GITNUX MARKETDATA REPORT 2024

B2B Ecommerce Industry Statistics

The B2B eCommerce industry is rapidly growing, with global B2B eCommerce sales projected to reach $6.7 trillion by 2020.

Highlights: B2B Ecommerce Industry Statistics

  • Global B2B e-commerce sales were predicted to reach over $6.6 trillion in 2020.
  • B2B e-commerce sales in the United States were estimated to amount to about $1.18 trillion in 2021.
  • 55% of B2B buyers do their research by using social networks.
  • 74% of B2B buyers researched at least half of their work purchases online in 2019.
  • In 2019, the automotive parts industry's B2B e-commerce sales reached $13.9 billion.
  • 80% of B2B buyers expect a B2C-like customer experience.
  • By 2024, companies are projected to spend over $1.8 trillion on B2B eCommerce transactions.
  • 70% of B2B decision-makers are open to making new, low-cost purchases online.
  • 70% of B2B queries are made on smartphones, and this figure is projected to increase to 80% by 2020.
  • 57% of B2B executives view B2B e-commerce as a driver for boosting their customer loyalty.
  • 62% of B2B buyers make purchases online.
  • B2B retailers that fail to adopt e-commerce could lose as much as 20% of their market share.
  • By 2025, the global B2B marketplace sales are expected to reach $25 trillion.
  • E-commerce represents 12% of total B2B sales in the US.
  • 48% of companies are planning to increase their B2B e-commerce budgets.

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The Latest B2B Ecommerce Industry Statistics Explained

Global B2B e-commerce sales were predicted to reach over $6.6 trillion in 2020.

The statistic that global B2B e-commerce sales were predicted to reach over $6.6 trillion in 2020 highlights the substantial growth and significance of business-to-business transactions conducted online. This prediction indicates the increasing trend of businesses leveraging digital platforms for their procurement, sales, and overall operations. The unprecedented growth in B2B e-commerce sales can be attributed to various factors, such as advancements in technology, ease of access to global markets, and shifting consumer preferences towards online purchasing. This statistic underscores the substantial economic impact and transformative power of e-commerce on the global business landscape, signaling a fundamental shift in how businesses engage and transact with one another.

B2B e-commerce sales in the United States were estimated to amount to about $1.18 trillion in 2021.

This statistic indicates that business-to-business (B2B) e-commerce transactions in the United States totaled approximately $1.18 trillion in 2021. This figure represents the total value of goods and services transacted over online platforms between businesses in the U.S. It highlights the growing importance and scale of e-commerce within the B2B sector, with more companies choosing digital platforms to conduct their business transactions. The significant dollar amount underscores the substantial economic impact of B2B e-commerce sales on the U.S. economy and signals a shift towards digitization and online commerce in the business-to-business realm.

55% of B2B buyers do their research by using social networks.

The statistic indicates that a majority (55%) of business-to-business (B2B) buyers rely on social networks as a significant source for conducting research related to their purchasing decisions. This implies that B2B buyers are actively engaging with social media platforms to gather information, seek recommendations, and stay updated on products and services relevant to their business needs. The increasing utilization of social networks for B2B research highlights the importance of companies establishing a strong presence on these platforms to effectively reach and engage with potential buyers in the digital landscape.

74% of B2B buyers researched at least half of their work purchases online in 2019.

The statistic that 74% of B2B buyers researched at least half of their work purchases online in 2019 highlights the growing trend of B2B buyers relying on online resources for their purchasing decisions. This indicates a shift towards digital platforms as a primary source of information and decision-making for businesses when it comes to procuring goods and services. The significant percentage signifies the importance of having a strong online presence and effective digital marketing strategies for businesses targeting B2B audiences. It also suggests the need for companies to provide comprehensive and easily accessible online information to cater to the preferences of this buyer segment.

In 2019, the automotive parts industry’s B2B e-commerce sales reached $13.9 billion.

