GITNUXREPORT 2026

Beauty Retail Industry Statistics

The beauty retail industry is a massive and rapidly growing global market.

Rajesh Patel

Team Lead & Senior Researcher with over 15 years of experience in market research and data analytics.

First published: Feb 13, 2026

Our Commitment to Accuracy

Rigorous fact-checking · Reputable sources · Regular updatesLearn more

Statistic 1

In 2023, 62% of global consumers aged 18-34 prioritize beauty products in their spending, up from 55% in 2021.

Statistic 2

Women account for 78% of beauty product purchases worldwide, but men represent 45% of new skincare buyers in 2023.

Statistic 3

Gen Z (born 1997-2012) makes up 40% of luxury beauty shoppers in the U.S., spending 20% more per capita than millennials.

Statistic 4

68% of U.S. beauty consumers are female millennials (25-40 years old), driving 52% of online sales.

Statistic 5

In China, 75% of beauty buyers are under 30, with 55% purchasing via social media platforms.

Statistic 6

Black consumers in the U.S. spend 9 times more on haircare than the general population average.

Statistic 7

54% of male consumers aged 18-24 in Europe now use facial skincare products daily.

Statistic 8

Hispanic consumers represent 20% of U.S. beauty market spend despite being 18% of population.

Statistic 9

Boomers (55+) account for 25% of U.S. anti-aging product sales, spending $500+ annually on average.

Statistic 10

In India, 60% of urban women aged 18-35 buy premium beauty products, influenced by influencers.

Statistic 11

72% of global beauty purchases are impulse buys among consumers under 25.

Statistic 12

LGBTQ+ consumers overindex by 30% in clean beauty purchases compared to general population.

Statistic 13

In Brazil, 65% of beauty consumers are women aged 25-44 from middle-class households.

Statistic 14

48% of Japanese beauty buyers are men, highest globally, focusing on skincare.

Statistic 15

U.S. consumers aged 35-54 spend 35% more on makeup than younger cohorts.

Statistic 16

71% of global female consumers aged 16-24 experiment with makeup weekly.

Statistic 17

In the UK, 52% of beauty shoppers are aged 25-34.

Statistic 18

40% of beauty purchases by U.S. parents are for children under 12.

Statistic 19

South Korean women aged 20-29 spend average $450 annually on cosmetics.

Statistic 20

67% of U.S. beauty consumers influenced by TikTok recommendations.

Statistic 21

Middle East beauty consumers 60% female aged 18-35, premium focus.

Statistic 22

38% of global beauty buyers are men, up from 28% in 2018.

Statistic 23

Australian beauty market sees 45% purchases by women over 45.

Statistic 24

80% of Indian beauty consumers influenced by Bollywood celebrities.

Statistic 25

Canadian beauty shoppers: 55% millennials, 30% Gen Z.

Statistic 26

The global beauty and personal care market size was valued at USD 564.40 billion in 2022 and is projected to grow to USD 783.00 billion by 2030, exhibiting a CAGR of 4.2% during the forecast period.

Statistic 27

In 2023, the U.S. beauty industry generated over $100 billion in retail sales, marking a 14% increase from 2022.

Statistic 28

Asia-Pacific dominated the beauty market with a 39.5% share in 2022, driven by rising disposable incomes in China and India.

Statistic 29

The global cosmetics market reached $262.93 billion in 2020 and is expected to hit $347.59 billion by 2027 at a CAGR of 4.08%.

Statistic 30

Luxury beauty sales worldwide amounted to €92 billion in 2022, up 14% from the previous year.

Statistic 31

The natural and organic beauty products market was valued at $11.5 billion in 2020 and is forecasted to grow at a CAGR of 9.7% through 2028.

Statistic 32

U.S. prestige beauty e-commerce sales hit $11.2 billion in 2022, representing 27% of total prestige beauty sales.

Statistic 33

The men's grooming market globally was worth $81.2 billion in 2022, projected to reach $115.5 billion by 2030 at 4.6% CAGR.

