GITNUX MARKETDATA REPORT 2024

Music Merchandise Industry Statistics

The music merchandise industry is a thriving market sector with steady growth in sales driven by fans' desire to connect with their favorite artists and bands through branded products.

Statistic 1

"In 2018, the music merchandise industry generated $3.1 billion in sales."

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Statistic 2

"Bands and artists can make anywhere from 10% to 35% of their total income from merchandise sales alone."

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Statistic 3

"Vinyl records made up 14% of all physical music sales in 2017."

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Statistic 4

"More than 50% of consumers aged 16 to 24 have purchased music merchandise in 2020."

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Statistic 5

"Online merchandise sales grew by up to 50% during the COVID-19 pandemic."

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Statistic 6

"In 2019, 25% of fans bought merchandise at a concert"

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Statistic 7

"Rap and hip-hop album sales (including merchandise bundles) were 17% of total volume in 2020."

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Statistic 8

"More than 20% of all music merchandise is sold at live shows."

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Statistic 9

"Merchandise sales account for an estimated 10-15% of the total revenue of the music industry."

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Statistic 10

"Almost 1 out every 3 fans buy merch at shows."

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Statistic 11

"The global music merchandise market is projected to grow at a CAGR of around 7.5% between 2020 and 2025."

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Statistic 12

"Nearly 52% of Americans attended a live music event in 2019, increasing the potential market for music merchandise."

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Statistic 13

"Roughly 78% of these concert-goers bought merch in 2015."

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Statistic 14

"Music artists on average earn $100-200 per show from merchandise."

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Statistic 15

"T-shirts make up the largest portion of merch, representing 64% of sales"

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Statistic 16

"Rock music has the highest demand for merch, followed by pop and EDM."

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Statistic 17

"The average gross margin for music merchandise is about 70%."

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Statistic 18

"Bandcamp sold nearly 800,000 physical music items in 2020, including vinyl, CDs, and cassettes"

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