Quick Overview
- 1#1: 6sense - AI-powered platform that uncovers hidden buying signals and orchestrates account-based go-to-market strategies.
- 2#2: Demandbase - Unified ABM platform for account identification, engagement, and revenue attribution across marketing and sales.
- 3#3: Terminus - ABM orchestration platform that aligns sales and marketing for personalized account experiences at scale.
- 4#4: RollWorks - Account-based platform providing advertising, engagement, and analytics for mid-market B2B teams.
- 5#5: Madison Logic - Demand activation platform that connects ABM campaigns with high-intent accounts through performance marketing.
- 6#6: Bombora - B2B intent data co-op network delivering surge data to prioritize accounts in ABM strategies.
- 7#7: Leadspace - AI-driven customer data platform for account scoring, enrichment, and personalized ABM journeys.
- 8#8: ZoomInfo - Go-to-market intelligence platform with comprehensive B2B data for targeting and engaging ideal accounts.
- 9#9: Apollo.io - Sales engagement and intelligence platform for prospecting, enriching, and automating ABM outreach.
- 10#10: Drift - Conversational AI platform enabling real-time, personalized interactions for account-based marketing.
We evaluated these tools on feature depth, platform quality (including data accuracy and scalability), user-friendliness, and overall value, ensuring they deliver measurable results across diverse organizational needs.
Comparison Table
As account-based marketing (ABM) evolves as a key strategy, choosing the right software is vital. This comparison table explores top tools like 6sense, Demandbase, Terminus, RollWorks, Madison Logic, and more, helping readers assess features, scalability, and alignment to find their ideal fit.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | 6sense AI-powered platform that uncovers hidden buying signals and orchestrates account-based go-to-market strategies. | enterprise | 9.7/10 | 9.9/10 | 8.4/10 | 9.2/10 |
| 2 | Demandbase Unified ABM platform for account identification, engagement, and revenue attribution across marketing and sales. | enterprise | 9.2/10 | 9.5/10 | 8.4/10 | 8.7/10 |
| 3 | Terminus ABM orchestration platform that aligns sales and marketing for personalized account experiences at scale. | enterprise | 8.7/10 | 9.2/10 | 7.8/10 | 8.1/10 |
| 4 | RollWorks Account-based platform providing advertising, engagement, and analytics for mid-market B2B teams. | enterprise | 8.2/10 | 8.7/10 | 7.9/10 | 7.5/10 |
| 5 | Madison Logic Demand activation platform that connects ABM campaigns with high-intent accounts through performance marketing. | enterprise | 8.2/10 | 8.7/10 | 7.6/10 | 7.9/10 |
| 6 | Bombora B2B intent data co-op network delivering surge data to prioritize accounts in ABM strategies. | enterprise | 8.5/10 | 9.2/10 | 7.8/10 | 8.0/10 |
| 7 | Leadspace AI-driven customer data platform for account scoring, enrichment, and personalized ABM journeys. | enterprise | 8.2/10 | 8.8/10 | 7.6/10 | 7.7/10 |
| 8 | ZoomInfo Go-to-market intelligence platform with comprehensive B2B data for targeting and engaging ideal accounts. | enterprise | 8.6/10 | 9.3/10 | 7.7/10 | 7.4/10 |
| 9 | Apollo.io Sales engagement and intelligence platform for prospecting, enriching, and automating ABM outreach. | enterprise | 8.7/10 | 9.2/10 | 8.4/10 | 8.1/10 |
| 10 | Drift Conversational AI platform enabling real-time, personalized interactions for account-based marketing. | enterprise | 7.4/10 | 7.0/10 | 8.5/10 | 6.8/10 |
AI-powered platform that uncovers hidden buying signals and orchestrates account-based go-to-market strategies.
Unified ABM platform for account identification, engagement, and revenue attribution across marketing and sales.
ABM orchestration platform that aligns sales and marketing for personalized account experiences at scale.
Account-based platform providing advertising, engagement, and analytics for mid-market B2B teams.
Demand activation platform that connects ABM campaigns with high-intent accounts through performance marketing.
B2B intent data co-op network delivering surge data to prioritize accounts in ABM strategies.
AI-driven customer data platform for account scoring, enrichment, and personalized ABM journeys.
Go-to-market intelligence platform with comprehensive B2B data for targeting and engaging ideal accounts.