Statistic 34

Europe’s beauty market grew by 8% in 2022 to €58 billion, with France leading at €14 billion.

Statistic 35

The global skincare market size stood at $145.82 billion in 2022 and is anticipated to expand to $194.05 billion by 2027.

Statistic 36

The global beauty and personal care market size was valued at USD 564.40 billion in 2022 and is projected to grow from USD 588.39 billion in 2023 to USD 783.00 billion by 2030.

Statistic 37

The cosmetics market worldwide generated revenues of over 115 billion U.S. dollars in 2023.

Statistic 38

Revenue in the Beauty & Personal Care market is projected to reach US$673.70bn in 2024.

Statistic 39

U.S. beauty retailers’ sales reached $46.4 billion in 2023, a 2.4% increase from 2022.

Statistic 40

The skincare segment leads the beauty market, accounting for over 40% of total sales in 2023.

Statistic 41

Global premium beauty market expected to grow at 5% annually through 2027.

Statistic 42

China’s beauty market valued at RMB 521 billion in 2022, up 4% YoY.

Statistic 43

The hair care market size was estimated at USD 88.09 billion in 2023.

Statistic 44

India’s beauty and personal care market projected to reach $30 billion by 2026.

Statistic 45

Latin America beauty market grew 10.5% in 2022 to $45 billion.

Statistic 46

Skincare products account for 40% of global beauty sales, followed by makeup at 24% and haircare at 18%.

Statistic 47

Fragrances generated $52 billion globally in 2022, with fine fragrances up 12% YoY.

Statistic 48

Nail care market worldwide reached $14.4 billion in 2022, growing at 8.1% CAGR to 2030.

Statistic 49

Color cosmetics sales in the U.S. hit $9.5 billion in 2022, led by lip products at 30% share.

Statistic 50

Global hair color market size was $25.6 billion in 2022, projected to $38.1 billion by 2030.

Statistic 51

Body care products market valued at $48.2 billion in 2023, with lotions dominating at 45%.

Statistic 52

Men's grooming facial care segment grew 15% in 2022 to $8.7 billion globally.

Statistic 53

Organic skincare sales reached $22.5 billion in 2022, 18% of total skincare market.

Statistic 54

Lipstick sales in Europe surged 22% in 2022 post-pandemic, totaling €4.2 billion.

Statistic 55

Sun care products market hit $12.3 billion in 2022, Asia-Pacific leading with 45% share.

Statistic 56

Deodorants generated $24 billion globally in 2022, with sprays at 55% market share.

Statistic 57

Eye makeup market size was $32.1 billion in 2021, expected to grow to $45.7 billion by 2030.

Statistic 58

Bath and shower products sales reached $45.6 billion in 2022 worldwide.

Statistic 59

Makeup brushes market valued at $1.2 billion in 2022.

Statistic 60

Global facial masks market size $8.1 billion in 2023.

Statistic 61

Shampoo sales worldwide $38 billion in 2022.

Statistic 62

Lip gloss market grew to $2.5 billion globally in 2022.

Statistic 63

Conditioner products market $22.4 billion in 2023.

Statistic 64

Eyeliner sales $7.8 billion worldwide 2022.

Statistic 65

Hand cream market $3.2 billion in 2022, Europe 35% share.

Statistic 66

Perfume market $50.4 billion in 2023.

Statistic 67

BB creams market $1.8 billion Asia-Pacific dominant.

Statistic 68

Toothpaste in beauty care $18.5 billion global 2022.

Statistic 69

Online beauty sales globally accounted for 26% of total retail sales in 2023, up from 19% in 2020.

Statistic 70

In the U.S., e-commerce represents 32% of beauty sales in 2023, with Amazon capturing 45% of online market.

Statistic 71

Physical stores still hold 68% of global beauty retail sales in 2023, particularly for experiential brands.

Statistic 72

Sephora's omnichannel sales grew 20% in 2022, with 50% of transactions starting online.

Statistic 73

Social commerce for beauty in Asia hit $15 billion in 2022, led by China’s Douyin.

Statistic 74

DTC beauty brands saw 25% YoY sales growth in 2023 via their own websites.