The statistic suggests that in 2019, the automotive parts industry experienced significant growth in business-to-business (B2B) e-commerce sales, reaching a total of $13.9 billion. This indicates a notable shift towards digital transactions within the industry, showcasing a trend towards online purchasing and selling of automotive parts among businesses. The substantial volume of e-commerce sales in the automotive parts sector implies that companies are increasingly embracing digital platforms for their procurement needs, potentially driven by factors such as convenience, efficiency, and a wider reach of suppliers and customers afforded by online channels. This statistic underscores the industry’s increasing reliance on e-commerce as a key avenue for conducting business-to-business transactions in the automotive parts sector.

80% of B2B buyers expect a B2C-like customer experience.

The statistic ‘80% of B2B buyers expect a B2C-like customer experience’ indicates that the vast majority of business-to-business (B2B) buyers now anticipate a customer experience that is similar to what they encounter as consumers in business-to-consumer (B2C) transactions. This suggests that B2B customers are seeking a seamless, user-friendly, and personalized experience when interacting with suppliers, regardless of the industry or context. Businesses that can adapt to meet these expectations by focusing on customer-centric strategies, digital solutions, and enhancing overall customer satisfaction are more likely to succeed in a competitive B2B marketplace.

By 2024, companies are projected to spend over $1.8 trillion on B2B eCommerce transactions.

This statistic indicates that by the year 2024, companies are expected to allocate a substantial amount of financial resources totaling more than $1.8 trillion towards business-to-business (B2B) eCommerce transactions. This projection reflects the increasing importance of digital commerce in the B2B sector, where businesses engage in online transactions to purchase goods and services from each other. The significant investment planned by companies suggests a growing trend towards adopting eCommerce platforms for conducting business transactions, showcasing a shift towards digitalization and modernization in the B2B landscape. This statistic highlights the immense potential and opportunities that exist in the B2B eCommerce space and underlines the significant economic impact of such transactions on a global scale.

70% of B2B decision-makers are open to making new, low-cost purchases online.

The statistic ‘70% of B2B decision-makers are open to making new, low-cost purchases online’ indicates that a significant majority of business-to-business decision-makers are willing to consider and potentially engage in purchasing low-cost items through online platforms. This suggests an increasing acceptance of e-commerce in the B2B sector, potentially driven by factors such as convenience, cost-effectiveness, and the growing prevalence of online purchasing options. Businesses looking to target B2B customers with low-cost products may benefit from emphasizing their online presence and optimizing their e-commerce platforms to cater to this receptive audience of decision-makers.

70% of B2B queries are made on smartphones, and this figure is projected to increase to 80% by 2020.

The statistic that 70% of B2B queries are made on smartphones, and this figure is projected to increase to 80% by 2020, indicates a significant shift in how businesses are conducting their information searches. This trend highlights the growing importance of mobile devices in the B2B landscape, signaling a clear preference for the convenience and accessibility of smartphones in accessing business-related information. The projected increase to 80% by 2020 suggests that businesses need to prioritize and optimize their mobile user experience to cater to this shift in behavior, ensuring that their digital presence is mobile-friendly to meet the evolving needs and expectations of B2B customers.

57% of B2B executives view B2B e-commerce as a driver for boosting their customer loyalty.

The statistic reveals that a majority (57%) of business-to-business (B2B) executives perceive B2B e-commerce as a crucial factor in enhancing customer loyalty within their organizations. This suggests that B2B executives increasingly recognize the importance of utilizing e-commerce solutions to foster loyalty among their clients and partners. By embracing e-commerce platforms, B2B companies can potentially streamline operations, improve customer experience, offer personalized services, and strengthen relationships with existing customers, ultimately leading to increased customer satisfaction and loyalty. This statistic underscores the significant role that e-commerce plays in shaping customer perceptions and driving loyalty in the B2B sector.

62% of B2B buyers make purchases online.

