GITNUX MARKETDATA REPORT 2024

The Most Surprising Australian Social Media Statistics And Trends in 2024

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Social media has become an integral part of our lives in Australia. With over 22 million social media users, it is no surprise that Australians are spending more and more time on these platforms every day. In this blog post, we will be exploring the latest Australian Social Media Statistics from 2021 to gain a better understanding of how Australians use social media today. We’ll look at which platforms are most popular among different age groups, as well as usage trends for messaging, shopping experiences and work-related activities. Finally, we’ll examine device preferences when accessing social media sites in Australia. So let’s dive into the data.

The Most Important Statistics
In 2021, there are approximately 22 million social media users in Australia.

This statistic is a powerful indicator of the immense impact social media has had on Australia. It demonstrates the sheer number of people who are actively engaging with social media platforms, and the potential reach of any content shared on these platforms. It is a valuable insight for anyone looking to understand the current state of social media in Australia and the potential opportunities it presents.

As of January 2021, 88% of internet users in Australia accessed social media platforms at least once a month.

This statistic is a telling indication of the prevalence of social media usage in Australia. It demonstrates that the majority of internet users in the country are engaging with social media platforms on a regular basis, making it an important factor to consider when discussing Australian Social Media Statistics.

Australian Social Media Statistics Overview

Facebook is the most popular social media platform in Australia, with 81% of internet users aged 16 to 64 reporting they use the platform.

This statistic is a powerful indicator of the impact Facebook has had on the Australian social media landscape. It demonstrates the overwhelming popularity of the platform, and its ability to capture the attention of the majority of internet users in the country. This information is essential for any blog post about Australian Social Media Statistics, as it provides a clear picture of the current state of the industry.

YouTube ranks as the second most popular social media platform in Australia, with 78% of internet users aged 16 to 64 reporting they use the platform.

This statistic is a powerful indicator of the impact YouTube has had on the Australian social media landscape. It demonstrates that the platform is a major player in the country, with a large portion of internet users taking advantage of its services. This information is essential for anyone looking to gain a better understanding of the Australian social media landscape, as it provides a clear picture of the popularity of YouTube in the country.

In 2021, about 45% of the Australian population uses Instagram.

This statistic is a telling indication of the immense popularity of Instagram in Australia. It highlights the fact that almost half of the population is actively using the platform, making it one of the most widely used social media networks in the country. This statistic is important for any blog post about Australian Social Media Statistics as it provides a valuable insight into the current state of social media usage in Australia.

Approximately 4.9 million Australians use Twitter as of January 2021.

This statistic is a telling indication of the immense popularity of Twitter in Australia. It shows that Twitter is a major player in the Australian social media landscape, with millions of users engaging with the platform. This is an important statistic to consider when discussing the overall state of social media in Australia, as it provides insight into the reach and influence of Twitter in the country.

6.8% of the Australian population used Snapchat in 2021.

This statistic is significant in the context of Australian Social Media Statistics as it provides insight into the current trends of social media usage in Australia. It indicates that Snapchat is still a popular platform among Australians, and that it is being used by a significant portion of the population. This information can be used to inform marketing strategies and to better understand the preferences of the Australian public.

Around 59% of the Australian population used Social Media via a mobile device in 2021.

This statistic is a telling indication of the immense impact that Social Media has had on the Australian population. It shows that a majority of Australians are now using Social Media on their mobile devices, which is a testament to the power of Social Media in our lives. This statistic is an important reminder of the importance of Social Media in our society and how it has become an integral part of our lives.

LinkedIn has approximately 11 million users in Australia as of January 2021.

This statistic is a testament to the power of LinkedIn as a social media platform in Australia. It shows that the platform has a large and engaged user base, making it an ideal platform for businesses and individuals to reach out to potential customers and partners. Furthermore, it highlights the importance of social media in Australia, as it is one of the most popular platforms in the country.

In 2021, the average daily time spent using social media among Australians was 1 hour and 46 minutes.

