GITNUX MARKETDATA REPORT 2024

Amazon Third Party Seller Statistics [Fresh Research]

Highlights: The Most Important Party Seller Statistics

  • 38% of Amazon third-party sellers are based in the United States.
  • Approximately 2.5 million active third-party sellers on Amazon.
  • 22% of Amazon third party sellers offer Prime shipping.
  • More than 50% of units sold on Amazon come from third-party sellers.
  • Average annual revenue for Amazon third-party sellers is roughly $160,000.
  • 40% of Amazon total sales in Q4 2020 were from third-party sellers.
  • The top 10,000 third party sellers on Amazon have an average seller rating of 95.46%.
  • 29% of the top 10,000 Amazon third-party sellers are also on eBay.
  • Electronics is the most popular category for Amazon third-party sellers, with 16.86% sellers listing in this category.
  • 279,485 new sellers joined Amazon in 2020.
  • Global net revenue of Amazon’s third-party seller services amounted to $63.97 billion in 2019.
  • Clothing, shoes, and jewelry make up the highest percentage of Amazon third-party seller brands.
  • 73% of new Amazon sellers are utilizing FBA.
  • On average, Chinese sellers account for 36% of the top 10,000 sellers on Amazon.
  • In 2018, third-party sellers sold more than 3.4 billion products, worth over $160 billion on Amazon.
  • Private labels account for only 1% of third-party seller sales on Amazon.

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Are you curious about the statistics of Amazon third-party sellers? With more than 2.5 million active third-party sellers on Amazon, it’s no surprise that this is a popular topic for discussion. In this blog post, we’ll be exploring 20 different statistics related to Amazon third-party seller performance and success.

We will look at where these sellers are based, how many offer Prime shipping options, what categories they specialize in selling products from and much more. So let’s dive into the data and see what insights can be gleaned from these stats.

The Most Important Statistics
38% of Amazon third-party sellers are based in the United States. This statistic is significant in the context of a blog post about Amazon Third Party Seller Statistics because it highlights the prevalence of US-based sellers on the platform. It demonstrates the potential for US-based businesses to leverage Amazon’s platform to reach a wide audience and gain access to a global market. Additionally, it provides insight into the competitive landscape of Amazon’s third-party seller market, as well as the potential for US-based businesses to gain a competitive edge. Approximately 2.5 million active third-party sellers on Amazon. This statistic is a testament to the success of Amazon’s third-party seller program. It shows that Amazon has been able to attract and retain a large number of sellers, which is a testament to the program’s effectiveness. This statistic is also indicative of the potential for growth in the program, as there is still a large number of potential sellers who could join the program and benefit from the advantages it offers. This statistic is an important part of understanding the success of Amazon’s third-party seller program and the potential for further growth.

Amazon Third Party Seller Statistics Overview

22% of Amazon third party sellers offer Prime shipping.

This statistic is significant in the context of Amazon Third Party Seller Statistics because it highlights the importance of Prime shipping for sellers. Prime shipping is a key factor in customer satisfaction and loyalty, and this statistic shows that a large portion of third party sellers are taking advantage of this service. This indicates that Amazon is providing a valuable service to its third party sellers, and that these sellers are taking advantage of it.

More than 50% of units sold on Amazon come from third-party sellers.

This statistic is a powerful indicator of the success of Amazon’s third-party seller program. It shows that Amazon’s platform is a viable option for businesses to reach a large customer base and generate significant sales. This statistic is also important for understanding the competitive landscape of e-commerce, as it demonstrates the growing importance of third-party sellers in the online marketplace.

Average annual revenue for Amazon third-party sellers is roughly $160,000.

This statistic is a testament to the success that Amazon third-party sellers can achieve. It shows that with the right strategies and dedication, sellers can generate a substantial income from their Amazon business. This statistic is a great example of the potential that Amazon third-party sellers have to make a living from their online store.

40% of Amazon total sales in Q4 2020 were from third-party sellers.

This statistic is a testament to the success of Amazon’s third-party seller program. It shows that Amazon’s third-party sellers are a major contributor to the company’s overall sales, accounting for a significant portion of their total sales in Q4 2020. This statistic is an important indicator of the success of Amazon’s third-party seller program and provides valuable insight into the company’s overall performance.

The top 10,000 third party sellers on Amazon have an average seller rating of 95.46%.

This statistic is a testament to the quality of Amazon’s third party sellers, as 95.46% is an incredibly high rating. It speaks to the trustworthiness of these sellers, and the reliability of the products they offer. This statistic is an important indicator of the success of Amazon’s third party seller program, and is a key factor in understanding the overall success of Amazon’s marketplace.

29% of the top 10,000 Amazon third-party sellers are also on eBay.

This statistic is significant in the context of Amazon Third Party Seller Statistics as it demonstrates the potential for sellers to expand their reach and increase their sales by joining both Amazon and eBay. It also highlights the competitive nature of the market, as sellers must compete with a larger pool of sellers in order to be successful. Furthermore, it shows that Amazon is a viable platform for sellers to reach a larger audience and increase their profits.

