Commissioned Research
Top 10 Best Adblock Software of 2026

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Cybersecurity Information Security

Top 10 Best Adblock Software of 2026

Compare adblock software tools with practical tradeoffs for browsers and networks, plus notes on NextDNS, Pi-hole, and Ghostery.

20 min readUpdated Editorially scoped research
How we ranked these tools
01Editorial Scope

Vendors set the topic, but our editors set the inclusion criteria and the evaluation framework before research starts.

02Source Research

Agents extract product evidence with provenance, then collect written reviews and transcribe video reviews and podcasts.

Read our full methodology →

Framework: Features 40% · Ease 30% · Value 30%

Gitnux may earn a commission through links on this page — this does not influence rankings. Editorial policy

Adblock software matters because ad and tracker blocking shifts from browser filters to DNS and network controls, which changes performance, privacy boundaries, and operational overhead. This comparison helps analysts and technical operators weigh options like Pi-hole against browser-first tools when selecting the right enforcement path for their environment.

NextDNS is the best pick for people who can manage DNS centrally because its hosted, profile-based filtering blocks ads and trackers before pages load and gives detailed request logs for tuning, while AdBlock for YouTube is the better fit for YouTube-focused browsing thanks to its YouTube-specific in-player and on-page element hiding that keeps the rest of the web from getting caught up.

Editor’s top 3 picks

Three quick recommendations before you dive into the full comparison below — each one leads on a different dimension.

Editor pick
1

NextDNS

Hosted policy management with profile-based DNS filtering and detailed request logs for iterative rule tuning.

Best for: Fits when DNS control is available and centralized blocking plus request visibility matters more than element hiding.

2

Pi-hole

Editor pick

Built-in DNS query analytics show blocked versus allowed domains in real time.

Best for: Fits when LAN-wide DNS filtering is needed across many devices without browser setup.

3

Ghostery

Editor pick

Entity-level tracker blocking with a visible detection map that guides rule exceptions.

Best for: Fits when users need tracker visibility plus targeted blocking rules per site.

Comparison Table

1
NextDNSBest overall
consumer
9.0/10
Overall
2
consumer
8.9/10
Overall
3
consumer
8.6/10
Overall
4
8.3/10
Overall
5
8.1/10
Overall
6
consumer
7.9/10
Overall
7
7.5/10
Overall
8
vertical specialist
7.2/10
Overall
9
6.8/10
Overall
10
6.5/10
Overall
#1

NextDNS

consumer

Cloud-based DNS firewall that blocks ads, trackers, and malicious domains.

9.0/10
Overall
Features9.0/10
Ease of Use9.0/10
Value9.0/10
Standout feature

Hosted policy management with profile-based DNS filtering and detailed request logs for iterative rule tuning.

NextDNS runs DNS-level filtering with configurable blocklists, per-client policy, and detailed request telemetry. Policy control includes allow and block lists, custom URL and domain rules, and exception handling that targets users or networks.

Management is centered on a hosted admin console with audit-style visibility into activity, which separates rule authoring from endpoint deployment. Compared with local browser or proxy ad blockers, NextDNS shifts ad blocking earlier in the request path and reduces reliance on content-script injections.

Pros
  • +DNS-level blocking prevents many ad and tracker requests before page load
  • +Per-network and per-device profiles support different rules for different clients
  • +Custom blocklists and exact URL rules cover cases missing from curated lists
  • +Request logs provide actionable visibility for rule tuning
Cons
  • –Some in-page ad behavior still appears when blocking relies on domain targeting
  • –Rule precision requires DNS knowledge, especially for wildcard and exception patterns
  • –No browser extension UI controls for per-tab element-level hiding workflows
  • –Advanced evasion cases can require continuous filter list maintenance
Use scenarios
  • Small business network admins

    Control guest DNS filtering

    Basic web safety controls

  • IT and security teams

    Standardize browsing governance

    Consistent access controls

Show 2 more scenarios
  • Network administrators and families

    Assign different filtering by group

    Fewer cross-user exceptions

    Create group and client policies so different networks or devices get different DNS rule sets.

  • IT support and security admins

    Investigate blocked destination rules

    Faster policy troubleshooting

    Use request history and rule-match logs to identify why a domain was blocked and adjust policy.

Best for: Fits when DNS control is available and centralized blocking plus request visibility matters more than element hiding.

