GITNUXREPORT 2026

Australia Hotel Industry Statistics

Australia's hotel industry surged in 2023, setting revenue and profit records driven by strong post-pandemic recovery.

Alexander Schmidt

Research Analyst specializing in technology and digital transformation trends.

First published: Feb 13, 2026

Our Commitment to Accuracy

Rigorous fact-checking · Reputable sources · Regular updatesLearn more

Statistic 1

Australia hotel industry employed 142,000 full-time equivalent workers in 2023.

Statistic 2

NSW hotel workforce totaled 52,000 employees in FY2023.

Statistic 3

Average hotel wage AUD 68,500 annually in 2023.

Statistic 4

Queensland hotels employed 38,500 staff, up 12% from 2022.

Statistic 5

Victoria hospitality jobs in hotels 31,200 in 2023.

Statistic 6

Female representation in hotel workforce 58% nationally 2023.

Statistic 7

Sydney hotels 22,000 direct jobs, 40% of NSW total.

Statistic 8

Casual staff accounted for 45% of hotel employees in 2023.

Statistic 9

Gold Coast hotel employment 18,900 in 2023.

Statistic 10

Labour turnover rate in hotels 32% annually 2023.

Statistic 11

Brisbane hotels 14,500 workers amid expansion.

Statistic 12

Apprenticeships in hotels numbered 4,200 in 2023.

Statistic 13

Perth hotel jobs grew 25% to 12,300 in 2023.

Statistic 14

International student workers in hotels 15% of casual staff 2023.

Statistic 15

Melbourne hotel employment recovered to 19,800 in 2023.

Statistic 16

Average hours worked per hotel employee 34.2 weekly 2023.

Statistic 17

Luxury hotels employed 28,000 staff nationally.

Statistic 18

Regional QLD hotel jobs 9,500 in 2023.

Statistic 19

Wage growth in hotels 5.8% to AUD 32.50 hourly 2023.

Statistic 20

Adelaide hotels 7,200 employees, up 10%.

Statistic 21

Disability employment in hotels 4.2% of workforce 2023.

Statistic 22

Canberra hotel staff 4,100 steady in 2023.

Statistic 23

Darwin hotels employed 2,800 amid tourism boom.

Statistic 24

Underemployment rate in hotels 18% in 2023.

Statistic 25

Management roles grew 8% to 15,000 in hotels 2023.

Statistic 26

Tasmania hotel workforce 3,900 in FY2023.

Statistic 27

In FY2023, the Australian hotel industry generated total revenue of AUD 14.2 billion, a 18.4% increase from FY2022 driven by post-COVID recovery.

Statistic 28

New South Wales hotels achieved AUD 5.1 billion in revenue in 2023, accounting for 36% of national hotel revenue.

Statistic 29

Average profit margin for Australian hotels rose to 28.5% in 2023 from 22.1% in 2022 due to higher occupancy.

Statistic 30

RevPAR for Australian hotels reached AUD 142 in Q4 2023, up 12% year-over-year.

Statistic 31

Queensland's hotel sector reported AUD 3.8 billion revenue in 2023, boosted by international tourism rebound.

Statistic 32

Victoria hotels saw a 25% revenue growth to AUD 2.9 billion in FY2023 amid events recovery.

Statistic 33

Average daily rate (ADR) for luxury hotels in Australia averaged AUD 285 in 2023.

Statistic 34

Total Profit Before Tax for Australian hotels was AUD 3.97 billion in 2023.

Statistic 35

Sydney CBD hotels generated AUD 2.4 billion revenue, 47% of NSW total in 2023.

Statistic 36

Midscale hotels contributed 42% of total industry revenue at AUD 6.0 billion in 2023.

Statistic 37

EBITDA for Australian hotel sector hit AUD 4.5 billion in FY2023, a record high.

Statistic 38

Gold Coast hotels revenue surged 32% to AUD 1.8 billion in 2023.

Statistic 39

Independent hotels achieved 15% revenue growth to AUD 4.2 billion nationally in 2023.

