Surprising nearly 8.5 million Aussies are now gym members, Australia's fitness industry is flexing its economic muscles, fueling a massive $2.6 billion in revenue.
Key Takeaways
- In 2023, the Australian fitness industry revenue reached AUD 2.6 billion, up 5.2% from 2022.
- Gym and fitness centre industry market size was AUD 2.4 billion in 2022.
- Fitness industry contributed 0.1% to Australia's GDP in 2023.
- In 2023, Australia had 8.5 million gym members aged 18+.
- Membership penetration rate reached 35% of adult population in 2023.
- Women comprised 52% of total gym memberships in 2023.
- Australia had 7,800 gym and fitness centres in 2023.
- Low-cost chains operated 45% of total gyms.
- Boutique studios numbered 1,200 nationwide.
- In 2023, 62% of Australians participated in home workouts weekly.
- HIIT classes popularity up 22% since 2022.
- Wearable usage among gym-goers 78%.
- Fitness industry employed 45,000 full-time in 2023.
- Personal trainers numbered 32,000 certified.
- Group instructors 18,500 active.
Australia's fitness industry thrives, growing robustly with widespread membership and rising revenue.
Employment and Workforce
1Fitness industry employed 45,000 full-time in 2023.
Verified2Personal trainers numbered 32,000 certified.
Verified3Group instructors 18,500 active.
Verified4Average PT hourly rate AUD 85.
Directional5Front desk staff 12,000 positions.
Single source6Industry turnover rate 28% annually.
Verified7Female workforce 55% in fitness roles.
Verified8Casual employment 62% of total jobs.
Verified9Management roles 3,200 filled.
Directional10Certification rate 92% among trainers.
Single source11Wage growth 4.1% in 2023 for PTs.
Verified12Youth apprenticeships 1,200 in gyms.
Verified13Indigenous employees 2.5% of workforce.
Verified14Remote work trainers 4,500 online-only.
Directional15Job vacancies 2,800 unfilled in 2023.
Single source16Training spend per employee AUD 1,200 yearly.
Verified17Part-time roles 25,000 strong.
Verified18CEO salaries averaged AUD 180,000.
Verified19Retention rate 72% for certified staff.
Directional20NSW employed 14,500 in fitness.
Single source21VIC workforce 12,000.
Verified22QLD 9,800 jobs.
Verified23Multi-skilling 65% of trainers.
Verified24Union membership 8% in industry.
Directional25Gig economy PTs 6,200.
Single source26Age 25-34 dominated workforce at 42%.
Verified27Disability-inclusive hiring 12% gyms.
Verified28Overtime hours averaged 5 per week for managers.
Verified29Bonus structures in 35% of gyms.
Directional30International qualifications recognized 75%.
Single source31Shift work preference 88% staff.
Verified32Mental health leave taken by 22%.
Verified33Promotion rate 15% yearly.
VerifiedEmployment and Workforce Interpretation
While the fitness industry flexes with 45,000 jobs and enviable PT rates, it’s clearly doing its reps in a high-turnover, largely casual gig economy where most trainers would rather work flexible shifts than chase a management promotion.
Gyms and Facilities
1Australia had 7,800 gym and fitness centres in 2023.
Verified2Low-cost chains operated 45% of total gyms.
Verified3Boutique studios numbered 1,200 nationwide.
Verified4Average gym size 650 sqm in urban areas.
Directional524/7 unmanned gyms reached 1,500 sites.
Single source6NSW hosted 2,200 gyms in 2023.
Verified7VIC had 1,900 fitness centres.
Verified8QLD gym count 1,600.
Verified9New gym openings 450 in 2023.
Directional10Closures reduced to 120 post-2022.
Single source11Average equipment value per gym AUD 250,000.
Verified12Outdoor fitness parks totaled 850 nationwide.
Verified13Hotel gym integrations 320 facilities.
Verified14University campus gyms 120 active.
Directional15Pool-integrated fitness centres 950.
Single source16CrossFit boxes 450 in Australia.
Verified17F45 studios 350 locations.
Verified18Anytime Fitness franchises 540 sites.
Verified19Fitness First clubs 70 premium venues.
Directional20Average gym capacity utilization 72% in peak hours.
Single source21Renovation spend per gym AUD 80,000 annually.
Verified22Green-certified gyms 15% of total.
