GITNUXREPORT 2026

Analysing Statistics

The data analytics market is growing rapidly, driven by AI and cloud adoption.

Rajesh Patel

Team Lead & Senior Researcher with over 15 years of experience in market research and data analytics.

First published: Feb 13, 2026

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Statistic 1

78% of organizations reported using data analytics tools in 2023, up from 59% in 2019, according to a survey of 1,500 global executives.

Statistic 2

62% of businesses have adopted AI-powered analytics solutions by Q4 2023, with 24% planning adoption within the next 12 months.

Statistic 3

In a 2023 survey, 73% of enterprises indicated increased use of real-time analytics for decision-making processes.

Statistic 4

55% of small and medium enterprises (SMEs) adopted cloud analytics in 2023, compared to 92% of large enterprises.

Statistic 5

Adoption of self-service analytics tools reached 68% among organizations in 2023, enabling non-technical users to perform analysis.

Statistic 6

81% of financial services firms use advanced analytics for fraud detection, with adoption rising 15% year-over-year in 2023.

Statistic 7

Healthcare organizations saw 49% adoption rate of predictive analytics in 2023 for patient outcome forecasting.

Statistic 8

64% of retail companies implemented customer analytics platforms in 2023 to personalize shopping experiences.

Statistic 9

Manufacturing sector adoption of IoT analytics stood at 57% in 2023, up from 42% in 2021.

Statistic 10

70% of marketing teams reported using analytics for campaign optimization in a 2023 HubSpot survey of 1,200 marketers.

Statistic 11

Energy sector adoption of analytics for predictive maintenance reached 62% in 2023 among Fortune 500 companies.

Statistic 12

53% of government agencies adopted data analytics for public policy decisions in 2023.

Statistic 13

E-commerce platforms showed 85% adoption of web analytics tools like Google Analytics in 2023.

Statistic 14

76% of telecom companies use network analytics for performance monitoring as of 2023.

Statistic 15

Education sector adoption of learning analytics tools hit 48% in higher education institutions in 2023.

Statistic 16

45% of organizations integrated generative AI into analytics workflows by late 2023.

Statistic 17

Future projections indicate data analytics market to reach $302.01 billion by 2030, with CAGR 28.7% from 2024.

Statistic 18

By 2027, 75% of enterprise-generated data expected to be processed in real-time analytics.

Statistic 19

Global analytics spending forecasted to hit $189 billion by 2025, up from $110 billion in 2021.

Statistic 20

AI analytics to account for 50% of all analytics revenue by 2028.

Statistic 21

In the BFSI sector, 82% of analytics applications focus on fraud detection and risk management as of 2023.

Statistic 22

Healthcare analytics primarily used for 67% patient diagnostics and 33% operational efficiency in 2023 surveys.

Statistic 23

Retail sector leverages analytics for 55% inventory management and 45% customer personalization.

Statistic 24

Manufacturing uses predictive maintenance analytics in 72% of Industry 4.0 implementations in 2023.

Statistic 25

In energy & utilities, 61% of analytics efforts target demand forecasting and grid optimization.

Statistic 26

Telecom industry applies analytics to 70% customer churn prediction and network optimization.

Statistic 27

Government sector analytics 59% focused on citizen services and 41% on policy impact assessment in 2023.

Statistic 28

E-commerce analytics 76% dedicated to recommendation engines and conversion rate optimization.

Statistic 29

Education analytics used 64% for student performance tracking and retention prediction.

Statistic 30

Transportation & logistics analytics 68% for route optimization and fleet management.

Statistic 31

Media & entertainment sector employs analytics for 52% content recommendation and audience segmentation.

Statistic 32

Real estate analytics 71% used for property valuation and market trend forecasting.

Statistic 33

Agriculture analytics applications 66% for crop yield prediction and precision farming.

Statistic 34

The global data analytics market size was valued at USD 48.52 billion in 2022 and is expected to grow at a CAGR of 27.6% from 2023 to 2030, driven primarily by the increasing adoption of cloud-based analytics solutions.

Statistic 35

In 2023, the big data analytics segment accounted for over 40% of the total data analytics market revenue, fueled by advancements in AI and machine learning integration.

Statistic 36

North America's data analytics market dominated with a 38% share in 2022, attributed to high cloud adoption and presence of major tech giants like Google and Amazon.

