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Cybersecurity Information SecurityTop 10 Best Ad Blocking Software of 2026
Ranked picks of Ad Blocking Software for 2026, comparing Pi-hole, AdGuard DNS, and AdGuard for Windows to help match features to needs.
How we ranked these tools
Core product claims cross-referenced against official documentation, changelogs, and independent technical reviews.
Analyzed video reviews and hundreds of written evaluations to capture real-world user experiences with each tool.
AI persona simulations modeled how different user types would experience each tool across common use cases and workflows.
Final rankings reviewed and approved by our editorial team with authority to override AI-generated scores based on domain expertise.
Score: Features 40% · Ease 30% · Value 30%
Gitnux may earn a commission through links on this page — this does not influence rankings. Editorial policy
Editor’s top 3 picks
Three quick recommendations before you dive into the full comparison below — each one leads on a different dimension.
Pi-hole
DNS query logging with a live dashboard for blocked and allowed requests
Built for households and small offices wanting DNS-level ad blocking.
AdGuard DNS
Editor pickDNS-based ad and tracker blocking with configurable protection levels
Built for households and small teams wanting DNS-level ad and tracker blocking.
AdGuard for Windows
Editor pickSystem-wide DNS filtering with configurable protection layers for ad and tracker blocking
Built for privacy-focused users wanting system-wide ad and tracker blocking on Windows.
Related reading
Comparison Table
This comparison table maps ad blocking software by integration depth, data model design, and the automation and API surface exposed for provisioning and configuration. It also documents admin and governance controls such as RBAC, audit logging, and rule lifecycle management, plus practical tradeoffs that affect throughput and extensibility. Entries include Pi-hole, AdGuard DNS, AdGuard for Windows, and browser-focused blockers like uBlock Origin and Adblock Plus.
Pi-hole
self-hosted DNSPi-hole runs as a network-wide DNS sinkhole that blocks ad and tracker domains via configurable blocklists.
DNS query logging with a live dashboard for blocked and allowed requests
Pi-hole stands out by acting as a network-wide DNS sinkhole that blocks domains before websites load. It uses blocklists and allows per-domain allow and deny rules through a built-in web dashboard.
Detailed query logging and analytics show which domains were requested and blocked. The setup supports IPv4 and IPv6 DNS configurations and can integrate with upstream resolvers.
- +DNS sinkhole blocks ads and trackers at the domain level network-wide
- +Web dashboard provides query logs, top blocked domains, and live status
- +Custom allow and block lists support per-domain exceptions easily
- +Works with IPv4 and IPv6 DNS setups and multiple upstream resolvers
- +Lightweight server footprint supports use on single-board computers
- –Manual DNS configuration is required for clients to use the service
- –Some ad blocking fails when content is served from non-blocked domains
- –Rule management can become complex with large custom lists
Home network owners managing multiple devices
Block ad domains for phones, tablets, smart TVs, and game consoles across the entire Wi-Fi network without configuring each app
Ads and tracking domains are blocked consistently across the household and the web dashboard provides visibility into which domains were requested and denied.
Small offices and IT-light teams needing basic network-level filtering
Reduce unwanted content and tracking across office networks by filtering DNS queries from employee devices
Employees browse with fewer ad and tracking requests while administrators can review logs to refine filtering behavior.
Show 1 more scenario
Privacy-focused users monitoring outbound requests
Identify which domains are being requested by devices and verify that blocking rules are effective
Users gain actionable reporting on domain-level network activity and can tune blocking to maintain usability while preserving privacy goals.
Pi-hole collects DNS query logs and analytics that show domain requests and whether they were blocked. Users can add allow or deny rules for targeted domains when legitimate sites break.
Best for: Households and small offices wanting DNS-level ad blocking
More related reading
AdGuard DNS
managed DNSAdGuard DNS provides encrypted DNS filtering that blocks ads, trackers, and malicious domains on the network and device.
DNS-based ad and tracker blocking with configurable protection levels
AdGuard DNS blocks ads and trackers at the DNS layer using domain filtering lists, which reduces the need for heavy browser extensions. The service updates filtering to catch common ad and analytics domains and supports per-device controls via configuration options for major platforms.
Privacy-focused functionality includes tracker blocking and malware domain blocking alongside ad filtering. Coverage is aimed at network-wide protection because DNS interception applies before pages load.