Statistic 75

Department stores' beauty sales in the U.S. declined 5% in 2022 to $18 billion.

Statistic 76

Ulta Beauty's e-commerce sales surged 46% in 2022 to over $2.8 billion.

Statistic 77

55% of beauty purchases in Europe occur in drugstores and mass retailers.

Statistic 78

Mobile commerce drives 60% of beauty app sales globally in 2023.

Statistic 79

75% of clean beauty sales in 2023 were through specialty retailers and online.

Statistic 80

In India, quick commerce platforms like Blinkit captured 12% of beauty sales in 2023.

Statistic 81

42% of U.S. beauty shoppers use buy online pick-up in store (BOPIS).

Statistic 82

Global beauty retail via marketplaces like Tmall grew 28% in 2022.

Statistic 83

Amazon controls 38% of U.S. beauty e-commerce market share in 2023.

Statistic 84

28% of global beauty sales via pure e-commerce players in 2023.

Statistic 85

Walmart beauty sales up 8% to $12 billion in 2023.

Statistic 86

Live streaming beauty sales in China $4.5 billion in 2022.

Statistic 87

CVS beauty category sales $5.2 billion annually.

Statistic 88

35% growth in beauty sales via Instagram Shopping in 2023.

Statistic 89

Target beauty sales reached $6.8 billion in 2022.

Statistic 90

50% of French beauty sales through pharmacies.

Statistic 91

Beauty subscription boxes generate $2.4 billion annually.

Statistic 92

62% of beauty pop-up stores drive online traffic post-visit.

Statistic 93

Sustainable packaging influences 68% of beauty buyers, with 45% willing to pay 10% premium.

Statistic 94

78% of consumers prefer brands using recyclable packaging in beauty products.

Statistic 95

AI-powered skincare personalization tools adopted by 35% of brands in 2023.

Statistic 96

Clean beauty market grew 12% YoY to $24 billion globally in 2023.

Statistic 97

62% of Gen Z seeks vegan beauty products, driving 25% market growth.

Statistic 98

AR virtual try-on features boosted conversion rates by 40% for beauty e-tailers.

Statistic 99

Wellness beauty segment, including ingestibles, reached $15 billion in 2022.

Statistic 100

70% of beauty brands launched gender-neutral products in 2023.

Statistic 101

Microbiome-friendly skincare sales up 30% in 2023 to $2.5 billion.

Statistic 102

55% of consumers demand transparency in ingredient sourcing.

Statistic 103

K-beauty exports grew 20% in 2022 to $10.5 billion, influencing global trends.

Statistic 104

Blue light protection products surged 50% in sales amid remote work.

Statistic 105

65% of beauty ads now feature diverse models, up from 40% in 2020.

Statistic 106

Circularity in beauty: refillable packaging adopted by 28% of premium brands.

Statistic 107

82% of consumers shifted to sustainable beauty post-2020.

Statistic 108

Personalized beauty via DNA testing up 45% in adoption.

Statistic 109

50% of beauty brands using NFTs for loyalty in 2023.

Statistic 110

Inclusivity campaigns boosted brand loyalty by 33%.

Statistic 111

Neurocosmetics market $18 billion projected by 2028.

Statistic 112

76% prefer products with EWG verification.

Statistic 113

Upcycled ingredients in 22% of new launches 2023.

Statistic 114

Longevity-focused beauty sales $5 billion in 2023.

Statistic 115

90% of Gen Z willing to boycott non-ethical beauty brands.

Statistic 116

Voice commerce for beauty up 25% via Alexa/Siri.

1/116

Sources

Trusted by 500+ publications

+497

As the global beauty market surges toward a staggering $783 billion, the industry is being reshaped by seismic shifts in consumer identity, technology, and values that are rewriting the rules of retail.