Statistic 37

The predictive analytics sub-segment is projected to register the highest CAGR of 29.1% between 2023 and 2030 due to demand for forecasting in retail and finance sectors.

Statistic 38

Asia-Pacific region's data analytics market is anticipated to grow at the fastest CAGR of 30.2% from 2023 to 2030, propelled by digital transformation in India and China.

Statistic 39

The data analytics software market reached USD 15.8 billion in 2023 and is forecasted to hit USD 44.5 billion by 2028 at a CAGR of 22.9%.

Statistic 40

In 2023, the healthcare analytics market was valued at USD 36.11 billion, expected to reach USD 97.46 billion by 2030 with a CAGR of 15.2%.

Statistic 41

Retail analytics market size stood at USD 7.2 billion in 2022, projected to grow to USD 25.3 billion by 2030 at CAGR 17.1%.

Statistic 42

Marketing analytics market valued at USD 3.5 billion in 2022, anticipated to expand to USD 12.8 billion by 2030 with CAGR 17.7%.

Statistic 43

Supply chain analytics market was USD 5.04 billion in 2022, expected to reach USD 16.46 billion by 2030, growing at CAGR 16.4%.

Statistic 44

Customer analytics market size estimated at USD 11.2 billion in 2023, projected to grow at 24.5% CAGR to USD 50.3 billion by 2030.

Statistic 45

HR analytics market valued at USD 2.4 billion in 2022, forecasted to reach USD 11.5 billion by 2030 with a CAGR of 21.4%.

Statistic 46

Risk analytics market stood at USD 7.8 billion in 2023, expected to hit USD 19.2 billion by 2028 at CAGR 19.6%.

Statistic 47

Operations analytics market size was USD 9.12 billion in 2022, projected to grow to USD 28.4 billion by 2030 at 15.3% CAGR.

Statistic 48

Prescriptive analytics market valued at USD 2.7 billion in 2022, anticipated to reach USD 9.8 billion by 2030 with CAGR 17.6%.

Statistic 49

The demand for data analysts is projected to grow 35% from 2022 to 2032, much faster than average occupations.

Statistic 50

Average salary for data analysts in the US reached $98,000 in 2023, with top earners over $140,000.

Statistic 51

74% of data analytics job postings in 2023 required proficiency in SQL.

Statistic 52

Python skills appeared in 67% of analytics roles, followed by R at 32% in 2023 job listings.

Statistic 53

2.7 million new data-related jobs expected globally by 2025, with analytics roles comprising 40%.

Statistic 54

Women represent 26% of the data analytics workforce in 2023, up from 22% in 2020.

Statistic 55

Tableau and Power BI skills demanded in 58% of BI analyst positions in 2023.

Statistic 56

Entry-level data analyst roles saw 45% increase in applications in 2023 due to remote work options.

Statistic 57

81% of hiring managers prioritize domain knowledge (e.g., finance, healthcare) in analytics hires.

Statistic 58

Machine learning expertise required in 39% of senior data analyst roles in 2023.

Statistic 59

Global shortage of 1.5 million data professionals projected for 2025, including analysts.

Statistic 60

Certifications like Google Data Analytics boosted employability by 30% in 2023 surveys.

Statistic 61

Remote analytics jobs grew to 51% of total postings in 2023 from 35% pre-pandemic.

Statistic 62

In India, data analyst salaries averaged INR 6.5 lakhs in 2023, with 20% YoY growth.

Statistic 63

92% of data analytics professionals report needing upskilling in AI/ML annually.

Statistic 64

Data analyst employment in EU countries grew 28% from 2020-2023.

Statistic 65

Top skills gap: data visualization (cited by 65% of employers in 2023).

Statistic 66

Freelance data analysts earned average $50/hour globally on platforms in 2023.

Statistic 67

67% of analytics roles now hybrid, blending technical and soft skills like communication.

Statistic 68

Machine learning algorithms now power 65% of advanced analytics deployments globally in 2023.

Statistic 69

Cloud-based analytics platforms grew by 35% in usage between 2022 and 2023, with AWS, Azure, and GCP leading.

Statistic 70

Edge analytics processing increased to 28% of total analytics workloads in industrial IoT by 2023.

Statistic 71

Natural language processing (NLP) integration in analytics tools rose to 52% adoption in BI platforms in 2023.