#2

Pi-hole

consumer

Self-hosted network-level ad blocker using DNS sinkholing.

8.9/10
Overall
Features8.9/10
Ease of Use8.9/10
Value8.9/10
Standout feature

Built-in DNS query analytics show blocked versus allowed domains in real time.

Pi-hole delivers ad blocking at the DNS layer, which prevents many tracking and ad domains from resolving before any browser content loads. It runs as a network service with a web-based admin interface, which supports allowlists and blocklists to control filtering scope.

Blocking decisions are driven by filter lists and exact DNS request matching, so results can be predictable across devices on the same LAN. Extending coverage requires updating lists and using its built-in configuration features rather than installing a browser content script.

Pros
  • +DNS-level blocking cuts off ad and tracker domains before page rendering
  • +Web admin UI supports per-domain allowlists and blacklist management
  • +Query logging helps identify blocked and permitted domains on the LAN
  • +Container-friendly deployment fits home and small office networks
Cons
  • –Cannot replace browser extension element hiding for cosmetic ad removal
  • –Accurate results depend on maintaining filter list updates and coverage
  • –Fine-grained per-site exceptions are limited to DNS-level rules
  • –Some ads still work when they load from non-DNS-controlled hostnames
Use scenarios
  • Households and small orgs

    Block known risky domains

    Reduced harmful domain resolution

  • Technical users on shared networks

    Fix sites blocked by mistake

    Fewer broken websites

Show 2 more scenarios
  • Home network managers

    Monitor DNS requests by device

    Per-device DNS visibility

    Review DNS requests by client and domain to understand unexpected lookups and blocking behavior.

  • Privacy-focused network operators

    Maintain DNS filtering policy

    A kept-up filtering setup

    Update and tune filter lists and local rules as network requirements change.

Best for: Fits when LAN-wide DNS filtering is needed across many devices without browser setup.

#3

Ghostery

consumer

Privacy-focused browser extension that blocks trackers and ads.

8.6/10
Overall
Features8.6/10
Ease of Use8.6/10
Value8.6/10
Standout feature

Entity-level tracker blocking with a visible detection map that guides rule exceptions.

Ghostery runs as a browser extension that classifies trackers and then blocks corresponding network activity. Its settings support filter list curation patterns like URL pattern matching for custom rules and per-site exception rules when a site fails under strict blocking. The product also offers element zapping controls for cosmetic filtering on pages where UI components are tied to tracker scripts.

The main tradeoff is that stricter blocking can trigger anti-adblock circumvention behavior from some sites, which requires rule tuning or relaxed exceptions. Ghostery fits when teams or power users need tracker visibility plus targeted blocking rather than only a generic ad filter list.

Pros
  • +Tracker detection view maps blocked domains to page behavior
  • +Per-site exception rules reduce layout breakage on critical sites
  • +Custom URL pattern rules support domain-specific blocking
  • +Element zapping targets visible ad and tracker artifacts
Cons
  • –Anti-adblock circumvention can require manual exception tuning
  • –Custom rules need careful scoping to avoid overblocking
  • –Less suited for DNS-level filtering compared with network tools
  • –Complex sites may need repeated per-site adjustments
Use scenarios
  • Privacy-focused web users

    Reduce third-party tracking on news sites

    Fewer trackers, fewer broken pages

  • Marketing operations analysts

    Validate landing page script exposure

    Clearer script exposure audit

Show 2 more scenarios
  • Support teams

    Fix customer complaints about blocked UI

    Lower ticket volume

    Adjusts element zapping and exceptions to restore forms, carts, or embedded media.

  • Developers

    Test adblock compatibility for scripts

    More predictable adblock behavior

    Iterates on custom URL pattern rules to reproduce blocked states and verify fixes.

Best for: Fits when users need tracker visibility plus targeted blocking rules per site.

#4

Brave Browser

consumer

Web browser with built-in ad blocking and privacy shields.

8.3/10
Overall
Features8.3/10
Ease of Use8.3/10
Value8.3/10
Standout feature

Brave Shields apply blocking inside the browser, combining ad and tracker protections with per-site control.

Brave Browser provides blocking as a native browser feature, so network request interception and tracker blocking run without needing a third-party adblock extension install step. The browser includes controls for blocking scripts and tracking elements, and it supports per-site exceptions that reduce the need for manual rule management.

