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Marketing Advertising

Top 10 Best Ad Agency Software of 2026

Discover top 10 ad agency software to streamline workflows, boost efficiency, and drive results. Explore now.

Min-ji Park

Min-ji Park

Feb 11, 2026

10 tools comparedExpert reviewed
Independent evaluation · Unbiased commentary · Updated regularly
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In competitive ad environments, robust software is critical for managing complex projects, aligning teams, and delivering client value. From enterprise-grade work management to streamlined communication tools, the right platform transforms how agencies plan, execute, and scale—with options to suit every workflow. Below, we highlight the top tools tailored to ad agency needs, from resource optimization to campaign tracking.

Quick Overview

  1. 1#1: Adobe Workfront - Enterprise work management platform that helps ad agencies plan, track, and deliver creative projects at scale with resource optimization.
  2. 2#2: Wrike - Collaborative work management tool tailored for marketing and creative agencies to manage campaigns, proofs, and client feedback.
  3. 3#3: monday.com - Customizable visual platform for ad agencies to build workflows for project tracking, client collaboration, and campaign planning.
  4. 4#4: Asana - Work management software that enables ad teams to organize tasks, timelines, and dependencies for efficient campaign execution.
  5. 5#5: Teamwork - Agency-focused project management tool with time tracking, resource scheduling, and client billing integration.
  6. 6#6: ClickUp - All-in-one productivity platform offering customizable hierarchies and automations for ad agency workflows.
  7. 7#7: Scoro - All-in-one business management software combining CRM, projects, quotes, and invoicing for ad agencies.
  8. 8#8: FunctionFox - Planning and tracking software designed specifically for creative agencies with scheduling, job costing, and purchase orders.
  9. 9#9: Smartsheet - Dynamic spreadsheet-inspired platform for ad teams to manage projects, automate workflows, and report on performance.
  10. 10#10: Basecamp - Simple team communication and project organization tool for ad agencies handling client updates and to-do lists.

Tools were chosen for their ability to balance comprehensive features (including workflow customization, time tracking, and client collaboration), intuitive design, and measurable value, ensuring they address the unique demands of modern creative and marketing teams.

Comparison Table

Selecting the right ad agency software is critical for efficiency and success, and this comparison table explores top tools including Adobe Workfront, Wrike, monday.com, Asana, Teamwork, and more. It guides readers through key features, workflows, and suitability for different team sizes or project types, helping them find the best fit to streamline their processes.

Enterprise work management platform that helps ad agencies plan, track, and deliver creative projects at scale with resource optimization.

Features
9.8/10
Ease
8.2/10
Value
8.5/10
2Wrike logo9.1/10

Collaborative work management tool tailored for marketing and creative agencies to manage campaigns, proofs, and client feedback.

Features
9.5/10
Ease
8.2/10
Value
8.7/10
3monday.com logo8.6/10

Customizable visual platform for ad agencies to build workflows for project tracking, client collaboration, and campaign planning.

Features
9.1/10
Ease
8.7/10
Value
8.0/10
4Asana logo8.4/10

Work management software that enables ad teams to organize tasks, timelines, and dependencies for efficient campaign execution.

Features
8.2/10
Ease
9.1/10
Value
7.8/10
5Teamwork logo8.2/10

Agency-focused project management tool with time tracking, resource scheduling, and client billing integration.

Features
7.9/10
Ease
8.8/10
Value
8.4/10
6ClickUp logo8.3/10

All-in-one productivity platform offering customizable hierarchies and automations for ad agency workflows.

Features
9.0/10
Ease
7.5/10
Value
8.7/10
7Scoro logo8.1/10

All-in-one business management software combining CRM, projects, quotes, and invoicing for ad agencies.

Features
8.7/10
Ease
7.8/10
Value
7.9/10

Planning and tracking software designed specifically for creative agencies with scheduling, job costing, and purchase orders.

Features
8.1/10
Ease
6.9/10
Value
7.4/10
9Smartsheet logo7.8/10

Dynamic spreadsheet-inspired platform for ad teams to manage projects, automate workflows, and report on performance.

Features
7.5/10
Ease
8.5/10
Value
7.6/10
10Basecamp logo6.8/10

Simple team communication and project organization tool for ad agencies handling client updates and to-do lists.

Features
6.0/10
Ease
9.5/10
Value
8.2/10
1
Adobe Workfront logo

Adobe Workfront

enterprise

Enterprise work management platform that helps ad agencies plan, track, and deliver creative projects at scale with resource optimization.