Statistic 72

Automated machine learning (AutoML) features are present in 71% of new analytics software releases in 2023.

Statistic 73

Graph analytics usage surged 40% in 2023 for fraud detection and recommendation systems.

Statistic 74

Streaming analytics tools like Apache Kafka processed 55% more data volumes in 2023 compared to 2022.

Statistic 75

Augmented analytics with AI explanations adopted in 60% of enterprise BI tools by 2023.

Statistic 76

Blockchain analytics for transaction tracing grew 25% in financial applications in 2023.

Statistic 77

Quantum computing pilots for analytics optimization reached 12% of Fortune 100 companies in 2023.

Statistic 78

Low-code/no-code analytics platforms saw 48% growth in user base in 2023.

Statistic 79

Multimodal analytics combining text, image, and video data used in 35% of AI analytics projects in 2023.

Statistic 80

Federated learning for privacy-preserving analytics implemented in 22% of healthcare analytics in 2023.

Statistic 81

Explainable AI (XAI) features integrated into 58% of ML analytics models deployed in 2023.

Statistic 82

5G-enabled real-time analytics latency reduced to under 10ms in 40% of telco analytics apps in 2023.

Statistic 83

Data mesh architectures adopted in 29% of large enterprises' analytics infrastructures by 2023.

1/83

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Imagine you're navigating a world projected to spend over $300 billion on data analytics by 2030, driven by a technology wave that sees 62% of businesses already harnessing AI-powered insights to transform decisions from healthcare to retail.

Key Takeaways

The global data analytics market size was valued at USD 48.52 billion in 2022 and is expected to grow at a CAGR of 27.6% from 2023 to 2030, driven primarily by the increasing adoption of cloud-based analytics solutions.
In 2023, the big data analytics segment accounted for over 40% of the total data analytics market revenue, fueled by advancements in AI and machine learning integration.
North America's data analytics market dominated with a 38% share in 2022, attributed to high cloud adoption and presence of major tech giants like Google and Amazon.
78% of organizations reported using data analytics tools in 2023, up from 59% in 2019, according to a survey of 1,500 global executives.
62% of businesses have adopted AI-powered analytics solutions by Q4 2023, with 24% planning adoption within the next 12 months.
In a 2023 survey, 73% of enterprises indicated increased use of real-time analytics for decision-making processes.
Machine learning algorithms now power 65% of advanced analytics deployments globally in 2023.
Cloud-based analytics platforms grew by 35% in usage between 2022 and 2023, with AWS, Azure, and GCP leading.
Edge analytics processing increased to 28% of total analytics workloads in industrial IoT by 2023.
In the BFSI sector, 82% of analytics applications focus on fraud detection and risk management as of 2023.
Healthcare analytics primarily used for 67% patient diagnostics and 33% operational efficiency in 2023 surveys.
Retail sector leverages analytics for 55% inventory management and 45% customer personalization.
The demand for data analysts is projected to grow 35% from 2022 to 2032, much faster than average occupations.
Average salary for data analysts in the US reached $98,000 in 2023, with top earners over $140,000.
74% of data analytics job postings in 2023 required proficiency in SQL.

The data analytics market is growing rapidly, driven by AI and cloud adoption.

Adoption Rates

78% of organizations reported using data analytics tools in 2023, up from 59% in 2019, according to a survey of 1,500 global executives.
62% of businesses have adopted AI-powered analytics solutions by Q4 2023, with 24% planning adoption within the next 12 months.
In a 2023 survey, 73% of enterprises indicated increased use of real-time analytics for decision-making processes.
55% of small and medium enterprises (SMEs) adopted cloud analytics in 2023, compared to 92% of large enterprises.
Adoption of self-service analytics tools reached 68% among organizations in 2023, enabling non-technical users to perform analysis.
81% of financial services firms use advanced analytics for fraud detection, with adoption rising 15% year-over-year in 2023.
Healthcare organizations saw 49% adoption rate of predictive analytics in 2023 for patient outcome forecasting.
64% of retail companies implemented customer analytics platforms in 2023 to personalize shopping experiences.
Manufacturing sector adoption of IoT analytics stood at 57% in 2023, up from 42% in 2021.
70% of marketing teams reported using analytics for campaign optimization in a 2023 HubSpot survey of 1,200 marketers.
Energy sector adoption of analytics for predictive maintenance reached 62% in 2023 among Fortune 500 companies.
53% of government agencies adopted data analytics for public policy decisions in 2023.
E-commerce platforms showed 85% adoption of web analytics tools like Google Analytics in 2023.
76% of telecom companies use network analytics for performance monitoring as of 2023.
Education sector adoption of learning analytics tools hit 48% in higher education institutions in 2023.
45% of organizations integrated generative AI into analytics workflows by late 2023.