Statistic 40

Melbourne hotels revenue recovered to AUD 1.7 billion, up 28% from 2022.

Statistic 41

National hotel GOPPAR reached AUD 210 in 2023, reflecting strong pricing power.

Statistic 42

Perth hotels saw revenue double to AUD 1.2 billion in 2023 due to mining boom.

Statistic 43

Budget hotels generated AUD 2.1 billion, 15% of total revenue in 2023.

Statistic 44

Brisbane hotels revenue hit AUD 1.5 billion, up 22% with Olympics anticipation.

Statistic 45

Upscale segment revenue AUD 3.9 billion, 27% market share in 2023.

Statistic 46

Adelaide hotels revenue grew 19% to AUD 650 million in FY2023.

Statistic 47

Total hotel investment transactions valued at AUD 2.8 billion in 2023.

Statistic 48

Darwin hotels revenue AUD 320 million, 24% growth from defense spending.

Statistic 49

Economy hotels ADR averaged AUD 135, revenue AUD 1.9 billion in 2023.

Statistic 50

Tasmania hotels revenue AUD 450 million, up 16% in 2023.

Statistic 51

Canberra hotels AUD 520 million revenue, boosted by government travel.

Statistic 52

Luxury segment profit margin 35.2% in 2023 nationally.

Statistic 53

National TRevPAR AUD 165 in Q3 2023.

Statistic 54

Regional NSW hotels revenue AUD 1.1 billion, 22% growth.

Statistic 55

Hotel EBITDA margin averaged 32% in 2023.

Statistic 56

TotalPAR for Australia hotels AUD 185 in 2023.

Statistic 57

Total room supply in Australian hotels reached 285,000 rooms in 2023.

Statistic 58

New hotel openings added 8,200 rooms nationally in 2023.

Statistic 59

Sydney market has 42,000 hotel rooms as of 2023.

Statistic 60

Pipeline of 25,000 rooms under construction for 2024-2028.

Statistic 61

Gold Coast supply 32,500 rooms, 11% national share.

Statistic 62

Melbourne added 2,100 rooms in 2023 expansions.

Statistic 63

Brisbane hotel rooms totaled 24,000 in 2023.

Statistic 64

Perth supply grew 9% to 18,500 rooms in 2023.

Statistic 65

Luxury hotels represent 15% of total room supply at 42,750 rooms.

Statistic 66

Regional areas have 95,000 hotel rooms in 2023.

Statistic 67

Adelaide supply 12,300 rooms steady growth.

Statistic 68

Independent hotels 48% of room inventory 2023.

Statistic 69

Canberra added 800 rooms in new builds 2023.

Statistic 70

Darwin supply 4,200 rooms, focused on upscale.

Statistic 71

Tasmania hotel rooms 6,800 with eco-focus.

Statistic 72

Branded chains control 52% of national supply.

Statistic 73

NSW total rooms 85,000, largest market.

Statistic 74

Midscale segment 28% supply share 2023.

Statistic 75

Renovations completed on 15,000 rooms in 2023.

Statistic 76

Queensland supply 72,000 rooms post-expansion.

Statistic 77

Victoria rooms 52,000 including apartments.

Statistic 78

Budget hotels 22% of supply at 62,700 rooms.

Statistic 79

Pipeline in Sydney 5,200 rooms for next 3 years.

Statistic 80

Average hotel size 120 rooms nationally 2023.

Statistic 81

Eco-certified hotels 18% of supply in 2023.

Statistic 82

Serviced apartments added to supply 35,000 units.

Statistic 83

Australia hotel occupancy rate averaged 68.5% in 2023, up from 55.2% in 2022.

Statistic 84

Sydney hotels occupancy 72.3% in Q4 2023.

Statistic 85

National demand grew 14.7% year-over-year to 45.2 million room nights in 2023.

Statistic 86

Melbourne occupancy recovered to 67.8% annually in 2023.

Statistic 87

Gold Coast peak season occupancy hit 89% in Dec 2023.

