GITNUX MARKETDATA REPORT 2024

Must-Know Amazon User Statistics [Recent Analysis]

Highlights: Amazon User Statistics

  • Amazon has 200 million Prime subscribers globally.
  • In 2021, 66% of Amazon users made 6 or more purchases per month.
  • 62.5% of U.S Amazon users are aged between 18-54 years old.
  • 92% of US Amazon users always read Amazon reviews before making a purchase.
  • Amazon mobile app had 155 million monthly active users in the United States in Q2 2021.
  • 62% of Amazon.com customers are male, whereas 38% are female.
  • 75% of Amazon Prime users stream video on the platform every week.
  • 39% of Amazon Prime users say the reason they signed up for Prime was for faster shipping.
  • In 2020, roughly 38% of Amazon.com’s desktop traffic came from the United States.
  • 53% of Amazon app users are on iOS, while 47% are on Android.
  • 55% of Amazon Prime members visit Amazon.com at least once per week.
  • 97% of Amazon users are satisfied with the platform’s delivery speed.
  • 45% of US Amazon buyers use the Amazon app to compare prices while shopping in-store.
  • 88% of Amazon Prime Music listeners are concentrated in the age group of 18-44 years.

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As one of the world’s largest e-commerce platforms, Amazon has a massive user base and continues to grow. In this blog post, we will explore some interesting statistics about Amazon users that demonstrate just how popular the platform is. From Prime subscribers to mobile app usage and shopping habits, these stats provide insight into who uses Amazon and why they choose it over other online retailers. We’ll also look at demographic data such as age groups and income levels for US customers in order to gain an understanding of their purchasing power on the site. Finally, we’ll examine customer satisfaction with delivery speed and streaming services like Prime Music so you can get a better idea of what makes them loyal shoppers. So let’s dive right in.

The Most Important Statistics
Amazon has 200 million Prime subscribers globally. This statistic is a testament to the immense success of Amazon’s Prime subscription service. It demonstrates the sheer number of people who have chosen to invest in the service, and the trust they have placed in Amazon to provide them with quality products and services. This statistic is a powerful indicator of Amazon’s success in the marketplace, and is an important piece of information to consider when discussing Amazon user statistics. In 2021, 66% of Amazon users made 6 or more purchases per month. This statistic is a testament to the power of Amazon’s user base. It shows that the majority of Amazon users are highly engaged, making six or more purchases per month. This indicates that Amazon is a reliable platform for customers to purchase goods and services, and that it is a popular choice for online shopping. This statistic is important for any blog post about Amazon user statistics, as it provides insight into the loyalty of Amazon’s customers.

Amazon User Statistics Overview

62.5% of U.S Amazon users are aged between 18-54 years old.

This statistic is significant in understanding the demographics of Amazon users in the United States. It provides insight into the age range of the majority of Amazon users, which can be used to inform marketing strategies and product development. Additionally, it can be used to compare the age range of Amazon users to other online retailers, giving a better understanding of the competitive landscape.

92% of US Amazon users always read Amazon reviews before making a purchase.

This statistic is a powerful indicator of the importance of Amazon reviews in the purchasing decisions of US Amazon users. It demonstrates that reviews are a major factor in the decision-making process, and that customers rely heavily on the opinions of others when making their purchases. This is an invaluable insight for businesses looking to understand the behavior of their customers and how to best market their products.

Amazon mobile app had 155 million monthly active users in the United States in Q2 2021.

This statistic is a testament to the immense popularity of Amazon’s mobile app among users in the United States. It highlights the fact that Amazon is a major player in the mobile app market and that its user base is growing rapidly. This is an important piece of information for anyone interested in Amazon user statistics, as it provides insight into the company’s success and reach.

62% of Amazon.com customers are male, whereas 38% are female.

This statistic is significant in the context of Amazon User Statistics because it provides insight into the gender breakdown of the company’s customer base. It is important to understand the gender composition of Amazon’s customers in order to better understand the company’s target market and how to best tailor their services and products to meet the needs of their customers. Additionally, this statistic can be used to inform marketing strategies and help Amazon better understand the preferences of their customers.

75% of Amazon Prime users stream video on the platform every week.

This statistic is a testament to the power of Amazon Prime’s streaming capabilities. It shows that the majority of users are taking advantage of the platform’s video streaming services, which is a major draw for many subscribers. This statistic is an important indicator of the success of Amazon Prime and its ability to provide a quality streaming experience.

39% of Amazon Prime users say the reason they signed up for Prime was for faster shipping.

This statistic is a telling indication of the importance of fast shipping to Amazon Prime users. It demonstrates that customers are willing to pay for the convenience of faster delivery, and that Amazon Prime is a service that customers value. This information can be used to inform decisions about how to best market Amazon Prime and how to optimize the customer experience.

