tool.
How to Choose the Right advertisement management software
This buyer's guide covers advertisement management software tools using LinkedIn Campaign Manager, Amazon Ads, Pinterest Ads, and MarinOne as concrete reference points.
The guide explains how to evaluate automation and API surface, measurement event mapping, and governance controls across Smartly, Skai, Basis, StackAdapt, and AdRoll. It also highlights common setup pitfalls seen across the ten tools and shows how different buying models change what “good” looks like.
Software that manages campaign trafficking, optimization, and conversion measurement across ad channels
Advertisement management software coordinates ad campaign setup, trafficking controls, and performance optimization using channel-specific objects like ad tags, creative assets, and audience targeting settings.
It also centralizes conversion tracking and reporting so teams can connect delivery and spend actions to measurable outcomes. Tools like LinkedIn Campaign Manager and Smartly show how this category pairs campaign execution workflows with event-driven measurement and integration paths for operations and reporting pipelines.
Evaluation criteria that map to how teams operate and integrate ad execution
Campaign operations fail most often when measurement event mapping does not match the way campaigns are trafficked, and when automation changes are not governed.
These tools vary heavily in how they expose APIs and automation rules, how they connect reporting to native delivery events, and how they separate responsibilities across agencies and in-house teams.
Conversion tracking built around platform event mapping
LinkedIn Campaign Manager ties conversion tracking to the LinkedIn Insight Tag with event mapping and reporting that connects delivery to LinkedIn member actions. Pinterest Ads attaches conversion tracking directly to website and app events so optimization uses Pinterest delivery signals.
Inventory-aware targeting mapped to native objects
Amazon Ads resolves targeting to Amazon inventory objects like product and audience mappings, which enables fine-grained optimization without exporting into unrelated systems. This object-level targeting is specific to Amazon execution workflows rather than a generic audience wrapper.
Policy-driven bid and budget automation with guardrails
MarinOne uses policy-driven automation for bid and budget actions with guardrails that enforce operational constraints across campaigns. Smartly also coordinates budget and delivery decisions across campaign hierarchies using automation rules with configurable safeguards and overrides.
API and bulk operations for programmatic campaign provisioning
Microsoft Advertising provides a Microsoft Advertising API for managing campaigns, bids, budgets, and reporting objects with bulk and scripted updates. Basis supports API-driven campaign provisioning that keeps trafficking state and measurement configuration synchronized across connected buying systems.
Rule triggers tied to trafficking state and operational performance
Skai triggers campaign actions from operational performance signals and trafficking states using rule-based automation. StackAdapt adds programmable workflow controls that support operational automation for delivery updates during active campaigns.
Agency and client governance controls for multi-account operations
LinkedIn Campaign Manager supports bulk campaign and asset workflows that require QA to avoid targeting mistakes, which matters for agency scale. Smartly, Basis, and StackAdapt also include role-based access controls and operational logs that help separate responsibilities during shared campaign operations.
Select by channel scope, automation philosophy, and measurement integration maturity
Start by matching channel scope to the tool’s native inventory and measurement model so trafficking and reporting stay aligned.
Then choose an automation approach that matches the team’s operating style, either policy-driven guardrails like MarinOne and Smartly or API-first operational workflows like Basis and Skai.
Pick the tool aligned to the primary inventory and measurement signals
If campaigns run inside LinkedIn’s ecosystem, LinkedIn Campaign Manager fits because it manages Sponsored Content, Message Ads, and Dynamic Ads with Insight Tag conversion tracking tied to LinkedIn member actions. If retail product ads drive the program, Amazon Ads fits because its product and audience targeting resolves to Amazon inventory objects.
Choose the automation model based on how changes are reviewed and deployed
For teams that want guarded bid and budget automation, MarinOne’s policy-driven rules enforce operational constraints with guardrails. For teams that need delivery and budget coordination across campaign hierarchies, Smartly’s automation rules include configurable safeguards and overrides.
Plan the integration path around the tool’s API and bulk provisioning behavior
If engineering needs scripted setup and consistent reporting objects, Microsoft Advertising provides an API plus bulk and scripted updates for campaigns, bids, and budgets. If operations require campaign provisioning synchronized with measurement configuration across connected buying systems, Basis provides API-driven provisioning to keep trafficking state aligned.
Validate event mapping work before scaling automation and bulk changes
LinkedIn Campaign Manager can delay attribution readiness if Insight Tag event setup is complex, which makes early mapping and QA essential before bulk updates. Skai and StackAdapt rely on operational signals and trafficking states, so creative and tag updates need disciplined tagging to avoid state-triggered mistakes.
Match governance and multi-account workflows to the team structure
For agency and client setups where users share campaign ownership, Smartly’s channel configuration templates and integration surface can reduce inconsistent setup. For API-driven multi-person operations where audit trails matter, Skai’s governance includes team access controls and change history for shared campaign operations.
