GITNUX MARKETDATA REPORT 2024

AI In The Makeup Industry Statistics

AI is expected to revolutionize the makeup industry by offering personalized recommendations, enhancing virtual try-on experiences, and streamlining product development through data-driven insights.

Highlights: Ai In The Makeup Industry Statistics

  • 85% of beauty company brand leaders feel data is the future of their industry, and AI will be crucial to interpreting that data.
  • 50% of the beauty brand's leaders gather their data from AI beauty tools.
  • 70% of the consumers in the US have expressed interest in using AI for beauty recommendations.
  • By 2020, 80% of all customer interactions in the retail industry, including beauty, were managed by AI.
  • 56% of consumers are more likely to buy from beauty brands that provide testing technology, including AI, before purchase.
  • 61% of women want to use virtual makeup tools like AI to evaluate products before purchase.
  • 85% of consumers prefer personalized beauty advice, a trend catered to by AI.
  • AI-based chatbots in the make-up industry will drive $112 billion in retail sales by 2023.
  • 63% of companies realize benefits from AI within the first year of its implementation in the makeup industry.
  • There's been a 58% increase in online AI beauty consultations since the start of the COVID-19 pandemic.
  • L’Oréal reported a sevenfold increase in online consultations with its AI-powered beauty tech tools.
  • By 2025, usage of AI technologies in the cosmetic industry is expected to reduce operational costs by 30%.
  • AI technology for skincare recommendations has an average accuracy rate of 70-90%.
  • 26% of cosmetic brands use AI for personalized recommendations to consumers.
  • Use of AI in the cosmetics industry saved $340 billion for companies in 2019.
  • More than 55% of consumers wish to use AI and AR tools to assess how the makeup products look on them.
  • By engaging AI, beauty brands are projected to grow by 29% in terms of annual revenue.

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The Latest Ai In The Makeup Industry Statistics Explained

85% of beauty company brand leaders feel data is the future of their industry, and AI will be crucial to interpreting that data.

The statistic indicates that a large majority (85%) of beauty company brand leaders believe that data is becoming increasingly essential in their industry and that artificial intelligence (AI) will play a crucial role in analyzing and making sense of this data. This suggests that there is a growing recognition within the beauty industry that leveraging data and advanced technologies like AI is key to gaining insights, making informed decisions, and staying competitive in the market. Brand leaders are acknowledging the transformative potential of data-driven strategies and the importance of adopting AI tools to better understand consumer trends, personalize marketing efforts, and drive innovation in beauty products and services.

50% of the beauty brand’s leaders gather their data from AI beauty tools.

This statistic indicates that half of the leaders in the beauty brand industry rely on AI beauty tools for collecting data. By using artificial intelligence technology, these leaders are able to access and analyze vast amounts of data quickly and efficiently, which can provide valuable insights to inform their decision-making processes. The adoption of AI beauty tools reflects a growing trend in the industry towards leveraging advanced technologies to stay competitive and innovative in the ever-evolving beauty market landscape.

70% of the consumers in the US have expressed interest in using AI for beauty recommendations.

The statistic “70% of the consumers in the US have expressed interest in using AI for beauty recommendations” indicates that a significant majority of consumers in the United States are open to utilizing artificial intelligence technology for receiving beauty recommendations. This suggests a growing trend towards embracing AI-driven solutions in the beauty industry, highlighting consumers’ willingness to explore innovative tools to enhance their beauty routines. The statistic implies a potential market demand for AI-powered beauty recommendation services, signaling an opportunity for businesses to capitalize on this interest and develop relevant products and services to cater to the evolving preferences of consumers in the beauty sector.

By 2020, 80% of all customer interactions in the retail industry, including beauty, were managed by AI.

The statistic that by 2020, 80% of all customer interactions in the retail industry, including beauty, were managed by AI indicates a significant shift towards the adoption of artificial intelligence technology within the retail sector. This implies that the majority of customer interactions, ranging from inquiries and support services to personalized recommendations and transactions, are being handled by AI-powered systems rather than human agents. This trend reflects the growing emphasis on efficiency, cost-effectiveness, and the ability to scale operations in response to the increasing demands of customers in retail and beauty sectors. Furthermore, it highlights the potential for AI to enhance customer experiences, streamline operations, and drive innovation in the retail industry.