Sales engagement and intelligence platform for prospecting, enriching, and automating ABM outreach.
Conversational AI platform enabling real-time, personalized interactions for account-based marketing.
6sense
enterpriseAI-powered platform that uncovers hidden buying signals and orchestrates account-based go-to-market strategies.
AI-powered Revenue AI that uncovers hidden buyer intent and maps decision-makers in real-time across 1.5 trillion+ signals
6sense is an AI-powered Account-Based Orchestration platform that helps B2B revenue teams identify high-intent accounts, predict buying signals, and orchestrate personalized engagement across sales and marketing. It processes billions of intent signals daily to prioritize accounts, map buying groups, and automate workflows for maximum impact. Designed for enterprise-scale ABM, it delivers measurable revenue outcomes through deep integrations with CRMs, marketing automation, and analytics tools.
Pros
- Unmatched AI-driven intent detection and account prioritization from trillions of data signals
- Seamless orchestration of sales and marketing plays with real-time buying group insights
- Proven ROI with strong analytics, forecasting, and integrations like Salesforce and Marketo
Cons
- Enterprise pricing is steep and requires custom quotes
- Steep learning curve for full utilization of advanced features
- Implementation can take several months for complex setups
Best For
Enterprise B2B revenue teams scaling sophisticated ABM strategies with complex sales cycles.
Pricing
Custom enterprise pricing; typically starts at $100,000+ annually based on account volume and features, with flexible tiers.
Demandbase
enterpriseUnified ABM platform for account identification, engagement, and revenue attribution across marketing and sales.
AI-powered Account Intent and Engagement Orchestration that dynamically prioritizes accounts and automates personalized multi-channel experiences
Demandbase is a comprehensive Account-Based Marketing (ABM) platform designed for B2B companies to identify, prioritize, and engage high-value accounts using AI-powered intent data and account intelligence. It unifies marketing, sales, and advertising efforts through orchestration tools, personalized experiences, and robust analytics to drive pipeline growth and revenue. The platform integrates seamlessly with CRMs like Salesforce and offers features like account-based advertising for precise targeting across channels.
Pros
- AI-driven account identification and intent data for precise targeting
- Seamless sales-marketing alignment with orchestration and playbooks
- Advanced analytics and ROI measurement for ABM campaigns
Cons
- Steep learning curve and complex initial setup
- Premium pricing may not suit smaller teams
- Customization requires technical expertise
Best For
Mid-to-large B2B enterprises with sophisticated sales and marketing teams seeking scalable ABM at enterprise level.
Pricing
Custom enterprise pricing, typically starting at $50,000+ annually based on modules, account volume, and usage.
Terminus
enterpriseABM orchestration platform that aligns sales and marketing for personalized account experiences at scale.
Industry-leading account-based advertising engine that delivers hyper-targeted ads to decision-makers using intent and firmographic data.
Terminus is a comprehensive Account-Based Marketing (ABM) platform designed for B2B teams to identify high-value accounts, orchestrate personalized campaigns, and drive revenue growth. It integrates account-based advertising, engagement tools, intent data, and analytics to align sales and marketing efforts across the full funnel. The platform excels in scaling personalized outreach while providing deep insights into account interactions and performance.
Pros
- Powerful account-based advertising across multiple channels
- Robust orchestration for personalized multi-touch campaigns
- Advanced analytics and intent data integration for precise targeting
Cons
- Steep learning curve and complex initial setup
- High pricing suitable mainly for enterprises
- Interface can feel dated compared to newer competitors
Best For
Mid-to-large B2B enterprises with mature sales and marketing teams looking to scale sophisticated ABM strategies.
Pricing
Custom enterprise pricing, typically starting at $50,000+ annually based on account volume and features.
RollWorks
enterpriseAccount-based platform providing advertising, engagement, and analytics for mid-market B2B teams.
Cross-channel account-based advertising that reaches decision-makers on display, LinkedIn, and mobile with precise targeting and real-time optimization
RollWorks is a robust Account-Based Marketing (ABM) platform designed for B2B companies to identify, target, and engage high-value accounts across channels like display ads, social media, email, and web personalization. It provides account intelligence through firmographic data, buying intent signals, and technographics, enabling precise targeting and orchestration of marketing and sales efforts. The platform integrates seamlessly with CRMs like Salesforce and HubSpot to streamline workflows and attribution.
