GITNUXREPORT 2026

Barbecue Grill Industry Statistics

The barbecue grill market is growing globally with strong demand for smart and premium models.

Gitnux Team

Expert team of market researchers and data analysts.

First published: Feb 13, 2026

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Statistic 1

55% of U.S. households own a grill or smoker, up from 50% in 2020.

Statistic 2

72% of grill owners prefer gas grills over charcoal for convenience.

Statistic 3

Millennial consumers aged 25-40 account for 45% of new grill purchases in 2023.

Statistic 4

68% of consumers grill more frequently post-pandemic, averaging 2.5 times per week in summer.

Statistic 5

40% of U.S. grill buyers prioritize smart features like app connectivity in 2023 surveys.

Statistic 6

Female grillers increased to 45% of total users from 30% in 2010.

Statistic 7

62% of consumers seek eco-friendly grills made from recycled materials.

Statistic 8

Average spend on a new grill by U.S. consumers is $450 in 2023.

Statistic 9

75% of grill owners clean their grill after every use, per 2023 survey.

Statistic 10

Urban dwellers prefer portable grills, with 55% ownership rate vs 30% rural.

Statistic 11

50% of Gen Z consumers grill for social media content sharing.

Statistic 12

Health-conscious consumers choose infrared grills 30% more often for fat drainage.

Statistic 13

65% of families grill year-round, not just summer, in 2023 data.

Statistic 14

Pellet grills popular among 35% of hobbyist grillers for wood flavor.

Statistic 15

48% of consumers influenced by celebrity endorsements like BBQ Pitmasters.

Statistic 16

Low and slow cooking preferred by 60% of serious grillers over high-heat searing.

Statistic 17

70% of new buyers research online reviews before purchasing grills.

Statistic 18

Hispanic consumers in U.S. grill 20% more frequently than average.

Statistic 19

55% prefer stainless steel for durability in grill purchases.

Statistic 20

Weekend grilling peaks at 85% participation rate among owners.

Statistic 21

42% of consumers upgrade grills every 5-7 years.

Statistic 22

Gas grills hold 58% market preference among U.S. households in 2023.

Statistic 23

28% of U.S. consumers prefer gas grills for quick preheat under 10 minutes.

Statistic 24

35% of grill owners aged 55+ stick to charcoal for traditional flavor.

Statistic 25

52% cite ease of cleanup as top factor in grill choice.

Statistic 26

Backyard gatherings motivate 80% of grilling occasions.

Statistic 27

61% experiment with global BBQ styles like Korean or Jamaican.

Statistic 28

Budget under $300 attracts 45% first-time buyers.

Statistic 29

67% value warranty length over 5 years in purchases.

Statistic 30

Tailgating boosts portable grill use by 40% in fall.

Statistic 31

49% use grills for non-meat items like veggies weekly.

Statistic 32

Brand loyalty highest for Weber at 32% repeat buys.

Statistic 33

73% influenced by in-store demos for purchase decision.

Statistic 34

Smokers preferred by 22% for holiday meats.

Statistic 35

56% share grilling tips on social platforms monthly.

Statistic 36

Remote work increased home grilling by 18% weekdays.

Statistic 37

44% prioritize BTU output above 40,000 for power.

Statistic 38

The global barbecue grill market size was valued at USD 5.23 billion in 2023 and is expected to grow at a CAGR of 5.9% from 2024 to 2030.

Statistic 39

U.S. barbecue grill sales reached 2.4 million units in 2022, marking a 12% increase from 2021.

Statistic 40

The North American barbecue grill market is projected to register a CAGR of 4.8% during the forecast period 2023-2028.

Statistic 41

Global smart grill market size was USD 1.2 billion in 2022, anticipated to expand at 14.2% CAGR till 2032.

Statistic 42

U.S. gas grill market revenue hit $2.1 billion in 2023, up 8% YoY.

Statistic 43

European barbecue grill market valued at EUR 1.8 billion in 2022, expected CAGR 6.1% to 2028.

