Australian wine is moving differently than many people expect. In 2022, domestic sales slipped to 427 million litres while exports brought in A$2.32 billion and China still took a hefty 23% share despite tariffs. That mix of steadier per capita drinking and shifting volumes across styles, regions, and markets is exactly where the AI lens on industry statistics gets interesting.
Key Takeaways
- In 2022, domestic sales of Australian wine totalled 427 million litres, down 3% from 2021, with off-premise sales at 85%
- Per capita wine consumption in Australia was 18.5 litres in 2022, stable from previous year but below 20L peak in 2018
- Red wine accounted for 53% of domestic consumption in 2022 at 226 million litres, led by Shiraz at 35%
- The Australian wine industry contributed A$5.4 billion to GDP in 2022, supporting 163,000 full-time equivalent jobs across the supply chain
- Wine grape growing generated A$1.2 billion in value in 2022, with 5,800 businesses employing 28,000 people
- Winery gate sales totalled A$2.8 billion in 2022 from 2,400 wineries, with tourism adding A$500 million
- In 2022, Australian wine exports reached 693 million litres, valued at A$2.32 billion, down 7% in volume but up 4% in value from 2021
- China imported 160 million litres of Australian wine in 2022, representing 23% of total exports despite tariffs, valued at A$619 million
- The United States was Australia's second largest market in 2022 with 208 million litres exported, valued at A$604 million, up 2% in volume
- In the 2022/23 financial year, Australia crushed 1.18 million tonnes of winegrapes, representing a 15% decrease from the previous year due to adverse weather conditions in key regions like Riverland and Murray Darling
- South Australia's winegrape crush in 2023 totalled 520,000 tonnes, accounting for 44% of national production and led by Chardonnay at 23% of the state's crush
- New South Wales produced 204,000 tonnes of winegrapes in 2023, with Riverina region contributing 70% of the state's total through high-yield varietals like Shiraz and Chardonnay
- In 2023, 85% of Australian vineyards adopted sustainable practices certified under Sustainable Winegrowing Australia, covering 125,000 hectares
- Water usage in wine production averaged 1,200 litres per litre of wine in 2023, down 15% since 2015 through efficiency programs
- Carbon emissions from Australian wine scope 1 and 2 totalled 450,000 tonnes CO2e in 2023, with 20% reduction target met early
In 2022 and 2023, Australian wine stayed strong and sustainable, with key growth in value despite lower volumes.
Related reading
01 · Category
Consumption25 stats
01
In 2022, domestic sales of Australian wine totalled 427 million litres, down 3% from 2021, with off-premise sales at 85%
02
Per capita wine consumption in Australia was 18.5 litres in 2022, stable from previous year but below 20L peak in 2018
03
Red wine accounted for 53% of domestic consumption in 2022 at 226 million litres, led by Shiraz at 35%
04
White wine consumption reached 162 million litres in 2022, 38% of total, with Sauvignon Blanc surging 5% year-on-year
05
Sparkling wine sales domestically were 62 million litres in 2022, up 2%, driven by Prosecco styles at 22% share
06
Average retail price for Australian table wine was A$12.50per bottle in 2022, up 6% due to inflation
07
65% of Australian adults consumed wine in 2022 per Roy Morgan survey, with millennials aged 25-39 at 72% participation
08
Off-trade channel dominated with 380 million litres sold in 2022, supermarkets holding 78% market share
09
On-premise wine sales recovered to 47 million litres in 2022 post-COVID, up 25% from 2021 lows
10
Premium domestic wines over A$20/bottle grew 4% in volume to 85 million litres in 2022
11
Bag-in-box wine sales declined 8% to 45 million litres in 2022, now 11% of total domestic market
12
Low/no alcohol wine consumption rose 15% to 2.5 million litres in 2022, per Nielsen data
13
Women represented 54% of wine drinkers in Australia in 2022, preferring white and sparkling varieties
14
Regional Australia consumed 120 million litres in 2022, 28% of national total despite lower population density
15
In 2022, 52% of domestic wine volume was red, with average consumption frequency of 2.1 glasses per week per drinker
16
Online wine sales grew 12% to 65 million litres equivalent in 2022, 17% of off-trade channel
17
Craft cider crossover consumption: 28% of wine drinkers tried in 2022, per Wine Australia survey
18
Gen Z (18-24) wine participation at 45% in 2022, preferring canned formats at 15% growth rate
19
Baby boomers consumed 25% of total wine volume in 2022 despite being 26% of population
20
Imported wine share of domestic market was 8% or 34 million litres in 2022, mainly sparkling from France
21
Direct-to-consumer sales via cellar doors hit A$650 million in 2022, up 10% post-reopening
22
E-commerce platforms like Vinomofo sold 12 million bottles equivalent in 2022, 22% growth
23
Still white wine declined 2% to 140 million litres domestically in 2022 amid sparkling shift
24
Fortified wine consumption was 8 million litres in 2022, 2% of market, stable in niche segments
25
Hospitality sector poured 55% reds in 2022 recovery, per GfK data on 1,200 venues
Interpretation
Consumption Interpretation
In 2022 Australian wine consumption held steady with 427 million litres sold domestically and per capita use at 18.5 litres, even as prices rose to A$12.50 per bottle and the mix continued to shift toward whites and sparkling, led by Sauvignon Blanc and Prosecco styles.
