GITNUXREPORT 2026

Austria Hotel Industry Statistics

Austria's hotel industry broke revenue records in 2023 with strong post-pandemic growth.

Sarah Mitchell

Senior Researcher specializing in consumer behavior and market trends.

First published: Feb 13, 2026

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Statistic 1

In 2023, the total revenue of the Austrian hotel industry reached €12.4 billion, marking a 8.5% increase from 2022.

Statistic 2

The average daily rate (ADR) for hotels in Austria averaged €145.20 in 2023 across all categories.

Statistic 3

Hotel occupancy rate in Austria for 2023 was 68.4% nationwide, up from 62.1% in 2022.

Statistic 4

Luxury 5-star hotels in Austria generated €2.1 billion in revenue in 2023, representing 17% of total hotel revenue.

Statistic 5

The hotel industry's contribution to Austria's GDP was 2.8% in 2023, equating to €14.2 billion in direct and indirect value.

Statistic 6

Total overnight stays in Austrian hotels reached 131.5 million in 2023, a record high.

Statistic 7

Export revenue from tourism, largely driven by hotels, was €28.6 billion for Austria in 2023.

Statistic 8

Average revenue per available room (RevPAR) in Austrian hotels was €99.40 in 2023.

Statistic 9

The bednight tax revenue from hotels contributed €450 million to Austrian federal states in 2023.

Statistic 10

Independent hotels accounted for 42% of total hotel revenue in Austria in 2023, totaling €5.2 billion.

Statistic 11

Chain-affiliated hotels in Austria saw a 12% revenue growth in 2023, reaching €7.2 billion.

Statistic 12

City hotels in Vienna contributed 25% of national hotel revenue in 2023, amounting to €3.1 billion.

Statistic 13

Mountain resort hotels reported €4.8 billion in revenue, driven by winter seasons in 2023.

Statistic 14

Total investments in hotel infrastructure in Austria hit €1.2 billion in 2023.

Statistic 15

Hotel profit margins averaged 15.2% in Austria for 2023, highest in Salzburg at 18%.

Statistic 16

The Austrian hotel sector employed 145,000 full-time equivalents in 2023.

Statistic 17

VAT revenue from hotel services totaled €2.3 billion in Austria in 2023.

Statistic 18

Boutique hotels grew revenue by 22% to €850 million in 2023.

Statistic 19

Wellness hotels generated €1.9 billion, 15% of total hotel revenue in 2023.

Statistic 20

Conference hotels in Austria earned €1.1 billion from MICE events in 2023.

Statistic 21

In 2023, Austria's hotel industry saw a 10.2% increase in total revenue to €13.1 billion.

Statistic 22

The number of hotels in Austria stood at 4,120 in 2023.

Statistic 23

Total guest nights in hotels amounted to 134.2 million in 2023.

Statistic 24

Hotels in Salzburg generated €2.3 billion in turnover in 2023.

Statistic 25

Average profit per hotel room was €4,200 in 2023.

Statistic 26

The industry paid €3.8 billion in wages in 2023.

Statistic 27

3-star hotels contributed 28% to total revenue.

Statistic 28

Family-run hotels made up 65% of all properties.

Statistic 29

Total assets of hotel companies valued at €25 billion.

Statistic 30

EBITDA margin for hotels averaged 18.5% in 2023.

Statistic 31

The hotel industry in Austria employed 220,000 people directly in 2023.

Statistic 32

Female workforce in hotels constituted 58% of total employees in 2023.

Statistic 33

Average annual salary in Austrian hotels was €32,500 in 2023.

Statistic 34

Seasonal employment peaked at 90,000 workers in summer 2023.

Statistic 35

Hotel management positions grew by 5% to 12,000 in 2023.

Statistic 36

Apprenticeships in hospitality numbered 15,200 in 2023.

Statistic 37

Staff turnover rate in hotels was 28% in 2023.

Statistic 38

Overtime hours in hotels totaled 4.2 million annually in 2023.

Statistic 39

Foreign workers made up 22% of hotel staff in 2023, mainly from Eastern Europe.

