GITNUXREPORT 2025

Adult Entertainment Industry Statistics

Adult entertainment industry worth $15B; online, mobile, US dominate.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

Our Commitment to Accuracy

Rigorous fact-checking • Reputable sources • Regular updatesLearn more

Statistic 1

Around 90% of adult entertainment consumers access content online.

Statistic 2

The average age of first exposure to adult content for men is approximately 13 years old.

Statistic 3

Over 70% of adult content consumed online is viewed via mobile devices.

Statistic 4

Approximately 4.4% of all internet traffic globally is dedicated to adult content.

Statistic 5

The most searched for adult category on mainstream sites is "amateur," followed by " MILF" and "teen."'

Statistic 6

The average monthly search volume for "adult videos" in the US exceeds 1 million searches.

Statistic 7

Approximately 45% of consumers prefer watching adult content with a partner, rather than alone.

Statistic 8

The majority of adult performers are women, constituting about 75-80% of performers.

Statistic 9

The adult entertainment industry's viewership saw a 20% increase during the COVID-19 pandemic.

Statistic 10

The majority of adult online content is viewed by men, comprising about 70-75% of viewers.

Statistic 11

The average duration of a viewing session for adult content is approximately 10.5 minutes.

Statistic 12

Approximately 60% of adult content consumers are aged between 18 and 34.

Statistic 13

The average price of a pay-per-view adult video is around $5-$10.

Statistic 14

Roughly 1 in 4 internet users have visited an adult site in the past month.

Statistic 15

The most common reason cited for watching adult content is curiosity, followed by sexual enhancement.

Statistic 16

The "Amateur" genre is currently the most popular on free adult streaming sites, accounting for over 60% of traffic.

Statistic 17

The average monthly spend on adult content per user on paid sites is approximately $22.

Statistic 18

The majority of adult site traffic originates from North America, followed by Europe and Asia.

Statistic 19

Approximately 83% of adult consumers prefer to access content privately at home.

Statistic 20

Approximately 50% of users report using ad-blockers to avoid ads on adult sites.

Statistic 21

The most popular time for visiting adult websites is between 8 pm and 2 am local time.

Statistic 22

Data shows that the average age of adult performers in the industry is around 27 years old.

Statistic 23

The majority of adult content producers are men, accounting for estimated 85% of content creation.

Statistic 24

The "tube" style adult sites comprise roughly 65% of all adult content traffic.

Statistic 25

The top five countries producing adult content are the United States, Japan, Russia, Brazil, and the Netherlands.

Statistic 26

The reach of adult content across social media platforms like Twitter and Reddit exceeds hundreds of millions per month.

Statistic 27

Approximately 15% of all adult content is produced in Asia.

Statistic 28

The industry has seen increasing investments in ethical and consensual production practices in recent years.

Statistic 29

The global adult entertainment industry is estimated to be worth over $15 billion annually.

Statistic 30

The United States accounts for approximately 35% of the global adult entertainment revenue.

Statistic 31

The number of active adult websites exceeds 20,000 globally.

Statistic 32

Approximately 80% of adult websites are free-to-access with revenue generated mainly via ads.

Statistic 33

The average earnings of an adult content creator on OnlyFans are around $1800 per month.

Statistic 34

In 2023, subscription-based adult sites saw a revenue increase of approximately 14% compared to the previous year.

Statistic 35

The global webcam market is projected to grow at a CAGR of over 8% from 2023 to 2028.

Statistic 36

Over 90% of adult websites use some form of subscription model or pay-per-view.

Statistic 37

The adult industry employs an estimated 400,000 people worldwide.

Statistic 38

The adult industry generates significant revenue from merchandises and DVDs, although digital content is dominating.

Statistic 39

There is an increased investment in virtual reality adult content, expected to reach a market value of $1 billion by 2028.

Statistic 40

The revenue of popular adult content platforms like OnlyFans is heavily dependent on a small percentage of top creators, with the top 1% generating over 60% of total revenue.

Statistic 41

The global market for AI-generated adult content is projected to reach over $3 billion by 2030.

Statistic 42

The number of active adult subscription users globally is estimated to exceed 100 million.

Statistic 43

The highest-grossing adult film of all time grossed over $20 million worldwide.

Statistic 44

Pornhub alone reports over 42 billion visits annually.

Statistic 45

Over 50% of adult websites are accessed through Google or similar search engines.

Statistic 46

The market share of tube sites (free adult streaming sites) is approximately 65%, with paid sites holding about 35%.

Statistic 47

About 70% of adult content sites do not verify age before allowing access.

Slide 1 of 47

Sources

Our Reports have been cited by:

Trust Badges - Publications that have cited our reports

Key Highlights

The global adult entertainment industry is estimated to be worth over $15 billion annually.
The United States accounts for approximately 35% of the global adult entertainment revenue.
Around 90% of adult entertainment consumers access content online.
The average age of first exposure to adult content for men is approximately 13 years old.
Pornhub alone reports over 42 billion visits annually.
Over 70% of adult content consumed online is viewed via mobile devices.
Approximately 4.4% of all internet traffic globally is dedicated to adult content.
The most searched for adult category on mainstream sites is "amateur," followed by " MILF" and "teen."'
The average monthly search volume for "adult videos" in the US exceeds 1 million searches.
The number of active adult websites exceeds 20,000 globally.
Approximately 80% of adult websites are free-to-access with revenue generated mainly via ads.
The majority of adult content producers are men, accounting for estimated 85% of content creation.
The "tube" style adult sites comprise roughly 65% of all adult content traffic.