- +Network-level blocking via DNS prevents ads before page load
- +Built-in protection categories for ads, trackers, and malware domains
- +Simple setup options cover multiple OS and router scenarios
- +Granular filtering control through configurable protection levels
- +Low overhead since content filtering happens at DNS resolution
- –Some ad behavior can still bypass domain-level blocking
- –Troubleshooting requires diagnosing DNS filtering conflicts
- –Application-specific needs often require manual device configuration
- –No built-in page-level analytics for blocked-request visibility
Families managing home device behavior
Run AdGuard DNS on the router or per-device to block ad and tracking domains for phones, tablets, and laptops.
Lower ad and tracker exposure across devices with fewer manual steps for each browser and app.
Users who want privacy without browser extensions
Use AdGuard DNS on mobile networks or specific devices to limit analytics and tracking requests system-wide.
Fewer tracking requests and reduced ad rendering across apps and websites without installing multiple extension packages.
Show 2 more scenarios
Network administrators securing unmanaged or semi-managed clients
Configure AdGuard DNS as the DNS resolver for a classroom, small office, or public-facing network to enforce consistent ad, tracker, and malware blocking.
More consistent content blocking across diverse devices with minimal per-device configuration.
DNS interception applies across all client traffic that uses the configured resolver, which supports network-wide coverage for devices that cannot be centrally managed. Malware and tracker blocking reduce risky domain access without changing each application’s internal configuration.
Tech users with multiple devices and mixed preferences
Apply per-device AdGuard DNS settings to separate strict blocking on personal devices from lighter filtering on work or testing devices.
Device-specific control over ad and tracker blocking while maintaining predictable DNS-based behavior.
Configuration options enable different filtering behavior across major platforms, which helps match different tolerance levels for ads and trackers. DNS-layer enforcement keeps behavior consistent for entire sessions rather than only within specific browsers.
Best for: Households and small teams wanting DNS-level ad and tracker blocking
AdGuard for Windows
desktop filteringAdGuard for desktop blocks ads and trackers at the browser and system level using filters and anti-tracking rules.
System-wide DNS filtering with configurable protection layers for ad and tracker blocking
AdGuard for Windows combines system-level DNS filtering with browser and web-request ad blocking, which helps reduce ads that slip through because of domain-level tracking and script loads. The Windows app also applies filtering across supported browsers and includes privacy controls such as stealth and tracker blocking in addition to ad blocking.
A key tradeoff is that aggressive DNS and script filtering can break login flows, embedded widgets, or site functionality on some pages, which requires use of the app’s filtering controls to adjust rules per site or per browser. This works best when filtering is kept tuned with common filter lists and when exceptions are added for sites that frequently malfunction.
- +DNS-based filtering blocks ads even when site scripts try to evade browsers
- +Custom filter lists and user rules support fine-grained blocking control
- +Built-in tracker blocking reduces cross-site tracking beyond ad removal
- –Advanced configuration can feel complex for users who only want simple blocking
- –Whitelist and rule management require careful attention to avoid over-blocking
- –Performance tuning may be needed on slower systems with many filter sources enabled
Windows users who rely on multiple browsers for everyday work and browsing
Blocking ad and tracker requests across Chrome and Firefox while keeping site-specific exceptions for internal tools
Fewer page delays and fewer tracker loads during routine browsing without having to manage separate blocking setups in each browser.
People who want privacy-focused blocking beyond ads on the Windows desktop
Reducing cross-site tracking and fingerprint-adjacent behavior during research and media consumption
Lower exposure to trackers and fewer tracking-related redirects across commonly visited sites.
Show 1 more scenario
Users who manage networks or devices and need consistent filtering behavior system-wide
Enforcing consistent blocking for all browser traffic on a single Windows machine
More consistent ad and tracker blocking than browser-only extensions across the entire Windows environment.
DNS filtering ensures that blocked domains are handled consistently at the system level before browser requests proceed. The shared controls panel supports quick adjustments when a specific site needs allowlisting.
Best for: Privacy-focused users wanting system-wide ad and tracker blocking on Windows
More related reading
uBlock Origin
browser extensionuBlock Origin is a high-performance browser extension that blocks ads and trackers using filter lists and efficient request filtering.