Pros
  • +Blocking works by default without installing a separate adblock extension
  • +Per-site exception controls reduce breakage on frequently used sites
  • +Tracker-focused protections help reduce cross-site profiling attempts
  • +Browser-native approach avoids some extension compatibility friction
Cons
  • –Limited fine-grained rule authoring compared with extension filter lists
  • –Behavior differences can occur versus uBlock-style element hiding approaches
  • –Advanced debugging requires browser UI knowledge rather than rule logs
  • –Some niche use cases need extra add-ons for full control
Use scenarios
  • Individual users

    Daily browsing with minimal setup

    Fewer interruptions per session

  • Privacy-focused teams

    Standardize browser-level protections

    More uniform exposure controls

Show 2 more scenarios
  • Power users

    Quick allow-list tuning

    Lower maintenance effort

    Per-site exceptions handle common site breakage without writing custom rules.

  • Support and IT

    Reduce extension troubleshooting load

    Fewer helpdesk tickets

    Native blocking lowers dependence on extension compatibility and rule conflicts during browser updates.

Best for: Fits when users want built-in ad and tracker blocking with per-site exceptions, without managing filter lists.

#5

uBlock Origin

consumer

Open-source, cross-browser content blocker with low resource footprint.

8.1/10
Overall
Features8.1/10
Ease of Use8.2/10
Value8.0/10
Standout feature

Scriptlet injection plus a mature filter syntax lets uBlock Origin target in-page behaviors beyond URL blocking.

uBlock Origin is a browser extension ad blocker that relies on filter lists and local rule execution for network request blocking and element hiding. It supports multiple blocking approaches through static URL pattern rules and optional scriptlet injection for targeted anti-tracking and ad markup suppression.

Pros
  • +Fine-grained per-site rules support quick exception handling
  • +Highly configurable filter list management with custom subscriptions
  • +Scriptlet injection helps suppress ads and trackers when network blocking is insufficient
  • +Dynamic filtering rules reduce manual effort when sites change elements
Cons
  • –Advanced rule syntax can be confusing without filter-writing experience
  • –Some anti-adblock pages require manual countermeasures or extra rulesets
  • –Heavy rule sets can increase CPU use on pages with many scripts
  • –No DNS-level blocking control compared with host-level ad blockers
Use scenarios
  • Privacy-focused browser users

    Control scripts on specific sites

    More site-specific control

  • Users troubleshooting web pages

    Identify which blocked resource breaks pages

    Targeted selective override

Show 2 more scenarios
  • People managing multiple profiles

    Replicate filtering across browsers

    Less manual setup

    Export and import extension configurations to reproduce the same filtering behavior across profiles.

  • Consumers reducing unwanted content

    Remove unwanted requests and visuals

    Fewer distractions

    Apply URL, script, and cosmetic rules to block unwanted resources and hide unwanted page elements.

Best for: Fits when individuals or small teams need detailed browser-side filtering across many sites with per-site exceptions.

#6

Blokada

consumer

Open-source mobile ad blocker using local VPN to filter traffic.

7.9/10
Overall
Features7.9/10
Ease of Use7.9/10
Value7.9/10
Standout feature

Per-app network blocking behavior combined with DNS filtering and local VPN enforcement on Android.

Blokada is a mobile adblocker that blocks unwanted network traffic using DNS-level filtering and a local VPN mode. It supports custom filter subscriptions and can apply per-domain and per-app blocking for more targeted control.

Pros
  • +DNS filtering plus local VPN mode covers apps that ignore browser settings
  • +Custom filter subscriptions enable domain-specific and category-specific curation
  • +Per-app control supports different blocking behavior for work and personal use
  • +Built-in block counters show which domains are being filtered
Cons
  • –Android VPN mode can disrupt VPN-heavy setups and require extra device permissions
  • –DNS-only matching misses some content-script level cosmetic transformations
  • –Browser extension style controls like per-site exception lists are limited
  • –Custom filter logic depends on correct URL patterns to avoid false positives
Use scenarios
  • Mobile browser users

    Filter when extensions are unavailable

    Broader filtering coverage

  • Mobile web users

    Suppress ad-related pop-ups

    Less nuisance advertising

Show 2 more scenarios
  • Privacy-conscious users

    Reduce known tracker connections

    Fewer tracker domain connections

    Filter known tracking domains used by apps and mobile browsers to cut connections to tracker destinations.