Adoption Rates Interpretation

While organizations across industries are increasingly drunk on data, the sobering truth is that our tools for interpretation are still struggling to keep pace with our thirst for collection.

Future Projections

Future projections indicate data analytics market to reach $302.01 billion by 2030, with CAGR 28.7% from 2024.
By 2027, 75% of enterprise-generated data expected to be processed in real-time analytics.
Global analytics spending forecasted to hit $189 billion by 2025, up from $110 billion in 2021.
AI analytics to account for 50% of all analytics revenue by 2028.

Future Projections Interpretation

The future of business isn't just data-driven, it's a high-speed, AI-powered gold rush where hesitation is the only metric guaranteed to flatline.

Industry Sectors

In the BFSI sector, 82% of analytics applications focus on fraud detection and risk management as of 2023.
Healthcare analytics primarily used for 67% patient diagnostics and 33% operational efficiency in 2023 surveys.
Retail sector leverages analytics for 55% inventory management and 45% customer personalization.
Manufacturing uses predictive maintenance analytics in 72% of Industry 4.0 implementations in 2023.
In energy & utilities, 61% of analytics efforts target demand forecasting and grid optimization.
Telecom industry applies analytics to 70% customer churn prediction and network optimization.
Government sector analytics 59% focused on citizen services and 41% on policy impact assessment in 2023.
E-commerce analytics 76% dedicated to recommendation engines and conversion rate optimization.
Education analytics used 64% for student performance tracking and retention prediction.
Transportation & logistics analytics 68% for route optimization and fleet management.
Media & entertainment sector employs analytics for 52% content recommendation and audience segmentation.
Real estate analytics 71% used for property valuation and market trend forecasting.
Agriculture analytics applications 66% for crop yield prediction and precision farming.

Industry Sectors Interpretation

Each sector speaks its own data dialect, from finance's paranoia about fraud to agriculture's gamble on the harvest, proving that while we all use analytics, we're desperately solving yesterday's problems rather than tomorrow's possibilities.

Market Size and Growth

The global data analytics market size was valued at USD 48.52 billion in 2022 and is expected to grow at a CAGR of 27.6% from 2023 to 2030, driven primarily by the increasing adoption of cloud-based analytics solutions.
In 2023, the big data analytics segment accounted for over 40% of the total data analytics market revenue, fueled by advancements in AI and machine learning integration.
North America's data analytics market dominated with a 38% share in 2022, attributed to high cloud adoption and presence of major tech giants like Google and Amazon.
The predictive analytics sub-segment is projected to register the highest CAGR of 29.1% between 2023 and 2030 due to demand for forecasting in retail and finance sectors.
Asia-Pacific region's data analytics market is anticipated to grow at the fastest CAGR of 30.2% from 2023 to 2030, propelled by digital transformation in India and China.
The data analytics software market reached USD 15.8 billion in 2023 and is forecasted to hit USD 44.5 billion by 2028 at a CAGR of 22.9%.
In 2023, the healthcare analytics market was valued at USD 36.11 billion, expected to reach USD 97.46 billion by 2030 with a CAGR of 15.2%.
Retail analytics market size stood at USD 7.2 billion in 2022, projected to grow to USD 25.3 billion by 2030 at CAGR 17.1%.
Marketing analytics market valued at USD 3.5 billion in 2022, anticipated to expand to USD 12.8 billion by 2030 with CAGR 17.7%.
Supply chain analytics market was USD 5.04 billion in 2022, expected to reach USD 16.46 billion by 2030, growing at CAGR 16.4%.
Customer analytics market size estimated at USD 11.2 billion in 2023, projected to grow at 24.5% CAGR to USD 50.3 billion by 2030.
HR analytics market valued at USD 2.4 billion in 2022, forecasted to reach USD 11.5 billion by 2030 with a CAGR of 21.4%.
Risk analytics market stood at USD 7.8 billion in 2023, expected to hit USD 19.2 billion by 2028 at CAGR 19.6%.
Operations analytics market size was USD 9.12 billion in 2022, projected to grow to USD 28.4 billion by 2030 at 15.3% CAGR.
Prescriptive analytics market valued at USD 2.7 billion in 2022, anticipated to reach USD 9.8 billion by 2030 with CAGR 17.6%.