Statistic 44

Charcoal grill segment dominated with 45% market share in global barbecue grills in 2023.

Statistic 45

Asia-Pacific barbecue grill market to grow from USD 1.1 billion in 2023 to USD 1.9 billion by 2030 at 8.2% CAGR.

Statistic 46

U.S. portable grill sales surged 25% to 850,000 units in summer 2023.

Statistic 47

Premium grill segment in U.S. grew 15% to $1.5 billion in 2023 sales.

Statistic 48

Global electric grill market size estimated at USD 1.4 billion in 2023, CAGR 7.3% forecast.

Statistic 49

U.S. total grill market shipments 2.8 million units in 2023, up from 2.2 million in 2022.

Statistic 50

Latin America barbecue grill market to reach USD 450 million by 2027, CAGR 5.5%.

Statistic 51

Built-in grill market in U.S. valued at $800 million in 2023, growing 9% annually.

Statistic 52

Middle East & Africa grill market projected CAGR 6.7% from 2023-2030.

Statistic 53

Online sales of barbecue grills in U.S. accounted for 35% of total sales in 2023, up 20% YoY.

Statistic 54

Pellet grill market globally reached USD 650 million in 2023, CAGR 11.5% expected.

Statistic 55

U.S. grill replacement market size $1.2 billion in 2023.

Statistic 56

Australia barbecue grill market valued at AUD 450 million in 2023, CAGR 4.2%.

Statistic 57

Infrared grill technology market growing at 12% CAGR globally to 2030.

Statistic 58

U.S. Father's Day grill sales peaked at $750 million in 2023.

Statistic 59

Commercial grill market in U.S. $900 million in 2023.

Statistic 60

Global kamado grill market USD 300 million in 2023, CAGR 9.8%.

Statistic 61

Canada grill market shipments 450,000 units in 2023.

Statistic 62

U.S. grill accessory market $1.8 billion in 2023.

Statistic 63

Hybrid grill market emerging at USD 400 million globally in 2023.

Statistic 64

UK barbecue grill sales £350 million in 2023 summer season.

Statistic 65

Gas grills accounted for 55% of U.S. unit sales in 2023 with 1.54 million units shipped.

Statistic 66

Charcoal grills represented 25% of market share with 700,000 units in U.S. 2023.

Statistic 67

Electric grills grew to 12% share, 336,000 units sold in U.S. 2023.

Statistic 68

Pellet grills sales hit 180,000 units, 6% of total U.S. market in 2023.

Statistic 69

Portable grills comprised 30% of sales, 840,000 units in U.S. summer 2023.

Statistic 70

Freestanding grills dominated at 75% of U.S. shipments, 2.1 million units 2023.

Statistic 71

Built-in grills sales reached 140,000 units, 5% market share U.S. 2023.

Statistic 72

Kamado-style grills grew 18% YoY to 90,000 units in U.S. 2023.

Statistic 73

Stainless steel grills 65% of premium segment sales in 2023.

Statistic 74

Propane gas grills 80% of gas category, natural gas 20% in U.S.

Statistic 75

Smoker grills separate category sales 120,000 units U.S. 2023.

Statistic 76

Hybrid gas-charcoal grills 4% share, 112,000 units shipped 2023.

Statistic 77

Large grills over 500 sq in cooking area 40% of sales volume.

Statistic 78

Compact grills under 300 sq in 35% popular for apartments.

Statistic 79

Infrared burners in 25% of new mid-range grills launched 2023.

Statistic 80

Cast iron grates preferred in 60% charcoal models.

Statistic 81

WiFi-enabled grills 15% of smart segment sales 2023.

Statistic 82

Tabletop grills 10% of portable category, 84,000 units.

Statistic 83

Commercial stainless grills 70% of restaurant purchases.

Statistic 84

Charcoal grills 52% sales in U.S. South region.

Statistic 85

Natural gas grills 22% of installations in urban U.S.