Statistic 88

Brisbane hotels 70.1% occupancy, driven by domestic leisure.

Statistic 89

Perth occupancy surged to 74.5% in 2023 from 62% prior year.

Statistic 90

International guest room nights up 85% to 12.5 million in 2023.

Statistic 91

Luxury hotels occupancy 76.2% national average 2023.

Statistic 92

Regional Victoria occupancy 65.4% in FY2023.

Statistic 93

Adelaide CBD occupancy 69.8%, up 11 points from 2022.

Statistic 94

Domestic demand 32.7 million room nights, 72% of total in 2023.

Statistic 95

Canberra winter occupancy 68% in 2023.

Statistic 96

Darwin peak occupancy 82.3% during dry season 2023.

Statistic 97

Tasmania occupancy averaged 64.7%, boosted by nature tourism.

Statistic 98

Midscale hotels occupancy 71.5% nationally 2023.

Statistic 99

Sydney international occupancy share 35% in 2023.

Statistic 100

Queensland average occupancy 73.2% for year ending 2023.

Statistic 101

Budget segment occupancy 66.8% amid value seekers.

Statistic 102

NSW regional occupancy 63.4% in 2023.

Statistic 103

Peak weekend occupancy nationally 85.2% in 2023.

Statistic 104

Business hotel occupancy 69.1% post-hybrid work shift.

Statistic 105

Leisure demand up 22% to 28 million room nights 2023.

Statistic 106

Upscale hotels occupancy 74.8% average 2023.

Statistic 107

Melbourne events drove 78% occupancy in Q2 2023.

Statistic 108

National shoulder season occupancy 62.5% in 2023.

Statistic 109

International arrivals contributed 28% to hotel demand in 2023.

Statistic 110

Perth FIFO worker demand occupancy 79% in mining areas 2023.

Statistic 111

Australian hotel industry projected to grow revenue at 6.2% CAGR to AUD 20.1 billion by 2028.

Statistic 112

Occupancy forecasted to reach 72% nationally by 2025.

Statistic 113

International visitor nights expected to hit 120 million by 2028, boosting hotels.

Statistic 114

Sustainability investments in hotels to rise 25% annually through 2027.

Statistic 115

Domestic tourism demand projected 4% growth per year to 2030.

Statistic 116

RevPAR expected AUD 170 by end of 2025.

Statistic 117

Hotel employment to add 25,000 jobs by 2028.

Statistic 118

Brisbane 2032 Olympics to add 10,000 rooms demand spike.

Statistic 119

Tech adoption like contactless check-in in 65% hotels by 2025.

Statistic 120

Bleisure travel to account for 30% of hotel stays by 2027.

Statistic 121

Luxury segment ADR growth 7% CAGR to 2030.

Statistic 122

Regional hotel supply growth 3.5% annually to 2028.

Statistic 123

EV charging stations in 40% of hotels by 2026.

Statistic 124

Gen Z travelers 25% of hotel market by 2028.

Statistic 125

Wellness hotels supply double to 15% by 2027.

Statistic 126

Sydney RevPAR projection AUD 200 by 2026.

Statistic 127

Carbon neutral hotels target 50% by 2030.

Statistic 128

Short-term rental competition to stabilize at 20% market share.

Statistic 129

AI personalization in 55% hotels by 2025.

Statistic 130

Perth mining-driven demand +15% growth to 2028.

Statistic 131

Food & beverage revenue share to 45% by 2027.

Statistic 132

Occupancy in Gold Coast forecast 78% by 2025.

Statistic 133

Investment volumes AUD 3.5 billion annually post-2025.

Statistic 134

Melbourne events calendar to drive 75% occupancy peaks.

Statistic 135

Budget segment growth 5% CAGR through 2030.

Statistic 136

Remote work pods in 30% hotels by 2026.

1/136

Sources

Trusted by 500+ publications

+497

From record-breaking profits in Sydney to a tourism boom on the Gold Coast, Australia's hotel industry is roaring back to life, with the numbers from 2023 painting a picture of a sector not just recovering but thriving with renewed strength and impressive financial vigor.

