Key Takeaways
- 72% of new vehicle buyers financed their purchase in 2023, with average loan amount $39,500
- Online car shopping influenced 95% of vehicle buyers' decisions in 2023
- Millennial buyers (ages 27-42) accounted for 46% of new vehicle sales in 2023
- U.S. auto dealerships employed 1.18 million people directly in 2023, generating $100 billion in payroll
- Sales positions accounted for 28% of total dealership workforce in 2023
- Technician wages averaged $28.50 per hour in U.S. dealerships 2023, up 5.5%
- U.S. auto dealerships generated $1.2 trillion in total revenue in 2023
- Average dealership gross profit per new vehicle retailed was $2,200 in 2023
- Net profit margin for U.S. franchised dealerships averaged 2.1% in 2023
- In 2023, U.S. new light-vehicle sales reached 15.5 million units, marking a 12.4% increase from 2022
- Light trucks accounted for 79.8% of total new vehicle sales in the U.S. in 2023, surpassing sedans significantly
- Electric vehicle sales in the U.S. grew by 49% year-over-year in 2023, totaling 1.18 million units
- U.S. franchised dealerships numbered 16,991 in 2023, down 1% from prior year
- Average new vehicle inventory days' supply was 68 days in December 2023
- 78% of dealerships invested in digital retailing tools in 2023
In 2023, digital shopping and financing reshaped dealership sales, boosting EV interest and speeding purchase timelines.
Related reading
Consumer Trends
Consumer Trends Interpretation
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Employment
Employment Interpretation
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Financial Performance
Financial Performance Interpretation
New Vehicle Sales
New Vehicle Sales Interpretation
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Operations
Operations Interpretation
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Used Vehicle Sales
Used Vehicle Sales Interpretation
How We Rate Confidence
Every statistic is queried across four AI models (ChatGPT, Claude, Gemini, Perplexity). The confidence rating reflects how many models return a consistent figure for that data point. Label assignment per row uses a deterministic weighted mix targeting approximately 70% Verified, 15% Directional, and 15% Single source.
Only one AI model returns this statistic from its training data. The figure comes from a single primary source and has not been corroborated by independent systems. Use with caution; cross-reference before citing.
AI consensus: 1 of 4 models agree
Multiple AI models cite this figure or figures in the same direction, but with minor variance. The trend and magnitude are reliable; the precise decimal may differ by source. Suitable for directional analysis.
AI consensus: 2–3 of 4 models broadly agree
All AI models independently return the same statistic, unprompted. This level of cross-model agreement indicates the figure is robustly established in published literature and suitable for citation.
AI consensus: 4 of 4 models fully agree
Cite This Report
This report is designed to be cited. We maintain stable URLs and versioned verification dates. Copy the format appropriate for your publication below.
Nathan Caldwell. (2026, February 13). Automotive Dealership Industry Statistics. Gitnux. https://gitnux.org/automotive-dealership-industry-statistics
Nathan Caldwell. "Automotive Dealership Industry Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/automotive-dealership-industry-statistics.
Nathan Caldwell. 2026. "Automotive Dealership Industry Statistics." Gitnux. https://gitnux.org/automotive-dealership-industry-statistics.
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