Dynamic Filtering mode with per-site default deny and allow overrides
uBlock Origin stands out for its highly configurable filter engine and lightweight footprint that runs as a browser extension. It blocks ads using curated filter lists, supports custom filter rules, and includes a per-site dynamic allow and block system.
Its advanced logger helps diagnose why specific elements were blocked or allowed. The tool also exposes broad control via lists import and manual rule editing.
- +Dynamic per-site blocking with moment-to-moment control
- +Highly effective filtering using customizable rule sets
- +Built-in logger shows what rules matched and why
- –Rule writing and troubleshooting can feel technical
- –Complex setups can require ongoing filter list maintenance
Best for: Power users and privacy-focused readers who want fine-grained ad control
Adblock Plus
browser extensionAdblock Plus is a browser extension that blocks ads using customizable filter subscriptions and element-hiding rules.
Filter subscriptions and EasyList-style rules for blocking ads and trackers
Adblock Plus stands out with a long-running, widely adopted approach to browser-based ad blocking and content filtering. It uses subscription filter lists for blocking ads, trackers, and other unwanted page elements, with easy rule management in the extension. Users can fine-tune behavior per site and adjust which filter lists are enabled, including customizable blocking and whitelisting controls.
- +Large library of filter lists for ads and trackers across common ad formats
- +Per-site controls allow quick whitelisting when pages break
- +Simple UI for enabling or disabling additional filter subscriptions
- –Page-specific troubleshooting can be manual when sites use dynamic ad rendering
- –Filter maintenance depends on subscription updates rather than learned detection
- –Limited built-in analytics for verifying what gets blocked and why
Best for: Users who want quick browser ad blocking with adjustable per-site controls
NextDNS
managed DNSNextDNS delivers account-managed DNS filtering with ad and tracker blocking, analytics, and per-device policy controls.
Granular per-profile policies with detailed query log analytics
NextDNS provides DNS-based ad blocking with configurable domain filtering and real-time query insights. It supports multiple blocklist sources, custom allow and deny rules, and per-device profiles for different browsing needs.
Enforcement happens at the DNS layer, so it blocks many ad and tracking domains before they connect. Detailed logs and analytics help tune policies by showing blocked domains and request patterns.
- +DNS-layer blocking stops ad and tracking requests before page loads
- +Custom domain rules and profiles enable targeted allow and deny behavior
- +Query logs and analytics show exactly what was blocked and when
- +Multiple upstream and blocklist sources broaden coverage
- –Requires network or device DNS configuration to take effect
- –Some sites may break when overly strict domain blocking is enabled
- –Fine-tuning policies can be tedious without clear grouping workflows
Best for: Households or small teams wanting DNS-level ad blocking with policy controls
More related reading
Blokada
mobile network filteringBlokada blocks ads and trackers on mobile and desktop by filtering DNS and network requests against filter sets.
DNS filtering with selectable filter lists to block ads and trackers across apps
Blokada stands out for running as a lightweight local blocker that filters ads and trackers at the network level on mobile devices. It uses curated filter lists and supports DNS-based blocking to cut requests before they reach apps and browsers.
The app emphasizes simple on-device control rather than browser-only extensions. Device-level visibility into what gets blocked is limited compared with full proxy-based systems.
- +DNS-based ad and tracker blocking reduces unwanted requests system-wide
- +Filter list selection supports tuning without manual rule writing
- +Quick start workflow with clear enable and disable controls
- +Local network filtering works across multiple apps and browsers
- –Advanced per-site or per-app rule management is limited
- –Detailed block logs and analytics are not as deep as network proxies
- –Some tuning can be needed when pages or apps break
Best for: Mobile users wanting quick, system-wide DNS ad blocking without configuration
PersonalDNSfilter
mobile DNS VPNPersonalDNSfilter provides malware, ads, and tracker blocking through Android VPN-based DNS filtering rules.
Rule-based DNS filtering with customizable allow and block lists
PersonalDNSfilter focuses on DNS-layer ad blocking by filtering requests before they reach ad and tracking domains. It provides custom blocklists and supports domain-based filtering for both ads and common trackers.
The app routes DNS traffic through its filtering service, enabling system-wide protection on supported platforms. Control is centered on managed filter lists rather than browser extension rule rewriting.
