Quick Overview
- 1#1: Matterport - Creates immersive 3D virtual tours from 360 photos and scans with advanced measurement and sharing tools.
- 2#2: Kuula - Cloud-based platform for hosting, editing, and embedding interactive 360-degree virtual tours.
- 3#3: CloudPano - Professional 360 virtual tour software with VR support, hotspots, and marketing integrations.
- 4#4: Pano2VR - Desktop authoring tool for building customized HTML5 and VR-compatible 360 panoramas and tours.
- 5#5: 3DVista VirtualTour - Professional software for creating feature-rich 360 virtual tours with multimedia and skin customization.
- 6#6: Roundme - User-friendly platform to create and publish stunning 360-degree interactive tours quickly.
- 7#7: EyeSpy 360 - Comprehensive 360 tour builder with live VR, floor plans, and multi-platform embedding.
- 8#8: Tourmake - Drag-and-drop editor for easy 360 virtual tours with hotspots, audio, and website integration.
- 9#9: Ricoh360 Tours - Cloud service for creating professional 360 tours optimized for Ricoh cameras and easy sharing.
- 10#10: Cupix - AI-powered 360 site capture platform for construction and facility virtual tours with measurements.
Tools were evaluated using technical robustness (e.g., 360 photo/scan processing, VR compatibility), usability (intuitive interfaces, quick setup), and practical value (features like hotspots, measurements, and cross-platform sharing), ensuring a balanced assessment of each tool's strengths.
Comparison Table
360 tour software is vital for visualizing spaces, products, or experiences, and evaluating options is key to selecting the right fit. This comparison table explores top tools like Matterport, Kuula, CloudPano, Pano2VR, 3DVista VirtualTour, and more, examining their features, use cases, and unique strengths. Readers will gain clarity on which software aligns with their needs, whether for real estate, tourism, or e-commerce.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | Matterport Creates immersive 3D virtual tours from 360 photos and scans with advanced measurement and sharing tools. | enterprise | 9.5/10 | 9.8/10 | 8.7/10 | 8.5/10 |
| 2 | Kuula Cloud-based platform for hosting, editing, and embedding interactive 360-degree virtual tours. | specialized | 9.1/10 | 9.0/10 | 9.5/10 | 8.8/10 |
| 3 | CloudPano Professional 360 virtual tour software with VR support, hotspots, and marketing integrations. | enterprise | 8.7/10 | 8.5/10 | 9.3/10 | 8.6/10 |
| 4 | Pano2VR Desktop authoring tool for building customized HTML5 and VR-compatible 360 panoramas and tours. | creative_suite | 8.7/10 | 9.5/10 | 7.2/10 | 8.8/10 |
| 5 | 3DVista VirtualTour Professional software for creating feature-rich 360 virtual tours with multimedia and skin customization. | specialized | 8.4/10 | 8.9/10 | 7.9/10 | 8.2/10 |
| 6 | Roundme User-friendly platform to create and publish stunning 360-degree interactive tours quickly. | specialized | 8.1/10 | 7.9/10 | 9.2/10 | 8.3/10 |
| 7 | EyeSpy 360 Comprehensive 360 tour builder with live VR, floor plans, and multi-platform embedding. | enterprise | 8.4/10 | 8.6/10 | 8.8/10 | 8.3/10 |
| 8 | Tourmake Drag-and-drop editor for easy 360 virtual tours with hotspots, audio, and website integration. | specialized | 7.8/10 | 7.5/10 | 8.7/10 | 8.2/10 |
| 9 | Ricoh360 Tours Cloud service for creating professional 360 tours optimized for Ricoh cameras and easy sharing. | specialized | 8.2/10 | 8.0/10 | 8.7/10 | 7.9/10 |
| 10 | Cupix AI-powered 360 site capture platform for construction and facility virtual tours with measurements. | enterprise | 8.1/10 | 8.7/10 | 7.6/10 | 7.9/10 |
Creates immersive 3D virtual tours from 360 photos and scans with advanced measurement and sharing tools.
Cloud-based platform for hosting, editing, and embedding interactive 360-degree virtual tours.