Key Takeaways

The global beauty and personal care market size was valued at USD 564.40 billion in 2022 and is projected to grow to USD 783.00 billion by 2030, exhibiting a CAGR of 4.2% during the forecast period.
In 2023, the U.S. beauty industry generated over $100 billion in retail sales, marking a 14% increase from 2022.
Asia-Pacific dominated the beauty market with a 39.5% share in 2022, driven by rising disposable incomes in China and India.
In 2023, 62% of global consumers aged 18-34 prioritize beauty products in their spending, up from 55% in 2021.
Women account for 78% of beauty product purchases worldwide, but men represent 45% of new skincare buyers in 2023.
Gen Z (born 1997-2012) makes up 40% of luxury beauty shoppers in the U.S., spending 20% more per capita than millennials.
Skincare products account for 40% of global beauty sales, followed by makeup at 24% and haircare at 18%.
Fragrances generated $52 billion globally in 2022, with fine fragrances up 12% YoY.
Nail care market worldwide reached $14.4 billion in 2022, growing at 8.1% CAGR to 2030.
Online beauty sales globally accounted for 26% of total retail sales in 2023, up from 19% in 2020.
In the U.S., e-commerce represents 32% of beauty sales in 2023, with Amazon capturing 45% of online market.
Physical stores still hold 68% of global beauty retail sales in 2023, particularly for experiential brands.
Sustainable packaging influences 68% of beauty buyers, with 45% willing to pay 10% premium.
78% of consumers prefer brands using recyclable packaging in beauty products.
AI-powered skincare personalization tools adopted by 35% of brands in 2023.

The beauty retail industry is a massive and rapidly growing global market.

Consumer Demographics

In 2023, 62% of global consumers aged 18-34 prioritize beauty products in their spending, up from 55% in 2021.
Women account for 78% of beauty product purchases worldwide, but men represent 45% of new skincare buyers in 2023.
Gen Z (born 1997-2012) makes up 40% of luxury beauty shoppers in the U.S., spending 20% more per capita than millennials.
68% of U.S. beauty consumers are female millennials (25-40 years old), driving 52% of online sales.
In China, 75% of beauty buyers are under 30, with 55% purchasing via social media platforms.
Black consumers in the U.S. spend 9 times more on haircare than the general population average.
54% of male consumers aged 18-24 in Europe now use facial skincare products daily.
Hispanic consumers represent 20% of U.S. beauty market spend despite being 18% of population.
Boomers (55+) account for 25% of U.S. anti-aging product sales, spending $500+ annually on average.
In India, 60% of urban women aged 18-35 buy premium beauty products, influenced by influencers.
72% of global beauty purchases are impulse buys among consumers under 25.
LGBTQ+ consumers overindex by 30% in clean beauty purchases compared to general population.
In Brazil, 65% of beauty consumers are women aged 25-44 from middle-class households.
48% of Japanese beauty buyers are men, highest globally, focusing on skincare.
U.S. consumers aged 35-54 spend 35% more on makeup than younger cohorts.
71% of global female consumers aged 16-24 experiment with makeup weekly.
In the UK, 52% of beauty shoppers are aged 25-34.
40% of beauty purchases by U.S. parents are for children under 12.
South Korean women aged 20-29 spend average $450 annually on cosmetics.
67% of U.S. beauty consumers influenced by TikTok recommendations.
Middle East beauty consumers 60% female aged 18-35, premium focus.
38% of global beauty buyers are men, up from 28% in 2018.
Australian beauty market sees 45% purchases by women over 45.
80% of Indian beauty consumers influenced by Bollywood celebrities.
Canadian beauty shoppers: 55% millennials, 30% Gen Z.

Consumer Demographics Interpretation

While young women still rule the beauty kingdom, the crown is getting heavy as men storm the skincare gates, Gen Z flaunts its luxury budget, and every overlooked demographic from Boomers to Black consumers proves they are not just niche markets but economic forces to be reckoned with.