Statistic 86

Wood pellet grills 8% growth in combo smoker-grills.

Statistic 87

Ceramic kamado grills premium pricing avg $1,200 unit.

Statistic 88

Side burner equipped grills 55% of family-sized models.

Statistic 89

Rotisserie kits bundled in 28% mid-tier gas grills.

Statistic 90

EZ-clean systems in 70% new charcoal baskets.

Statistic 91

Multi-fuel adaptable grills 3% niche but growing 25%.

Statistic 92

XL cooking surface over 800 sq in 12% pro series.

Statistic 93

Battery-powered electric portables 5% portable sales.

Statistic 94

U.S. dominates North America with 85% of grill sales volume.

Statistic 95

Europe gas grill penetration highest in Germany at 60% households.

Statistic 96

Asia-Pacific charcoal grill dominance 70% market share led by China.

Statistic 97

Brazil barbecue culture drives 1.2 million units annual sales.

Statistic 98

Australia outdoor cooking market grills AUD 400 million yearly.

Statistic 99

UK summer BBQ sales peak £200 million in June-July 2023.

Statistic 100

Canada pellet grill adoption 20% higher than U.S. average.

Statistic 101

Mexico portable grill sales up 30% in urban areas 2023.

Statistic 102

South Africa braai grills 500,000 units sold annually.

Statistic 103

Japan electric indoor grills 40% household penetration.

Statistic 104

Middle East propane portable grills 55% market due to climate.

Statistic 105

U.S. South region 35% of national grill sales.

Statistic 106

France charcoal preference 50% vs EU average 30%.

Statistic 107

India growing urban grill market 15% CAGR rooftop models.

Statistic 108

Russia winter-resistant grills 25% sales electric.

Statistic 109

U.S. West Coast smart grill adoption 28% above national avg.

Statistic 110

Italy pizza oven-grill hybrids popular 20% sales.

Statistic 111

China exports 60% global grills manufactured there.

Statistic 112

Argentina asado grills 800,000 units domestic sales.

Statistic 113

Scandinavia pellet grills 35% due to cold weather.

Statistic 114

U.S. Midwest charcoal loyalty 40% vs national 25%.

Statistic 115

Smart grills with AI temperature control launched by 20 brands in 2023.

Statistic 116

Solar-powered portable grills entered market, reducing emissions by 80%.

Statistic 117

WiFi app integration in 40% new models for remote monitoring 2023.

Statistic 118

Recycled aluminum grills by Weber cut production CO2 by 30%.

Statistic 119

Voice-activated grills compatible with Alexa/Google in 15% premium.

Statistic 120

Biodegradable grill covers and mats adopted by 25% manufacturers.

Statistic 121

Propane efficiency tech improves fuel use by 25% in new Broil King models.

Statistic 122

Pellet feeders automated in 70% new Traeger grills for precision.

Statistic 123

LED lighting and digital displays standard in 50% mid-range 2023.

Statistic 124

Carbon-neutral manufacturing certified for 10% U.S. brands 2023.

Statistic 125

Rotisserie with auto-turn motors in 35% large grills.

Statistic 126

Bluetooth probes for meat temp in 60% smart accessories sold.

Statistic 127

Electric ignition systems 95% adoption rate reducing charcoal waste.

Statistic 128

Modular grill designs allow part swaps, extending life 50%.

Statistic 129

Biofuel pellets from sustainable wood 80% market shift.

Statistic 130

Anti-flare tech with vaporizer plates in 45% gas grills.

Statistic 131

UV-resistant covers with recycled ocean plastic by Yeti.

Statistic 132

AI recipe generators app-linked to 12 grill brands 2023.

Statistic 133

Low-emission burners certified by EPA in 30% new models.

Statistic 134

Foldable designs for storage reduce material use 20%.

1/134

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It’s not just smoke in the air—it’s billions of dollars, as the global barbecue grill industry fires up with surging sales, smart technology, and a culture that’s grilling more than ever.