Overall Rating9.4/10
Features
9.8/10
Ease of Use
8.2/10
Value
8.5/10
Standout Feature

Integrated creative proofing and approval workflows with real-time Adobe asset collaboration

Adobe Workfront is a powerful enterprise work management platform tailored for marketing and creative teams, including ad agencies, offering end-to-end project planning, resource management, and collaboration tools. It excels in handling complex campaigns with features like automated workflows, capacity planning, and digital proofing for creative assets. Deep integration with Adobe Creative Cloud and other Experience Cloud tools makes it ideal for streamlining agency operations from ideation to delivery.

Pros

  • Seamless integration with Adobe Creative Cloud for effortless creative workflows
  • Advanced resource management and capacity planning to optimize agency teams
  • Robust proofing, approval, and reporting tools tailored for campaign delivery

Cons

  • Steep learning curve due to extensive customization options
  • High enterprise-level pricing may not suit small agencies
  • Interface can feel overwhelming for casual users

Best For

Mid-to-large ad agencies managing complex, high-volume creative campaigns and needing enterprise-grade resource and project management.

Pricing

Custom enterprise pricing; plans start at around $30/user/month for Team edition, scaling to $48+ for Work and Enterprise with annual commitments.

2
Wrike logo

Wrike

specialized

Collaborative work management tool tailored for marketing and creative agencies to manage campaigns, proofs, and client feedback.

Overall Rating9.1/10
Features
9.5/10
Ease of Use
8.2/10
Value
8.7/10
Standout Feature

Dynamic Request Forms for automated project intake and standardized client briefs

Wrike is a versatile work management platform that excels in project planning, task tracking, and team collaboration, making it ideal for ad agencies handling complex campaigns. It provides customizable workflows, Gantt charts, proofing tools for creative assets, and real-time dashboards to monitor deadlines and resources. With seamless integrations to tools like Adobe Creative Cloud and Google Workspace, it streamlines asset management, approvals, and reporting for creative teams.

Pros

  • Highly customizable blueprints and workflows for campaign management
  • Built-in proofing and approval tools tailored for creative reviews
  • Robust resource management and advanced reporting dashboards

Cons

  • Steep learning curve for beginners and complex setup
  • Full features locked behind higher-tier plans
  • Mobile app less feature-rich than desktop version

Best For

Mid-to-large ad agencies needing scalable, collaborative project management with strong creative approval workflows.

Pricing

Free plan (limited); Professional $9.80/user/mo; Business $24.80/user/mo; Enterprise custom (billed annually).

Visit Wrikewrike.com
3
monday.com logo

monday.com

enterprise

Customizable visual platform for ad agencies to build workflows for project tracking, client collaboration, and campaign planning.

Overall Rating8.6/10
Features
9.1/10
Ease of Use
8.7/10
Value
8.0/10
Standout Feature

The monday Work OS with no-code automations and app-building capabilities for bespoke ad agency workflows

monday.com is a highly customizable work operating system designed for teams to manage projects, workflows, and collaboration through visual boards, automations, and dashboards. For ad agencies, it excels in campaign planning, creative approvals, client reporting, and performance tracking with integrations to platforms like Google Ads, Facebook Ads Manager, and Slack. Its no-code flexibility allows tailoring to specific ad agency needs, from brief creation to ROI analysis.

Pros

  • Extremely customizable boards and templates for ad campaigns, creative reviews, and client pipelines
  • Robust automations and integrations with ad platforms streamline workflows and reduce manual tasks
  • Real-time dashboards provide agency-wide visibility into performance metrics and deadlines

Cons

  • Requires significant initial setup and customization to optimize for ad agency-specific processes
  • Pricing scales quickly for larger teams or advanced features, potentially reducing value
  • Not a native ad management tool, lacking deep analytics compared to specialized platforms

Best For

Mid-sized ad agencies seeking a flexible, all-in-one platform for project management, creative collaboration, and campaign oversight.

Pricing

Free for up to 2 users; paid plans start at $9/user/month (Basic, billed annually), $12 (Standard), $19 (Pro); Enterprise custom.

4
Asana logo

Asana

other

Work management software that enables ad teams to organize tasks, timelines, and dependencies for efficient campaign execution.

Overall Rating8.4/10
Features
8.2/10
Ease of Use
9.1/10
Value
7.8/10
Standout Feature

Advanced Rules automation for streamlining repetitive campaign tasks like approvals and status updates

Asana is a powerful work management platform that enables ad agencies to plan, track, and execute campaigns through customizable projects, tasks, and timelines. It supports team collaboration with features like task assignments, dependencies, and real-time updates, making it ideal for managing creative briefs, approvals, and deadlines across client portfolios. While versatile for general project management, it requires customization to fully adapt to ad agency workflows like asset reviews and media planning.