Market Size & Growth

The global beauty and personal care market size was valued at USD 564.40 billion in 2022 and is projected to grow to USD 783.00 billion by 2030, exhibiting a CAGR of 4.2% during the forecast period.
In 2023, the U.S. beauty industry generated over $100 billion in retail sales, marking a 14% increase from 2022.
Asia-Pacific dominated the beauty market with a 39.5% share in 2022, driven by rising disposable incomes in China and India.
The global cosmetics market reached $262.93 billion in 2020 and is expected to hit $347.59 billion by 2027 at a CAGR of 4.08%.
Luxury beauty sales worldwide amounted to €92 billion in 2022, up 14% from the previous year.
The natural and organic beauty products market was valued at $11.5 billion in 2020 and is forecasted to grow at a CAGR of 9.7% through 2028.
U.S. prestige beauty e-commerce sales hit $11.2 billion in 2022, representing 27% of total prestige beauty sales.
The men's grooming market globally was worth $81.2 billion in 2022, projected to reach $115.5 billion by 2030 at 4.6% CAGR.
Europe’s beauty market grew by 8% in 2022 to €58 billion, with France leading at €14 billion.
The global skincare market size stood at $145.82 billion in 2022 and is anticipated to expand to $194.05 billion by 2027.
The global beauty and personal care market size was valued at USD 564.40 billion in 2022 and is projected to grow from USD 588.39 billion in 2023 to USD 783.00 billion by 2030.
The cosmetics market worldwide generated revenues of over 115 billion U.S. dollars in 2023.
Revenue in the Beauty & Personal Care market is projected to reach US$673.70bn in 2024.
U.S. beauty retailers’ sales reached $46.4 billion in 2023, a 2.4% increase from 2022.
The skincare segment leads the beauty market, accounting for over 40% of total sales in 2023.
Global premium beauty market expected to grow at 5% annually through 2027.
China’s beauty market valued at RMB 521 billion in 2022, up 4% YoY.
The hair care market size was estimated at USD 88.09 billion in 2023.
India’s beauty and personal care market projected to reach $30 billion by 2026.
Latin America beauty market grew 10.5% in 2022 to $45 billion.

Market Size & Growth Interpretation

The global beauty industry is a half-trillion-dollar vanity project that, fueled by a potent cocktail of luxury, skincare obsession, and men finally discovering moisturizer, is steadily painting the entire planet in a more profitable glow.

Product Segments

Skincare products account for 40% of global beauty sales, followed by makeup at 24% and haircare at 18%.
Fragrances generated $52 billion globally in 2022, with fine fragrances up 12% YoY.
Nail care market worldwide reached $14.4 billion in 2022, growing at 8.1% CAGR to 2030.
Color cosmetics sales in the U.S. hit $9.5 billion in 2022, led by lip products at 30% share.
Global hair color market size was $25.6 billion in 2022, projected to $38.1 billion by 2030.
Body care products market valued at $48.2 billion in 2023, with lotions dominating at 45%.
Men's grooming facial care segment grew 15% in 2022 to $8.7 billion globally.
Organic skincare sales reached $22.5 billion in 2022, 18% of total skincare market.
Lipstick sales in Europe surged 22% in 2022 post-pandemic, totaling €4.2 billion.
Sun care products market hit $12.3 billion in 2022, Asia-Pacific leading with 45% share.
Deodorants generated $24 billion globally in 2022, with sprays at 55% market share.
Eye makeup market size was $32.1 billion in 2021, expected to grow to $45.7 billion by 2030.
Bath and shower products sales reached $45.6 billion in 2022 worldwide.
Makeup brushes market valued at $1.2 billion in 2022.
Global facial masks market size $8.1 billion in 2023.
Shampoo sales worldwide $38 billion in 2022.
Lip gloss market grew to $2.5 billion globally in 2022.
Conditioner products market $22.4 billion in 2023.
Eyeliner sales $7.8 billion worldwide 2022.
Hand cream market $3.2 billion in 2022, Europe 35% share.
Perfume market $50.4 billion in 2023.
BB creams market $1.8 billion Asia-Pacific dominant.
Toothpaste in beauty care $18.5 billion global 2022.

Product Segments Interpretation

The beauty industry proves that while people may cover their faces with makeup, they ultimately invest most heavily in skincare, revealing a collective belief that true glamour begins with healthy skin.