Key Takeaways

In FY2023, the Australian hotel industry generated total revenue of AUD 14.2 billion, a 18.4% increase from FY2022 driven by post-COVID recovery.
New South Wales hotels achieved AUD 5.1 billion in revenue in 2023, accounting for 36% of national hotel revenue.
Average profit margin for Australian hotels rose to 28.5% in 2023 from 22.1% in 2022 due to higher occupancy.
Australia hotel occupancy rate averaged 68.5% in 2023, up from 55.2% in 2022.
Sydney hotels occupancy 72.3% in Q4 2023.
National demand grew 14.7% year-over-year to 45.2 million room nights in 2023.
Australia hotel industry employed 142,000 full-time equivalent workers in 2023.
NSW hotel workforce totaled 52,000 employees in FY2023.
Average hotel wage AUD 68,500 annually in 2023.
Total room supply in Australian hotels reached 285,000 rooms in 2023.
New hotel openings added 8,200 rooms nationally in 2023.
Sydney market has 42,000 hotel rooms as of 2023.
Australian hotel industry projected to grow revenue at 6.2% CAGR to AUD 20.1 billion by 2028.
Occupancy forecasted to reach 72% nationally by 2025.
International visitor nights expected to hit 120 million by 2028, boosting hotels.

Australia's hotel industry surged in 2023, setting revenue and profit records driven by strong post-pandemic recovery.

Employment Statistics

Australia hotel industry employed 142,000 full-time equivalent workers in 2023.
NSW hotel workforce totaled 52,000 employees in FY2023.
Average hotel wage AUD 68,500 annually in 2023.
Queensland hotels employed 38,500 staff, up 12% from 2022.
Victoria hospitality jobs in hotels 31,200 in 2023.
Female representation in hotel workforce 58% nationally 2023.
Sydney hotels 22,000 direct jobs, 40% of NSW total.
Casual staff accounted for 45% of hotel employees in 2023.
Gold Coast hotel employment 18,900 in 2023.
Labour turnover rate in hotels 32% annually 2023.
Brisbane hotels 14,500 workers amid expansion.
Apprenticeships in hotels numbered 4,200 in 2023.
Perth hotel jobs grew 25% to 12,300 in 2023.
International student workers in hotels 15% of casual staff 2023.
Melbourne hotel employment recovered to 19,800 in 2023.
Average hours worked per hotel employee 34.2 weekly 2023.
Luxury hotels employed 28,000 staff nationally.
Regional QLD hotel jobs 9,500 in 2023.
Wage growth in hotels 5.8% to AUD 32.50 hourly 2023.
Adelaide hotels 7,200 employees, up 10%.
Disability employment in hotels 4.2% of workforce 2023.
Canberra hotel staff 4,100 steady in 2023.
Darwin hotels employed 2,800 amid tourism boom.
Underemployment rate in hotels 18% in 2023.
Management roles grew 8% to 15,000 in hotels 2023.
Tasmania hotel workforce 3,900 in FY2023.

Employment Statistics Interpretation

The Australian hotel industry in 2023 was a dynamic, often precarious ecosystem of 142,000 souls, where rising wages and employment clashed with high turnover and underemployment, proving that building a vibrant hospitality sector is as much about retaining people as it is about hiring them.

