GITNUX MARKETDATA REPORT 2024

Baby Tech Industry Statistics

The baby tech industry is expected to grow rapidly, driven by increasing demand for smart baby monitors, wearable technology for infants, and other innovative products aimed at enhancing parenting experiences.

Highlights: Baby Tech Industry Statistics

  • More than $46.8 billion was spent globally on baby and child-specific products by 2017.
  • The U.S. baby tech market size is expected to grow at a CAGR of 17.9% between 2020 and 2027.
  • In 2021, tech wearable devices base for kids is projected to reach more than 8.2 million in the U.S.
  • The baby tech market in the Asia-Pacific region is expected to grow at a significant rate due to the rising acceptance of baby products.
  • Pregnancy tech products are set to see a growth of 30% by 2024.
  • In 2018, the global baby monitor market size was valued at approximately $929.4 million.
  • 63% of baby tech consumers in 2020 were two-parent households.
  • In 2017, Northwestern University researchers found that 70% of popular baby monitoring devices available at major retailers had significant security flaws.
  • A 2020 survey found that 59% of parents claimed that baby tech made them feel more confident in parenting.
  • 87% of maternal consumers felt that wearable tech helped them care better for their babies in 2020.
  • By 2026, the smart connected baby monitors market is anticipated to surpass $1.8 billion.
  • As of 2020, it is estimated that baby tech products are now used by 83% of new parents.
  • By 2025, the IoT in the baby tech industry is set to reach more than $25 billion.
  • The global market for baby care products was projected to reach $109.13 billion by 2026.
  • More than a third of baby tech users are first-time parents.
  • The baby technology market in North America is expected to grow at a CAGR of 9.3% from 2021 to 2025.
  • The global baby monitor market was valued at $1.2 billion in 2020 and is forecasted to achieve a 6% CAGR from 2021 through 2027.

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The Latest Baby Tech Industry Statistics Explained

More than $46.8 billion was spent globally on baby and child-specific products by 2017.

The statistic “More than $46.8 billion was spent globally on baby and child-specific products by 2017” indicates the significant financial investment made by consumers worldwide in products specifically tailored for babies and children up to that year. This figure reflects the high demand for items such as clothing, toys, hygiene products, and other essentials for the care and well-being of children. The substantial spending highlights the priority parents and caregivers place on providing quality products for their little ones, driving a robust market for baby and child-specific goods across various regions and economies globally.

The U.S. baby tech market size is expected to grow at a CAGR of 17.9% between 2020 and 2027.

The statistic “The U.S. baby tech market size is expected to grow at a compound annual growth rate (CAGR) of 17.9% between 2020 and 2027” indicates the projected rate of expansion for the baby technology industry in the United States over the specified timeframe. A CAGR of 17.9% suggests a significant annual growth rate for the market, with the figure calculated by smoothing out the year-to-year fluctuations and providing a more representative measure of the market’s overall growth trajectory. This forecast implies that the baby tech sector in the U.S. is anticipated to experience substantial expansion over the next seven years, driven by factors such as technological advancements, changing consumer preferences, and increasing demand for innovative products and services catering to infants and young children.

In 2021, tech wearable devices base for kids is projected to reach more than 8.2 million in the U.S.

The statistic indicates that in 2021, the number of tech wearable devices specifically designed for children is forecasted to exceed 8.2 million in the United States. This suggests a growing trend in the adoption and popularity of wearable technology among young users. The projected increase may be attributed to various factors such as advancements in technology, increasing awareness of health and fitness among children, and the appeal of wearable devices that combine entertainment and educational features. As these devices offer functionalities that cater to the needs and preferences of children, such as tracking physical activities or providing interactive games, the market for tech wearables for kids is expected to continue expanding in the coming years.

The baby tech market in the Asia-Pacific region is expected to grow at a significant rate due to the rising acceptance of baby products.

The statistic indicates that the baby tech market in the Asia-Pacific region is projected to experience substantial growth in the foreseeable future. This growth is attributed to the increasing acceptance of baby products equipped with technological innovations within the region. As parents are becoming more open to adopting advanced baby products that offer convenience, safety, and efficiency, the demand for baby tech products is expected to surge. The rising disposable income levels, changing lifestyles, and a growing awareness of the benefits of technology in childcare are likely driving this trend. This indicates a lucrative opportunity for companies operating in the baby tech industry to capitalize on the expanding market in the Asia-Pacific region.