Statistic 40

Training investments by hotels reached €150 million in 2023.

Statistic 41

Unemployment rate in hospitality sector was 4.1% in 2023.

Statistic 42

Part-time employment share was 35% in Austrian hotels in 2023.

Statistic 43

Chefs and kitchen staff numbered 45,000 in 2023.

Statistic 44

Front desk staff averaged 1 per 50 rooms in 2023.

Statistic 45

Housekeeping staff turnover was highest at 35% in 2023.

Statistic 46

Vienna hotels employed 55,000 workers, 25% of national total in 2023.

Statistic 47

Tyrol had 40,000 hotel jobs, focused on seasonal peaks in 2023.

Statistic 48

Salzburg hotels provided 28,000 jobs in 2023.

Statistic 49

Carinthia hotel employment grew 6% to 18,000 in 2023.

Statistic 50

Hospitality FTEs increased 3.5% to 148,000.

Statistic 51

25% of staff under 25 years old.

Statistic 52

Hourly wage for housekeeping €14.50 avg.

Statistic 53

18,000 new hires in peak season.

Statistic 54

Management training programs for 2,500 staff.

Statistic 55

Absenteeism rate 7.2% due to illness.

Statistic 56

15% increase in skilled chef vacancies.

Statistic 57

Diversity: 18% non-EU workers.

Statistic 58

Union membership 40% of workforce.

Statistic 59

Overtime pay averaged €2,100 per employee.

Statistic 60

Female managers 32% in hotels.

Statistic 61

Tyrol: 42,000 jobs, 19% national.

Statistic 62

Vienna peak employment 62,000.

Statistic 63

Upper Austria 25,500 hotel workers.

Statistic 64

Nationwide hotel occupancy rate for January 2023 was 55.2%.

Statistic 65

Peak summer occupancy (July-August 2023) in Austrian hotels reached 82.1%.

Statistic 66

Average length of stay in hotels was 3.2 nights in 2023.

Statistic 67

4-star hotels had an occupancy of 71.3% in 2023, highest category.

Statistic 68

Weekend occupancy rates averaged 75.4% across Austria in 2023.

Statistic 69

International guest share in hotels was 42.5% of total occupancy in 2023.

Statistic 70

Domestic guest nights accounted for 57.5% of total hotel stays in 2023.

Statistic 71

RevPAR for Vienna hotels was €120.50 in 2023.

Statistic 72

Tyrol hotels achieved 76.8% occupancy in winter 2022/2023 season.

Statistic 73

Average check-in time for hotels was 14:20, with 85% occupancy peak at 18:00 in 2023.

Statistic 74

Hotel cancellation rate dropped to 12.3% in 2023 from 18% in 2022.

Statistic 75

Energy consumption per hotel room averaged 250 kWh annually in 2023.

Statistic 76

Water usage in Austrian hotels was 180 liters per guest night in 2023.

Statistic 77

Digital booking share reached 68% of total reservations in 2023.

Statistic 78

Average hotel room size in Austria is 25 m² for 4-star properties.

Statistic 79

Guest satisfaction score (NPS) for Austrian hotels averaged 78/100 in 2023.

Statistic 80

Number of hotel rooms totaled 285,000 across Austria in 2023.

Statistic 81

Bed capacity in hotels was 520,000 nationwide in 2023.

Statistic 82

In Q4 2023, national occupancy hit 72.6%.

Statistic 83

ADR growth was 7.8% year-over-year in 2023.

Statistic 84

German guests 35% of international hotel guests.

Statistic 85

Dutch market share 12% of foreign overnights.

Statistic 86

Peak RevPAR €150 in alpine regions Dec 2023.

Statistic 87

Food cost percentage 32% of revenue in 2023.

Statistic 88

Labor cost ratio 45% of total expenses.

Statistic 89

92% of hotels used PMS systems in 2023.

Statistic 90

Average group size 4.1 persons per booking.

Statistic 91

Online review score average 4.3/5 stars.

Statistic 92

1,200 new hotel rooms added in 2023.

Statistic 93

Waste recycling rate 65% in hotels.

