GITNUX MARKETDATA REPORT 2024

Statistics About The Most Popular Starbucks Drinks

Highlights: Most Popular Starbucks Drinks Statistics

  • Latte is the most popular Starbucks drink, as approximated by 22.4% of customers.
  • Approximately 14% of Starbucks customers prefer to purchase the Caramel Macchiato.
  • The Mocha coffee drink is chosen by around 12.3% of Starbucks consumers.
  • Hot Chocolate accounts for 11% of the drinks sold by Starbucks.
  • The Frappuccino originally launched by Starbucks in 1995 has gone on to account for 11% of their sales.
  • Iced Coffee makes up 10% of Starbucks total sales.
  • Around 8.9% of customers opt for an Americano at Starbucks.
  • Espresso Con Panna is one of the least ordered Starbucks beverages, making up less than 1% of all orders.
  • Iced Caramel Macchiato ranks among the top 10 in terms of Starbucks' sales and popularity.
  • The Refreshers range from Starbucks, using green coffee extract, constitute a significant portion of their cold beverage sales.
  • Decaf Cappuccino has one of the smallest shares in Starbucks' overall sales.
  • Starbucks sells an average of 230,000 caramel Frappuccinos daily.
  • Nearly 3% of Starbucks' customers choose Caffe Misto.
  • Only about 8% of Starbucks’ customers opt for a Cappuccino.
  • On average, Starbucks sells about 500 Iced Passion Tango Teas daily.
  • The 'Pink Drink', a part of the Starbucks Secret Menu, has risen in popularity due to social media.
  • The popular Starbucks' drink, ‘Matcha Lemonade’, released in 2017, saw a sales surge of over 30% within the first month of its release.

Our Newsletter

The Business Week In Data

Sign up for our newsletter and become the navigator of tomorrow's trends. Equip your strategy with unparalleled insights!

Table of Contents

Coffee lovers all around the world have come to embrace the Starbucks experience as a staple in their daily routines. From the moment you step into a Starbucks store, the tantalizing aroma of freshly brewed coffee immediately grabs your attention, leaving you contemplating which delicious beverage to indulge in. With an extensive menu of options, it’s no surprise that Starbucks has become synonymous with creativity and variety. In this blog post, we explore the most popular Starbucks drinks, backed by intriguing statistics that shed light on the preferences of millions of caffeine enthusiasts. So, grab your favorite Starbucks drink and join us as we delve into the fascinating world of Starbucks statistics.

The Latest Most Popular Starbucks Drinks Statistics Explained

Latte is the most popular Starbucks drink, as approximated by 22.4% of customers.

The statistic “Latte is the most popular Starbucks drink, as approximated by 22.4% of customers” indicates that among all the Starbucks customers surveyed, approximately 22.4% of them reported consuming a latte as their preferred drink. This suggests that latte is the most commonly chosen beverage amongst the surveyed customers, outpacing other Starbucks drink options.

Approximately 14% of Starbucks customers prefer to purchase the Caramel Macchiato.

The statistic states that out of all the customers at Starbucks, approximately 14% of them have a preference for purchasing the Caramel Macchiato. This implies that a significant portion of Starbucks customers have a preference for this specific drink.

The Mocha coffee drink is chosen by around 12.3% of Starbucks consumers.

The statistic “The Mocha coffee drink is chosen by around 12.3% of Starbucks consumers” indicates that out of all the customers who visit Starbucks, approximately 12.3% of them prefer the Mocha coffee drink. This statistic suggests that the Mocha coffee drink is moderately popular among Starbucks customers, making it one of the preferred choices among the various beverage options available at the coffee chain.

Hot Chocolate accounts for 11% of the drinks sold by Starbucks.

The statistic ‘Hot Chocolate accounts for 11% of the drinks sold by Starbucks’ indicates that out of all the drinks sold by Starbucks, 11% of them are Hot Chocolate. This means that Hot Chocolate is a popular choice among customers at Starbucks, but it is not the most frequently purchased drink. The statistic helps to provide insight into the distribution of different drink preferences among Starbucks’ customer base.

The Frappuccino originally launched by Starbucks in 1995 has gone on to account for 11% of their sales.

