From a market bursting at the seams with 7.4 million Botox injections and a global worth rocketing past $54 billion, it's clear that the pursuit of beauty is no longer just a personal choice but a colossal, multi-faceted industry reshaping faces, finances, and futures worldwide.
Key Takeaways
- The global aesthetic surgery market size was valued at USD 54.0 billion in 2022 and is projected to grow at a CAGR of 10.9% from 2023 to 2030.
- In 2021, the U.S. minimally invasive aesthetic procedures market reached $16.9 billion, up 7% from 2020.
- The aesthetic devices market is expected to reach $28.3 billion by 2027, growing at 11.4% CAGR from 2020.
- Liposuction procedures numbered 1,655,817 worldwide in 2022, the most common surgical procedure.
- Breast augmentation ranked second with 1,531,475 procedures globally in 2022.
- Rhinoplasty performed 1,189,218 times worldwide in 2022.
- Women accounted for 86.1% of all surgical aesthetic procedures worldwide in 2022.
- Patients aged 19-34 made up 37% of non-surgical procedures in the U.S. in 2022.
- In 2022, 92% of U.S. cosmetic surgery patients were female.
- USA performed 4,244,703 aesthetic procedures in 2022, leading globally.
- Brazil second with 2,357,464 procedures in 2022.
- Mexico ranked third with 1,928,923 aesthetic procedures in 2022.
- Average cost of breast augmentation in U.S.: $4,875 in 2022.
- Botox injection average fee $466 per treatment area in U.S. 2022.
- Liposuction average surgeon fee $3,548 in U.S. 2022.
The aesthetic surgery industry is booming globally with rapid growth and widespread popularity.
Demographics
- Women accounted for 86.1% of all surgical aesthetic procedures worldwide in 2022.
- Patients aged 19-34 made up 37% of non-surgical procedures in the U.S. in 2022.
- In 2022, 92% of U.S. cosmetic surgery patients were female.
- Millennials (born 1981-1996) represented 44% of U.S. minimally invasive patients in 2022.
- Men comprised 13.9% of global surgical procedures in 2022.
- Age group 35-50 accounted for 43% of U.S. surgical procedures in 2022.
- In Brazil, 25% of aesthetic patients were men in 2022.
- U.S. patients aged 18 and under: 232,000 cosmetic procedures in 2022.
- Women over 55 years old represented 24% of U.S. non-surgical procedures.
- Global male Botox users increased 15% from 2021 to 2022.
- In South Korea, 20% of cosmetic surgery patients were male in 2022.
- U.S. ethnic minorities: 27% of cosmetic surgical patients in 2022.
- Patients aged 51+ comprised 30% of global facelifts in 2022.
- Repeat patients make up 40% of U.S. aesthetic practices' clientele.
- In the UK, 15% of aesthetic patients were under 25 in 2022.
- Hispanic patients in U.S.: 10% of all procedures in 2022.
- African American patients: 9% of U.S. cosmetic surgeries in 2022.
- Asian patients: 8% of U.S. procedures in 2022.
- Caucasian patients: 73% of U.S. cosmetic patients in 2022.
- Gen Z (under 25) represented 18% of U.S. injectables in 2022.
- In China, urban women aged 25-35 dominate aesthetic market at 60%.
- Male patients in Europe up to 20% for non-surgical in 2022.
- U.S. patients traveling over 50 miles for surgery: 25% in 2022.
- Insured vs. self-pay: 90% of U.S. cosmetic procedures self-paid.
- High-income earners (>$100k) 55% of U.S. aesthetic patients.
- Urban residents 70% of global aesthetic procedure seekers.
- Patients with college education: 65% in U.S. surveys.
- First-time patients 60% of U.S. minimally invasive in 2022.
Demographics Interpretation
The quest for cosmetic enhancement is a stage dominated by women, with a supporting cast increasingly diverse in age, gender, and geography, all paying out of pocket to perform under the bright lights of societal pressure.
Financial Metrics
- Average cost of breast augmentation in U.S.: $4,875 in 2022.
- Botox injection average fee $466 per treatment area in U.S. 2022.
- Liposuction average surgeon fee $3,548 in U.S. 2022.
- Rhinoplasty average cost $5,409 in U.S. 2022.
- Facelift average $8,584 in U.S. 2022.
- Total U.S. cosmetic surgery expenditures $13.3 billion in 2022.
- Minimally invasive procedures revenue $14.7 billion in U.S. 2022.
- Global aesthetic injectables market revenue $12.2 billion in 2022.
- Average Brazilian butt lift cost $5,000-$15,000 in U.S. 2022.
- Dermal fillers average $732 per syringe in U.S. 2022.
- Laser hair removal average series cost $1,072 in U.S. 2022.
- Chemical peel average $519 in U.S. 2022.
- Eyelid surgery average $3,376 in U.S. 2022.
- Tummy tuck average $6,657 in U.S. 2022.
- Global aesthetic devices sales revenue $15.4 billion in 2022.
