Quick Overview
- 1#1: KBMax - Provides a visual CPQ platform with interactive 3D product configuration, real-time pricing, and guided selling for complex products.
- 2#2: Threekit - Delivers real-time 3D product visualization and customization integrated with CPQ for immersive e-commerce and sales experiences.
- 3#3: Tacton - Offers enterprise-grade CPQ with deep 3D CAD integration for configuring, pricing, and quoting complex manufactured products.
- 4#4: Configura - Enables rule-based 3D product design and configuration software for accurate CPQ in furniture, kitchen, and similar industries.
- 5#5: Modelry - AI-powered 3D product information management and CPQ platform that automates configuration and visualization from CAD data.
- 6#6: VividWorks - Powers 3D product configurators and visual commerce tools integrated with CPQ for online sales and customer engagement.
- 7#7: Augment - Combines 3D and AR visualization with CPQ capabilities to enable sales teams to configure and quote products in real-world contexts.
- 8#8: VNTANA - Enterprise 3D cloud platform for product configuration, photorealistic rendering, and seamless CPQ integration in B2B sales.
- 9#9: ShapeDiver - Cloud-based parametric 3D modeling engine for building advanced, interactive product configurators linked to CPQ systems.
- 10#10: CADENAS - Provides 3D CAD parts catalogs and configurators that integrate with CPQ for engineering and manufacturing quote automation.
These tools were selected based on rigorous assessment of core features (including 3D interactivity, real-time pricing, and integration capabilities), overall quality (scalability, reliability, and industry relevance), user-friendliness, and long-term value, ensuring a balanced and informed ranking.
Comparison Table
3D Configure Price Quote (CPQ) software enhances sales efficiency by merging product visualization, configuration, and dynamic pricing, enabling quick, accurate quote generation. This comparison table explores tools like KBMax, Threekit, Tacton, Configura, Modelry, and more, helping readers assess key features, integration capabilities, and user experience to identify the optimal fit for their business requirements.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | KBMax Provides a visual CPQ platform with interactive 3D product configuration, real-time pricing, and guided selling for complex products. | specialized | 9.6/10 | 9.8/10 | 9.2/10 | 9.4/10 |
| 2 | Threekit Delivers real-time 3D product visualization and customization integrated with CPQ for immersive e-commerce and sales experiences. | specialized | 9.2/10 | 9.6/10 | 8.7/10 | 8.9/10 |
| 3 | Tacton Offers enterprise-grade CPQ with deep 3D CAD integration for configuring, pricing, and quoting complex manufactured products. | enterprise | 8.8/10 | 9.4/10 | 7.9/10 | 8.3/10 |
| 4 | Configura Enables rule-based 3D product design and configuration software for accurate CPQ in furniture, kitchen, and similar industries. | specialized | 8.7/10 | 9.3/10 | 7.4/10 | 8.1/10 |
| 5 | Modelry AI-powered 3D product information management and CPQ platform that automates configuration and visualization from CAD data. | specialized | 8.1/10 | 8.4/10 | 8.7/10 | 7.8/10 |
| 6 | VividWorks Powers 3D product configurators and visual commerce tools integrated with CPQ for online sales and customer engagement. | specialized | 8.0/10 | 8.5/10 | 7.8/10 | 7.5/10 |
| 7 | Augment Combines 3D and AR visualization with CPQ capabilities to enable sales teams to configure and quote products in real-world contexts. | specialized | 8.2/10 | 8.7/10 | 8.0/10 | 7.6/10 |
| 8 | VNTANA Enterprise 3D cloud platform for product configuration, photorealistic rendering, and seamless CPQ integration in B2B sales. | enterprise | 8.1/10 | 8.7/10 | 7.5/10 | 7.8/10 |
| 9 | ShapeDiver Cloud-based parametric 3D modeling engine for building advanced, interactive product configurators linked to CPQ systems. | specialized | 8.2/10 | 9.1/10 | 7.4/10 | 8.0/10 |
| 10 | CADENAS Provides 3D CAD parts catalogs and configurators that integrate with CPQ for engineering and manufacturing quote automation. | enterprise | 8.2/10 | 8.7/10 | 7.4/10 | 7.9/10 |
Provides a visual CPQ platform with interactive 3D product configuration, real-time pricing, and guided selling for complex products.
Delivers real-time 3D product visualization and customization integrated with CPQ for immersive e-commerce and sales experiences.
Offers enterprise-grade CPQ with deep 3D CAD integration for configuring, pricing, and quoting complex manufactured products.