  • Technical privacy users

    Tune blocking with custom lists

    More tailored blocking

    Combine selectable lists, custom domains, and allowlists to match personal browsing and app needs.

Best for: Fits when Android users need system-wide network blocking without browser extension coverage.

#7

AdGuard Browser Extension

consumer

Standalone extension that blocks ads, trackers, and malicious domains across all major browsers.

7.5/10
Overall
Features7.5/10
Ease of Use7.6/10
Value7.4/10
Standout feature

Consent and tracking-focused blocking controls alongside ad filtering in one extension UI.

AdGuard Browser Extension differentiates itself with deep anti-tracking behavior plus a granular per-site control set inside the browser rather than relying only on list subscriptions. The extension blocks network requests through its browser integration and also supports element-hiding and scriptlet-style changes that target page components.

Pros
  • +Per-site allowlisting and rule overrides reduce breakage on frequent domains
  • +Tracking cookie and consent element blocking goes beyond ad-only filtering
  • +Element-hiding and injection techniques handle stubborn layout-based ads
  • +Custom filter and scriptlet-style adjustments support domain-specific tuning
Cons
  • –Advanced filtering controls can overwhelm users who want minimal setup
  • –Some sites require repeated per-site tweaking after UI or script changes
  • –Blocking coverage depends on browser extension execution model limits
Use scenarios
  • Privacy-focused individuals

    Reduce trackers and consent prompts

    Fewer prompts and trackers

  • Power users

    Tune exceptions per domain

    Less site breakage

Show 2 more scenarios
  • Operations-minded teams

    Standardize safe browsing profiles

    More consistent browsing

    Users can align filter behavior across browsers by maintaining consistent custom rules and exceptions.

  • Developers testing UI

    Debug layout breakages

    Faster blocking-related debugging

    Element-hiding and injection-driven effects can be narrowed with per-site controls to isolate what breaks.

Best for: Fits when browsing needs stronger anti-tracking and per-site tuning, not just list-based ad blocking.

#8

AdBlock for YouTube

vertical specialist

Focused ad blocking software built to remove YouTube ads in supported browsers.

7.2/10
Overall
Features7.2/10
Ease of Use7.3/10
Value7.1/10
Standout feature

YouTube-specific element hiding that suppresses in-player and on-page ad surfaces.

AdBlock for YouTube filters and removes YouTube video and page ads through browser-side blocking logic. It targets YouTube-specific ad delivery patterns by matching request URLs and injecting element-hiding behaviors that reduce visible ad overlays.

Pros
  • +YouTube-focused rules reduce collateral blocking on unrelated sites
  • +Covers both ad formats and common tracking calls in watch flows
  • +Element hiding reduces on-page ad overlays during playback
  • +Lightweight behavior is easier to keep stable than broad filter lists
Cons
  • –Dependence on YouTube UI changes can break certain ad selectors
  • –Limited governance controls compared with enterprise proxy or DNS filtering
  • –No documented automation or RBAC for multi-user browser management
  • –May require manual updates when new ad circumvention patterns appear
Use scenarios
  • YouTube viewers

    Remove video and page ads

    Fewer visible YouTube ads

  • Privacy-focused watchers

    Block YouTube tracking beacons

    Reduced tracking beacons

Best for: Fits when ad blocking needs stay limited to YouTube watch and browsing flows.

#9

Total Adblock

consumer

Browser-based ad blocking software focused on ads, trackers, and pop-ups.

6.8/10
Overall
Features6.8/10
Ease of Use6.8/10
Value6.8/10
Standout feature

Acceptable ads handling combined with fine-grained per-site exception rules inside the extension.

Total Adblock targets ad-blocking on the browser side with a focus on filter list management and per-site exception handling. It supports custom filter subscriptions and local rule additions that change blocking behavior without rebuilding the extension.

Pros
  • +Custom filter subscriptions let blocking rules evolve per team preference.
  • +Per-site exception rules reduce site breakage without disabling global blocking.
  • +Cosmetic filtering options help clean tracking-heavy layouts with fewer reloads.
  • +Acceptable ads controls allow partial monetization for low-risk domains.
Cons
  • –Rule troubleshooting is harder than with UI-first adblocker tools.
  • –Element hiding rules can conflict with dense, script-rendered pages.
  • –High specificity URL pattern matching can require ongoing maintenance.
  • –Automation and API surface are limited for admin-driven rollouts.
Use scenarios
  • Browser users managing subscriptions

    Maintain filter lists

    Consistent rule coverage

  • People handling site breakage

    Create per-site exceptions

    Fewer broken pages

Show 1 more scenario
  • People minimizing broken consent flows

    Use acceptable ads handling

    Lower breakage risk

    Use the acceptable ads mechanism and breakage-reduction options to reduce issues from aggressive rules.