Professional 360 virtual tour software with VR support, hotspots, and marketing integrations.
Desktop authoring tool for building customized HTML5 and VR-compatible 360 panoramas and tours.
Professional software for creating feature-rich 360 virtual tours with multimedia and skin customization.
User-friendly platform to create and publish stunning 360-degree interactive tours quickly.
Comprehensive 360 tour builder with live VR, floor plans, and multi-platform embedding.
Drag-and-drop editor for easy 360 virtual tours with hotspots, audio, and website integration.
Cloud service for creating professional 360 tours optimized for Ricoh cameras and easy sharing.
AI-powered 360 site capture platform for construction and facility virtual tours with measurements.
Matterport
enterpriseCreates immersive 3D virtual tours from 360 photos and scans with advanced measurement and sharing tools.
Digital Twin technology delivering interactive 3D models with true-to-scale measurements and multi-level dollhouse views
Matterport is a premier 360 tour software platform specializing in creating photorealistic 3D digital twins of physical spaces using LiDAR-enabled cameras or smartphone capture. It processes scans into immersive, interactive virtual tours accessible via web browsers, complete with accurate measurements, floor plans, and analytics. Widely used in real estate, construction, retail, and insurance, it enables remote walkthroughs that replicate real-world navigation.
Pros
- Unmatched 3D digital twin quality with dollhouse and Mattertags
- Robust integrations with MLS, CRM, and sharing platforms
- Precise measurement tools, analytics, and collaboration features
Cons
- Best results require expensive proprietary cameras like Pro3
- Subscription model can become costly for high-volume users
- Scan processing times vary for large or complex spaces
Best For
Real estate agents, architects, and enterprises needing professional-grade, immersive 3D virtual tours for marketing and remote inspections.
Pricing
Freemium Starter plan (limited spaces); Professional from $9.99/month per space; Business ($69/month/user, unlimited); Enterprise custom.
Kuula
specializedCloud-based platform for hosting, editing, and embedding interactive 360-degree virtual tours.
Powerful hotspot editor with multimedia support, guided tours, and floor plans for highly interactive experiences
Kuula is a cloud-based platform designed for creating, hosting, and sharing interactive 360-degree virtual tours from panoramic images. Users can easily upload photos, add hotspots with text, images, videos, and links, customize tour skins, and enable VR viewing. It supports seamless embedding on websites, social sharing, and analytics, making it a go-to tool for immersive experiences in real estate, hospitality, and marketing.
Pros
- Intuitive drag-and-drop editor for quick tour creation
- Robust embedding, VR support, and analytics
- Unlimited bandwidth and mobile responsiveness
Cons
- Watermarks and limited projects on free plan
- No native photo stitching (requires pre-processed panoramas)
- Advanced customization locked behind higher tiers
Best For
Real estate agents, marketers, and small businesses seeking user-friendly 360 tour creation without coding expertise.
Pricing
Free plan with basics; Pro at $12/month (unlimited tours, no watermarks); Business at $36/month (teams, custom domains); Enterprise custom.
CloudPano
enterpriseProfessional 360 virtual tour software with VR support, hotspots, and marketing integrations.
Integrated mobile app for capturing, stitching, and publishing 360 tours directly from smartphones.
CloudPano is a user-friendly 360 tour software platform that allows users to create interactive virtual tours from panoramic photos and videos using a drag-and-drop editor. It supports hotspots, floor plans, custom branding, and VR compatibility for immersive experiences. Primarily targeted at real estate, hospitality, and marketing professionals, it simplifies the process of hosting and embedding tours on websites.
Pros
- Intuitive drag-and-drop interface ideal for beginners
- Strong mobile app for on-site 360 capture and upload
- Reliable hosting with unlimited bandwidth on paid plans
Cons
- Limited advanced analytics and reporting tools
- Storage caps on entry-level plans
- Fewer third-party integrations than some competitors
Best For
Small to medium-sized businesses and real estate agents needing quick, professional 360 tours without complex setup.
Pricing
Free trial available; paid plans start at $29/month (Basic, 10 tours) up to $199/month (Enterprise, unlimited everything).