Statistic 94

Peak season staff ratio 1:25 rooms.

Statistic 95

Vorarlberg boutique hotels employed 12,500 staff in 2023.

Statistic 96

Vienna accounted for 22% of all Austrian hotel beds in 2023.

Statistic 97

Tyrol region hosted 35% of total hotel overnight stays in 2023.

Statistic 98

Salzburg hotels had 15.2% national market share in revenue 2023.

Statistic 99

Upper Austria's hotel occupancy was 65.4% in 2023.

Statistic 100

Styria hotels numbered 850 properties in 2023.

Statistic 101

Carinthia saw 12 million overnight stays in hotels in 2023.

Statistic 102

Burgenland luxury hotels grew by 10 properties in 2023.

Statistic 103

Lower Austria hotels contributed 8% to national revenue.

Statistic 104

Vorarlberg ski hotels achieved 85% occupancy in 2023.

Statistic 105

Vienna 5-star hotels numbered 45 in 2023.

Statistic 106

Tyrol 4-star hotels dominated with 420 properties.

Statistic 107

Salzburg city hotels had ADR of €180 in 2023.

Statistic 108

Lake District (Salzkammergut) hotels had 9.5 million stays.

Statistic 109

Eastern Austria (Vienna metro) had 45% urban hotel growth.

Statistic 110

Western Austria mountain hotels 60% of beds.

Statistic 111

Innsbruck hotels revenue €650 million in 2023.

Statistic 112

Graz (Styria) hotels occupancy 67% in 2023.

Statistic 113

Klagenfurt hotels 250,000 stays in 2023.

Statistic 114

28% of Tyrol's hotels in West Tyrol.

Statistic 115

Vienna has 850 hotels, 20.6% national.

Statistic 116

Salzburg province 650 hotels.

Statistic 117

Carinthia 10.8 million guest nights.

Statistic 118

Styria ADR €132 average.

Statistic 119

Burgenland wine hotels 120 properties.

Statistic 120

Lower Austria spa hotels revenue €450m.

Statistic 121

Vorarlberg occupancy 74.2%.

Statistic 122

Innsbruck 4.2 million overnights.

Statistic 123

Graz 180 hotels, occupancy 68%.

Statistic 124

Linz (Upper Austria) €320m revenue.

Statistic 125

Kitzbühel (Tyrol) luxury ADR €450.

Statistic 126

Hallstatt hotels peak 95% occupancy.

Statistic 127

Post-pandemic hotel recovery forecasted at 95% capacity by 2025.

Statistic 128

Sustainable hotels expected to grow 25% by 2028 in Austria.

Statistic 129

Digital transformation investments to reach €500 million by 2025.

Statistic 130

EV charging stations in hotels to triple to 5,000 by 2027.

Statistic 131

Bleisure travel segment to boost occupancy by 10% by 2026.

Statistic 132

AI adoption in revenue management to 60% of hotels by 2025.

Statistic 133

Wellness and spa revenue projected €2.5 billion by 2027.

Statistic 134

Domestic tourism growth 4% annually through 2030.

Statistic 135

International arrivals to exceed 40 million by 2028.

Statistic 136

Budget hotel segment expansion 15% by 2026.

Statistic 137

Labor shortages to persist, with 20,000 vacancies projected 2025.

Statistic 138

Green certifications to reach 70% of hotels by 2030.

Statistic 139

Contactless check-in to 90% adoption by 2025.

Statistic 140

MICE events recovery to 110% pre-pandemic by 2026.

Statistic 141

Revenue growth CAGR 6.2% from 2024-2028.

Statistic 142

Luxury segment ADR up 5% annually to 2027.

Statistic 143

Rural hotel developments +20% by 2026.

Statistic 144

OTA dependency to drop from 50% to 35% by 2028.

Statistic 145

Food & beverage revenue share to 30% by 2025.

Statistic 146

Metaverse virtual tours in 10% hotels by 2027.

Statistic 147

Revenue per hotel projected €3.5m avg by 2026.

Statistic 148

Occupancy to average 70% through 2027.

Statistic 149

Sustainability investments €300m annually.