Verified23Mobile fitness units 200 deployed in rural areas.
Verified24Studio per capita highest in ACT at 1 per 4,500.
Directional25SA gym density 1 per 12,000 residents.
Single source26WA facilities grew 7% to 850.
Verified27TAS 120 gyms serving 550,000.
Verified28NT remote gyms 25 specialized.
Verified29Tech-integrated gyms 40% with apps.
Directional30Group fitness rooms in 65% of gyms.
Single sourceGyms and Facilities Interpretation
Australia's fitness landscape in 2023 paints a picture of a nation flexing its options, where nearly half of all gyms are budget-friendly chains, yet we still find room for over a thousand boutiques, proving that whether you crave a 24/7 unmanned iron temple or a curated group sweat session, there's a venue waiting—so really, the only acceptable excuse left is that you forgot your socks.
Market Size and Revenue
1In 2023, the Australian fitness industry revenue reached AUD 2.6 billion, up 5.2% from 2022.
Verified2Gym and fitness centre industry market size was AUD 2.4 billion in 2022.
Verified3Fitness industry contributed 0.1% to Australia's GDP in 2023.
Verified4Annual revenue per gym averaged AUD 350,000 in 2023.
Directional5Online fitness segment grew to AUD 180 million in revenue by 2023.
Single source6Total industry expenditure on equipment hit AUD 450 million in 2022.
Verified7Corporate wellness programs generated AUD 120 million in 2023.
Verified8Boutique studios accounted for 15% of total revenue at AUD 390 million in 2023.
Verified9Projected industry growth rate of 4.8% CAGR from 2023-2028.
Directional10NSW gyms contributed 32% of national revenue, AUD 832 million in 2023.
Single source11VIC fitness market size AUD 650 million in 2023.
Verified12QLD revenue share 22%, AUD 572 million in 2023.
Verified13Pre-COVID peak revenue was AUD 2.8 billion in 2019.
Verified14Recovery post-COVID saw 12% revenue growth in 2022.
Directional15Wearable tech sales in fitness context AUD 250 million in 2023.
Single source16Functional fitness niche revenue AUD 200 million in 2023.
Verified17Industry profit margin averaged 8.5% in 2023.
Verified18Total assets in industry valued at AUD 4.1 billion in 2022.
Verified19Merchandise sales from gyms AUD 95 million annually.
Directional20Virtual fitness platforms revenue up 25% to AUD 220 million in 2023.
Single source21SA fitness revenue AUD 150 million in 2023.
Verified22WA market size AUD 280 million, growing 6% YoY.
Verified23TAS gyms revenue AUD 45 million in 2023.
Verified24ACT fitness industry AUD 60 million revenue.
Directional25NT smallest market at AUD 25 million in 2023.
Single source26CrossFit affiliates revenue share AUD 110 million.
Verified27HIIT studios AUD 160 million in 2023.
Verified28Yoga/Pilates segment AUD 300 million revenue.
Verified29Strength training equipment sales AUD 320 million.
Directional30Industry taxes paid AUD 180 million in 2023.
Single sourceMarket Size and Revenue Interpretation
Australians are pumping a remarkable $2.6 billion into looking good and feeling alive, proving that while our collective gym selfies may be fleeting, the financial gains for the industry are impressively solid.
Membership and Participation
1In 2023, Australia had 8.5 million gym members aged 18+.
Verified2Membership penetration rate reached 35% of adult population in 2023.
Verified3Women comprised 52% of total gym memberships in 2023.
Verified4Average membership tenure 18 months in 2023.
Directional524/7 gym users made up 28% of members, 2.4 million.
Single source6Corporate memberships totaled 450,000 in 2023.
Verified7Youth memberships (14-17) increased 15% to 320,000.
Verified8Seniors (65+) memberships 850,000, up 8%.
Verified9Multi-club memberships held by 22% of gym-goers.
Directional10Churn rate averaged 32% annually in 2023.
Single source11Monthly membership fee average AUD 25.50.
Verified12Casual visit rate 12% of total participation.
Verified13Digital-only members 1.2 million in 2023.
Verified14NSW had 2.8 million members in 2023.
Directional15VIC membership base 2.1 million adults.
Single source16QLD 1.9 million gym members.
Verified17Average weekly visits per member 2.8 times.