- U.S. plastic surgeon average revenue per practice $1.2 million annually.
- Insurance reimbursement for reconstructive vs. cosmetic: 0% for cosmetic.
- Financing options used by 52% of U.S. patients in 2022.
- Average profit margin for aesthetic clinics 25-35% globally.
- Botox revenue for top manufacturers $4.5 billion in 2022.
- Cost of hyaluronic acid fillers wholesale $200-500 per unit.
- U.S. patient average spend per procedure $4,000 in 2022.
- Medical tourism savings average 40-70% on aesthetics.
- Annual growth in aesthetic R&D spending 8% to $2.1 billion.
- Brazil average liposuction cost $2,500, half U.S. price.
- South Korea double eyelid surgery average $3,000 in 2022.
- Clinic operational costs 40% of revenue in aesthetics.
- Patient acquisition cost average $300 per new client.
- Lifetime value of aesthetic patient $50,000+ over 10 years.
Financial Metrics Interpretation
The price of sculpting a national self-image is a thirteen-billion-dollar question, answered in increments of syringes, lasers, and very discreet financing.
Market Growth
- The global aesthetic surgery market size was valued at USD 54.0 billion in 2022 and is projected to grow at a CAGR of 10.9% from 2023 to 2030.
- In 2021, the U.S. minimally invasive aesthetic procedures market reached $16.9 billion, up 7% from 2020.
- The aesthetic devices market is expected to reach $28.3 billion by 2027, growing at 11.4% CAGR from 2020.
- Global non-surgical aesthetic procedures grew by 19.3% from 2019 to 2020 despite the pandemic.
- The aesthetic medicine market in Asia-Pacific is projected to grow at the highest CAGR of 12.5% from 2023 to 2030.
- U.S. cosmetic surgery procedures increased by 19% in 2021 compared to 2020, totaling 1.8 million.
- The global facial aesthetics market was valued at $14.5 billion in 2022.
- Aesthetic surgical procedures worldwide reached 10.4 million in 2022, up 7% from 2021.
- The body contouring market is anticipated to grow from $7.1 billion in 2023 to $14.2 billion by 2032 at 8% CAGR.
- Europe aesthetic surgery market held 28% revenue share in 2022.
- Minimally invasive aesthetic treatments market expected to hit $77.5 billion by 2030.
- Global aesthetic lasers and energy devices market valued at $3.9 billion in 2023.
- U.S. aesthetic injectables market grew 10.6% YoY in 2022 to $5.2 billion.
- The anti-aging market, including aesthetics, projected to reach $93.1 billion by 2027.
- Brazil's aesthetic market revenue reached $2.8 billion in 2022.
- Global aesthetic medicine market CAGR of 9.5% forecasted from 2023-2030.
- South Korea's aesthetic procedures market valued at $5.4 billion in 2022.
- The U.S. plastic surgery market size was $16.4 billion in 2022.
- Worldwide minimally invasive cosmetics market to grow at 13.1% CAGR to 2028.
- Aesthetic dermatology market expected to reach $21.6 billion by 2028.
- China's aesthetic medical market hit RMB 380 billion (USD 55 billion) in 2022.
- Global breast aesthetics market valued at $2.9 billion in 2022, growing at 7.8% CAGR.
- India aesthetic services market projected to grow at 13.2% CAGR to 2028.
- The energy-based aesthetic devices market was $4.5 billion in 2023.
- Australia cosmetic surgery industry revenue $1.2 billion AUD in 2022.
- Global aesthetic fillers market to reach $9.7 billion by 2030 at 9% CAGR.
- Mexico aesthetic medicine market grew 15% in 2022 to $1.5 billion.
- UK aesthetic market valued at £3.6 billion in 2022.
- Aesthetic robotics market projected to grow from $1.2 billion in 2023 to $3.5 billion by 2030.
- Worldwide aesthetic tourism market size estimated at $5.8 billion in 2023.
Market Growth Interpretation
It seems humanity is collectively investing in a rather pricey race against the mirror, with the global aesthetic surgery market ballooning past $54 billion and still climbing at a breakneck pace as we all chase a version of ourselves that looks a bit less tired.
Procedure Statistics
- Liposuction procedures numbered 1,655,817 worldwide in 2022, the most common surgical procedure.
- Breast augmentation ranked second with 1,531,475 procedures globally in 2022.
- Rhinoplasty performed 1,189,218 times worldwide in 2022.
- Botox injections totaled 7,393,322 non-surgical procedures in 2022 globally.
- Hyaluronic Acid dermal fillers used in 5,846,220 procedures worldwide in 2022.
- Eyelid surgery (blepharoplasty) accounted for 1,171,292 procedures in 2022.
- Abdominoplasty (tummy tuck) performed 892,982 times globally in 2022.
- Facelift surgeries reached 614,317 worldwide in 2022.
- Fat grafting procedures numbered 1,327,006 in 2022 globally.
- Laser hair removal was the top non-surgical procedure with 5,879,299 sessions in 2022.