02 · Category
Economics25 stats
01
The Australian wine industry contributed A$5.4 billion to GDP in 2022, supporting 163,000 full-time equivalent jobs across the supply chain
02
Wine grape growing generated A$1.2 billion in value in 2022, with 5,800 businesses employing 28,000 people
03
Winery gate sales totalled A$2.8 billion in 2022 from 2,400 wineries, with tourism adding A$500 million
04
Export-related economic impact was A$3.1 billion in 2022, including A$1.4 billion in winery FOB value
05
Domestic wholesale value of wine was A$4.2 billion in 2022, supporting 45,000 retail and hospitality jobs
06
Total industry investment in R&D reached A$120 million in 2022, with Wine Australia funding 40% or A$48 million
07
Regional economic multiplier effect from wine was 2.8x in South Australia, generating A$2.1 billion locally in 2022
08
Wine tourism attracted 4.5 million visitors in 2022, spending A$1.1 billion on accommodations and experiences
09
Average wage in wine grape growing was A$65,000annually in 2022, above national agriculture average by 12%
10
Tax revenue from wine industry totalled A$2.3 billion in 2022, including GST and excise on domestic sales
11
1,950 wineries operated in 2022, up 2% from 2021, with 70% producing under 100,000 cases annually
12
Small wineries under 20,000 cases contributed A$450 million to economy in 2022 via niche markets
13
96% of Australian wine production is exported or sold domestically without import competition in 2022
14
Wine industry direct employment was 35,000 in vineyards and wineries in 2022, plus 50,000 indirect
15
South Australia wine GDP contribution A$2.8 billion in 2022, 4% of state economy
16
NSW wine sector added A$1.1 billion to GDP in 2022 via Riverina hub
17
Victoria's Yarra and Mornington contributed A$850 million in 2022, tourism 30% of value
18
Export freight costs rose 25% to A$250 million in 2022 due to container shortages
19
R&D levy funded A$35 million in grower projects in 2022, matching industry contributions
20
2,100 vineyard businesses operated in 2022, average size 70 ha, revenue A$650k each
21
Women held 42% of wine industry roles in 2022, up from 35% in 2015 per census
22
Industry exported to 95 countries in 2022, top 10 markets taking 85% volume
23
Cellar door revenue per visitor averaged A$45in 2022, with 4.2 million visits total
24
55% of wineries exported in 2022, average 2.5 markets per exporter
25
Energy costs for wineries rose 18% to A$120 million total in 2022 amid energy crisis
Interpretation
Economics Interpretation
For the economics angle, the Australian wine industry delivered A$5.4 billion to GDP in 2022 while sustaining 163,000 full-time equivalent jobs and backing this scale with A$120 million in R and D investment, including Wine Australia’s A$48 million share.