Best for: Fits when teams need browser-level filter curation and per-site exceptions for mixed site quality.

#10

AdBlocker Ultimate

consumer

Ad blocking software that removes ads and blocks known tracking domains across browsers and devices.

6.5/10
Overall
Features6.5/10
Ease of Use6.5/10
Value6.5/10
Standout feature

Consent overlay suppression uses content-script matching and removal rules tied to common UI patterns.

AdBlocker Ultimate is an adblock software app aimed at reducing ads and tracker traffic in the browser using rule-based filtering. It focuses on filter list curation and supports element hiding and network request blocking via its own filter rules.

Pros
  • +Covers both cosmetic removal and network request blocking
  • +Supports per-site exception rules for faster troubleshooting
  • +Includes script-driven handling for common consent and overlay patterns
  • +Uses filter-list style updates rather than manual rule authoring
Cons
  • –Less suited for complex environments that need centralized governance
  • –Site-specific breakage can require manual per-domain exceptions
  • –Anti-adblock circumvention is inconsistent across stricter sites
  • –Browser capability gaps appear when sites depend on advanced dynamic loading
Use scenarios
  • Browser users reducing ad load

    Block ads with rule-based filtering

    Lower ad and tracker traffic

  • Users dealing with consent overlays

    Remove common consent pop-ups

    Fewer consent overlays

Best for: Fits when single-user browsing needs ad and tracker reduction without admin controls.

Conclusion

After evaluating 10 adblock software, NextDNS stands out as our overall top pick — it scored highest across our combined criteria of features, ease of use, and value, which is why it sits at #1 in the rankings above.

Our Top Pick
NextDNS

Use the comparison table and detailed reviews above to validate the fit against your own requirements before committing to a tool.

Frequently Asked Questions About Adblock Software

How does uBlock Origin handle per-site exceptions without breaking page functionality?
uBlock Origin applies allow and block rules per site inside the extension, so exceptions can target specific domains while keeping default lists intact. Its local rule storage and granular rule evaluation let users narrow blocking when pages fail due to missing scripts.
When does AdGuard switch from browser-side blocking to DNS-level filtering, and what changes in behavior?
AdGuard can block at the DNS layer first to stop unwanted ad and tracking domains from resolving before pages load. It then uses browser-side filtering features like element hiding and scriptlet injection for remaining artifacts, which changes debugging from page DOM inspection to request and resolution tracing.
Which tool is better for showing what’s being blocked: Ghostery’s detection map or NextDNS request telemetry?
Ghostery surfaces detected trackers and ad-serving entities and then ties that visibility to custom blocking rules. NextDNS provides detailed request telemetry in a hosted admin console, with profiles that show blocked versus allowed activity per client for iterative rule tuning.
What breaks if DNS-level blocking is used for sites that rely on non-ad resources from ad-related domains?
Pi-hole and NextDNS can prevent resolution of domains tied to tracking and also domains tied to legitimate resources, which can break features that load JavaScript or images from those hosts. In practice, both systems require allowlists and exception rules when content depends on domains in shared ad and analytics namespaces.
How does Pi-hole handle LAN-wide coverage across devices compared with browser extension tools like Brave Browser and uBlock Origin?
Pi-hole runs as a network service and blocks at DNS resolution for every device pointed at the Pi-hole resolver on the LAN. Brave Browser and uBlock Origin apply blocking inside the browser process, so the behavior differs per device and per browser profile.
Which is more suitable for YouTube ad surfaces: AdBlock for YouTube or a general browser blocker like uBlock Origin?
AdBlock for YouTube targets YouTube-specific ad delivery patterns by matching request URLs and applying element-hiding behaviors for in-player and on-page overlays. uBlock Origin can handle broader sites, but its general filter approach is not scoped to YouTube UI and request patterns in the same way.
What security and access-control expectations should teams apply to NextDNS when multiple administrators manage policies?
NextDNS separates rule authoring from endpoint deployment using a hosted admin console and profile-based configurations. Teams should review audit-style visibility in the console and control who can edit profiles and exceptions, then map those changes to an internal change-management process.
How does Brave Browser apply blocking inside the browser compared with Pi-hole’s DNS approach?
Brave Browser applies blocking within the browser’s request path and built-in shield settings, with per-site allow-lists for exceptions. Pi-hole blocks earlier at DNS resolution for all LAN clients, so Brave’s troubleshooting focuses on browser behavior while Pi-hole focuses on resolver decisions and allowlists.
When is Total Adblock’s browser-side filter management preferable to DNS filtering with NextDNS or Pi-hole?
Total Adblock is preferable when workflows require browser-local filter curation and per-site exception handling that can differ by browser rather than by network. DNS filtering centralizes decisions per resolver, so browser-specific troubleshooting can be harder when a site fails due to a domain-level rule.
Which tool provides the clearest path for handling consent overlays and related tracker behavior: AdGuard or AdBlocker Ultimate?
AdGuard includes cookie consent blocking that targets consent-driven tracking behavior rather than only ad elements. AdBlocker Ultimate focuses on content-script removal patterns for common consent overlays and then applies its own rules for ad and tracker reduction, which can depend on how each site renders its consent UI.