The adult entertainment industry, a $15 billion global powerhouse fueled predominantly by online consumption and innovative content delivery, continues to evolve rapidly, captivating over 100 million subscription users and generating staggering revenues across continents.

Consumer Behavior and Demographics

Around 90% of adult entertainment consumers access content online.
The average age of first exposure to adult content for men is approximately 13 years old.
Over 70% of adult content consumed online is viewed via mobile devices.
Approximately 4.4% of all internet traffic globally is dedicated to adult content.
The most searched for adult category on mainstream sites is "amateur," followed by " MILF" and "teen."'
The average monthly search volume for "adult videos" in the US exceeds 1 million searches.
Approximately 45% of consumers prefer watching adult content with a partner, rather than alone.
The majority of adult performers are women, constituting about 75-80% of performers.
The adult entertainment industry's viewership saw a 20% increase during the COVID-19 pandemic.
The majority of adult online content is viewed by men, comprising about 70-75% of viewers.
The average duration of a viewing session for adult content is approximately 10.5 minutes.
Approximately 60% of adult content consumers are aged between 18 and 34.
The average price of a pay-per-view adult video is around $5-$10.
Roughly 1 in 4 internet users have visited an adult site in the past month.
The most common reason cited for watching adult content is curiosity, followed by sexual enhancement.
The "Amateur" genre is currently the most popular on free adult streaming sites, accounting for over 60% of traffic.
The average monthly spend on adult content per user on paid sites is approximately $22.
The majority of adult site traffic originates from North America, followed by Europe and Asia.
Approximately 83% of adult consumers prefer to access content privately at home.
Approximately 50% of users report using ad-blockers to avoid ads on adult sites.
The most popular time for visiting adult websites is between 8 pm and 2 am local time.
Data shows that the average age of adult performers in the industry is around 27 years old.

Consumer Behavior and Demographics Interpretation

With over 90% of adult entertainment consumers turning to online—that's nearly everyone—it's clear that from early curiosity at age 13 to a global 1-in-4 internet user visiting an adult site monthly, the industry is both a mirror of and a major player in our digital lives, where nearly three-quarters of viewers prefer mobile access, and partnerships often outshine solo ventures—all amid a demographic skewed towards young adults and a thriving performer base averaging 27 years old.

Content Production and Distribution

The majority of adult content producers are men, accounting for estimated 85% of content creation.
The "tube" style adult sites comprise roughly 65% of all adult content traffic.
The top five countries producing adult content are the United States, Japan, Russia, Brazil, and the Netherlands.
The reach of adult content across social media platforms like Twitter and Reddit exceeds hundreds of millions per month.
Approximately 15% of all adult content is produced in Asia.
The industry has seen increasing investments in ethical and consensual production practices in recent years.

Content Production and Distribution Interpretation

While men dominate the lion's share of content creation and US, Japan, Russia, Brazil, and the Netherlands lead the pack globally, the industry's rapid digital reach and shifting focus toward ethical practices suggest a complex tapestry where ambition, culture, and responsibility intersect in the ever-evolving realm of adult entertainment.

Industry Size and Revenue

The global adult entertainment industry is estimated to be worth over $15 billion annually.
The United States accounts for approximately 35% of the global adult entertainment revenue.
The number of active adult websites exceeds 20,000 globally.
Approximately 80% of adult websites are free-to-access with revenue generated mainly via ads.
The average earnings of an adult content creator on OnlyFans are around $1800 per month.
In 2023, subscription-based adult sites saw a revenue increase of approximately 14% compared to the previous year.
The global webcam market is projected to grow at a CAGR of over 8% from 2023 to 2028.
Over 90% of adult websites use some form of subscription model or pay-per-view.
The adult industry employs an estimated 400,000 people worldwide.
The adult industry generates significant revenue from merchandises and DVDs, although digital content is dominating.
There is an increased investment in virtual reality adult content, expected to reach a market value of $1 billion by 2028.
The revenue of popular adult content platforms like OnlyFans is heavily dependent on a small percentage of top creators, with the top 1% generating over 60% of total revenue.
The global market for AI-generated adult content is projected to reach over $3 billion by 2030.
The number of active adult subscription users globally is estimated to exceed 100 million.
The highest-grossing adult film of all time grossed over $20 million worldwide.

Industry Size and Revenue Interpretation

With a $15 billion global footprint and over 100 million users fueling a digital landscape where 80% of sites are free and revenue hinges on a handful of top creators, the adult entertainment industry proves that in this virtual age, a small percentage of players hold the key to a multi-billion-dollar world, all while investing heavily in VR and AI to keep the revenue coming—and arguably, also, keeping the world 'entertained.'

Online Platforms and Accessibility

Pornhub alone reports over 42 billion visits annually.
Over 50% of adult websites are accessed through Google or similar search engines.
The market share of tube sites (free adult streaming sites) is approximately 65%, with paid sites holding about 35%.
About 70% of adult content sites do not verify age before allowing access.

Online Platforms and Accessibility Interpretation

These staggering figures reveal a digital landscape where billions indulge with ease, yet the lack of stringent age verification underscores a pressing need for greater responsibility amidst pervasive accessibility.