Financial Performance

In FY2023, the Australian hotel industry generated total revenue of AUD 14.2 billion, a 18.4% increase from FY2022 driven by post-COVID recovery.
New South Wales hotels achieved AUD 5.1 billion in revenue in 2023, accounting for 36% of national hotel revenue.
Average profit margin for Australian hotels rose to 28.5% in 2023 from 22.1% in 2022 due to higher occupancy.
RevPAR for Australian hotels reached AUD 142 in Q4 2023, up 12% year-over-year.
Queensland's hotel sector reported AUD 3.8 billion revenue in 2023, boosted by international tourism rebound.
Victoria hotels saw a 25% revenue growth to AUD 2.9 billion in FY2023 amid events recovery.
Average daily rate (ADR) for luxury hotels in Australia averaged AUD 285 in 2023.
Total Profit Before Tax for Australian hotels was AUD 3.97 billion in 2023.
Sydney CBD hotels generated AUD 2.4 billion revenue, 47% of NSW total in 2023.
Midscale hotels contributed 42% of total industry revenue at AUD 6.0 billion in 2023.
EBITDA for Australian hotel sector hit AUD 4.5 billion in FY2023, a record high.
Gold Coast hotels revenue surged 32% to AUD 1.8 billion in 2023.
Independent hotels achieved 15% revenue growth to AUD 4.2 billion nationally in 2023.
Melbourne hotels revenue recovered to AUD 1.7 billion, up 28% from 2022.
National hotel GOPPAR reached AUD 210 in 2023, reflecting strong pricing power.
Perth hotels saw revenue double to AUD 1.2 billion in 2023 due to mining boom.
Budget hotels generated AUD 2.1 billion, 15% of total revenue in 2023.
Brisbane hotels revenue hit AUD 1.5 billion, up 22% with Olympics anticipation.
Upscale segment revenue AUD 3.9 billion, 27% market share in 2023.
Adelaide hotels revenue grew 19% to AUD 650 million in FY2023.
Total hotel investment transactions valued at AUD 2.8 billion in 2023.
Darwin hotels revenue AUD 320 million, 24% growth from defense spending.
Economy hotels ADR averaged AUD 135, revenue AUD 1.9 billion in 2023.
Tasmania hotels revenue AUD 450 million, up 16% in 2023.
Canberra hotels AUD 520 million revenue, boosted by government travel.
Luxury segment profit margin 35.2% in 2023 nationally.
National TRevPAR AUD 165 in Q3 2023.
Regional NSW hotels revenue AUD 1.1 billion, 22% growth.
Hotel EBITDA margin averaged 32% in 2023.
TotalPAR for Australia hotels AUD 185 in 2023.

Financial Performance Interpretation

While the ghost of COVID retreats with its tail between its legs, Australia's hotel industry, led by a profit-hungry New South Wales and a rejuvenated Queensland, is not just checking guests back in but is laughing all the way to the bank with record margins, proving that a sunburnt country also knows how to get well and truly paid.

Infrastructure and Supply

Total room supply in Australian hotels reached 285,000 rooms in 2023.
New hotel openings added 8,200 rooms nationally in 2023.
Sydney market has 42,000 hotel rooms as of 2023.
Pipeline of 25,000 rooms under construction for 2024-2028.
Gold Coast supply 32,500 rooms, 11% national share.
Melbourne added 2,100 rooms in 2023 expansions.
Brisbane hotel rooms totaled 24,000 in 2023.
Perth supply grew 9% to 18,500 rooms in 2023.
Luxury hotels represent 15% of total room supply at 42,750 rooms.
Regional areas have 95,000 hotel rooms in 2023.
Adelaide supply 12,300 rooms steady growth.
Independent hotels 48% of room inventory 2023.
Canberra added 800 rooms in new builds 2023.
Darwin supply 4,200 rooms, focused on upscale.
Tasmania hotel rooms 6,800 with eco-focus.
Branded chains control 52% of national supply.
NSW total rooms 85,000, largest market.
Midscale segment 28% supply share 2023.
Renovations completed on 15,000 rooms in 2023.
Queensland supply 72,000 rooms post-expansion.
Victoria rooms 52,000 including apartments.
Budget hotels 22% of supply at 62,700 rooms.
Pipeline in Sydney 5,200 rooms for next 3 years.
Average hotel size 120 rooms nationally 2023.
Eco-certified hotels 18% of supply in 2023.
Serviced apartments added to supply 35,000 units.

Infrastructure and Supply Interpretation

Australia's hotel industry is on a spirited sprint to expand its kingdom, laying down 25,000 new room bricks for the future while meticulously painting its existing landscape in increasingly greener and more luxurious shades.