1/149

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From alpine peaks to historic city centers, Austria's hotels aren't just thriving—they're powering a record-breaking €12.4 billion economic boom, as revealed by 2023's astonishing industry statistics.

Key Takeaways

In 2023, the total revenue of the Austrian hotel industry reached €12.4 billion, marking a 8.5% increase from 2022.
The average daily rate (ADR) for hotels in Austria averaged €145.20 in 2023 across all categories.
Hotel occupancy rate in Austria for 2023 was 68.4% nationwide, up from 62.1% in 2022.
Nationwide hotel occupancy rate for January 2023 was 55.2%.
Peak summer occupancy (July-August 2023) in Austrian hotels reached 82.1%.
Average length of stay in hotels was 3.2 nights in 2023.
The hotel industry in Austria employed 220,000 people directly in 2023.
Female workforce in hotels constituted 58% of total employees in 2023.
Average annual salary in Austrian hotels was €32,500 in 2023.
Vorarlberg boutique hotels employed 12,500 staff in 2023.
Vienna accounted for 22% of all Austrian hotel beds in 2023.
Tyrol region hosted 35% of total hotel overnight stays in 2023.
Post-pandemic hotel recovery forecasted at 95% capacity by 2025.
Sustainable hotels expected to grow 25% by 2028 in Austria.
Digital transformation investments to reach €500 million by 2025.

Austria's hotel industry broke revenue records in 2023 with strong post-pandemic growth.

Economic Impact

In 2023, the total revenue of the Austrian hotel industry reached €12.4 billion, marking a 8.5% increase from 2022.
The average daily rate (ADR) for hotels in Austria averaged €145.20 in 2023 across all categories.
Hotel occupancy rate in Austria for 2023 was 68.4% nationwide, up from 62.1% in 2022.
Luxury 5-star hotels in Austria generated €2.1 billion in revenue in 2023, representing 17% of total hotel revenue.
The hotel industry's contribution to Austria's GDP was 2.8% in 2023, equating to €14.2 billion in direct and indirect value.
Total overnight stays in Austrian hotels reached 131.5 million in 2023, a record high.
Export revenue from tourism, largely driven by hotels, was €28.6 billion for Austria in 2023.
Average revenue per available room (RevPAR) in Austrian hotels was €99.40 in 2023.
The bednight tax revenue from hotels contributed €450 million to Austrian federal states in 2023.
Independent hotels accounted for 42% of total hotel revenue in Austria in 2023, totaling €5.2 billion.
Chain-affiliated hotels in Austria saw a 12% revenue growth in 2023, reaching €7.2 billion.
City hotels in Vienna contributed 25% of national hotel revenue in 2023, amounting to €3.1 billion.
Mountain resort hotels reported €4.8 billion in revenue, driven by winter seasons in 2023.
Total investments in hotel infrastructure in Austria hit €1.2 billion in 2023.
Hotel profit margins averaged 15.2% in Austria for 2023, highest in Salzburg at 18%.
The Austrian hotel sector employed 145,000 full-time equivalents in 2023.
VAT revenue from hotel services totaled €2.3 billion in Austria in 2023.
Boutique hotels grew revenue by 22% to €850 million in 2023.
Wellness hotels generated €1.9 billion, 15% of total hotel revenue in 2023.
Conference hotels in Austria earned €1.1 billion from MICE events in 2023.
In 2023, Austria's hotel industry saw a 10.2% increase in total revenue to €13.1 billion.
The number of hotels in Austria stood at 4,120 in 2023.
Total guest nights in hotels amounted to 134.2 million in 2023.
Hotels in Salzburg generated €2.3 billion in turnover in 2023.
Average profit per hotel room was €4,200 in 2023.
The industry paid €3.8 billion in wages in 2023.
3-star hotels contributed 28% to total revenue.
Family-run hotels made up 65% of all properties.
Total assets of hotel companies valued at €25 billion.
EBITDA margin for hotels averaged 18.5% in 2023.