Pros

  • Highly customizable workflows and templates tailored for campaign management
  • Seamless integrations with creative tools like Adobe Creative Cloud, Slack, and Google Workspace
  • Timeline and portfolio views for high-level oversight of multiple agency projects

Cons

  • Lacks native tools for creative asset management, annotations, or media buying
  • Advanced features like custom rules and forms require paid plans
  • Can feel bloated for simple tasks without proper setup

Best For

Mid-sized ad agencies seeking a flexible, scalable project management tool to coordinate creative teams and client campaigns.

Pricing

Free basic plan; Premium $10.99/user/month; Business $24.99/user/month; Enterprise custom (billed annually).

Visit Asanaasana.com
5
Teamwork logo

Teamwork

specialized

Agency-focused project management tool with time tracking, resource scheduling, and client billing integration.

Overall Rating8.2/10
Features
7.9/10
Ease of Use
8.8/10
Value
8.4/10
Standout Feature

Profitability padding in time tracking to ensure accurate client billing margins

Teamwork is a versatile project management platform that enables ad agencies to organize campaigns, assign tasks, and track billable hours across teams. It provides customizable boards, Gantt charts, milestones, and client portals for streamlined collaboration and approvals. With robust time tracking and reporting, it supports resource allocation and profitability analysis for creative workflows.

Pros

  • Intuitive task management with templates tailored for campaigns
  • Comprehensive time tracking and invoicing for client billing
  • Strong integrations with creative tools like Adobe Creative Cloud and Slack

Cons

  • Lacks native creative asset management and version control
  • Advanced reporting requires higher-tier plans
  • Not optimized for media planning or buying workflows

Best For

Mid-sized ad agencies needing reliable project tracking and time-based billing without specialized creative tools.

Pricing

Free plan available; paid plans start at $9.99/user/month (Deliver), $19.99/user/month (Grow), with custom enterprise options.

Visit Teamworkteamwork.com
6
ClickUp logo

ClickUp

other

All-in-one productivity platform offering customizable hierarchies and automations for ad agency workflows.

Overall Rating8.3/10
Features
9.0/10
Ease of Use
7.5/10
Value
8.7/10
Standout Feature

Customizable Dashboards that aggregate task data, time tracking, and custom metrics for real-time campaign performance visualization

ClickUp is a versatile all-in-one productivity platform designed for project management, task tracking, collaboration, and goal setting with highly customizable workspaces. For ad agencies, it supports campaign planning, creative briefs, client approvals, timelines, and reporting through templates, multiple views (like Gantt, board, and calendar), automations, and custom fields for metrics like ad spend and ROI. It integrates with tools like Google Workspace and Zapier for ad platform connections, making it adaptable for agency workflows.

Pros

  • Highly customizable hierarchies, views, and templates tailored for ad campaigns and client management
  • Powerful automations, time tracking, and real-time collaboration tools
  • Generous free plan and scalable pricing with extensive integrations via Zapier

Cons

  • Steep learning curve due to feature overload and complex customization
  • Interface can feel cluttered and overwhelming for new users
  • Limited native integrations with major ad platforms like Google Ads or Meta Ads

Best For

Mid-sized ad agencies seeking a flexible, all-in-one platform to manage campaigns, approvals, and reporting without needing multiple specialized tools.

Pricing

Free Forever plan; Unlimited at $7/user/month; Business at $12/user/month; Enterprise custom pricing (billed annually).

Visit ClickUpclickup.com
7
Scoro logo

Scoro

enterprise

All-in-one business management software combining CRM, projects, quotes, and invoicing for ad agencies.

Overall Rating8.1/10
Features
8.7/10
Ease of Use
7.8/10
Value
7.9/10
Standout Feature

End-to-end quotes-to-cash automation with built-in profitability tracking per project and client

Scoro is an all-in-one work management platform designed for professional services firms, including ad agencies, integrating CRM, project management, time tracking, quoting, invoicing, and reporting into a single system. It enables agencies to manage client campaigns, allocate resources, track billable hours, and monitor profitability from lead to payment. Real-time dashboards provide visibility into workflows, helping teams deliver projects efficiently without switching tools.

Pros

  • Comprehensive all-in-one platform eliminates need for multiple tools
  • Powerful time tracking and profitability reporting for campaigns
  • Customizable workflows and real-time dashboards for team collaboration

Cons

  • Steep learning curve due to extensive features
  • Higher pricing for advanced plans may deter small agencies
  • Lacks deep specialization in ad-specific tools like creative asset management or media buying integrations

Best For

Mid-sized ad agencies seeking an integrated solution for project delivery, client management, and financials without tool sprawl.

Pricing

Starts at $26/user/month (Essential, billed annually) up to $71/user/month (Elite); most features require Standard ($37) or higher.