Key Takeaways

The global barbecue grill market size was valued at USD 5.23 billion in 2023 and is expected to grow at a CAGR of 5.9% from 2024 to 2030.
U.S. barbecue grill sales reached 2.4 million units in 2022, marking a 12% increase from 2021.
The North American barbecue grill market is projected to register a CAGR of 4.8% during the forecast period 2023-2028.
55% of U.S. households own a grill or smoker, up from 50% in 2020.
72% of grill owners prefer gas grills over charcoal for convenience.
Millennial consumers aged 25-40 account for 45% of new grill purchases in 2023.
Gas grills accounted for 55% of U.S. unit sales in 2023 with 1.54 million units shipped.
Charcoal grills represented 25% of market share with 700,000 units in U.S. 2023.
Electric grills grew to 12% share, 336,000 units sold in U.S. 2023.
U.S. dominates North America with 85% of grill sales volume.
Europe gas grill penetration highest in Germany at 60% households.
Asia-Pacific charcoal grill dominance 70% market share led by China.
Smart grills with AI temperature control launched by 20 brands in 2023.
Solar-powered portable grills entered market, reducing emissions by 80%.
WiFi app integration in 40% new models for remote monitoring 2023.

The barbecue grill market is growing globally with strong demand for smart and premium models.

Consumer Behavior

55% of U.S. households own a grill or smoker, up from 50% in 2020.
72% of grill owners prefer gas grills over charcoal for convenience.
Millennial consumers aged 25-40 account for 45% of new grill purchases in 2023.
68% of consumers grill more frequently post-pandemic, averaging 2.5 times per week in summer.
40% of U.S. grill buyers prioritize smart features like app connectivity in 2023 surveys.
Female grillers increased to 45% of total users from 30% in 2010.
62% of consumers seek eco-friendly grills made from recycled materials.
Average spend on a new grill by U.S. consumers is $450 in 2023.
75% of grill owners clean their grill after every use, per 2023 survey.
Urban dwellers prefer portable grills, with 55% ownership rate vs 30% rural.
50% of Gen Z consumers grill for social media content sharing.
Health-conscious consumers choose infrared grills 30% more often for fat drainage.
65% of families grill year-round, not just summer, in 2023 data.
Pellet grills popular among 35% of hobbyist grillers for wood flavor.
48% of consumers influenced by celebrity endorsements like BBQ Pitmasters.
Low and slow cooking preferred by 60% of serious grillers over high-heat searing.
70% of new buyers research online reviews before purchasing grills.
Hispanic consumers in U.S. grill 20% more frequently than average.
55% prefer stainless steel for durability in grill purchases.
Weekend grilling peaks at 85% participation rate among owners.
42% of consumers upgrade grills every 5-7 years.
Gas grills hold 58% market preference among U.S. households in 2023.
28% of U.S. consumers prefer gas grills for quick preheat under 10 minutes.
35% of grill owners aged 55+ stick to charcoal for traditional flavor.
52% cite ease of cleanup as top factor in grill choice.
Backyard gatherings motivate 80% of grilling occasions.
61% experiment with global BBQ styles like Korean or Jamaican.
Budget under $300 attracts 45% first-time buyers.
67% value warranty length over 5 years in purchases.
Tailgating boosts portable grill use by 40% in fall.
49% use grills for non-meat items like veggies weekly.
Brand loyalty highest for Weber at 32% repeat buys.
73% influenced by in-store demos for purchase decision.
Smokers preferred by 22% for holiday meats.
56% share grilling tips on social platforms monthly.
Remote work increased home grilling by 18% weekdays.
44% prioritize BTU output above 40,000 for power.

Consumer Behavior Interpretation

Despite the siren song of the "set-it-and-forget-it" smart grill, the modern American barbecue scene is a deliciously chaotic democracy where gas convenience reigns supreme, millennials are buying the hardware, and everyone from city slickers to eco-warriors is gathering to grill year-round, proving that the primal urge to char food outdoors remains stronger than ever, even if half of Gen Z is just there for the 'gram.