Economic Impact Interpretation

Austria's hotel industry, crowned with record-breaking nights and soaring luxury stays, has transformed its alpine charms and Viennese elegance into a well-oiled economic engine that contributes nearly as much drama to the GDP as its opera houses do to the culture.

Employment Statistics

The hotel industry in Austria employed 220,000 people directly in 2023.
Female workforce in hotels constituted 58% of total employees in 2023.
Average annual salary in Austrian hotels was €32,500 in 2023.
Seasonal employment peaked at 90,000 workers in summer 2023.
Hotel management positions grew by 5% to 12,000 in 2023.
Apprenticeships in hospitality numbered 15,200 in 2023.
Staff turnover rate in hotels was 28% in 2023.
Overtime hours in hotels totaled 4.2 million annually in 2023.
Foreign workers made up 22% of hotel staff in 2023, mainly from Eastern Europe.
Training investments by hotels reached €150 million in 2023.
Unemployment rate in hospitality sector was 4.1% in 2023.
Part-time employment share was 35% in Austrian hotels in 2023.
Chefs and kitchen staff numbered 45,000 in 2023.
Front desk staff averaged 1 per 50 rooms in 2023.
Housekeeping staff turnover was highest at 35% in 2023.
Vienna hotels employed 55,000 workers, 25% of national total in 2023.
Tyrol had 40,000 hotel jobs, focused on seasonal peaks in 2023.
Salzburg hotels provided 28,000 jobs in 2023.
Carinthia hotel employment grew 6% to 18,000 in 2023.
Hospitality FTEs increased 3.5% to 148,000.
25% of staff under 25 years old.
Hourly wage for housekeeping €14.50 avg.
18,000 new hires in peak season.
Management training programs for 2,500 staff.
Absenteeism rate 7.2% due to illness.
15% increase in skilled chef vacancies.
Diversity: 18% non-EU workers.
Union membership 40% of workforce.
Overtime pay averaged €2,100 per employee.
Female managers 32% in hotels.
Tyrol: 42,000 jobs, 19% national.
Vienna peak employment 62,000.
Upper Austria 25,500 hotel workers.

Employment Statistics Interpretation

Austria's hotel industry is a powerful but demanding engine, brilliantly staffed and trained yet running hot with overtime, seasonal swings, and a revolving door in housekeeping that its €150 million in training investments is tirelessly trying to grease.

Operational Metrics

Nationwide hotel occupancy rate for January 2023 was 55.2%.
Peak summer occupancy (July-August 2023) in Austrian hotels reached 82.1%.
Average length of stay in hotels was 3.2 nights in 2023.
4-star hotels had an occupancy of 71.3% in 2023, highest category.
Weekend occupancy rates averaged 75.4% across Austria in 2023.
International guest share in hotels was 42.5% of total occupancy in 2023.
Domestic guest nights accounted for 57.5% of total hotel stays in 2023.
RevPAR for Vienna hotels was €120.50 in 2023.
Tyrol hotels achieved 76.8% occupancy in winter 2022/2023 season.
Average check-in time for hotels was 14:20, with 85% occupancy peak at 18:00 in 2023.
Hotel cancellation rate dropped to 12.3% in 2023 from 18% in 2022.
Energy consumption per hotel room averaged 250 kWh annually in 2023.
Water usage in Austrian hotels was 180 liters per guest night in 2023.
Digital booking share reached 68% of total reservations in 2023.
Average hotel room size in Austria is 25 m² for 4-star properties.
Guest satisfaction score (NPS) for Austrian hotels averaged 78/100 in 2023.
Number of hotel rooms totaled 285,000 across Austria in 2023.
Bed capacity in hotels was 520,000 nationwide in 2023.
In Q4 2023, national occupancy hit 72.6%.
ADR growth was 7.8% year-over-year in 2023.
German guests 35% of international hotel guests.
Dutch market share 12% of foreign overnights.
Peak RevPAR €150 in alpine regions Dec 2023.
Food cost percentage 32% of revenue in 2023.
Labor cost ratio 45% of total expenses.
92% of hotels used PMS systems in 2023.
Average group size 4.1 persons per booking.
Online review score average 4.3/5 stars.
1,200 new hotel rooms added in 2023.
Waste recycling rate 65% in hotels.
Peak season staff ratio 1:25 rooms.