In 2020, roughly 38% of Amazon.com’s desktop traffic came from the United States.

This statistic is a telling indication of the immense popularity of Amazon.com in the United States. It highlights the fact that the majority of desktop traffic to the website is coming from the US, which is a testament to the company’s success in the country. This statistic is important to consider when discussing Amazon user statistics, as it provides insight into the company’s reach and influence in the US.

53% of Amazon app users are on iOS, while 47% are on Android.

This statistic is a key indicator of the success of Amazon’s app on different platforms. It reveals that the app is popular among both iOS and Android users, and that Amazon is able to reach a wide range of customers. This is important information for anyone looking to understand the reach of Amazon’s app and the potential for further growth.

55% of Amazon Prime members visit Amazon.com at least once per week.

This statistic is a powerful indicator of the loyalty of Amazon Prime members. It shows that the majority of them are frequent visitors to Amazon.com, suggesting that they are highly engaged with the platform and its offerings. This is an important insight for anyone writing a blog post about Amazon user statistics, as it provides a valuable insight into the habits of Amazon Prime members.

97% of Amazon users are satisfied with the platform’s delivery speed.

This statistic is a testament to the efficiency of Amazon’s delivery system, demonstrating that the platform is capable of providing a reliable and speedy service to its users. This is an important point to consider when discussing Amazon user statistics, as it highlights the platform’s commitment to providing a quality experience for its customers.

45% of US Amazon buyers use the Amazon app to compare prices while shopping in-store.

This statistic is a telling indication of the power of Amazon’s presence in the retail market. It shows that even when customers are shopping in-store, they are still turning to Amazon to compare prices and make sure they are getting the best deal. This speaks to the trust that customers have in Amazon and the convenience of using the app to make sure they are getting the best value for their money.

88% of Amazon Prime Music listeners are concentrated in the age group of 18-44 years.

This statistic is significant in understanding the user base of Amazon Prime Music. It reveals that the majority of listeners are within the age group of 18-44 years, indicating that this demographic is the primary target audience for the streaming service. This information is essential for any blog post about Amazon user statistics, as it provides insight into the preferences and interests of the streaming service’s users.

Conclusion

From these statistics, it is clear that Amazon has become an integral part of the lives of many people around the world. With 200 million Prime subscribers globally and 66% making 6 or more purchases per month, Amazon’s user base continues to grow rapidly. Furthermore, 89% of buyers agree they’re more likely to purchase items from Amazon than other e-commerce sites and 62.5% are aged between 18-54 years old in the US alone. Additionally, 92% always read reviews before making a purchase while 75% stream video on their platform every week. Moreover, 56 % have household incomes above $60k annually with Prime members spending an average of $1,400/year compared to non-Prime users at only $600/year; this further highlights how popular Amazon has become among its customers as well as potential customers alike. Finally, 39%, 45%, 53%, 55%, 88%, 97%; all point towards customer satisfaction when using any aspect related to Amazon – be it shopping online via desktop or mobile app (iOS & Android), streaming music through Prime Music etc., which makes them one of the most successful companies today.

References

0. – https://www.alexa.com

1. – https://www.statista.com

2. – https://www.techcrunch.com

3. – https://www.marketingcharts.com

4. – https://www.pewresearch.org

5. – https://www.spiegel.de

6. – https://www.storeautomator.com

ZipDo, cited June 2023: Amazon User Statistics

FAQs

What is the average number of purchases per Amazon user per year?

This number can vary widely depending on the source and time period considered. As of 2021, it is estimated that the average Amazon Prime member makes around 24 purchases per year, while the average non-Prime member makes around 13 purchases per year.

What percentage of Amazon users are Amazon Prime members?

As of 2021, it is estimated that around 200 million users, or roughly 65% of Amazon's total customer base, are Amazon Prime members.

What is the average amount spent by an Amazon user per year?

As of 2021, the average annual spending for Amazon Prime members is estimated at $1400, while non-Prime members spend an average of $600 per year.

How many Amazon users are based in the United States?

As of 2021, it is estimated that around 126 million Amazon users are based in the United States, which is approximately 42% of Amazon's total customer base.

What is the gender distribution among Amazon users?

While specific numbers are not publicly available, various surveys and studies estimate that the gender distribution among Amazon users is roughly equal, with a slight lean towards female users. However, this distribution may vary across different age groups and regions.

How we write our statistic reports:

We have not conducted any studies ourselves. Our article provides a summary of all the statistics and studies available at the time of writing. We are solely presenting a summary, not expressing our own opinion. We have collected all statistics within our internal database. In some cases, we use Artificial Intelligence for formulating the statistics. The articles are updated regularly.

See our Editorial Process.

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