Sales Channels

Online beauty sales globally accounted for 26% of total retail sales in 2023, up from 19% in 2020.
In the U.S., e-commerce represents 32% of beauty sales in 2023, with Amazon capturing 45% of online market.
Physical stores still hold 68% of global beauty retail sales in 2023, particularly for experiential brands.
Sephora's omnichannel sales grew 20% in 2022, with 50% of transactions starting online.
Social commerce for beauty in Asia hit $15 billion in 2022, led by China’s Douyin.
DTC beauty brands saw 25% YoY sales growth in 2023 via their own websites.
Department stores' beauty sales in the U.S. declined 5% in 2022 to $18 billion.
Ulta Beauty's e-commerce sales surged 46% in 2022 to over $2.8 billion.
55% of beauty purchases in Europe occur in drugstores and mass retailers.
Mobile commerce drives 60% of beauty app sales globally in 2023.
75% of clean beauty sales in 2023 were through specialty retailers and online.
In India, quick commerce platforms like Blinkit captured 12% of beauty sales in 2023.
42% of U.S. beauty shoppers use buy online pick-up in store (BOPIS).
Global beauty retail via marketplaces like Tmall grew 28% in 2022.
Amazon controls 38% of U.S. beauty e-commerce market share in 2023.
28% of global beauty sales via pure e-commerce players in 2023.
Walmart beauty sales up 8% to $12 billion in 2023.
Live streaming beauty sales in China $4.5 billion in 2022.
CVS beauty category sales $5.2 billion annually.
35% growth in beauty sales via Instagram Shopping in 2023.
Target beauty sales reached $6.8 billion in 2022.
50% of French beauty sales through pharmacies.
Beauty subscription boxes generate $2.4 billion annually.
62% of beauty pop-up stores drive online traffic post-visit.

Sales Channels Interpretation

While the click is becoming the new lipstick, with online beauty sales surging globally and Amazon flexing its dominance, the allure of in-store experience ensures brick-and-mortar remains the industry's most important blush, cleverly enhanced by omnichannel strategies that let consumers flirt with products online before a committed purchase in person.

Trends & Innovations

Sustainable packaging influences 68% of beauty buyers, with 45% willing to pay 10% premium.
78% of consumers prefer brands using recyclable packaging in beauty products.
AI-powered skincare personalization tools adopted by 35% of brands in 2023.
Clean beauty market grew 12% YoY to $24 billion globally in 2023.
62% of Gen Z seeks vegan beauty products, driving 25% market growth.
AR virtual try-on features boosted conversion rates by 40% for beauty e-tailers.
Wellness beauty segment, including ingestibles, reached $15 billion in 2022.
70% of beauty brands launched gender-neutral products in 2023.
Microbiome-friendly skincare sales up 30% in 2023 to $2.5 billion.
55% of consumers demand transparency in ingredient sourcing.
K-beauty exports grew 20% in 2022 to $10.5 billion, influencing global trends.
Blue light protection products surged 50% in sales amid remote work.
65% of beauty ads now feature diverse models, up from 40% in 2020.
Circularity in beauty: refillable packaging adopted by 28% of premium brands.
82% of consumers shifted to sustainable beauty post-2020.
Personalized beauty via DNA testing up 45% in adoption.
50% of beauty brands using NFTs for loyalty in 2023.
Inclusivity campaigns boosted brand loyalty by 33%.
Neurocosmetics market $18 billion projected by 2028.
76% prefer products with EWG verification.
Upcycled ingredients in 22% of new launches 2023.
Longevity-focused beauty sales $5 billion in 2023.
90% of Gen Z willing to boycott non-ethical beauty brands.
Voice commerce for beauty up 25% via Alexa/Siri.

Trends & Innovations Interpretation

The beauty industry is undergoing a conscientious and clever revolution, where sustainable packaging sways shoppers, AI becomes your personal esthetician, and Gen Z’s ethical demands are as influential as K-beauty’s latest serum, proving that today's consumers want their vanity to align with their values.

Sources & References

Logos provided by Logo.dev