03 · Category
Exports24 stats
01
In 2022, Australian wine exports reached 693 million litres, valued at A$2.32 billion, down 7% in volume but up 4% in value from 2021
02
China imported 160 million litres of Australian wine in 2022, representing 23% of total exports despite tariffs, valued at A$619 million
03
The United States was Australia's second largest market in 2022 with 208 million litres exported, valued at A$604 million, up 2% in volume
04
United Kingdom exports totalled 92 million litres in 2022 at A$285 million, with premium wines over A$10/L growing 15%
05
Canada received 56 million litres of Australian wine in 2022, valued at A$234 million, driven by Shiraz and Chardonnay
06
Premium Australian wine exports (over A$10per litre) reached A$1.05 billion in 2022, 45% of total export value from 25% of volume
07
Bulk wine exports comprised 49% of total volume in 2022 at 339 million litres, primarily to China and the US
08
Bottled wine exports were 354 million litres in 2022, valued at A$1.77 billion, with growth in value per litre to A$5.00
09
In 2023, wine exports fell to 612 million litres valued at A$2.18 billion, a 12% volume drop amid global slowdowns
10
Southeast Asia exports grew 8% in value to A$150 million in 2022, led by Singapore and Hong Kong markets
11
Australian wine export value per litre averaged A$3.35in 2022, up from A$3.15 in 2021 due to premium shift
12
Exports to Japan totalled 22 million litres in 2022 at A$110 million, with sparkling wines up 12%
13
India imported 5.5 million litres in 2022, valued at A$25 million, growing 20% on premium Chardonnay
14
In 2022, Shiraz exports to the US grew 5% to 65 million litres, valued at A$180 million FOB
15
Chardonnay exports to China were 45 million litres in 2022 despite challenges, 28% of total Chardonnay exports
16
Sparkling exports totalled 85 million litres in 2022, 12% of total volume, led by UK and US markets
17
Sauvignon Blanc export volume reached 35 million litres in 2022, up 10%, primarily to UK at A$85 million value
18
Prosecco-style exports surged 18% to 22 million litres in 2022, valued at A$90 million across Europe
19
Container exports increased 15% in volume to 120 million litres in 2022 amid freight challenges
20
Wine exports to Netherlands totalled 18 million litres in 2022 at A$65 million, growing on premium reds
21
Germany's market took 15 million litres valued at A$55 million in 2022, stable with focus on Riesling blends
22
Bulk exports to Italy were 25 million litres in 2022 for blending, valued at A$40 million
23
Emerging market exports to Brazil grew 25% to 4 million litres in 2022 at A$15 million
24
Rosé wine exports doubled to 12 million litres in 2022, capturing 5% of total sparkling segment
Interpretation
Exports Interpretation
For Australian wine exports in 2022, volume eased to 693 million litres but value rose to A$2.32 billion, showing demand strengthening particularly through premium segments where exports over A$10 per litre hit A$1.05 billion and made up 45% of total export value.
More related reading
04 · Category
Production20 stats
01
In the 2022/23 financial year, Australia crushed 1.18 million tonnes of winegrapes, representing a 15% decrease from the previous year due to adverse weather conditions in key regions like Riverland and Murray Darling
02
South Australia's winegrape crush in 2023 totalled 520,000 tonnes, accounting for 44% of national production and led by Chardonnay at 23% of the state's crush
03
New South Wales produced 204,000 tonnes of winegrapes in 2023, with Riverina region contributing 70% of the state's total through high-yield varietals like Shiraz and Chardonnay
04
Victoria's winegrape production reached 178,000 tonnes in 2023, down 20% year-on-year, primarily impacting Pinot Noir yields in Yarra Valley by 25% due to frost events
05
Western Australia's crush volume was 23,000 tonnes in 2023, with premium Cabernet Sauvignon from Margaret River making up 35% of the total
06
Queensland's tropical winegrapes yielded 1,500 tonnes in 2023, focusing on hybrid varieties suited to humid conditions
07
Tasmania produced 4,200 tonnes of cool-climate winegrapes in 2023, with Pinot Noir comprising 48% and Chardonnay 32% of the crush
08
Shiraz accounted for 22% of Australia's total winegrape crush in 2023 at 259,600 tonnes, predominantly from South Australia and New South Wales
09
Chardonnay crush nationwide was 210,400 tonnes in 2023, representing 18% of total production but down 18% from 2022 due to lower yields in Riverland
10
Cabernet Sauvignon production totalled 152,800 tonnes in 2023, or 13% of national crush, with Margaret River contributing 25% of premium quality fruit
11
Australia's wine production volume for 2023 was 1.03 billion litres, a 13% decline from 2022, influenced by reduced intake at wineries
12
The average winegrape yield in 2023 was 8.5 tonnes per hectare nationally, down from 9.6 t/ha in 2022, with Barossa Valley averaging 7.2 t/ha for Shiraz
13
Riverland region crushed 460,000 tonnes in 2023, 39% of national total, dominated by high-volume Chardonnay and Shiraz for bulk wine
14
Murray Darling's 2023 crush was 250,000 tonnes, focusing on red varietals with Shiraz at 45% of regional production
15
McLaren Vale produced 45,000 tonnes in 2023, with Grenache rising to 12% of crush as premium plantings mature
16
Yarra Valley's Pinot Noir yield dropped to 5.8 t/ha in 2023 from 7.2 t/ha, impacting sparkling base wine production
17
Australia's total winegrape plantings stood at 146,000 hectares in 2023, with red varieties occupying 60% or 87,600 ha
18
Bearings of winegrapes for 2024 vintage estimated at 1.31 million tonnes, up 11% from 2023, per Wine Australia survey of 1,200 growers
19
Premium winegrape prices averaged $2,850per tonne in 2023, up 5% for Shiraz in Barossa Valley regions
20
Commercial table grapes diverted to wine crush in 2023 totalled 15,000 tonnes in Riverina due to oversupply
Interpretation
Production Interpretation
For the Production angle, the 2022/23 crush of 1.18 million tonnes shows a clear contraction with a 15% year on year drop, while each state’s different volumes, from South Australia’s 520,000 tonnes to Queensland’s 1,500 tonnes, underline how uneven regional output shapes Australia’s overall winegrape production.