- +DNS filtering blocks ad and tracker domains before page load
- +Custom blocklist management enables tailored domain coverage
- +Centralized filtering works across apps, not just a single browser
- –Domain-based DNS blocking cannot catch all ad behavior by itself
- –Advanced tuning and diagnostics can require networking knowledge
- –Compatibility depends on reliable DNS routing on each device
Best for: Users wanting system-wide ad blocking via DNS with minimal per-app configuration
More related reading
CleanBrowsing
managed DNSCleanBrowsing offers DNS filtering services that include adult, malware, and privacy-focused blocks for ads and trackers.
DNS filtering profiles that separately block ads, malware, and adult content
CleanBrowsing stands out by delivering ad and tracker blocking through configurable DNS filtering rather than browser extensions. The service blocks ads, malware, and adult content using categories exposed as separate DNS profiles. Users can apply blocking at the device or router level, which covers all apps and browsers without per-site configuration.
- +DNS-level ad and tracker blocking covers all apps and browsers
- +Multiple DNS profiles target ads, malware, and adult content separately
- +Simple router or device DNS configuration reduces ongoing maintenance
- +Blocklists update without requiring browser extension changes
- –DNS blocking cannot remove scripts that do not rely on blocked domains
- –Some sites load partially because requests route through DNS filtering
- –Advanced per-site or rule-based controls are limited compared with extension tools
Best for: Households or small teams wanting system-wide ad blocking via DNS
NetShield
network blockerNetShield is a local network ad and tracker blocker that blocks unwanted domains using an allowlist and blocklists.
Customizable filter rules for domain and script level ad and tracker blocking
NetShield positions itself as an ad blocking browser extension focused on blocking common tracking and intrusive ad scripts. It uses customizable filters to reduce ads, pop-ups, and known ad network requests.
The core experience centers on toggle controls and filter management rather than a full network-layer firewall. It is best for users who want immediate page-level ad blocking inside the browser.
- +Fast browser-side ad and tracker request blocking for many common ad sources
- +Simple on-off control with clear feedback during browsing sessions
- +Filter customization supports targeting specific domains and content patterns
- –Limited visibility into why specific requests are blocked or allowed
- –Broader protections outside the browser require separate tools
- –Some sites may need manual adjustments to avoid broken page elements
Best for: Individuals who want straightforward browser ad blocking with filter tweaking
Conclusion
After evaluating 10 cybersecurity information security, Pi-hole stands out as our overall top pick — it scored highest across our combined criteria of features, ease of use, and value, which is why it sits at #1 in the rankings above.
Use the comparison table and detailed reviews above to validate the fit against your own requirements before committing to a tool.
How to Choose the Right Ad Blocking Software
This buyer's guide helps narrow ad blocking choices across Pi-hole, AdGuard DNS, AdGuard for Windows, uBlock Origin, Adblock Plus, NextDNS, Blokada, PersonalDNSfilter, CleanBrowsing, and NetShield.
The guide focuses on integration depth, data model, automation and API surface, plus admin and governance controls, using concrete mechanisms that appear in each tool such as DNS query logging in Pi-hole and per-profile policy controls in NextDNS.
DNS interception, browser filtering, or app-level request blocking for ads and trackers
Ad blocking software prevents unwanted ad and tracker traffic by filtering at the DNS layer, at the browser request layer, or at both system and browser layers. DNS-first tools such as Pi-hole and AdGuard DNS block ad and tracker domains before pages load by filtering domain resolutions.
Browser-first tools such as uBlock Origin and Adblock Plus remove elements and block requests during page rendering, which can be controlled per site. System-wide desktop filtering in AdGuard for Windows combines DNS filtering with browser web-request blocking to catch more tracking paths than DNS-only approaches.
Evaluate integration depth, data model, and governance before choosing a blocker
Ad blockers fail in predictable ways when the filtering layer and control surfaces do not match the environment. Pi-hole and NextDNS succeed when the DNS interception path is available and administrators can maintain allow and deny rules.
Tools like uBlock Origin and Adblock Plus succeed when per-site overrides and troubleshooting visibility are enough for the user. This guide maps evaluation criteria to mechanisms such as Pi-hole live query logs, AdGuard DNS protection levels, and NextDNS per-device profiles.