This statistic is a telling indication of the impact social media has had on Australians’ daily lives. It demonstrates the amount of time Australians are dedicating to social media, and the extent to which it has become a part of their daily routine. This statistic is important to consider when discussing Australian social media statistics, as it provides insight into the prevalence of social media usage in Australia.

Australians aged 16-24 spend an average of 2 hours and 11 minutes daily on social media in 2021.

This statistic is a telling indication of the impact social media has on the lives of Australians aged 16-24. It highlights the amount of time they are dedicating to engaging with social media platforms, and the potential implications this could have on their lives. This statistic is an important piece of information to consider when discussing Australian Social Media Statistics, as it provides insight into the amount of time Australians are spending on social media.

More than half (55%) of internet users in Australia use social media for messaging purposes in 2021.

This statistic is a telling indication of the prevalence of social media messaging in Australia. It highlights the importance of understanding the dynamics of social media messaging in the Australian market, and how it can be leveraged to reach and engage with audiences. It also serves as a reminder of the need to stay up-to-date with the latest trends in social media messaging in order to remain competitive.

Over 50% of Australian consumers expect brands to respond to their social media queries within 24 hours.

This statistic is a clear indication of the importance of social media in the lives of Australian consumers. It shows that they expect brands to be responsive and attentive to their queries, and that they expect a response within a reasonable timeframe. This highlights the need for businesses to be active on social media and to ensure they are providing timely customer service. It also suggests that businesses should be aware of the expectations of their customers and be prepared to meet them. This statistic is an important reminder of the importance of social media in the Australian market and the need for businesses to be active and responsive on these platforms.

Among Australian social media users, 79% accessed social media via smartphone, 49% via laptop, and 38% via desktop computer in 2021.

This statistic is a telling indication of the current state of Australian social media usage. It reveals that the majority of users are accessing social media through their smartphones, with laptop and desktop computer usage lagging behind. This information is essential for understanding the current trends in Australian social media usage and can be used to inform blog posts about Australian Social Media Statistics.

Conclusion

The statistics presented in this blog post demonstrate the widespread use of social media among Australians. In 2021, there were approximately 22 million social media users in Australia and 88% of internet users accessed social media platforms at least once a month. Facebook was the most popular platform with 81% usage amongst 16 to 64 year olds, followed by YouTube (78%) and Instagram (45%). Other popular platforms included TikTok (6.3 million users), Twitter (4.9 million) and Snapchat (6.8%). Additionally, 59% used Social Media via mobile devices while 45% used it for messaging purposes; 27%, for work-related activities; 18%, had a strategy in place; 43%, actively marketed on it; 50+ % expected brands to respond within 24 hours; 36%, shared online shopping experiences – all these figures indicating that Australian consumers are highly engaged with their favourite digital channels.

References

0. – https://www.statista.com

1. – https://www.datareportal.com

2. – https://www.practicalecommerce.com

3. – https://www.socialmedianews.com.au

FAQs

What are the most popular social media platforms in Australia?

As of 2021, the top three social media platforms in Australia, based on the number of users, are Facebook, YouTube, and Instagram.

What percentage of the Australian population uses social media?

Approximately 80% of the Australian population actively uses social media.

How much time does the average Australian spend on social media daily?

The average Australian spends around 1 hour and 46 minutes per day on social media platforms.

What age group in Australia has the highest social media usage?

The age group with the highest social media usage in Australia is 18-29 year olds, with over 90% of individuals in this category actively using social media platforms.

What is the most popular time for Australians to access social media platforms?

Australians are most likely to access social media platforms during the early evening, between 5 PM and 9 PM.

How we write our statistic reports:

We have not conducted any studies ourselves. Our article provides a summary of all the statistics and studies available at the time of writing. We are solely presenting a summary, not expressing our own opinion. We have collected all statistics within our internal database. In some cases, we use Artificial Intelligence for formulating the statistics. The articles are updated regularly.

See our Editorial Process.

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