Market Size and Growth

The global barbecue grill market size was valued at USD 5.23 billion in 2023 and is expected to grow at a CAGR of 5.9% from 2024 to 2030.
U.S. barbecue grill sales reached 2.4 million units in 2022, marking a 12% increase from 2021.
The North American barbecue grill market is projected to register a CAGR of 4.8% during the forecast period 2023-2028.
Global smart grill market size was USD 1.2 billion in 2022, anticipated to expand at 14.2% CAGR till 2032.
U.S. gas grill market revenue hit $2.1 billion in 2023, up 8% YoY.
European barbecue grill market valued at EUR 1.8 billion in 2022, expected CAGR 6.1% to 2028.
Charcoal grill segment dominated with 45% market share in global barbecue grills in 2023.
Asia-Pacific barbecue grill market to grow from USD 1.1 billion in 2023 to USD 1.9 billion by 2030 at 8.2% CAGR.
U.S. portable grill sales surged 25% to 850,000 units in summer 2023.
Premium grill segment in U.S. grew 15% to $1.5 billion in 2023 sales.
Global electric grill market size estimated at USD 1.4 billion in 2023, CAGR 7.3% forecast.
U.S. total grill market shipments 2.8 million units in 2023, up from 2.2 million in 2022.
Latin America barbecue grill market to reach USD 450 million by 2027, CAGR 5.5%.
Built-in grill market in U.S. valued at $800 million in 2023, growing 9% annually.
Middle East & Africa grill market projected CAGR 6.7% from 2023-2030.
Online sales of barbecue grills in U.S. accounted for 35% of total sales in 2023, up 20% YoY.
Pellet grill market globally reached USD 650 million in 2023, CAGR 11.5% expected.
U.S. grill replacement market size $1.2 billion in 2023.
Australia barbecue grill market valued at AUD 450 million in 2023, CAGR 4.2%.
Infrared grill technology market growing at 12% CAGR globally to 2030.
U.S. Father's Day grill sales peaked at $750 million in 2023.
Commercial grill market in U.S. $900 million in 2023.
Global kamado grill market USD 300 million in 2023, CAGR 9.8%.
Canada grill market shipments 450,000 units in 2023.
U.S. grill accessory market $1.8 billion in 2023.
Hybrid grill market emerging at USD 400 million globally in 2023.
UK barbecue grill sales £350 million in 2023 summer season.

Market Size and Growth Interpretation

The data shows that humanity's primal love for cooking over an open flame is being increasingly pursued with premium gadgets and smart technology, proving that even our most ancient traditions aren't safe from an upgrade.

Product Segmentation

Gas grills accounted for 55% of U.S. unit sales in 2023 with 1.54 million units shipped.
Charcoal grills represented 25% of market share with 700,000 units in U.S. 2023.
Electric grills grew to 12% share, 336,000 units sold in U.S. 2023.
Pellet grills sales hit 180,000 units, 6% of total U.S. market in 2023.
Portable grills comprised 30% of sales, 840,000 units in U.S. summer 2023.
Freestanding grills dominated at 75% of U.S. shipments, 2.1 million units 2023.
Built-in grills sales reached 140,000 units, 5% market share U.S. 2023.
Kamado-style grills grew 18% YoY to 90,000 units in U.S. 2023.
Stainless steel grills 65% of premium segment sales in 2023.
Propane gas grills 80% of gas category, natural gas 20% in U.S.
Smoker grills separate category sales 120,000 units U.S. 2023.
Hybrid gas-charcoal grills 4% share, 112,000 units shipped 2023.
Large grills over 500 sq in cooking area 40% of sales volume.
Compact grills under 300 sq in 35% popular for apartments.
Infrared burners in 25% of new mid-range grills launched 2023.
Cast iron grates preferred in 60% charcoal models.
WiFi-enabled grills 15% of smart segment sales 2023.
Tabletop grills 10% of portable category, 84,000 units.
Commercial stainless grills 70% of restaurant purchases.
Charcoal grills 52% sales in U.S. South region.
Natural gas grills 22% of installations in urban U.S.
Wood pellet grills 8% growth in combo smoker-grills.
Ceramic kamado grills premium pricing avg $1,200 unit.
Side burner equipped grills 55% of family-sized models.
Rotisserie kits bundled in 28% mid-tier gas grills.
EZ-clean systems in 70% new charcoal baskets.
Multi-fuel adaptable grills 3% niche but growing 25%.
XL cooking surface over 800 sq in 12% pro series.
Battery-powered electric portables 5% portable sales.