DNS sinkhole and pre-page-load blocking
Pi-hole runs as a network-wide DNS sinkhole that blocks ads and trackers at the domain level before websites load. AdGuard DNS and CleanBrowsing follow the same DNS interception model and reduce ad and tracker connections by filtering domain resolutions early.
DNS query logging and blocked-request visibility
Pi-hole provides DNS query logging with a live dashboard that shows blocked and allowed requests. NextDNS adds detailed query log analytics and makes policy tuning practical when strict domain blocking breaks sites.
Per-domain and per-site allow and deny rule controls
Pi-hole supports custom allow and block lists with per-domain exceptions via its web dashboard. uBlock Origin adds dynamic per-site default deny and allow overrides, while Adblock Plus supports per-site controls and whitelisting when pages break.
Protection layering for ad, tracker, and malware categories
AdGuard DNS includes built-in protection categories for ads, trackers, and malware domains and uses configurable protection levels. CleanBrowsing provides separate DNS profiles for ads, malware, and adult content to segregate blocking policies by purpose.
Automation and policy scaling with profiles and rule management workflows
NextDNS uses multiple upstream and blocklist sources and supports custom domain rules plus per-device profiles that keep policies organized. Pi-hole and AdGuard DNS rely on DNS configuration changes and rule maintenance, so scaling becomes a governance exercise when custom lists grow.
Admin governance and operational guardrails
Pi-hole offers a built-in web dashboard for live status and rule-driven control, which supports operational governance for a small office. Tools like AdGuard for Windows emphasize fine-grained filtering controls because aggressive DNS and script filtering can break login flows and embedded widgets, making governance a matter of rule exceptions per site or browser.
Choose the filtering layer and the control surface that match the environment
The right choice depends on where control can be enforced and how administrators or users need to debug blocked traffic. DNS sinkhole and DNS filtering tools such as Pi-hole, AdGuard DNS, and NextDNS shine when DNS interception can be implemented for the whole network or for specific devices.
Browser and system tools such as uBlock Origin, Adblock Plus, and AdGuard for Windows fit when site-by-site adjustments and in-browser visibility matter more than whole-network domain interception.
Map the enforcement point to the environment
If DNS can be set for clients or devices, prioritize Pi-hole, AdGuard DNS, or NextDNS because they block ad and tracker domains before pages load. If only browser-level control is practical, start with uBlock Origin or Adblock Plus because they enforce blocking during page rendering with per-site overrides.
Pick the data model that supports the required exception strategy
Pi-hole and NextDNS use domain rules with allow and deny behaviors that support per-domain exceptions, which is useful when non-ad content fails because it shares a hostname. uBlock Origin and Adblock Plus provide per-site dynamic controls, which helps when only specific page patterns trigger over-blocking.
Verify observability before committing to strict filtering
Choose Pi-hole if a live dashboard with query logging is needed to explain blocked versus allowed requests during troubleshooting. Choose NextDNS if query log analytics and per-profile tuning are required to prevent breakage from overly strict domain blocking.
Set protection scope so ads do not bypass the filter layer
Use AdGuard DNS when protection categories and configurable protection levels are required across ads, trackers, and malware domains. Use CleanBrowsing when separate DNS profiles for ads, malware, and adult content are required without mixing policy intent.
Decide between DNS-only and layered system plus browser filtering
Pick AdGuard for Windows when system-wide DNS filtering plus browser and web-request blocking are needed to reduce ads that slip through via tracking scripts. Accept uBlock Origin or Adblock Plus when only browser-side control is acceptable because DNS and script-level blocking are not centrally enforced.
Ad blocker selection by deployment scope and governance needs
Different blockers serve different control scopes, and choosing the wrong scope creates avoidable breakage. DNS-first tools are designed for network-wide or device-wide enforcement, while browser-first tools target specific page loads.
The tool recommendations below map each audience to the mechanisms that best match the stated best-for use case in the ranked set.
Households and small offices that want network-wide DNS blocking
Pi-hole fits this use case because it runs as a network-wide DNS sinkhole with a web dashboard that exposes DNS query logging and live blocked or allowed requests. DNS-only alternatives such as AdGuard DNS deliver similar pre-page-load domain blocking, while NextDNS adds per-device profiles for organized policy separation.