This statistic indicates that since its introduction in 1995, the Frappuccino has become a significant contributor to Starbucks’ overall sales, accounting for 11% of their total revenue. This suggests that the Frappuccino has experienced a substantial level of popularity and consumer demand, leading it to become one of the key products driving Starbucks’ success. The fact that it continues to hold a significant share of their sales demonstrates its enduring appeal among customers and highlights the effectiveness of Starbucks’ branding and marketing strategies for this particular beverage.

Iced Coffee makes up 10% of Starbucks total sales.

The statistic “Iced Coffee makes up 10% of Starbucks total sales” indicates that out of all the sales made by Starbucks, 10% of them are attributed to the purchase of iced coffee. This means that a significant portion of Starbucks’ total revenue is generated from the sale of iced coffee products. This statistic provides insight into the popularity and demand for iced coffee among Starbucks customers, suggesting that it is a profitable and sought-after beverage option within the Starbucks menu.

Around 8.9% of customers opt for an Americano at Starbucks.

The statistic “Around 8.9% of customers opt for an Americano at Starbucks” indicates that approximately 8.9% of all customers who visit a Starbucks store choose to purchase an Americano coffee drink. This percentage represents the proportion of customers who prefer Americano out of the total customer population at Starbucks. It suggests that while Americano is not the most popular choice among customers, it still holds a significant share of the overall coffee preferences at Starbucks.

Espresso Con Panna is one of the least ordered Starbucks beverages, making up less than 1% of all orders.

The given statistic indicates that the espresso con panna, a type of coffee drink offered by Starbucks, is not commonly chosen by customers, as it accounts for less than 1% of all the orders placed at the Starbucks outlets. This suggests that a vast majority of customers prefer other beverages over the espresso con panna when visiting Starbucks.

Iced Caramel Macchiato ranks among the top 10 in terms of Starbucks’ sales and popularity.

The statistic implies that the Iced Caramel Macchiato is one of the most popular and well-selling beverages at Starbucks. It signifies that out of all the menu options offered by Starbucks, the Iced Caramel Macchiato is consistently ranked within the top 10 in terms of both sales and customer preference. This suggests that the beverage has garnered a significant amount of popularity and is highly sought after by customers, contributing to its success in the market.

The Refreshers range from Starbucks, using green coffee extract, constitute a significant portion of their cold beverage sales.

The given statistic indicates that the Refreshers range of beverages offered by Starbucks, which incorporates green coffee extract, accounts for a substantial proportion of their sales in the cold beverage category. This implies that the Refreshers line has gained significant popularity and customer preference, contributing significantly to Starbucks’ overall sales revenue from cold beverages. The use of green coffee extract in these drinks may be an appealing factor for customers, as it is associated with potential health benefits and unique flavors. Overall, the success and prominence of the Refreshers range demonstrate its significant impact on Starbucks’ cold beverage sales.

Decaf Cappuccino has one of the smallest shares in Starbucks’ overall sales.

The statement “Decaf Cappuccino has one of the smallest shares in Starbucks’ overall sales” implies that compared to other beverages offered by Starbucks, the proportion of sales generated by Decaf Cappuccino is relatively low. In other words, out of all the drinks available at Starbucks, Decaf Cappuccino is not among the most popular or frequently purchased options. This statistic suggests that customers at Starbucks tend to prefer other beverages over Decaf Cappuccino, resulting in a smaller portion of sales being attributed to this particular item.

Starbucks sells an average of 230,000 caramel Frappuccinos daily.

This statistic indicates that Starbucks, a popular coffee chain, sells an average of 230,000 caramel Frappuccinos on a daily basis. This suggests that the caramel Frappuccino is a popular beverage choice among Starbucks customers, as it consistently commands high sales numbers. The figure of 230,000 allows us to understand the scale and significance of this drink in Starbucks’ overall sales, underscoring its popularity and the demand for this specific menu item.

Nearly 3% of Starbucks’ customers choose Caffe Misto.

The statistic “Nearly 3% of Starbucks’ customers choose Caffe Misto” indicates that out of all the customers at Starbucks, approximately 3% opt for Caffe Misto. This percentage represents a relatively small portion of the total customer base. Caffe Misto is a specific menu item offered by Starbucks, which is essentially a combination of brewed coffee and steamed milk. This statistic provides insight into the popularity and preference of coffee choices among Starbucks’ diverse range of customers, indicating that Caffe Misto is selected by a minority of individuals visiting the chain.