Market Size and Growth Interpretation

These statistics prove that we're not just drowning in data anymore; we're now hiring it to work in every department of the global economy, and it's demanding a hefty raise.

Skills and Employment

The demand for data analysts is projected to grow 35% from 2022 to 2032, much faster than average occupations.
Average salary for data analysts in the US reached $98,000 in 2023, with top earners over $140,000.
74% of data analytics job postings in 2023 required proficiency in SQL.
Python skills appeared in 67% of analytics roles, followed by R at 32% in 2023 job listings.
2.7 million new data-related jobs expected globally by 2025, with analytics roles comprising 40%.
Women represent 26% of the data analytics workforce in 2023, up from 22% in 2020.
Tableau and Power BI skills demanded in 58% of BI analyst positions in 2023.
Entry-level data analyst roles saw 45% increase in applications in 2023 due to remote work options.
81% of hiring managers prioritize domain knowledge (e.g., finance, healthcare) in analytics hires.
Machine learning expertise required in 39% of senior data analyst roles in 2023.
Global shortage of 1.5 million data professionals projected for 2025, including analysts.
Certifications like Google Data Analytics boosted employability by 30% in 2023 surveys.
Remote analytics jobs grew to 51% of total postings in 2023 from 35% pre-pandemic.
In India, data analyst salaries averaged INR 6.5 lakhs in 2023, with 20% YoY growth.
92% of data analytics professionals report needing upskilling in AI/ML annually.
Data analyst employment in EU countries grew 28% from 2020-2023.
Top skills gap: data visualization (cited by 65% of employers in 2023).
Freelance data analysts earned average $50/hour globally on platforms in 2023.
67% of analytics roles now hybrid, blending technical and soft skills like communication.

Skills and Employment Interpretation

The statistics paint a picture of a booming, lucrative field hungry for skilled practitioners—particularly those who can speak SQL, translate numbers into compelling visuals, and understand a specific industry—but one facing a talent shortage that's only partly solved by remote work and certifications, while slowly becoming more diverse and hybrid in nature.

Technology Trends

Machine learning algorithms now power 65% of advanced analytics deployments globally in 2023.
Cloud-based analytics platforms grew by 35% in usage between 2022 and 2023, with AWS, Azure, and GCP leading.
Edge analytics processing increased to 28% of total analytics workloads in industrial IoT by 2023.
Natural language processing (NLP) integration in analytics tools rose to 52% adoption in BI platforms in 2023.
Automated machine learning (AutoML) features are present in 71% of new analytics software releases in 2023.
Graph analytics usage surged 40% in 2023 for fraud detection and recommendation systems.
Streaming analytics tools like Apache Kafka processed 55% more data volumes in 2023 compared to 2022.
Augmented analytics with AI explanations adopted in 60% of enterprise BI tools by 2023.
Blockchain analytics for transaction tracing grew 25% in financial applications in 2023.
Quantum computing pilots for analytics optimization reached 12% of Fortune 100 companies in 2023.
Low-code/no-code analytics platforms saw 48% growth in user base in 2023.
Multimodal analytics combining text, image, and video data used in 35% of AI analytics projects in 2023.
Federated learning for privacy-preserving analytics implemented in 22% of healthcare analytics in 2023.
Explainable AI (XAI) features integrated into 58% of ML analytics models deployed in 2023.
5G-enabled real-time analytics latency reduced to under 10ms in 40% of telco analytics apps in 2023.
Data mesh architectures adopted in 29% of large enterprises' analytics infrastructures by 2023.

Technology Trends Interpretation

While machines are now doing most of the thinking, the humans orchestrating them are increasingly demanding transparency, speed, and simplicity, resulting in a landscape where AI explains itself, analytics happens everywhere from the cloud to the edge, and everyone from coders to executives wants a piece of the data action.

Sources & References

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