Product Segmentation Interpretation

Americans have decisively voted with their wallets, showing a clear preference for the convenience of gas grills, while a dedicated faction keeps the charcoal flame alive, proving that the soul of barbecue still smolders beneath a landscape increasingly dotted with high-tech, multi-functional, and portable cooking gadgets.

Regional Analysis

U.S. dominates North America with 85% of grill sales volume.
Europe gas grill penetration highest in Germany at 60% households.
Asia-Pacific charcoal grill dominance 70% market share led by China.
Brazil barbecue culture drives 1.2 million units annual sales.
Australia outdoor cooking market grills AUD 400 million yearly.
UK summer BBQ sales peak £200 million in June-July 2023.
Canada pellet grill adoption 20% higher than U.S. average.
Mexico portable grill sales up 30% in urban areas 2023.
South Africa braai grills 500,000 units sold annually.
Japan electric indoor grills 40% household penetration.
Middle East propane portable grills 55% market due to climate.
U.S. South region 35% of national grill sales.
France charcoal preference 50% vs EU average 30%.
India growing urban grill market 15% CAGR rooftop models.
Russia winter-resistant grills 25% sales electric.
U.S. West Coast smart grill adoption 28% above national avg.
Italy pizza oven-grill hybrids popular 20% sales.
China exports 60% global grills manufactured there.
Argentina asado grills 800,000 units domestic sales.
Scandinavia pellet grills 35% due to cold weather.
U.S. Midwest charcoal loyalty 40% vs national 25%.

Regional Analysis Interpretation

From America's heavyweight dominance to Germany's gas-fueled precision, China's charcoal empire, and Brazil's carnivorous passion, the global grill landscape sizzles as a masterclass in how climate, culture, and tradition shape the universal art of cooking with fire.

Technological Innovations and Sustainability

Smart grills with AI temperature control launched by 20 brands in 2023.
Solar-powered portable grills entered market, reducing emissions by 80%.
WiFi app integration in 40% new models for remote monitoring 2023.
Recycled aluminum grills by Weber cut production CO2 by 30%.
Voice-activated grills compatible with Alexa/Google in 15% premium.
Biodegradable grill covers and mats adopted by 25% manufacturers.
Propane efficiency tech improves fuel use by 25% in new Broil King models.
Pellet feeders automated in 70% new Traeger grills for precision.
LED lighting and digital displays standard in 50% mid-range 2023.
Carbon-neutral manufacturing certified for 10% U.S. brands 2023.
Rotisserie with auto-turn motors in 35% large grills.
Bluetooth probes for meat temp in 60% smart accessories sold.
Electric ignition systems 95% adoption rate reducing charcoal waste.
Modular grill designs allow part swaps, extending life 50%.
Biofuel pellets from sustainable wood 80% market shift.
Anti-flare tech with vaporizer plates in 45% gas grills.
UV-resistant covers with recycled ocean plastic by Yeti.
AI recipe generators app-linked to 12 grill brands 2023.
Low-emission burners certified by EPA in 30% new models.
Foldable designs for storage reduce material use 20%.

Technological Innovations and Sustainability Interpretation

This year, the barbecue industry got serious about saving the planet while you're searing a steak, swapping out old habits for smart tech, sustainable materials, and emissions cuts faster than you can say "medium-rare."

Sources & References

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