Visit Scoroscoro.com
8
FunctionFox logo

FunctionFox

specialized

Planning and tracking software designed specifically for creative agencies with scheduling, job costing, and purchase orders.

Overall Rating7.6/10
Features
8.1/10
Ease of Use
6.9/10
Value
7.4/10
Standout Feature

Real-time job costing and profitability reporting tied directly to time entries and project scopes

FunctionFox is a project management platform tailored for creative agencies, ad firms, and design teams, offering tools for planning, scheduling, time tracking, and invoicing. It features Gantt-style timelines, job costing, resource allocation, and client portals to streamline workflows from concept to completion. The software emphasizes profitability tracking and collaboration, helping agencies manage budgets, deadlines, and team productivity effectively.

Pros

  • Robust project planning with interactive Gantt charts and scope management
  • Precise time tracking and job costing for profitability insights
  • Integrated invoicing, CRM, and client approval portals

Cons

  • Outdated interface that feels clunky compared to modern competitors
  • Limited native integrations and automation options
  • Steeper learning curve for new users

Best For

Small to mid-sized ad agencies focused on billable hours, detailed project scoping, and financial tracking.

Pricing

Plans start at $5/user/month (Planning), $9/user/month (Studio), and $14/user/month (Producer), with minimum users and annual billing discounts.

Visit FunctionFoxfunctionfox.com
9
Smartsheet logo

Smartsheet

enterprise

Dynamic spreadsheet-inspired platform for ad teams to manage projects, automate workflows, and report on performance.

Overall Rating7.8/10
Features
7.5/10
Ease of Use
8.5/10
Value
7.6/10
Standout Feature

Spreadsheet-like interface with powerful automation and Gantt charts for intuitive project visualization

Smartsheet is a versatile work management platform that functions like an enhanced spreadsheet, enabling ad agencies to build custom sheets for campaign tracking, task assignment, and client reporting. It supports real-time collaboration, automated workflows for approvals and notifications, and integrations with tools like Google Workspace and Adobe Creative Cloud. While highly customizable for project management, it lacks native ad-specific features like creative asset libraries or media planning tools.

Pros

  • Highly customizable sheets and dashboards for tailored campaign management
  • Strong automation and workflow capabilities for approvals and deadlines
  • Excellent real-time collaboration and client sharing portals

Cons

  • Lacks specialized ad agency tools like creative review or media buying integrations
  • Complex setups require time to master for non-technical users
  • Per-user pricing can become expensive for large teams

Best For

Mid-sized ad agencies prioritizing flexible project tracking and workflow automation over specialized creative or media management.

Pricing

Free trial available; plans start at $7/user/month (Pro), $25/user/month (Business), with Enterprise custom pricing (billed annually).

Visit Smartsheetsmartsheet.com
10
Basecamp logo

Basecamp

other

Simple team communication and project organization tool for ad agencies handling client updates and to-do lists.

Overall Rating6.8/10
Features
6.0/10
Ease of Use
9.5/10
Value
8.2/10
Standout Feature

Flat unlimited pricing model that scales effortlessly without per-user costs

Basecamp is a straightforward project management tool designed for teams to organize work, communicate via message boards and Campfire chat, share files, manage schedules, and track to-dos in dedicated project spaces. It emphasizes simplicity and collaboration, allowing easy client access for updates and feedback without overwhelming complexity. For ad agencies, it handles basic campaign coordination and team coordination effectively but lacks specialized tools for creative workflows or ad performance tracking.

Pros

  • Intuitive interface that's quick to learn for non-technical teams
  • Unlimited users and projects on flat-rate pricing
  • Seamless client collaboration with controlled access and real-time updates

Cons

  • No built-in ad agency-specific features like creative asset management, approval workflows, or media planning
  • Limited integrations with ad tech tools, creative software, or analytics platforms
  • Lacks native time tracking, invoicing, or reporting tailored to agency billing

Best For

Small to mid-sized ad agencies needing simple, affordable project coordination and client communication without advanced advertising functionalities.

Pricing

Flat rate starting at $99/month for unlimited users, projects, and storage (with a free trial and personal free tier for basics).

Visit Basecampbasecamp.com

Conclusion

This review highlights that while each tool offers unique strengths, Adobe Workfront emerges as the top choice, excelling in enterprise work management and resource optimization for scaling projects. Wrike follows with strong collaboration features for marketing teams, and monday.com stands out for its customizable workflows, making each a viable option depending on specific needs.

Adobe Workfront logo
Our Top Pick
Adobe Workfront

To maximize agency efficiency and success, start with Adobe Workfront—its comprehensive tools can transform how you plan, track, and deliver creative projects, setting your team up for seamless execution and growth.