Privacy-focused Windows users that need DNS plus browser and web-request blocking
AdGuard for Windows fits because it applies system-wide DNS filtering and adds browser and web-request ad blocking with stealth and tracker blocking controls. This layered approach reduces ads that evade browser-only domain filtering, and the built-in filtering controls provide the exception mechanism when aggressive rules break login flows.
Power users that want per-site dynamic filtering and request-level diagnostics inside the browser
uBlock Origin fits because it runs as a browser extension with a highly configurable filter engine and dynamic per-site default deny and allow overrides. Its built-in logger helps diagnose why specific elements were blocked or allowed, while Adblock Plus provides subscription-based filtering with per-site whitelisting for faster adjustments.
Small teams that want policy profiles and query analytics across devices
NextDNS fits because it supports granular per-profile policies plus detailed query log analytics and multiple upstream and blocklist sources. This combination supports policy governance when different devices need different allow and deny behavior.
Mobile users or device users that want quick DNS blocking without deep rule work
Blokada fits because it provides DNS-based ad and tracker filtering with selectable filter lists and quick enable or disable controls across apps and browsers. PersonalDNSfilter fits when Android VPN-based DNS filtering with customizable allow and block lists is the preferred model, and it centralizes filtering across apps instead of requiring per-browser rule rewriting.
Common failure modes caused by mismatched layer control and weak exception planning
Ad blockers often break sites for the same reason, and the reviewed tools show the same patterns at different layers. Over-blocking happens when exceptions and whitelists are not maintained with the right granularity.
Troubleshooting also suffers when the tool lacks visibility into blocked requests, so selecting for observability reduces time spent guessing which filter rule triggered a failure.
Assuming DNS-level blocking removes all ad scripts
DNS filters such as Pi-hole, AdGuard DNS, and CleanBrowsing block by domain resolution, which cannot remove scripts that do not rely on blocked domains. AdGuard for Windows reduces this gap by combining DNS filtering with browser and web-request blocking, so layered filtering is a better match when ad content bypasses domain rules.
Ignoring the need for DNS configuration and client routing
Pi-hole requires manual DNS configuration for clients to use the service, and Blokada and PersonalDNSfilter also depend on device-level DNS routing to enforce filtering across apps. Choosing a DNS tool without a working DNS interception path leads to an apparently working app with no enforcement, so verify DNS routing first.
Letting allow and block lists grow without a governance workflow
Pi-hole can become complex when large custom lists expand, and AdGuard for Windows requires careful whitelist and rule management to avoid over-blocking. NextDNS addresses governance by organizing behavior into per-device profiles, which reduces the risk of mixing exceptions across unrelated devices.
Using browser-only filters as the sole strategy when ads bypass domains
uBlock Origin and Adblock Plus block at page render time, so some tracking paths that rely on script loading and domain evasion can still partially slip through. AdGuard for Windows provides system-wide DNS filtering plus browser web-request blocking, which targets more paths than browser filtering alone.
How We Selected and Ranked These Tools
We evaluated Pi-hole, AdGuard DNS, AdGuard for Windows, uBlock Origin, Adblock Plus, NextDNS, Blokada, PersonalDNSfilter, CleanBrowsing, and NetShield on features coverage, ease of use, and value using the provided ratings and specific mechanisms described in the tool summaries. Features carried the most weight in the overall score at 40%, while ease of use and value each accounted for 30% of the result.
Pi-hole stood apart because its DNS query logging with a live dashboard for blocked and allowed requests provides immediate operational visibility, which lifted the features and ease-of-use portions for troubleshooting and exception management.
Frequently Asked Questions About Ad Blocking Software
What is the practical difference between DNS sinkholing and browser extensions for ad blocking?
Which tool fits household devices with mixed operating systems and browsers?
How do AdGuard for Windows and Pi-hole handle allow and deny rules without breaking site functionality?
What logging and diagnostics are available when pages load but ads still appear?
Which ad blocker approach is better for troubleshooting why a specific element was blocked?
How do SSO and enterprise identity workflows affect ad blocking choices?
What migration path works best when moving from one DNS ad blocker to another?
Do these tools support automation via API, and which one is easiest for provisioning?
How do admin controls and RBAC constraints change tool selection for small teams?
What causes “ads still show up” and how should each tool be tuned?
Tools reviewed
Primary sources checked during evaluation.
Referenced in the comparison table and product reviews above.
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