The statistic ‘62% of B2B buyers make purchases online’ indicates that a substantial majority of business-to-business buyers opt to conduct their transactions on digital platforms rather than through traditional offline channels. This high percentage suggests a significant shift in purchasing behavior within the B2B sector, highlighting the growing importance of e-commerce in facilitating business transactions. The trend towards online purchasing in the B2B space may be attributed to factors such as convenience, access to a wider range of suppliers, cost-effectiveness, and the increasing digitization of business processes. As such, businesses operating in the B2B space may need to adapt their sales and marketing strategies to effectively reach and engage with these online buyers.

B2B retailers that fail to adopt e-commerce could lose as much as 20% of their market share.

The statistic suggests that business-to-business (B2B) retailers who do not embrace e-commerce as a sales channel are at risk of losing a substantial portion of their market share, potentially up to 20%. This means that companies operating in the B2B sector that do not offer their products and services online could fall behind competitors who have adapted to the digital marketplace. With the increasing trend towards online shopping and the convenience it offers, failing to incorporate e-commerce into their business strategy could result in significant losses for B2B retailers. Therefore, the statistic highlights the importance of staying competitive in the digital age by leveraging e-commerce platforms to reach a wider audience and drive sales growth.

By 2025, the global B2B marketplace sales are expected to reach $25 trillion.

The statistic indicates that by the year 2025, the total sales generated in the global Business-to-Business (B2B) marketplace are projected to amount to $25 trillion. This figure highlights the anticipated growth and significance of B2B transactions occurring between businesses worldwide, encompassing various industries and sectors. The expected increase in B2B marketplace sales reflects the ongoing digitization of business processes, advancements in technology, and the expanding global connectivity of economies. Such a considerable forecasted value underscores the substantial economic impact and scale of B2B commerce on a global scale, emphasizing the importance of businesses engaging effectively in this marketplace to capitalize on opportunities for growth and prosperity.

E-commerce represents 12% of total B2B sales in the US.

The statistic that e-commerce represents 12% of total B2B sales in the US indicates the proportion of business-to-business transactions conducted through online channels compared to traditional offline methods. This statistic suggests a significant and growing presence of e-commerce in the B2B sector, highlighting the increasing importance of digital platforms for conducting business transactions. As more industries adopt digital technologies and online marketplaces, businesses are leveraging the convenience, efficiency, and global reach of e-commerce to streamline operations, reach new customers, and drive revenue growth in an increasingly competitive marketplace.

48% of companies are planning to increase their B2B e-commerce budgets.

The statistic “48% of companies are planning to increase their B2B e-commerce budgets” indicates that nearly half of all businesses surveyed are intending to allocate more financial resources towards their business-to-business electronic commerce initiatives. This suggests a growing recognition among companies of the importance and potential benefits of leveraging e-commerce platforms to facilitate transactions and interactions with other businesses. The planned budget increases may signify a strategic shift towards enhancing and expanding B2B e-commerce capabilities, likely driven by factors such as increasing digitalization, evolving consumer preferences, and the need to remain competitive in an increasingly digital marketplace.

Conclusion

After analyzing the latest statistics in the B2B ecommerce industry, it is evident that the sector is experiencing rapid growth and significant transformation. Businesses must keep up with the evolving trends and technologies to remain competitive and capitalize on the numerous opportunities presented in this dynamic landscape.

References

0. – https://www.www.statista.com

1. – https://www.www.digitalcommerce360.com

2. – https://www.blogs.forrester.com

3. – https://www.www.thinkwithgoogle.com

4. – https://www.www.wordstream.com

5. – https://www.www.mckinsey.com

6. – https://www.marketplacestrategy.com

7. – https://www.www.forrester.com

How we write our statistic reports:

We have not conducted any studies ourselves. Our article provides a summary of all the statistics and studies available at the time of writing. We are solely presenting a summary, not expressing our own opinion. We have collected all statistics within our internal database. In some cases, we use Artificial Intelligence for formulating the statistics. The articles are updated regularly.

See our Editorial Process.

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