Pros
- Highly accurate account identification and intent data
- Multi-channel engagement including ads, email, and web
- Strong integrations with Salesforce, HubSpot, and other sales tools
Cons
- Premium pricing can be prohibitive for smaller teams
- Initial setup and account mapping require time and expertise
- Reporting dashboards could be more intuitive for non-experts
Best For
Mid-market to enterprise B2B marketing and sales teams seeking scalable, data-driven ABM orchestration.
Pricing
Custom quote-based pricing; typically starts at $50,000+ annually for core ABM features, with higher tiers for advanced orchestration and support.
Madison Logic
enterpriseDemand activation platform that connects ABM campaigns with high-intent accounts through performance marketing.
Largest independent intent dataset blending first-, second-, and third-party signals for unmatched account prioritization
Madison Logic is a comprehensive ABM platform specializing in intent-driven account-based marketing, enabling B2B teams to identify high-intent accounts using proprietary data aggregation from first-, second-, and third-party sources. It facilitates multi-channel advertising campaigns across display, video, social, and search, with robust tools for audience orchestration, activation, and measurement. The platform excels in driving pipeline through precise targeting and attribution, making it a strong choice for demand generation-focused organizations.
Pros
- Extensive intent data aggregation for superior account identification
- Multi-channel advertising orchestration with seamless activation
- Advanced analytics and attribution for clear ROI visibility
Cons
- Complex initial setup and integration requirements
- Opaque pricing with no public tiers or free trials
- Less emphasis on sales orchestration compared to full-stack ABM leaders
Best For
Mid-to-enterprise B2B marketing teams prioritizing intent-based advertising and demand generation.
Pricing
Custom enterprise pricing, typically starting at $50,000+ annually based on spend and accounts targeted; contact sales for quotes.
Bombora
enterpriseB2B intent data co-op network delivering surge data to prioritize accounts in ABM strategies.
Surge Intent from the world's largest B2B cooperative data network (5,000+ sites) for unparalleled signal accuracy and scale
Bombora is a B2B intent data platform specializing in account-based marketing (ABM) by delivering Surge Intent data, which identifies accounts exhibiting high research activity across thousands of premium content sites. The cooperative model aggregates anonymized signals from over 5,000 B2B websites to provide accurate buyer intent insights, helping teams prioritize and engage prospects effectively. It integrates seamlessly with CRMs and marketing automation tools like Salesforce and Marketo to fuel ABM strategies.
Pros
- Massive cooperative network ensures broad and accurate intent coverage
- Seamless integrations with key ABM and sales stacks
- High data quality with topic-level granularity for precise targeting
Cons
- Enterprise pricing limits accessibility for SMBs
- Steep learning curve for optimizing intent signals
- Primarily intent-focused, lacking built-in ABM orchestration tools
Best For
Mid-to-large B2B companies with established sales and marketing teams seeking reliable intent data to enhance account prioritization in ABM campaigns.
Pricing
Custom enterprise pricing, typically starting at $50,000+ annually based on data volume and integrations; contact sales for quotes.
Leadspace
enterpriseAI-driven customer data platform for account scoring, enrichment, and personalized ABM journeys.
AI Revenue Orchestration platform with propensity scoring powered by its proprietary B2B Graph of billions of data points
Leadspace is an AI-powered B2B customer data platform designed for account-based marketing (ABM), providing high-quality account and contact data, intent signals, and orchestration tools to identify and prioritize high-value accounts. It enables sales and marketing teams to enrich CRM data, score accounts based on buying propensity, and execute personalized engagement strategies across channels. With strong integrations into Salesforce, Marketo, and other enterprise tools, Leadspace streamlines ABM workflows from targeting to revenue attribution.
Pros
- Exceptional data accuracy and freshness from a massive B2B database
- AI-driven account prioritization and propensity-to-buy scoring
- Robust integrations with CRM and marketing platforms like Salesforce and HubSpot
Cons
- Enterprise-level pricing that's prohibitive for SMBs
- Steep learning curve and complex initial setup
- Limited flexibility in custom reporting and analytics
Best For
Mid-market to enterprise B2B teams needing precise data enrichment and AI insights for large-scale ABM programs.
Pricing
Custom enterprise pricing based on data volume and users; typically starts at $30,000-$50,000 annually.
