Summary
- • Amazon has over 300 million active customer accounts worldwide
- • Prime members spend an average of $1,400 per year on Amazon
- • 63% of Amazon customers are Prime members
- • 55% of US consumers start their product searches on Amazon
- • Amazon's mobile app has over 150 million users in the US
- • 46% of Prime members purchase on Amazon at least once a week
- • Amazon has a 38% share of the US e-commerce market
- • 74% of consumers use Amazon to compare prices
- • Amazon Prime has over 200 million subscribers worldwide
- • 66% of US households have an Amazon Prime membership
- • Amazon's website receives over 2.5 billion visits per month
- • 53% of Amazon customers are female
- • 47% of Amazon customers are male
- • 35% of Amazon customers are aged 35-54
- • 32% of Amazon customers have a household income of $100,000 or more
Ever wonder what it takes to be a part of the 300 million strong Amazon user base? Lets dive into the numbers that make Amazon not just a retail giant, but a way of life for many. From Prime members who practically live on the platform to the millions who trust Alexa for their shopping needs, these statistics reveal the fascinating world of Amazon and its devoted customers.
Market Share
- Amazon has a 38% share of the US e-commerce market
- Amazon has a 49% share of the US online retail market
- Amazon has a 38% share of the US e-commerce apparel market
- Amazon has a 47% share of the US online electronics market
- Amazon has a 30% share of the US online home and kitchen market
- Amazon has a 34% share of the US online beauty and personal care market
- Amazon has a 29% share of the US online pet products market
- Amazon has a 23% share of the US online toys and games market
- Amazon has a 18% share of the US online furniture and home decor market
- Amazon has a 15% share of the US online grocery market
Interpretation
Amazon's dominance in the online retail realm is as undeniable as its ability to make us question whether we truly need that super cute pet costume or another electronic gadget (spoiler alert: we probably do). With its impressive share of various markets, from apparel to electronics to pet products, Amazon continues to solidify its position as the ultimate one-stop-shop destination. Who knew that a mere click of a button could lead to such a profound impact on our wallets and our living rooms cluttered with furniture we bought because, well, Amazon made it just so easy?
Mobile Usage
- Amazon's mobile app has over 150 million users in the US
- 70% of Amazon customers use the mobile app for shopping
- Amazon Prime members are 20% more likely to use Amazon's mobile app than non-Prime members
Interpretation
Amazon's mobile app isn't just a shopping tool; it's a digital retail powerhouse that has captured the hearts (and wallets) of over 150 million users in the US alone. With 70% of Amazon customers opting for the convenience of mobile shopping, it's clear that the app has become the modern-day marketplace of choice. And if you're still debating whether to join the Amazon Prime club, here's a little nudge for you: Prime members are 20% more likely to be addicted to the app than non-Prime members. So, whether you're a casual scroller or a dedicated shopper, it seems like Amazon's mobile app is the new must-have accessory for the digital consumer.
Prime Membership
- Prime members spend an average of $1,400 per year on Amazon
- 63% of Amazon customers are Prime members
- Amazon Prime has over 200 million subscribers worldwide
- 66% of US households have an Amazon Prime membership
- Amazon Prime members spend 2.3 times more than non-Prime members
- Amazon Prime Video has over 175 million users worldwide
- 25% of Amazon Prime members shop on the platform multiple times a week
- Amazon Prime members spend an average of $1,400 per year on the platform
- Amazon Prime members are 25% more likely to shop on Amazon than non-Prime members
- Amazon Prime members are 15% more likely to use Amazon's Subscribe & Save feature than non-Prime members
- Amazon Prime members are 30% more likely to use Amazon's same-day delivery service than non-Prime members
- Amazon Prime members are 25% more likely to use Amazon's Prime Video service than non-Prime members
- Amazon Prime members are 20% more likely to use Amazon's Prime Music service than non-Prime members
- Amazon Prime members are 35% more likely to use Amazon's Prime Reading service than non-Prime members
- Amazon Prime members are 40% more likely to use Amazon's Prime Gaming service than non-Prime members
Interpretation
In a nutshell, Amazon Prime members are the VIPs of online shopping, shelling out more dough annually than the average person's coffee budget. With a membership base larger than the population of some countries, these devoted customers are not just shopping on impulse—they are navigating the digital aisles with a purpose. From same-day delivery to binge-watching their favorite shows on Prime Video, these savvy shoppers are maximizing their membership perks like pros. So, if you ever find yourself debating whether to join the Prime squad, just remember: you could be missing out on exclusive benefits and the unmatched thrill of that lightning-fast delivery.