Occupancy and Demand

Australia hotel occupancy rate averaged 68.5% in 2023, up from 55.2% in 2022.
Sydney hotels occupancy 72.3% in Q4 2023.
National demand grew 14.7% year-over-year to 45.2 million room nights in 2023.
Melbourne occupancy recovered to 67.8% annually in 2023.
Gold Coast peak season occupancy hit 89% in Dec 2023.
Brisbane hotels 70.1% occupancy, driven by domestic leisure.
Perth occupancy surged to 74.5% in 2023 from 62% prior year.
International guest room nights up 85% to 12.5 million in 2023.
Luxury hotels occupancy 76.2% national average 2023.
Regional Victoria occupancy 65.4% in FY2023.
Adelaide CBD occupancy 69.8%, up 11 points from 2022.
Domestic demand 32.7 million room nights, 72% of total in 2023.
Canberra winter occupancy 68% in 2023.
Darwin peak occupancy 82.3% during dry season 2023.
Tasmania occupancy averaged 64.7%, boosted by nature tourism.
Midscale hotels occupancy 71.5% nationally 2023.
Sydney international occupancy share 35% in 2023.
Queensland average occupancy 73.2% for year ending 2023.
Budget segment occupancy 66.8% amid value seekers.
NSW regional occupancy 63.4% in 2023.
Peak weekend occupancy nationally 85.2% in 2023.
Business hotel occupancy 69.1% post-hybrid work shift.
Leisure demand up 22% to 28 million room nights 2023.
Upscale hotels occupancy 74.8% average 2023.
Melbourne events drove 78% occupancy in Q2 2023.
National shoulder season occupancy 62.5% in 2023.
International arrivals contributed 28% to hotel demand in 2023.
Perth FIFO worker demand occupancy 79% in mining areas 2023.

Occupancy and Demand Interpretation

While Australia’s hotels are collectively humming again, the recovery’s real tune is a chaotic medley, from sold-out luxury suites and Gold Coast holidays to budget-conscious road trippers and Perth’s fly-in miners, proving the nation’s hospitality is back in business but catering to a newly reshuffled deck of guests.

Trends and Future Outlook

Australian hotel industry projected to grow revenue at 6.2% CAGR to AUD 20.1 billion by 2028.
Occupancy forecasted to reach 72% nationally by 2025.
International visitor nights expected to hit 120 million by 2028, boosting hotels.
Sustainability investments in hotels to rise 25% annually through 2027.
Domestic tourism demand projected 4% growth per year to 2030.
RevPAR expected AUD 170 by end of 2025.
Hotel employment to add 25,000 jobs by 2028.
Brisbane 2032 Olympics to add 10,000 rooms demand spike.
Tech adoption like contactless check-in in 65% hotels by 2025.
Bleisure travel to account for 30% of hotel stays by 2027.
Luxury segment ADR growth 7% CAGR to 2030.
Regional hotel supply growth 3.5% annually to 2028.
EV charging stations in 40% of hotels by 2026.
Gen Z travelers 25% of hotel market by 2028.
Wellness hotels supply double to 15% by 2027.
Sydney RevPAR projection AUD 200 by 2026.
Carbon neutral hotels target 50% by 2030.
Short-term rental competition to stabilize at 20% market share.
AI personalization in 55% hotels by 2025.
Perth mining-driven demand +15% growth to 2028.
Food & beverage revenue share to 45% by 2027.
Occupancy in Gold Coast forecast 78% by 2025.
Investment volumes AUD 3.5 billion annually post-2025.
Melbourne events calendar to drive 75% occupancy peaks.
Budget segment growth 5% CAGR through 2030.
Remote work pods in 30% hotels by 2026.

Trends and Future Outlook Interpretation

Australia's hotel industry is soberly trading its 'G'day, mate' for 'G'day, meta,' as it meticulously balances booming revenues and surging tourists with a tech-forward, eco-conscious agenda designed to keep both Gen Z and the planet from checking out early.

Sources & References

Logos provided by Logo.dev