ZoomInfo
enterpriseGo-to-market intelligence platform with comprehensive B2B data for targeting and engaging ideal accounts.
IntentXL, delivering hyper-precise buyer intent signals from 100+ sources to prioritize in-market accounts.
ZoomInfo is a leading B2B intelligence platform that provides comprehensive company and contact data to fuel Account-Based Marketing (ABM) strategies. It delivers firmographics, technographics, intent signals, and verified direct dials/emails, enabling precise account identification and targeting. The platform integrates with CRMs like Salesforce and marketing automation tools to support personalized outreach and account orchestration at scale.
Pros
- Massive database with 300M+ contacts and real-time intent data
- Seamless CRM integrations for efficient ABM workflows
- Advanced filtering and scoring for ideal account prioritization
Cons
- High cost with usage-based credit system
- Occasional data accuracy issues requiring manual verification
- Complex interface for beginners
Best For
Mid-market to enterprise teams executing data-driven ABM campaigns requiring extensive prospect intelligence.
Pricing
Custom quote-based pricing, typically starting at $15,000-$50,000 annually depending on credits, seats, and features.
Apollo.io
enterpriseSales engagement and intelligence platform for prospecting, enriching, and automating ABM outreach.
Enormous database of 265M+ verified contacts paired with real-time buying intent signals for hyper-targeted ABM campaigns
Apollo.io is a comprehensive sales intelligence and engagement platform that provides access to a massive database of over 265 million B2B contacts and 70 million companies, enabling precise account identification and enrichment for ABM strategies. It supports targeted outreach through automated email sequences, LinkedIn messaging, and calling tools, integrated with buying intent signals to prioritize high-potential accounts. The platform excels in streamlining prospecting workflows by allowing teams to build account lists, score leads, and track engagement in a unified dashboard.
Pros
- Vast, verified B2B database for accurate account and contact targeting
- Multi-channel engagement automation with sequences and intent data
- Seamless CRM integrations like Salesforce for ABM workflow efficiency
Cons
- Data accuracy can vary, requiring manual verification at times
- Advanced features have a learning curve for non-technical users
- Pricing scales quickly for high-volume usage or teams
Best For
Mid-sized B2B sales and marketing teams focused on data-driven account prospecting and personalized outreach at scale.
Pricing
Free tier available; paid plans start at $49/user/month (Basic), $99/user/month (Professional), with custom Organization pricing for enterprises.
Drift
enterpriseConversational AI platform enabling real-time, personalized interactions for account-based marketing.
Playbooks for guided, account-specific sales conversations that mimic human reps
Drift is a conversational marketing platform that uses AI-powered chatbots, live chat, and playbooks to engage website visitors in real-time, qualifying leads and booking meetings. In ABM contexts, it supports targeted account engagement by personalizing conversations based on visitor data and integrating with CRMs like Salesforce and HubSpot. While strong in bottom-funnel interactions, it lacks comprehensive account identification and orchestration features typical of dedicated ABM platforms.
Pros
- Intuitive chatbot builder for quick deployment of personalized ABM conversations
- Strong integrations with sales tools for seamless account handoff
- Real-time visitor identification and engagement boosts response rates for high-value accounts
Cons
- Lacks native account intent data or identification tools central to full ABM stacks
- Pricing is premium and may not justify value for smaller teams
- Advanced playbooks require time to master despite user-friendly interface
Best For
Mid-market sales and marketing teams seeking to supercharge ABM with real-time conversational qualification and meeting scheduling.
Pricing
Free tier available; paid plans start at ~$2,500/month for Essentials, scaling to custom Enterprise pricing.
Conclusion
The top 10 ABM software tools offer robust solutions for driving account-based strategies, with 6sense leading as the top choice—its AI-powered platform excels at uncovering hidden buying signals and orchestrating seamless go-to-market plans. Demandbase follows with a unified approach to account identification, engagement, and revenue attribution across teams, while Terminus rounds out the top three with its focus on aligning sales and marketing for personalized, scalable account experiences. Each tool brings unique strengths, ensuring a fit for varied business needs and goals.
Begin your ABM journey with 6sense to unlock data-driven insights and craft high-impact, tailored campaigns that deliver tangible results.
Tools Reviewed
All tools were independently evaluated for this comparison