Tools reviewed

Primary sources checked during evaluation.

Referenced in the comparison table and product reviews above.

How to Choose the Right Adblock Software

Options mostly differ in how reliably they keep blocking unwanted items without breaking normal pages. Compare each pick’s filter list selection and Update frequency so the rules stay effective as sites change.

Filter list selection coverage

Why it matters

Filter list selection coverage matters because different lists target different sites and ad formats, so your blocking quality can vary by browsing habits. It also affects how quickly new campaigns get covered.

How to check

In a settings screen, look for the available built-in lists or subscribed lists and whether multiple sources are offered. Open a page category you care about (news, video embeds, social) and compare what still loads with the same browser profile.

Update frequency controls effectiveness

Why it matters

Update frequency controls effectiveness because ad patterns and anti-block changes land regularly. If updates lag, blocking degrades before you notice.

How to check

Check whether the product shows a “last updated” time for rules and how often it refreshes by default. If there’s a manual update button, run it once and confirm a new timestamp appears, then revisit a previously failing site.

Per-site exception and recovery

Why it matters

Per-site exception and recovery matters when blocking breaks layout, logins, or embedded media on a specific site. Good controls help you narrow changes without weakening your overall protection.

How to check

Find controls for site-specific allow/block and whether exceptions can be managed from a toolbar or settings page. Test by visiting one site that partially breaks, then apply a site exception and verify the rest of your browsing behavior stays the same.

Browser compatibility and page handling

Why it matters

Browser compatibility and page handling matter because blocking can fail silently or cause layout glitches depending on how pages load scripts and iframes. Strong handling keeps blocking consistent across common browsing contexts.

How to check

In the product’s browser extension area, check supported browsers and whether it offers separate toggles for specific page types like frames/iframes. Test on a mix of pages: a normal article, a site with video embeds, and a page with many third-party widgets.

Diagnostics and rule-level transparency

Why it matters

Diagnostics and rule-level transparency matters because you’ll want to understand what got blocked and why when something stops working. Clear logs reduce guesswork and shorten the time to a fix.

How to check

Look for a panel or viewer that shows blocked items with a reason or rule reference when you click a page element. Trigger a block by refreshing a known ad-heavy page and confirm you can trace the decision and export or copy the log.

Red flags

  • Blocking works on a few pages but you can’t control it when a site breaks.
  • No visible update timing or manual update evidence in settings.
  • Logs show “something blocked” but no trace back to a rule or reason.

Fit by situation

  • If you bounce between many different news and social sites, prioritize filter list selection coverage.
  • If you notice blocking stops working after site updates, prioritize Update frequency controls effectiveness.
  • If you hit frequent breakage on specific sites, prioritize Per-site exception and recovery.
Commissioned Research

Funding and competing interests

This study was co-funded by several of the vendors assessed in it. No single vendor funded it. Funders could propose the market studied.

They had no role in selecting vendors, setting or weighting criteria, analysing data or drawing conclusions, and they received the same factual-accuracy check as every other vendor assessed.

Market definition, inclusion rules and criteria weights were fixed by an editor before research began and did not change afterwards. Editorial process →

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