Verified18Post-COVID membership surge 18% in 2022.
Verified19Group class participants 4.2 million weekly.
Directional20Personal training clients 1.8 million.
Single source21Low-income earners membership rate 22%.
Verified22Urban vs rural membership gap 45% higher in cities.
Verified23App-based check-ins 65% of total logins.
Verified24Family memberships 15% of total, 1.3 million users.
Directional25Student discounts boosted memberships by 10%.
Single source26Indigenous participation rate 18% in fitness programs.
Verified27LGBTQ+ membership segment 8% of total.
Verified28Prepaid annual memberships 25% share.
Verified29Referral programs drove 14% new memberships.
Directional30Total active gym members recovered to 95% of 2019 levels.
Single sourceMembership and Participation Interpretation
While the nation's love for a good sweat saw record numbers signing up, the industry's real workout is clearly keeping them from walking out the revolving door after 18 months.
Trends and Consumer Behavior
1In 2023, 62% of Australians participated in home workouts weekly.
Verified2HIIT classes popularity up 22% since 2022.
Verified3Wearable usage among gym-goers 78%.
Verified4Mental health focus drove 35% class sign-ups.
Directional5Plant-based nutrition adoption 45% in fitness community.
Single source6Virtual reality fitness trials in 12% of gyms.
Verified7Women-led classes demand up 18%.
Verified8Recovery tools like cryotherapy used by 25%.
Verified9Functional training sessions 40% of class time.
Directional10Sustainability apps downloaded 500,000 times.
Single source11Post-workout social events attended by 30%.
Verified12Gamified fitness challenges 55% participation.
Verified13Early morning classes 28% of bookings.
Verified14Personalized AI coaching used by 19%.
Directional15Outdoor group sessions up 30% post-COVID.
Single source16Keto diet followers in gyms 22%.
Verified17Sleep tracking integration 65% wearables.
Verified18Community challenges retention boost 25%.
Verified19Hybrid workout preference 48% consumers.
Directional20Mindfulness yoga up 16% enrollment.
Single source21E-sports fitness crossovers 8% interest.
Verified22Vegan protein supplement sales 35% growth.
Verified23Night owl workouts 15% rise.
Verified24Influencer-led programs 42% followership.
Directional25Biohacking tools adoption 12%.
Single source26Family fitness classes 20% demand.
Verified27Metaverse fitness events 5% trial rate.
Verified28Anti-aging workouts popular with 55+ at 28%.
Verified29Cycle classes spin 1.2 million sessions yearly.
Directional30Fitness podcasts listeners 2.1 million.
Single source31Zero-gravity training up 10%.
VerifiedTrends and Consumer Behavior Interpretation
The modern Australian fitness scene is a fascinating beast: we're practically biohacking from home in our activewear, chasing mental peace and plant-based gains with our wearables, all while being lured by gamified community challenges and the faint, futuristic glow of VR workouts we'll probably try next year.
Sources & References
- Reference 1AUSACTIVEausactive.org.auVisit source
- Reference 2IBISWORLDibisworld.comVisit source
- Reference 3STATISTAstatista.comVisit source
- Reference 4DELOITTEdeloitte.comVisit source
- Reference 5FITNESSBUSINESSAUSTRALIAfitnessbusinessaustralia.com.auVisit source
- Reference 6FITNESSAUSTRALIAfitnessaustralia.com.auVisit source
- Reference 7GLOBENEWSWIREglobenewswire.comVisit source
- Reference 8ABSabs.gov.auVisit source
- Reference 9CROSSFITcrossfit.comVisit source
- Reference 10ROYMORGANroymorgan.comVisit source
- Reference 11VICvic.gov.auVisit source
- Reference 12PTNETWORKptnetwork.com.auVisit source
- Reference 13UNIVERSITIESAUSTRALIAuniversitiesaustralia.edu.auVisit source
- Reference 14HOTELAUSTRALIAhotelaustralia.comVisit source
- Reference 15F45TRAININGf45training.comVisit source
- Reference 16ANYTIMEFITNESSanytimefitness.com.auVisit source
- Reference 17FITNESSFIRSTfitnessfirst.com.auVisit source
- Reference 18NUTRAINGREDIENTSnutraingredients.com.auVisit source
- Reference 19SEEKseek.com.auVisit source