Pregnancy tech products are set to see a growth of 30% by 2024.

The statistic indicates that the market for pregnancy technology products is projected to experience a significant increase of 30% in terms of sales or revenue by the year 2024. This growth rate suggests a growing demand for technological tools and devices aimed at supporting and monitoring pregnancies, potentially reflecting a trend of more women turning to technology to aid in their pregnancy journey. Factors such as advancements in technology, increased awareness and availability of such products, and changing consumer preferences may contribute to this anticipated growth in the pregnancy tech products market.行统计数据表明,预计到2024年,怀孕科技产品市场的销售额或收入将增长30%。这一增长率表明,针对支持和监测怀孕的技术工具和设备市场需求正在增加,这可能反映了越来越多的女性转向技术来帮助他们的怀孕旅程的趋势。技术的进步、这些产品的意识和可用性增加以及消费者偏好的变化可能会促成预期的怀孕科技产品市场增长。

In 2018, the global baby monitor market size was valued at approximately $929.4 million.

The statistic indicates that in 2018, the total market size for baby monitors worldwide was estimated to be around $929.4 million. This figure summarizes the collective value of sales within the global baby monitor industry during the specified year. The market size represents the total revenue generated by companies selling baby monitor products, capturing the total economic activity within this sector. This statistic provides a quantitative insight into the scale and monetary value of the baby monitor market in 2018, demonstrating its significance as a sector within the broader consumer electronics industry. Understanding this market size is crucial for businesses, investors, and policymakers to make informed decisions and strategies related to baby monitor products.

63% of baby tech consumers in 2020 were two-parent households.

The statistic “63% of baby tech consumers in 2020 were two-parent households” means that out of all the households that purchased baby tech products in 2020, 63% of them were homes that consisted of two parents. This implies that the majority of households buying baby tech products are those with both parents present. This information could be important for companies in the baby tech industry to target their marketing and product development efforts towards this demographic. Understanding the family structure of consumers can help businesses tailor their offerings to meet the needs and preferences of two-parent households, potentially leading to increased sales and market share within this segment.

In 2017, Northwestern University researchers found that 70% of popular baby monitoring devices available at major retailers had significant security flaws.

In 2017, a study conducted by Northwestern University researchers revealed that a substantial proportion, specifically 70%, of popular baby monitoring devices being sold by major retailers exhibited noteworthy security vulnerabilities. These findings underscore the alarming reality that many of these devices, designed to ensure the safety and well-being of infants, are susceptible to potential breaches that could compromise the privacy and security of families using them. The implications of this statistic highlight the urgent need for manufacturers and retailers to prioritize robust security measures in the development and distribution of such products to safeguard consumers against potential risks associated with inadequate cybersecurity.

A 2020 survey found that 59% of parents claimed that baby tech made them feel more confident in parenting.

The statistic indicates that in a survey conducted in 2020, 59% of parents reported feeling more confident in their parenting abilities as a result of utilizing baby technology. This suggests that the majority of parents feel reassured and empowered by incorporating technology into their approach to parenting. Baby tech could encompass a wide range of tools and devices designed to aid parents in caring for their infants and young children, such as smart monitors, tracking apps, or interactive toys. The high percentage of parents attributing their increased confidence to baby tech highlights the potential benefits and positive impact that technology can have on parental confidence and caregiving practices in modern times.

87% of maternal consumers felt that wearable tech helped them care better for their babies in 2020.

The statistic indicates that a substantial majority, specifically 87%, of maternal consumers believed that wearable technology aided them in providing better care for their infants in 2020. This finding suggests a high level of acceptance and perceived benefit of wearable tech among this particular group of consumers, implying that such technology is seen as a valuable tool in enhancing infant care practices. The statistic highlights the perceived positive impact of wearable tech in the realm of childcare, potentially opening up new opportunities for the integration of technology in parenting and caregiving practices to improve the well-being and monitoring of babies.

By 2026, the smart connected baby monitors market is anticipated to surpass $1.8 billion.