56% of consumers are more likely to buy from beauty brands that provide testing technology, including AI, before purchase.

This statistic indicates that a majority, specifically 56%, of consumers are inclined to make purchases from beauty brands that offer testing technology, such as artificial intelligence (AI), before committing to a purchase. This suggests that consumers value the ability to try products or experience personalized recommendations through technology before making their purchasing decisions in the beauty industry. By offering testing technology like AI, beauty brands may be able to enhance consumer trust, satisfaction, and ultimately drive sales by meeting the preferences and demands of their target market who prioritize the convenience and confidence that such technological features provide in the decision-making process.

61% of women want to use virtual makeup tools like AI to evaluate products before purchase.

The statistic indicates that a majority of women, specifically 61%, are interested in using virtual makeup tools powered by artificial intelligence (AI) to assess products before making a purchase. This suggests a significant level of willingness among women to leverage technology in their beauty routines and decision-making processes. By utilizing virtual makeup tools, individuals can simulate how different products may look on them, potentially saving time and effort that would be spent trying out physical products in-store. The statistic highlights a growing trend in the beauty industry towards embracing technology to enhance and personalize the consumer experience, catering to the preferences and needs of modern consumers.

85% of consumers prefer personalized beauty advice, a trend catered to by AI.

The statistic that 85% of consumers prefer personalized beauty advice, a trend catered to by AI, suggests that there is a strong demand for customized guidance in the beauty industry. This indicates that consumers are seeking tailored recommendations specific to their individual needs and preferences, highlighting a shift towards more targeted and personalized beauty solutions. The fact that this trend is being supported by artificial intelligence (AI) underscores the increasing role of technology in meeting consumer expectations for personalized experiences. By harnessing AI capabilities to provide personalized beauty advice, companies can better cater to the preferences and satisfaction of their customers, ultimately enhancing their overall shopping and beauty product experiences.

AI-based chatbots in the make-up industry will drive $112 billion in retail sales by 2023.

This statistic suggests that the integration of AI-based chatbots in the make-up industry is expected to have a significant impact on retail sales, projecting a substantial increase of $112 billion by the year 2023. AI-based chatbots are automated software programs that utilize artificial intelligence to interact with customers and provide personalized recommendations and assistance in the make-up industry. By leveraging advanced technology to enhance customer engagement, streamline processes, and offer tailored product suggestions, these chatbots are anticipated to drive substantial growth in retail sales within the make-up sector over the next few years. This statistic highlights the transformative potential of AI technology in shaping consumer behavior and driving revenue in the beauty industry.

63% of companies realize benefits from AI within the first year of its implementation in the makeup industry.

The statistic “63% of companies realize benefits from AI within the first year of its implementation in the makeup industry” indicates that a significant majority of companies in the makeup industry have experienced positive outcomes from the utilization of artificial intelligence (AI) within a relatively short timeframe. This suggests that AI technologies are being successfully integrated into various aspects of the makeup industry, such as product development, marketing, or customer service, leading to tangible benefits for the companies that adopt them. The statistic highlights the potential for AI to drive innovation, efficiency, and competitiveness within the makeup industry, prompting more companies to explore and invest in AI technologies to stay ahead in the rapidly evolving beauty market.

There’s been a 58% increase in online AI beauty consultations since the start of the COVID-19 pandemic.

The statistic indicates that there has been a significant 58% increase in the number of online artificial intelligence (AI) beauty consultations conducted since the beginning of the COVID-19 pandemic. This implies that there has been a notable surge in the use of AI technology in the beauty industry for providing consultations remotely during the pandemic. The increase in online AI beauty consultations could be attributed to the closure of physical beauty salons and the shift towards digital platforms due to social distancing measures and safety concerns. This statistic highlights the growing trend of using AI technology to deliver beauty services virtually, reflecting the adaptation of the beauty industry to the challenges posed by the pandemic.

L’Oréal reported a sevenfold increase in online consultations with its AI-powered beauty tech tools.

The statistic indicates that L’Oréal, a prominent cosmetic company, experienced a significant surge in the number of online consultations conducted using their AI-powered beauty technology tools. The term “sevenfold increase” suggests that the number of consultations has multiplied by seven times compared to a previous period. This substantial growth in online consultations implies a heightened interest and engagement from consumers seeking beauty advice and recommendations through L’Oréal’s AI technology. The company’s successful utilization of this innovative technology has likely attracted more users and enhanced their overall customer experience, leading to a notable increase in consultation activity.