Pano2VR
creative_suiteDesktop authoring tool for building customized HTML5 and VR-compatible 360 panoramas and tours.
Advanced Skin Editor for pixel-perfect custom interfaces and interactions
Pano2VR is a professional desktop application from Garden Gnome Software for authoring interactive 360-degree virtual tours and panoramas. It enables users to stitch images, add hotspots, animations, audio, and custom skins, then export to HTML5, apps, or standalone viewers. With support for gigapixel panoramas and advanced effects, it's geared toward high-end virtual tour creation with precise control over the viewer experience.
Pros
- Extremely powerful customization with skin editor and JavaScript API
- Excellent performance for large panoramas and multi-resolution output
- One-time purchase with free updates and robust export options
Cons
- Steep learning curve for beginners due to complex interface
- Somewhat dated UI that feels less modern than web-based competitors
- Additional modules required for advanced features like mapping or streaming
Best For
Professional photographers, agencies, and developers seeking maximum customization in 360 virtual tours.
Pricing
One-time licenses: Viewer €0 (free), Pro €399, Plus €599; optional modules €99-€299 each.
3DVista VirtualTour
specializedProfessional software for creating feature-rich 360 virtual tours with multimedia and skin customization.
Advanced Skin Editor for pixel-perfect custom tour interfaces
3DVista VirtualTour is a desktop-based software designed for creating professional interactive 360° virtual tours from panoramic images. It offers tools for stitching panoramas, adding hotspots, popups with multimedia, audio guides, and VR support, with exports to HTML5 web, standalone EXE, apps, and kiosks. Ideal for industries like real estate, museums, and tourism, it emphasizes high customization and smooth performance via its proprietary DBX format.
Pros
- Highly customizable skins and hotspots
- One-time purchase with lifetime updates
- Excellent multiresolution streaming for performance
Cons
- Steep learning curve for advanced features
- Desktop-only (no browser-based editor)
- Limited free version with watermarks
Best For
Professional tour creators in real estate or hospitality needing deep customization without recurring fees.
Pricing
PRO license €499 one-time (single user); higher tiers up to €999 for multi-user; free trial available.
Roundme
specializedUser-friendly platform to create and publish stunning 360-degree interactive tours quickly.
One-click VR-ready tour publishing with automatic hotspot alignment
Roundme is a straightforward platform for creating and sharing interactive 360-degree virtual tours using panoramic photos. Users upload images, add hotspots, text, audio, video, and floor plans to build immersive experiences suitable for real estate, events, and marketing. It offers easy publishing with embed codes, social sharing, and VR compatibility, making virtual tours accessible without advanced technical skills.
Pros
- Intuitive drag-and-drop interface for quick tour assembly
- Strong sharing and embedding options including VR support
- Free plan available for basic use with no credit card required
Cons
- Limited advanced editing tools like 3D modeling or guided tours
- Watermarks and storage limits on free tier
- Customer support can be slow for non-paying users
Best For
Small businesses, real estate agents, and marketers seeking simple, fast 360 tour creation without a steep learning curve.
Pricing
Free plan with basic features; Pro at $19/month (unlimited tours, no watermarks); Business at $39/month (advanced analytics, teams).
EyeSpy 360
enterpriseComprehensive 360 tour builder with live VR, floor plans, and multi-platform embedding.
Live 360° streaming for real-time virtual events and tours
EyeSpy 360 is a versatile platform designed for creating and hosting interactive 360-degree virtual tours, supporting panoramic photo uploads, hotspot additions, and seamless navigation paths. It caters to real estate, hospitality, and events by enabling easy embedding on websites, QR code sharing, and even live 360 streaming. Users can enhance tours with multimedia elements like videos, forms, and analytics for viewer insights.
Pros
- Intuitive drag-and-drop interface for quick tour building
- Unlimited tours and bandwidth on paid plans
- Robust sharing options including QR codes and embeds
Cons
- Limited advanced editing tools compared to premium competitors
- Free plan has storage and feature restrictions
- Analytics are basic without deeper customization
Best For
Small to medium businesses and real estate agents seeking affordable, straightforward 360 tour creation without a steep learning curve.