The statistic “By 2026, the smart connected baby monitors market is anticipated to surpass $1.8 billion” indicates the projected growth and value of the market for smart connected baby monitors. This suggests a significant increase in demand for technologically advanced baby monitoring devices that offer features such as video streaming, two-way audio communication, and smartphone connectivity. The expected market value of over $1.8 billion by 2026 reflects a growing trend towards smart home devices and increased emphasis on ensuring the safety and well-being of infants, driving the adoption of innovative baby monitoring solutions. This statistic highlights the potential for substantial market expansion and investment opportunities within the smart connected baby monitors sector over the coming years.

As of 2020, it is estimated that baby tech products are now used by 83% of new parents.

The statistic “As of 2020, it is estimated that baby tech products are now used by 83% of new parents” indicates that a significant majority of new parents are utilizing technological products designed for babies, such as smart monitoring devices, wearable trackers, or mobile applications for parenting-related tasks. This high adoption rate suggests a growing trend towards incorporating technology to aid in the care and development of infants and young children. Factors contributing to the popularity of baby tech products may include convenience, enhanced monitoring capabilities, and the desire for additional support in navigating the challenges of parenthood. The statistic highlights the increasing integration of technology into the realm of parenting, shaping the ways in which modern parents engage with and care for their children.

By 2025, the IoT in the baby tech industry is set to reach more than $25 billion.

The statistic states that by the year 2025, the Internet of Things (IoT) in the baby tech industry is expected to grow to a value exceeding $25 billion. This figure indicates the anticipated rapid expansion and integration of IoT technology into various products and services aimed at improving the care and well-being of infants and young children. The projection suggests a significant shift towards smart devices and innovative solutions within the baby tech sector, paving the way for enhanced monitoring, safety, and convenience for parents and caregivers. The substantial monetary value also highlights the increasing market demand and potential for growth in this specialized industry as more connected devices and IoT applications are developed and adopted in the coming years.

The global market for baby care products was projected to reach $109.13 billion by 2026.

The statistic indicates that the global market for baby care products is estimated to grow significantly and reach a value of $109.13 billion by the year 2026. This projection suggests a trend of increasing demand for baby care products worldwide, driven by factors such as population growth, rising disposable incomes, and changing consumer preferences towards organic and premium baby care products. The anticipated growth in the market reflects the importance placed on baby health and well-being by parents and caretakers, as well as the ongoing innovation and development of new and improved baby care products by manufacturers to meet the evolving needs of consumers.

More than a third of baby tech users are first-time parents.

This statistic indicates that over 33% of individuals using baby technology, such as apps, gadgets, or devices specifically designed for parents with young children, are experiencing parenthood for the first time. This suggests that a significant portion of the target audience for these baby tech products are in the early stages of their parenting journey and may be seeking support, guidance, or assistance in navigating the challenges and responsibilities that come with caring for a new baby. Understanding this demographic trend can help developers and marketers tailor their products to better meet the needs and preferences of first-time parents, potentially leading to more effective and successful solutions in the baby tech market.

The baby technology market in North America is expected to grow at a CAGR of 9.3% from 2021 to 2025.

This statistic indicates that the baby technology market in North America is projected to experience a Compound Annual Growth Rate (CAGR) of 9.3% from the year 2021 to 2025. This means that the market is anticipated to expand at an average annual rate of 9.3% over the specified period. The growth rate suggests a positive trend in consumer demand for baby technology products and services in North America, signifying potential opportunities for businesses operating in this sector. Factors such as technological advancements, changing consumer preferences, and increasing awareness of the benefits of baby technology may contribute to this growth. Overall, this statistic highlights the anticipated growth and potential profitability for companies in the baby technology market in North America over the next few years.

The global baby monitor market was valued at $1.2 billion in 2020 and is forecasted to achieve a 6% CAGR from 2021 through 2027.

This statistic indicates that the total market value of baby monitors worldwide reached $1.2 billion in 2020. Furthermore, it is anticipated that the market will experience a Compound Annual Growth Rate (CAGR) of 6% from 2021 to 2027, suggesting that the market is expected to continue growing steadily over the forecasted period. This forecast implies that the global demand for baby monitors is projected to increase, potentially driven by factors such as technological advancements, increasing awareness of child safety, and rising disposable incomes among consumers.

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How we write our statistic reports:

We have not conducted any studies ourselves. Our article provides a summary of all the statistics and studies available at the time of writing. We are solely presenting a summary, not expressing our own opinion. We have collected all statistics within our internal database. In some cases, we use Artificial Intelligence for formulating the statistics. The articles are updated regularly.

See our Editorial Process.

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