Which teams benefit from each advertisement management operating model
Buyer needs split based on whether campaigns are channel-native or programmatic across many buying systems.
The right choice depends on whether the team optimizes using native event signals or through API-driven operational automation and provisioning.
B2B teams running primarily inside LinkedIn inventory
LinkedIn Campaign Manager fits B2B teams that need LinkedIn-only campaign governance with tag-based conversion reporting through the Insight Tag and event mapping. This audience also benefits from detailed reporting tied to LinkedIn delivery and events.
Retail teams executing many product ad groups on Amazon
Amazon Ads fits retail marketers who need tight Amazon-specific control across many product ads with targeting that resolves to Amazon inventory objects. The platform also supports bulk campaign edits and automation controls for managed bidding at campaign level.
Creative and performance teams optimizing with Pinterest-native conversion events
Pinterest Ads fits teams managing Pinterest-only campaigns that want optimization tied directly to Pinterest conversion events from website and app signals. This audience benefits from clear campaign and ad group controls for creative iteration.
Performance marketers who want rule-driven automation across multiple channels
MarinOne fits teams that need governed, rule-driven optimization across search, social, and display with policy-driven bid and budget guardrails. Smartly fits teams that want automated campaign execution backed by API-first integration and workflow control.
Engineering-led teams running API-driven ad operations across multiple ad accounts
Basis fits organizations that need API-driven campaign provisioning and RBAC controls for separating agency and client responsibilities while synchronizing trafficking and measurement configuration. Skai fits teams that need automated campaign operations with an API surface and governance that includes role-based access and change history.
Where teams typically fail when deploying advertisement management software
Most failures come from misaligned measurement setup, weak naming and structure discipline, and automation rules that are not designed for edge cases.
Other issues stem from assuming a cross-channel automation capability when a tool is inventory-scoped or when debugging requires third-party tag work.
Scaling bulk trafficking before conversion event mapping is validated
LinkedIn Campaign Manager can delay attribution readiness when Insight Tag event setup is complex, so event mapping and QA should happen before large bulk campaign edits. Pinterest Ads also requires careful event instrumentation for creative and landing-page testing so that Pinterest-native conversion optimization stays consistent.
Assuming cross-network automation without planning external workflow stitching
LinkedIn Campaign Manager is limited to LinkedIn inventory, so cross-network automation requires external stitching when other ad systems are involved. Amazon Ads and Pinterest Ads similarly keep reporting and targeting dimensions Amazon-specific or Pinterest-native, so standardization across channels often needs additional pipeline work.
Designing automation rules that can shift spend without guardrails
MarinOne automation requires careful rule design to avoid unintended spend shifts, so conditions must reflect real campaign pacing and budget constraints. Smartly can coordinate budget and delivery across hierarchies, so incorrect safeguards or override logic can propagate changes too broadly.
Underestimating setup work for data mapping and debugging in API-first workflows
Skai can take time for complex setups because campaign data mapping across ad account structures must be correct for rule execution. Basis also requires careful event mapping configuration for multi-touch reporting, so missing alignment creates confusing optimization signals.
Treating third-party tag debugging as equivalent to internal-only flows
StackAdapt notes that debugging third-party tags can take longer than internal-only flows, so tagging workflows need extra operational time. AdRoll may handle cross-channel remarketing automation, but deep edge-case customization often needs specialist configuration, which slows resolution when tracking issues appear.
How We Selected and Ranked These Tools
We evaluated the ten advertisement management tools across features, ease of use, and value, then used a weighted average where features carried the most weight for operational impact. Ease of use and value each shaped the final ordering because campaign teams feel friction in setup, debugging, and ongoing management work. This scoring reflects criteria-based editorial research on the listed capabilities and operational constraints in the tools, not hands-on lab testing or private benchmark experiments.
LinkedIn Campaign Manager stood apart through Insight Tag conversion tracking with event mapping and reporting that connects delivery to LinkedIn member actions. That combination lifted features and ease of use for teams whose measurement readiness depends on native LinkedIn event wiring.
Frequently Asked Questions About advertisement management software
How do policy or rules engines change day-to-day campaign trafficking in MarinOne vs Skai?
Which tools provide an API surface for campaign automation and what objects do they target?
How do teams handle conversion tracking when different ad ecosystems require different tags?
When does self-serve programmatic trafficking work better in StackAdapt than in agency-led workflows?
What breaks if automation rules run without enforced governance in multi-account setups?
How does SSO and admin control differ across ad management tools?
How do tools reduce repetitive trafficking checks for large media plans?
Which tool is better for aligning ad operations with a single retail intent ecosystem?
Where does each tool fall short when channel coverage must stay strictly within one platform?
Tools reviewed
Primary sources checked during evaluation.
advertising.amazon.comReferenced in the comparison table and product reviews above.
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