Enables rule-based 3D product design and configuration software for accurate CPQ in furniture, kitchen, and similar industries.
AI-powered 3D product information management and CPQ platform that automates configuration and visualization from CAD data.
Powers 3D product configurators and visual commerce tools integrated with CPQ for online sales and customer engagement.
Combines 3D and AR visualization with CPQ capabilities to enable sales teams to configure and quote products in real-world contexts.
Enterprise 3D cloud platform for product configuration, photorealistic rendering, and seamless CPQ integration in B2B sales.
Cloud-based parametric 3D modeling engine for building advanced, interactive product configurators linked to CPQ systems.
Provides 3D CAD parts catalogs and configurators that integrate with CPQ for engineering and manufacturing quote automation.
KBMax
specializedProvides a visual CPQ platform with interactive 3D product configuration, real-time pricing, and guided selling for complex products.
Photorealistic, interactive 3D product configurator embedded natively in Salesforce for immersive customer demos without leaving the CRM.
KBMax is a premier 3D CPQ (Configure, Price, Quote) software platform designed for manufacturing and complex product industries, enabling sales teams to build interactive 3D product configurators that visualize custom configurations in real-time. It seamlessly integrates with Salesforce, Microsoft Dynamics, and other CRMs to automate pricing, quoting, and order processing while reducing errors through rule-based logic. The platform excels in delivering photorealistic 3D visuals directly in the sales process, enhancing customer engagement and conversion rates.
Pros
- Exceptional real-time 3D visualization and rendering for complex products
- Seamless integrations with Salesforce and ERP systems like SAP and Oracle
- Robust rule engine for accurate configuration, pricing, and guided selling
Cons
- Initial setup and custom rule development can require technical expertise
- Pricing is quote-based and may be higher for enterprise-scale deployments
- Limited out-of-the-box templates for non-manufacturing industries
Best For
Manufacturing companies selling highly configurable products that benefit from visual, interactive sales experiences to shorten sales cycles.
Pricing
Custom enterprise pricing; typically starts at $10,000+ annually based on users, products, and integrations—contact sales for a quote.
Threekit
specializedDelivers real-time 3D product visualization and customization integrated with CPQ for immersive e-commerce and sales experiences.
Patented real-time 3D rendering engine that generates infinite product variations instantly without pre-rendering
Threekit is a powerful 3D CPQ platform designed for complex product configuration, enabling real-time interactive 3D visualizations for e-commerce and sales. It integrates seamlessly with CRM, ERP, and e-commerce systems like Salesforce, Shopify, and SAP, automating pricing, quoting, and order management. Businesses use it to create photorealistic 3D/AR experiences that drive conversions by letting customers customize products with instant feedback on visuals, pricing, and availability.
Pros
- Exceptional real-time 3D rendering and AR/VR capabilities for immersive product experiences
- Deep integrations with enterprise systems and robust CPQ automation rules
- Scalable no-code builder for complex configurations with data-driven insights
Cons
- Steep learning curve for advanced customizations and model imports
- Premium pricing with custom quotes that can be opaque for smaller teams
- Performance can lag with extremely high-poly 3D models or massive catalogs
Best For
Mid-to-large enterprises in manufacturing, automotive, furniture, or fashion selling highly configurable products that benefit from visual CPQ.
Pricing
Custom enterprise pricing via quote; typically starts at $25,000+ annually based on users, features, and scale.
Tacton
enterpriseOffers enterprise-grade CPQ with deep 3D CAD integration for configuring, pricing, and quoting complex manufactured products.
Interactive 3D Visual Configurator that renders fully customizable products in real-time during sales interactions
Tacton CPQ is a leading 3D visualization and configuration platform tailored for manufacturers of complex, engineer-to-order products. It enables sales teams to interactively configure products in real-time 3D, ensuring error-free quotes and visual validation before production. The solution deeply integrates with CAD, PLM, and ERP systems, streamlining the entire quote-to-order process with rule-based logic and automation.
Pros
- Superior real-time 3D product visualization and interactive configuration
- Robust rule engine for handling highly complex product variants
- Seamless integrations with CAD/PLM/ERP for end-to-end automation
Cons
- Steep implementation and customization timeline for enterprises
- Challenging learning curve for non-technical users
- Premium pricing limits accessibility for smaller businesses
Best For
Large manufacturers of complex machinery or custom-engineered products needing precise 3D sales configurators.