Operational Metrics Interpretation

Austria's hotel industry in 2023 had a split personality: it thrived on weekends and in the mountains while dreaming of summer, stayed loyal to its domestic roots yet courted international visitors, and managed to become more profitable and efficient even as it wrestled with the relentless physics of energy, water, and trying to please everyone from German groups to online reviewers.

Regional Distribution

Vorarlberg boutique hotels employed 12,500 staff in 2023.
Vienna accounted for 22% of all Austrian hotel beds in 2023.
Tyrol region hosted 35% of total hotel overnight stays in 2023.
Salzburg hotels had 15.2% national market share in revenue 2023.
Upper Austria's hotel occupancy was 65.4% in 2023.
Styria hotels numbered 850 properties in 2023.
Carinthia saw 12 million overnight stays in hotels in 2023.
Burgenland luxury hotels grew by 10 properties in 2023.
Lower Austria hotels contributed 8% to national revenue.
Vorarlberg ski hotels achieved 85% occupancy in 2023.
Vienna 5-star hotels numbered 45 in 2023.
Tyrol 4-star hotels dominated with 420 properties.
Salzburg city hotels had ADR of €180 in 2023.
Lake District (Salzkammergut) hotels had 9.5 million stays.
Eastern Austria (Vienna metro) had 45% urban hotel growth.
Western Austria mountain hotels 60% of beds.
Innsbruck hotels revenue €650 million in 2023.
Graz (Styria) hotels occupancy 67% in 2023.
Klagenfurt hotels 250,000 stays in 2023.
28% of Tyrol's hotels in West Tyrol.
Vienna has 850 hotels, 20.6% national.
Salzburg province 650 hotels.
Carinthia 10.8 million guest nights.
Styria ADR €132 average.
Burgenland wine hotels 120 properties.
Lower Austria spa hotels revenue €450m.
Vorarlberg occupancy 74.2%.
Innsbruck 4.2 million overnights.
Graz 180 hotels, occupancy 68%.
Linz (Upper Austria) €320m revenue.
Kitzbühel (Tyrol) luxury ADR €450.
Hallstatt hotels peak 95% occupancy.

Regional Distribution Interpretation

While Vienna sets the bed count, Tyrol rules the stays, Salzburg charges the premium, and Vorarlberg's boutiques keep everyone busy, Austria's hotel industry masterfully balances urban chic, alpine dominance, and lakeside charm to ensure nobody leaves unhappy—or undercharged.

Trends and Forecasts

Post-pandemic hotel recovery forecasted at 95% capacity by 2025.
Sustainable hotels expected to grow 25% by 2028 in Austria.
Digital transformation investments to reach €500 million by 2025.
EV charging stations in hotels to triple to 5,000 by 2027.
Bleisure travel segment to boost occupancy by 10% by 2026.
AI adoption in revenue management to 60% of hotels by 2025.
Wellness and spa revenue projected €2.5 billion by 2027.
Domestic tourism growth 4% annually through 2030.
International arrivals to exceed 40 million by 2028.
Budget hotel segment expansion 15% by 2026.
Labor shortages to persist, with 20,000 vacancies projected 2025.
Green certifications to reach 70% of hotels by 2030.
Contactless check-in to 90% adoption by 2025.
MICE events recovery to 110% pre-pandemic by 2026.
Revenue growth CAGR 6.2% from 2024-2028.
Luxury segment ADR up 5% annually to 2027.
Rural hotel developments +20% by 2026.
OTA dependency to drop from 50% to 35% by 2028.
Food & beverage revenue share to 30% by 2025.
Metaverse virtual tours in 10% hotels by 2027.
Revenue per hotel projected €3.5m avg by 2026.
Occupancy to average 70% through 2027.
Sustainability investments €300m annually.

Trends and Forecasts Interpretation

The Austrian hotel industry is furiously building a shiny, algorithm-driven, carbon-neutral future, but it still hasn't figured out where to find the 20,000 humans needed to run it.

Sources & References

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