Pricing
Free plan with limits; Starter at $19/month, Pro at $49/month, Enterprise custom pricing.
Tourmake
specializedDrag-and-drop editor for easy 360 virtual tours with hotspots, audio, and website integration.
Extensive library of industry-specific templates and scenes for rapid, professional tour assembly
Tourmake is a no-code platform designed for creating interactive 360° virtual tours, allowing users to upload panoramic images and build immersive experiences with hotspots, info points, and multimedia embeds. It offers pre-built templates for industries like real estate, hospitality, and tourism, with easy publishing to websites, social media, or VR headsets. The tool includes analytics, multilingual support, and Google Street View integration for enhanced accessibility.
Pros
- Intuitive drag-and-drop interface suitable for beginners
- Generous free plan with core features
- Extensive template library for quick setup
Cons
- Limited advanced customization options
- Watermarks on free tier exports
- Basic analytics compared to enterprise competitors
Best For
Small businesses, real estate agents, and marketers seeking affordable, easy-to-use 360 tour creation without technical expertise.
Pricing
Free plan available; Pro at €19/month (unlimited tours), Business at €49/month (advanced features), Enterprise custom pricing.
Ricoh360 Tours
specializedCloud service for creating professional 360 tours optimized for Ricoh cameras and easy sharing.
Direct one-tap publishing from the Ricoh Theta app to instantly create shareable tours
Ricoh360 Tours is a cloud-based platform specializing in creating and hosting interactive 360-degree virtual tours from panoramic images captured primarily with Ricoh Theta cameras. It offers seamless upload, stitching, hotspot addition, guided paths, floor plans, and VR support for immersive experiences. The tool excels in quick publishing and sharing via links, embeds, or social media, making it suitable for real estate, hospitality, and events.
Pros
- Seamless integration with Ricoh Theta cameras for direct capture and upload
- Intuitive interface for adding hotspots, guides, and floor plans
- Reliable high-quality rendering and VR compatibility
Cons
- Limited advanced customization options compared to top competitors
- Pricing scales up quickly for high-volume users
- Best features tied to Ricoh hardware ecosystem
Best For
Businesses and real estate professionals using Ricoh Theta cameras who need fast, reliable 360 tour creation without complex editing.
Pricing
Free plan for 1 tour; paid plans start at $15/month (Basic) up to $100+/month (Enterprise) for unlimited tours, custom branding, and analytics.
Cupix
enterpriseAI-powered 360 site capture platform for construction and facility virtual tours with measurements.
AI-driven auto-generation of BIM-ready 3D models from 360° photo sequences
Cupix is an AI-powered cloud platform specializing in 360° reality capture for construction, real estate, and facilities management. It automates the creation of interactive virtual tours, 2D floor plans, 3D BIM models, and time-lapse progress tracking from panoramic images captured with 360° cameras. Users can measure, annotate, collaborate, and integrate with industry tools for comprehensive site documentation.
Pros
- Advanced AI automation for stitching panoramas into BIM models and floor plans
- Robust construction tools like progress tracking and as-built documentation
- Strong collaboration and secure sharing features
Cons
- Steep learning curve for advanced modeling features
- Pricing is enterprise-focused and lacks affordable entry-level options
- Requires compatible 360° camera hardware for optimal use
Best For
Construction managers, AEC firms, and facility teams needing precise site progress tracking and digital twins.
Pricing
Custom enterprise pricing with free trial; basic plans start around $99/month per site, scaling to $500+/month for advanced features and unlimited storage.
Conclusion
The top 360 tour tools offer distinct strengths, but one rises above as the clear favorite. Matterport leads with its ability to create immersive 3D virtual tours, advanced measurements, and sharing capabilities, making it a versatile choice for varied needs. Kuula and CloudPano, ranking second and third, excel in cloud-based hosting/editing and professional VR/marketing integrations, respectively, serving as strong alternatives for specific use cases. Together, they demonstrate the evolving landscape of virtual tour creation, with options to suit nearly every requirement.
Don’t miss out on the best the market has to offer—explore Matterport first to unlock its immersive potential and take your virtual tours to the next level.
Tools Reviewed
All tools were independently evaluated for this comparison