05 · Category
Sustainability22 stats
01
In 2023, 85% of Australian vineyards adopted sustainable practices certified under Sustainable Winegrowing Australia, covering 125,000 hectares
02
Water usage in wine production averaged 1,200 litres per litre of wine in 2023, down 15% since 2015 through efficiency programs
03
Carbon emissions from Australian wine scope 1 and 2 totalled 450,000 tonnes CO2e in 2023, with 20% reduction target met early
04
65% of wineries implemented biodiversity measures like cover cropping on 40% of vineyard area in 2023
05
Solar power generated 25% of winery energy needs in 2023, with 450 facilities installing panels covering 50 MW capacity
06
Pesticide use reduced by 30% per hectare since 2010, with integrated pest management on 92% of certified vineyards in 2023
07
40% of wine labels carried sustainability certification in 2023, up from 25% in 2020, boosting premium sales by 10%
08
Regenerative agriculture trials on 5,000 ha in 2023 improved soil organic carbon by 0.5% annually
09
Waste diversion rate at wineries reached 85% in 2023, recycling 95% of grape marc into biogas and fertilizer
10
Drought-resistant rootstocks planted on 15% of new vineyards since 2020, enhancing resilience in 2023 vintage
11
75% of growers monitored canopy microclimates using AI sensors in 2023 trials across 20,000 ha
12
Australia's 2023 vintage saw 12% of production certified organic or biodynamic, totalling 140,000 tonnes of grapes
13
72% of production used drought-tolerant clones in 2023, reducing irrigation by 20%
14
Biodiversity audits on 60% of vineyards showed 25% native vegetation cover increase since 2018
15
35% of industry carbon footprint offset via credits in 2023, totalling 150,000 tCO2e
16
Precision irrigation saved 25 gigalitres of water across 80,000 ha in 2023 season
17
90% compliance with chemical residue limits in 2023 exports, zero major recalls
18
500 wineries achieved ISO 14001 environmental certification by 2023
19
Soil health programs restored 10,000 ha with compost from winery waste in 2023
20
Electric tractor adoption reached 5% of fleet in 2023, cutting emissions 12% on 200 vineyards
21
Packaging recyclability at 98% for glass bottles, with lightweighting reducing weight 15% since 2015
22
Climate modelling predicts 20% yield drop by 2050 without adaptation, prompting 30% replanting programs
Interpretation
Sustainability Interpretation
In 2023, Australia’s wine industry strengthened its sustainability drive with 85% of vineyards certified under Sustainable Winegrowing Australia, alongside measurable efficiency gains like a 15% drop in water use since 2015 and a 30% reduction in pesticide use since 2010.
report visual · Comparison
AI-driven efficiency meets market pressure in Australian wine (2022–2023 snapshot)
Key indicators show 2023 production and export volumes easing, while sustainability and efficiency adoption (including AI monitoring and precision irrigation) continues to scale.
Precision irrigation saved 25 gigalitres of water across 80,000 ha in 2023 season80,000
75% of growers monitored canopy microclimates using AI sensors in 2023 trials across 20,000 ha75%
Water usage in wine production averaged 1,200 litres per litre of wine in 2023, down 15% since 2015 through efficiency p15%
Australia's wine production volume for 2023 was 1.03 billion litres, a 13% decline from 2022, influenced by reduced inta13%
In 2023, wine exports fell to 612 million litres valued at A$2.18 billion, a 12% volume drop amid global slowdowns12%
Reference
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APA
Megan Gallagher. (2026, February 13). AI Australian Wine Industry Statistics. Gitnux. https://gitnux.org/ai-australian-wine-industry-statistics
MLA
Megan Gallagher. "AI Australian Wine Industry Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/ai-australian-wine-industry-statistics.
Chicago
Megan Gallagher. 2026. "AI Australian Wine Industry Statistics." Gitnux. https://gitnux.org/ai-australian-wine-industry-statistics.
Sources & references
1 datasets cited across this report · attribution is report-level