By 2025, usage of AI technologies in the cosmetic industry is expected to reduce operational costs by 30%.

The statistic indicates that by the year 2025, the implementation of artificial intelligence (AI) technologies in the cosmetic industry is projected to lead to a significant reduction in operational costs. This efficiency boost is anticipated to result in a 30% decrease in the overall costs associated with running operations within the cosmetic industry. AI technologies such as machine learning algorithms and automation tools can streamline processes, enhance decision-making, and optimize resource allocation, ultimately leading to cost savings for cosmetic companies. This statistic highlights the transformative power of AI in the cosmetics sector, showing how advanced technologies can drive operational efficiency and financial performance within the industry.

AI technology for skincare recommendations has an average accuracy rate of 70-90%.

The statistic that AI technology for skincare recommendations has an average accuracy rate of 70-90% indicates the performance level of artificial intelligence algorithms in providing skincare advice. This means that, on average, these AI systems are correct in their recommendations between 70% to 90% of the time. Such accuracy rates suggest that AI technology can be highly effective in assisting individuals with their skincare needs, offering tailored suggestions based on data analysis and machine learning algorithms. This statistic underscores the potential of AI to revolutionize the skincare industry by providing personalized and precise solutions to users, ultimately enhancing the effectiveness of skincare routines and products.

26% of cosmetic brands use AI for personalized recommendations to consumers.

The statistic ‘26% of cosmetic brands use AI for personalized recommendations to consumers’ indicates that a significant portion of cosmetic brands have adopted artificial intelligence technologies to provide tailored product recommendations to their customers. This suggests a growing trend within the cosmetics industry towards leveraging AI capabilities to enhance the consumer experience and drive sales. By utilizing AI algorithms to analyze customer data and preferences, brands are able to offer personalized product suggestions that are more likely to resonate with individual consumers, ultimately leading to increased customer satisfaction and loyalty. This statistic highlights the increasing importance of technology-driven approaches in the beauty sector and showcases how AI is being utilized to cater to the specific needs and preferences of cosmetic consumers.

Use of AI in the cosmetics industry saved $340 billion for companies in 2019.

The statistic ‘Use of AI in the cosmetics industry saved $340 billion for companies in 2019’ indicates the significant cost-saving impact of artificial intelligence technology within the cosmetics sector. AI applications in areas such as product development, marketing, supply chain management, and customer service have streamlined processes, increased efficiency, and optimized decision-making, resulting in substantial financial benefits for companies operating in the industry. By leveraging AI technologies, cosmetics companies were able to reduce operational expenses, improve productivity, enhance the customer experience, and ultimately generate substantial savings amounting to $340 billion in the year 2019.

More than 55% of consumers wish to use AI and AR tools to assess how the makeup products look on them.

The statistic indicates that a substantial majority of consumers, specifically over 55%, express a desire to utilize Artificial Intelligence (AI) and Augmented Reality (AR) technologies to evaluate how makeup products appear on them. This suggests a growing interest and acceptance of innovative technological tools within the beauty industry, hinting that consumers are seeking more interactive and personalized experiences when it comes to selecting and trying makeup products. By leveraging AI and AR tools, consumers can virtually test different products before making a purchase, potentially enhancing their shopping experience and decision-making process in the realm of beauty and cosmetics.

By engaging AI, beauty brands are projected to grow by 29% in terms of annual revenue.

The statistic suggests that beauty brands utilizing artificial intelligence (AI) technology are expected to experience a substantial growth of 29% in annual revenue. By leveraging AI in various aspects of their operations such as marketing, user experience personalization, product development, and supply chain management, these beauty brands are likely to enhance their efficiency, customer engagement, and overall competitiveness in the market. The projection of a 29% revenue growth indicates the significant potential for AI technologies to drive business success and profitability in the beauty industry, making it a key strategic investment for brands looking to achieve substantial financial gains and sustainable growth.

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How we write our statistic reports:

We have not conducted any studies ourselves. Our article provides a summary of all the statistics and studies available at the time of writing. We are solely presenting a summary, not expressing our own opinion. We have collected all statistics within our internal database. In some cases, we use Artificial Intelligence for formulating the statistics. The articles are updated regularly.

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