Pricing
Enterprise subscription model with custom quotes; typically starts at $50,000+ annually based on users, modules, and complexity.
Configura
specializedEnables rule-based 3D product design and configuration software for accurate CPQ in furniture, kitchen, and similar industries.
CET Designer no-code tool for creating hyper-realistic 3D product configurators with accurate material physics and lighting.
Configura is a powerful 3D product configuration platform designed for manufacturers to build interactive 3D visualizers for complex products like furniture, doors, windows, and enclosures. It enables real-time configuration, visualization, and basic quoting with high-fidelity 3D rendering, supporting sales, design, and customer self-service. The software excels in rule-based product logic and integrates with CRM/ERP systems for streamlined workflows.
Pros
- Exceptional photorealistic 3D rendering and physics-based simulations
- Robust rule engine for complex product configurations
- Scalable for enterprise use with proven integrations (e.g., Salesforce, SAP)
Cons
- Steep learning curve for initial setup and customization
- High cost with custom pricing only
- Quoting functionality requires additional integrations for full CPQ
Best For
Large manufacturers of customizable physical products like furniture or building materials needing advanced 3D visualization in sales processes.
Pricing
Enterprise custom pricing, often starting at $50,000+ annually based on users, products, and customizations.
Modelry
specializedAI-powered 3D product information management and CPQ platform that automates configuration and visualization from CAD data.
Instant AR activation from any 3D model without app downloads
Modelry is a 3D visualization and configuration platform designed to enhance e-commerce and sales processes with interactive 3D product models. It allows users to create customizable 3D viewers that support product configuration, AR experiences, and seamless embedding on websites. While strong in visual engagement, it integrates with some CPQ workflows but lacks deep native pricing and quoting automation compared to full CPQ suites.
Pros
- High-quality interactive 3D models with real-time configuration
- Easy embedding and AR/VR support for web and mobile
- No-code tools for quick setup and customization
Cons
- Limited built-in pricing and quoting logic for complex CPQ
- Higher costs for advanced features and high traffic
- Dependency on external tools for full sales automation
Best For
E-commerce businesses selling configurable physical products that prioritize visual engagement over advanced pricing rules.
Pricing
Freemium with paid plans starting at $49/month for basic 3D viewers, up to custom enterprise pricing for unlimited configurations and AR.
VividWorks
specializedPowers 3D product configurators and visual commerce tools integrated with CPQ for online sales and customer engagement.
Plugin-free, browser-based photorealistic 3D rendering with instant rule-based configurations
VividWorks is a cloud-based 3D CPQ platform specializing in interactive product configurators for e-commerce. It enables real-time 3D visualization, customization, pricing, and quoting for complex products like furniture, kitchens, and machinery. The solution integrates seamlessly with platforms like Shopify and Magento, supporting AR/VR for enhanced customer experiences.
Pros
- Photorealistic real-time 3D rendering without plugins
- Strong integrations with major e-commerce platforms
- AR/VR capabilities for immersive product previews
Cons
- Steep learning curve for advanced configuration rules
- Pricing can be opaque and higher for enterprise-scale use
- Limited built-in analytics compared to top competitors
Best For
Mid-sized manufacturers and retailers in furniture, appliances, or construction needing engaging 3D configurators to boost online sales conversions.
Pricing
Custom quote-based pricing; typically starts at €1,000-€5,000/month depending on usage, assets, and features.
Augment
specializedCombines 3D and AR visualization with CPQ capabilities to enable sales teams to configure and quote products in real-world contexts.
Real-time AR passthrough allowing customers to visualize configured products in their actual environment via mobile apps
Augment is a specialized 3D CPQ platform designed for industries like furniture, lighting, and luxury goods, enabling interactive 3D product configuration, visualization, and automated quoting. It allows sales teams and customers to customize complex products in real-time using high-fidelity 3D models, with seamless integration into e-commerce and CRM systems. The tool excels in bridging design, sales, and manufacturing by generating accurate quotes directly from 3D configurations.
Pros
- Superior 3D rendering and AR visualization for immersive product experiences
- Strong integrations with Salesforce, Shopify, and PIM systems
- Streamlined CPQ workflow reducing sales cycle time by up to 50%
Cons
- High cost suitable mainly for mid-to-large enterprises
- Requires expertise in 3D modeling for custom product uploads
- Limited reporting and analytics compared to broader CPQ suites
Best For
Furniture and luxury goods manufacturers seeking immersive 3D sales experiences to boost conversions.
