GITNUX MARKETDATA REPORT 2024

The Most Surprising Australian Social Media Statistics And Trends in 2024

Statistic 1

"LinkedIn has approximately 6.5 million users in Australia."

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Statistic 2

"68% of Australian small businesses use social media for marketing."

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Statistic 3

"45% of Australians follow influencers on social media."

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Statistic 4

"82% of Australians aged 18-29 are active social media users."

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Statistic 5

"97% of social media users access social media via smartphones."

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Statistic 6

"7 in 10 Australians check social media while watching TV."

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Statistic 7

"Australian businesses allocate around 15% of their marketing budget to social media."

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Statistic 8

"Facebook is the most popular social media platform in Australia with 16 million monthly users."

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Statistic 9

"79% of Australians use social media at least once per day."

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Statistic 10

"Pinterest is used monthly by around 4.2 million Australians."

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Statistic 11

"As of 2022, there are 21.45 million active social media users in Australia."

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Statistic 12

"73% of Australians engage with brands on social media."

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Statistic 13

"Social media advertising revenue in Australia is expected to reach USD 1.5 billion by 2025."

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Statistic 14

"Snapchat has about 5 million active daily users in Australia."

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Statistic 15

"TikTok has boomed to approximately 6.4 million active users in Australia."

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Statistic 16

"YouTube reaches 85% of Australian internet users."

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Statistic 17

"The average time spent on social media per user per day in Australia is 1 hour and 57 minutes."

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Statistic 18

"60% of Australians have made a purchase based on social media ads."

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Statistic 19

"64% of Australian social media users are concerned about their privacy on social platforms."

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Statistic 20

"Instagram is the second most popular platform with 9 million monthly active users."

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