Only about 8% of Starbucks’ customers opt for a Cappuccino.

This statistic indicates that out of all the customers at Starbucks, a relatively small proportion, specifically around 8%, choose to order a Cappuccino. This suggests that Cappuccino is not a popular or widely chosen beverage among Starbucks’ customer base.

On average, Starbucks sells about 500 Iced Passion Tango Teas daily.

The given statistic states that on an average day, Starbucks sells approximately 500 Iced Passion Tango Teas. This suggests that the beverage is quite popular among customers and is consistently in demand. It could also indicate that Starbucks has effectively marketed and promoted this particular product, as it consistently attracts a significant number of customers daily. However, it’s essential to note that this statistic represents an average value, and there may be some daily variation in the number of Iced Passion Tango Teas sold.

The ‘Pink Drink’, a part of the Starbucks Secret Menu, has risen in popularity due to social media.

The statement means that the ‘Pink Drink’, which is a beverage offered by Starbucks but is not officially listed on their menu, has become increasingly popular primarily because of its exposure and promotion on social media platforms. This phenomenon highlights the influence of social media in shaping consumer preferences and trends. As people began sharing their experiences and images of the ‘Pink Drink’ on platforms like Instagram and TikTok, it attracted the attention of a wider audience, leading to a surge in its popularity.

The popular Starbucks’ drink, ‘Matcha Lemonade’, released in 2017, saw a sales surge of over 30% within the first month of its release.

The statistic states that the Starbucks’ beverage called ‘Matcha Lemonade’ experienced a substantial increase in sales of more than 30% during the initial month of its launch in 2017. This implies that the new drink was well-received by customers and gained popularity quickly, resulting in a significant boost in sales. The surge in sales indicates a positive response from consumers, suggesting that the Matcha Lemonade offering met their preferences and generated excitement and demand in the market.

Conclusion

In conclusion, the statistics on the most popular Starbucks drinks reveal some interesting trends and preferences among coffee lovers. The data clearly shows that the top choices for customers are the classic favorites such as the Caramel Macchiato, Vanilla Latte, and Pike Place Roast. It is evident that these drinks have stood the test of time and continue to captivate the taste buds of Starbucks enthusiasts worldwide.

Furthermore, the statistics also shed light on the increasing popularity of the non-coffee options offered by Starbucks. From the refreshing and fruity Mango Dragonfruit Refresher to the creamy and indulgent Pumpkin Cream Cold Brew, it is evident that customers are embracing a wider range of choices beyond traditional coffee-based beverages.

It is noteworthy to mention that regional preferences and seasonal variations may influence the popularity of certain Starbucks drinks. The popularity of the Pumpkin Spice Latte during the fall season, for example, is a testament to how seasonal offerings can greatly impact customer preferences and contribute to the overall statistics.

Overall, these statistics provide valuable insights for Starbucks and its customers, helping to identify the most loved drinks and develop new offerings to cater to changing tastes. Whether you’re a fan of the classics or exploring the latest beverage creations, Starbucks continues to deliver a wide range of options to satisfy every coffee lover’s cravings.

References

0. – https://www.www.insider.com

1. – https://www.www.qsrmagazine.com

2. – https://www.www.eater.com

3. – https://www.www.caffeineinformer.com

4. – https://www.thespoon.tech

5. – https://www.delightedcooking.com

6. – https://www.www.sheknows.com

7. – https://www.www.buzzfeed.com

8. – https://www.www.delish.com

9. – https://www.spoonuniversity.com

10. – https://www.www.usatoday.com

11. – https://www.www.eatthis.com

12. – https://www.sites.google.com

How we write our statistic reports:

We have not conducted any studies ourselves. Our article provides a summary of all the statistics and studies available at the time of writing. We are solely presenting a summary, not expressing our own opinion. We have collected all statistics within our internal database. In some cases, we use Artificial Intelligence for formulating the statistics. The articles are updated regularly.

See our Editorial Process.

Table of Contents

... Before You Leave, Catch This! 🔥

Your next business insight is just a subscription away. Our newsletter The Week in Data delivers the freshest statistics and trends directly to you. Stay informed, stay ahead—subscribe now.

Sign up for our newsletter and become the navigator of tomorrow's trends. Equip your strategy with unparalleled insights!