Pricing
Custom enterprise pricing starting at around $5,000/month, based on users, products, and features; demo required.
VNTANA
enterpriseEnterprise 3D cloud platform for product configuration, photorealistic rendering, and seamless CPQ integration in B2B sales.
Patented Object Cloud streaming technology for sub-second loading of photorealistic 3D models up to gigabytes in size
VNTANA is a 3D Commerce Cloud platform designed for creating immersive 3D and AR product experiences to enhance sales and marketing. As a 3D CPQ solution, it enables real-time product configuration with high-fidelity 3D models, dynamic pricing, and quote generation directly within interactive viewers. The platform excels in managing complex 3D assets, streaming large models instantly, and integrating with CRM and e-commerce systems for enterprise-scale deployments.
Pros
- Superior 3D streaming for instant model loading without downloads
- Advanced configuration rules tied to visual 3D interactions
- Robust analytics and integrations with Salesforce and other CPQ tools
Cons
- Steep learning curve for 3D asset preparation and management
- Enterprise pricing can be prohibitive for SMBs
- Limited out-of-box quoting for highly custom industries without setup
Best For
Enterprise sales teams in industries like manufacturing, furniture, and machinery selling complex, high-value products that require precise 3D visualization.
Pricing
Custom enterprise pricing starting around $20,000 annually, scaled by assets, users, and features.
ShapeDiver
specializedCloud-based parametric 3D modeling engine for building advanced, interactive product configurators linked to CPQ systems.
Cloud-powered parametric computation from Grasshopper models, enabling infinite real-time 3D customizations without client-side software
ShapeDiver is a cloud-based platform specializing in parametric 3D modeling and interactive configurators, primarily built on Grasshopper from Rhino. It enables businesses to create embeddable 3D product viewers for websites, allowing real-time customization, visualization, pricing calculations, and quote generation tailored to manufacturing and design industries. As a 3D CPQ solution, it excels in bridging complex parametric design with e-commerce workflows through APIs and integrations.
Pros
- Exceptional parametric modeling capabilities via Grasshopper integration
- Seamless embedding of interactive 3D viewers on websites
- Strong API support for CRM/ERP integrations like Salesforce and Shopify
Cons
- Steep learning curve for users unfamiliar with Grasshopper
- Performance can lag with highly complex models
- Limited native CPQ features without custom development
Best For
Manufacturers and designers in furniture, architecture, or custom products needing advanced parametric 3D configurators for sales enablement.
Pricing
Free Viewer plan for basic embedding; Platform plans start at €99/month (billed annually); custom Enterprise pricing for advanced needs.
CADENAS
enterpriseProvides 3D CAD parts catalogs and configurators that integrate with CPQ for engineering and manufacturing quote automation.
World's largest multi-vendor certified 3D CAD catalog with billions of downloadable, configurable parts.
CADENAS offers 3D CPQ solutions via its 3D_Automation Studio and PARTcommunity platforms, enabling interactive 3D product configurators for sales, engineering, and e-commerce. It leverages a massive library of over 10 billion certified CAD models from thousands of manufacturers, allowing real-time configuration, pricing, and quoting with seamless export to 100+ CAD formats. The software integrates with CRM/ERP systems like Salesforce and SAP, streamlining the path from configuration to order fulfillment.
Pros
- Vast certified 3D CAD parts library from global manufacturers
- Strong integrations with CAD software (SolidWorks, Inventor, etc.) and ERP/CRM systems
- Highly customizable rule-based configurators for complex products
Cons
- Steep learning curve for non-technical users
- Enterprise-level pricing not ideal for SMBs
- Primarily engineering-focused, less emphasis on sales automation
Best For
Manufacturers of complex machinery or assemblies needing engineering-accurate 3D configuration and CAD interoperability.
Pricing
Custom enterprise licensing, typically subscription-based starting at €10,000+ annually depending on users and features.
Conclusion
The top 10 tools showcase the cutting-edge role of 3D CPQ software in revolutionizing sales and customer experiences. KBMax leads as the top choice, with its standout visual platform and interactive 3D configuration. Threekit and Tacton follow closely, each offering unique strengths to meet varied business needs, while the remaining tools provide strong supplementary options. Together, they highlight 3D CPQ’s transformative impact on efficiency and engagement.
Step into the future of sales by exploring KBMax—the top-ranked 3D CPQ tool—today to unlock seamless, visually driven configuration and quoting.
Tools Reviewed
All tools were independently evaluated for this comparison