Shopping Behavior
- 55% of US consumers start their product searches on Amazon
- 46% of Prime members purchase on Amazon at least once a week
- 74% of consumers use Amazon to compare prices
- 89% of consumers are more likely to buy products from Amazon than other e-commerce sites
- 44% of US consumers check Amazon reviews even when shopping elsewhere
- 66% of Amazon customers make a purchase at least once a month
- 79% of Amazon customers trust the platform's product recommendations
- 58% of Amazon customers use the platform for holiday shopping
- Amazon's average customer spends $600 per year on the platform
- 65% of Amazon customers compare prices on other sites before making a purchase
- 40% of Amazon customers use the platform's Subscribe & Save feature
- 72% of Amazon customers use the platform to discover new products
- 53% of Amazon customers use the platform's one-day delivery service
- 68% of Amazon customers read product reviews before making a purchase
- 77% of Amazon customers use the platform's search function to find products
- 62% of Amazon customers use the platform's wish list feature
- 71% of Amazon customers use the platform's customer Q&A feature
- 58% of Amazon customers use the platform's product comparison feature
- 69% of Amazon customers use the platform's customer ratings feature
- 52% of Amazon customers use the platform's gift registry feature
- 75% of Amazon customers use the platform's product recommendations feature
- 56% of Amazon customers use the platform's customer images feature
- 73% of Amazon customers use the platform's product size guide feature
- 54% of Amazon customers use the platform's virtual try-on feature for clothing and accessories
- 70% of Amazon customers use the platform's product video feature
Interpretation
Amazon isn't just a retailer – it's a way of life for many consumers, with statistics painting a picture of a dedicated and discerning customer base. From starting their product searches on Amazon to comparing prices and trusting product recommendations, shoppers are fully immersed in the Amazon ecosystem. With a keen eye for reviews, a penchant for discovering new products, and a commitment to utilizing various features like one-day delivery and virtual try-on, Amazon customers aren't just browsing – they're engaging with the platform in a multitude of ways. And with an average annual spend of $600 per customer, it's clear that Amazon has not only captured the market but also established itself as an indispensable part of modern consumer culture, one click at a time.
User Demographics
- Amazon has over 300 million active customer accounts worldwide
- 53% of Amazon customers are female
- 47% of Amazon customers are male
- 35% of Amazon customers are aged 35-54
- 32% of Amazon customers have a household income of $100,000 or more
Interpretation
With over 300 million active customer accounts worldwide, Amazon emerges as the ultimate middleman in the court of consumerism. Surprisingly, it seems that behind every successful Prime order, there is not just a man with a plan but also a woman with a shopping cart - with females representing 53% compared to the 47% of male shoppers. Furthermore, it appears that the golden age of Amazon customers lies within the 35-54 age range, where wisdom meets the sweet spot of affordability. And let's not forget the 32% of high-rolling Amazon aficionados with a household income of $100,000 or more, proving that in the game of e-commerce, big bucks can indeed equal big buys.
User Engagement
- Amazon's website receives over 2.5 billion visits per month
- Amazon Prime members spend an average of 1,400 minutes per year on the platform
- Amazon has a customer retention rate of 93%
- 48% of Amazon customers use voice assistants like Alexa for shopping
- 45% of Amazon customers use the platform's Alexa voice assistant for shopping
Interpretation
Amazon's dominance in the e-commerce realm is undeniable, with over 2.5 billion visits per month akin to the entire population of a couple of planets - no big deal. Amazon Prime members are so devoted they practically have a second home on the platform, spending an average of 1,400 minutes per year there - that's some serious digital house-squatting. With a customer retention rate of 93%, Amazon has successfully mastered the art of keeping people hooked, making it harder for customers to break up with them than a particularly clingy ex. As if that's not futuristic enough, almost half of Amazon customers have embraced the idea of chatting up their purchases with voice assistants like Alexa - because who needs hands for shopping when you've got a voice?