Electronics is the most popular category for Amazon third-party sellers, with 16.86% sellers listing in this category.

This statistic is a telling indication of the immense popularity of electronics among Amazon third-party sellers. It speaks to the fact that electronics is a highly sought-after category for those looking to make a profit on the platform, and that it is a lucrative option for those looking to make a living through Amazon.

279,485 new sellers joined Amazon in 2020.

This statistic is a testament to the immense growth of Amazon’s third-party seller base in 2020. It speaks to the success of Amazon’s platform and the trust that sellers have in it, as well as the potential for further growth in the future. It is a key indicator of the health of Amazon’s third-party seller ecosystem and a valuable insight for anyone interested in the success of Amazon’s third-party seller program.

Global net revenue of Amazon’s third-party seller services amounted to $63.97 billion in 2019.

This statistic is a testament to the success of Amazon’s third-party seller services, demonstrating the immense potential of the platform for businesses to reach a global audience and generate significant revenue. It is a powerful indicator of the platform’s ability to provide a lucrative opportunity for sellers to expand their reach and increase their profits.

Clothing, shoes, and jewelry make up the highest percentage of Amazon third-party seller brands.

This statistic is a telling indication of the popularity of Amazon’s third-party seller brands. It suggests that shoppers are increasingly turning to Amazon for their clothing, shoes, and jewelry needs, rather than traditional brick-and-mortar stores. This is a trend that is likely to continue, as Amazon’s third-party seller brands offer convenience, competitive prices, and a wide selection of products. As such, this statistic is an important one to consider when discussing Amazon Third Party Seller Statistics.

73% of new Amazon sellers are utilizing FBA.

This statistic is significant in the context of Amazon Third Party Seller Statistics because it demonstrates the prevalence of FBA among new Amazon sellers. It shows that the majority of new sellers are taking advantage of the convenience and efficiency of FBA, which is a testament to its effectiveness. This statistic is a valuable insight into the current state of Amazon Third Party Seller Statistics.

On average, Chinese sellers account for 36% of the top 10,000 sellers on Amazon.

This statistic is a telling indication of the influence Chinese sellers have on Amazon’s top 10,000 sellers. It demonstrates the sheer magnitude of their presence in the e-commerce giant’s marketplace, and the potential impact they have on the overall performance of the platform.

In 2018, third-party sellers sold more than 3.4 billion products, worth over $160 billion on Amazon.

This statistic is a testament to the immense success of Amazon’s third-party sellers. It demonstrates the sheer volume of products and the immense value of those products that are being sold on Amazon. This statistic is a clear indication of the potential for success that third-party sellers have when selling on Amazon, and it serves as a powerful reminder of the importance of Amazon as a platform for third-party sellers.

Private labels account for only 1% of third-party seller sales on Amazon.

This statistic is a telling indication of the competitive landscape on Amazon. With private labels accounting for only 1% of third-party seller sales, it is clear that the majority of sales are being driven by external sellers. This highlights the importance of understanding the dynamics of the Amazon marketplace and the need for third-party sellers to differentiate themselves in order to succeed.

Conclusion

The statistics presented in this blog post demonstrate the immense growth of Amazon’s third-party seller market. 38% of these sellers are based in the United States, with an average annual revenue of $160,000 and a 95.46% seller rating on average for the top 10,000 sellers.

Furthermore, 40% of Amazon’s total sales in Q4 2020 came from third-party sellers, and more than 50% of the units sold on Amazon are from them as well.

Electronics is the most popular category among these sellers, while clothing, shoes, and jewelry constitute the highest percentage of brands among them too. Lastly, 84% of these sellers also sell their products outside the Amazon platform, whereas private labels account for only 1%. Altogether, it can be said that there has been tremendous growth within this sector over the past few years, and there are no signs of it slowing down anytime soon.

References

0. – https://www.aboutamazon.com

1. – https://www.statista.com

2. – https://www.marketplacepulse.com

3. – https://www.businesswire.com

4. – https://www.junglescout.com

5. – https://www.profitero.com

FAQs

What percentage of total sales on Amazon are made by third-party sellers?

As of 2021, third-party sellers account for approximately 58% of total sales on Amazon.

How many third-party sellers are there on Amazon worldwide?

There are over 2.5 million active third-party sellers on Amazon worldwide.

What is the average annual revenue for Amazon third-party sellers?

The average annual revenue for Amazon third-party sellers is around $100,000.

What are the top three product categories for Amazon third-party sellers?

The top three product categories for Amazon third-party sellers are Home & Kitchen, Clothing, Shoes & Jewelry, and Health & Personal Care.

What is the growth rate of third-party sales on Amazon in recent years?

The growth rate of third-party sales on Amazon has been approximately 50% over the past few years.

How we write our statistic reports:

We have not conducted any studies ourselves. Our article provides a summary of all the statistics and studies available at the time of writing. We are solely presenting a summary, not expressing our own opinion. We have collected all statistics within our internal database. In some cases, we use Artificial Intelligence for formulating the statistics. The articles are updated regularly.

See our Editorial Process.

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