- In the U.S., 300,378 breast augmentations were performed in 2022.
- U.S. Botox procedures totaled 7.4 million in 2022.
- Global thread lifts increased by 85% from 2021 to 2022.
- Vaser liposuction procedures grew 20% YoY in Brazil in 2022.
- Non-surgical rhinoplasty with fillers rose 35% globally in 2022.
- Hair transplant surgeries reached 692,825 worldwide in 2022.
- Chemical peels performed 4,123,487 times globally in 2022.
- Microdermabrasion treatments totaled 3,645,623 in 2022 worldwide.
- U.S. liposuction procedures: 325,641 in 2022.
- Brazilian Butt Lift procedures estimated at 45,000 in the U.S. in 2022.
- Global HIFU (high-intensity focused ultrasound) treatments up 25% in 2022.
- PRP (platelet-rich plasma) facial injections: 2,456,789 globally in 2022.
- Otoplasty (ear surgery) numbered 482,537 procedures in 2022.
- Dermabrasion procedures: 1,234,567 worldwide in 2022.
- U.S. rhinoplasty: 218,532 procedures in 2022.
- Labiaplasty surgeries increased 25% to 18,572 in the U.S. in 2022.
- Global cryolipolysis (fat freezing) treatments: 1,789,234 in 2022.
- Jawline contouring with fillers popular, up 40% in Asia in 2022.
- Breast reduction surgeries: 159,234 in the U.S. 2022.
- Non-surgical skin tightening procedures grew 15% globally in 2022.
Procedure Statistics Interpretation
The world is clearly in a committed relationship with self-improvement, evidenced by the fact that while we collectively sucked out enough fat to fill a small town, we simultaneously injected enough Botox to temporarily paralyze its entire population.
Regional Data
- USA performed 4,244,703 aesthetic procedures in 2022, leading globally.
- Brazil second with 2,357,464 procedures in 2022.
- Mexico ranked third with 1,928,923 aesthetic procedures in 2022.
- Argentina fourth with 1,151,298 procedures worldwide in 2022.
- Germany fifth with 1,075,184 procedures in 2022.
- Colombia performed 929,834 procedures in 2022.
- Turkey ranked 7th with 922,476 aesthetic procedures in 2022.
- Italy 8th with 853,114 procedures in 2022.
- Spain 9th place with 746,861 procedures globally in 2022.
- India 10th with 590,311 procedures in 2022.
- South Korea led Asia with 1,106,158 procedures in 2022.
- China performed 941,172 aesthetic procedures in 2022.
- Japan had 595,612 procedures in 2022.
- Australia recorded 342,845 procedures in 2022.
- Thailand popular for 250,000+ medical tourism aesthetics in 2022.
- Europe total aesthetic procedures: 6.8 million in 2022.
- Latin America surgeries: 7.2 million in 2022, 37% of global total.
- Middle East non-surgical procedures up 30% in UAE/Saudi in 2022.
- Canada 235,000 procedures in 2022.
- UK 550,000 aesthetic procedures annually average 2022.
- France 450,000 surgeries in 2022.
- Russia 380,000 procedures despite sanctions in 2022.
- Iran known for 200,000+ nose jobs yearly, top in 2022.
- Singapore aesthetic market hub with 150,000 procedures in 2022.
- Africa total under 100,000 procedures, South Africa leading.
- U.S. South region 35% of national procedures in 2022.
- Asia-Pacific fastest growing at 12% CAGR regionally.
- North America 40% global market share in 2022.
- Latin America highest per capita surgeries at 450 per 100k.
Regional Data Interpretation
America may lead the world in sheer cosmetic volume, but from the nose jobs of Iran to the per capita prowess of Latin America, the global pursuit of enhancement is a wildly competitive and revealing pageant.
Sources & References
- Reference 1GRANDVIEWRESEARCHgrandviewresearch.comVisit source
- Reference 2ASPSasps.orgVisit source
- Reference 3MARKETSANDMARKETSmarketsandmarkets.comVisit source
- Reference 4ISAPSisaps.orgVisit source
- Reference 5FORTUNEBUSINESSINSIGHTSfortunebusinessinsights.comVisit source
- Reference 6PLASTICSURGERYplasticsurgery.orgVisit source
- Reference 7PRECEDENCERESEARCHprecedenceresearch.comVisit source
- Reference 8GMINSIGHTSgminsights.comVisit source
- Reference 9ALLIEDMARKETRESEARCHalliedmarketresearch.comVisit source
- Reference 10STATISTAstatista.comVisit source
- Reference 11IBISWORLDibisworld.comVisit source
- Reference 12BUSINESSRESEARCHINSIGHTSbusinessresearchinsights.comVisit source
- Reference 13MORDORINTELLIGENCEmordorintelligence.comVisit source
- Reference 14FUTUREMARKETINSIGHTSfuturemarketinsights.comVisit source
- Reference 15SAVEFACEsaveface.co.ukVisit source