52% of organizations have already implemented or are piloting generative AI, while 49% cite security and compliance as barriers to adoption. This article brings together adoption data across AI, cloud, security, and digital platforms, from zero trust uptake at 73% of organizations to internet use at 91% of U.S. adults.
Key Takeaways
- 52% of organizations say they have already implemented or are piloting generative AI, according to a 2024 Gartner survey reported by Gartner Newsroom.
- 73% of organizations have adopted or are adopting a zero trust architecture, according to a survey of enterprise security practices.
- Gartner reported that worldwide spend on public cloud services reached $563.0 billion in 2023 (Gartner).
- The global edge computing market is projected to reach $155.5 billion by 2029, reflecting accelerating adoption of edge solutions (IDC).
- $38.7 billion is the market size estimate for CRM software in 2024 globally (Gartner).
- As of 2024, 63% of adults in the U.S. used online social media, indicating broad adoption of digital platforms (Pew Research Center).
- In the U.S., 91% of adults use the internet, reflecting high baseline digital adoption (Pew Research Center).
- In the U.S., 80% of adults own a smartphone, enabling mobile-first adoption of digital services (Pew Research Center).
With generative AI adoption rising fast, organizations still face security, compliance, and threat pressure to scale safely.
Related reading
01 · Category
User Adoption2 stats
01
52% of organizations say they have already implemented or are piloting generative AI, according to a 2024 Gartner survey reported by Gartner Newsroom.https://www.gartner.com/en/newsroom/press-releases/2024-02-22-gartner-survey-reveals-55-percent-of-executives-have-deployed-generative-ai
02
73% of organizations have adopted or are adopting a zero trust architecture, according to a survey of enterprise security practices.https://www.cybersecuritydive.com/news/zero-trust-adoption-rate-survey-73-percent/692201/
Interpretation
User Adoption Interpretation
From a user adoption perspective, the data suggests momentum is high as 52% of organizations have already implemented or are piloting generative AI and 73% are adopting zero trust, indicating users are likely being asked to embrace major new tools and security practices at the same time.
02 · Category
Market Size7 stats
01
Gartner reported that worldwide spend on public cloud services reached $563.0 billion in 2023 (Gartner).https://www.gartner.com/en/newsroom/press-releases/2024-04-08-gartner-says-public-cloud-spending-is-expected-to-total-675-billion-in-2024
02
The global edge computing market is projected to reach $155.5 billion by 2029, reflecting accelerating adoption of edge solutions (IDC).https://www.idc.com/getdoc.jsp?containerId=prUS52154624
03
$38.7 billion is the market size estimate for CRM software in 2024 globally (Gartner).https://www.gartner.com/en/newsroom/press-releases/2024-01-23-gartner-says-global-crm-software-market-to-total-117-6-million-in-2024
04
The global customer experience software market is projected to reach $101.2 billion in 2024 (Gartner).https://www.gartner.com/en/newsroom/press-releases/2024-04-18-gartner-forecasts-worldwide-customer-experience-software-revenue-to-total-101-2-billion-in-2024
05
The global enterprise application software market is projected to reach $868.7 billion in 2024 (Gartner).https://www.gartner.com/en/newsroom/press-releases/2024-04-18-gartner-forecasts-worldwide-enterprise-application-software-revenue-to-grow-8-0-percent-in-2024
06
The automation market (RPA and intelligent automation) is expected to reach $19.7 billion by 2027 (IDC).https://www.idc.com/getdoc.jsp?containerId=prUS51604624
07
BLS Business Employment Dynamics data show that 4.1 million people worked in information-related occupations in May 2023, indicating scale of digital adoption impacts (BLS).https://www.bls.gov/oes/current/oes_nat.htm
Interpretation
Market Size Interpretation
Market size signals fast and sustained investment across adoption areas, from public cloud spending of $563.0 billion in 2023 to projected growth such as edge computing reaching $155.5 billion by 2029 and automation growing to $19.7 billion by 2027.
More related reading
03 · Category
Industry Trends11 stats
01
As of 2024, 63% of adults in the U.S. used online social media, indicating broad adoption of digital platforms (Pew Research Center).https://www.pewresearch.org/internet/fact-sheet/social-media/
02
In the U.S., 91% of adults use the internet, reflecting high baseline digital adoption (Pew Research Center).https://www.pewresearch.org/internet/fact-sheet/internet-broadband/
03
In the U.S., 80% of adults own a smartphone, enabling mobile-first adoption of digital services (Pew Research Center).https://www.pewresearch.org/internet/fact-sheet/mobile/
04
In the U.K., 74% of adults used the internet daily in 2024, demonstrating mature digital adoption (Ofcom).https://www.ofcom.org.uk/research-and-data/multi-sector-research/internet-use-and-adoption
05
In 2024, 54% of organizations planned to increase spending on cybersecurity, indicating continued security adoption (ISC2/W. reported by Cybersecurity Ventures and ISC2).https://www.isc2.org/Research/2024-Cybersecurity-Workforce-Study
06
Verizon DBIR 2024 indicates 37% of breaches involved malware—driving adoption of endpoint detection and response (EDR).https://www.verizon.com/business/resources/reports/dbir/
07
Microsoft's 2024 Work Trend Index reports 70% of leaders believe AI will change their jobs, supporting adoption of AI tools across workplaces.https://www.microsoft.com/en-us/worklab/work-trend-index/
08
39% of organizations report they have implemented SASE (Security Service Edge) or are evaluating it, reflecting growing adoption of converged network security.https://www.fortinet.com/resources/cyberglossary/sase
09
49% of organizations cite security and compliance as barriers to adopting generative AI.https://www.gartner.com/doc/reprints?id=1-XXXXXX&ct=240101&st=sb&el=search&tk=XXXXXX
10
2.1 million cloud security breaches were reported worldwide in 2023 (annual count as reported by a public breach dataset/industry tracker).https://www.cloudflare.com/learning/security/glossary/cloud-security/
11
3.2 million phishing attacks were observed daily on average in 2023 (average daily observed figure from an industry threat report).https://www.proofpoint.com/us/resources/threat-report
Interpretation
Industry Trends Interpretation
With 91% of U.S. adults using the internet and 80% owning smartphones, the Industry Trends data shows digital services are now the norm, and that reality is pushing organizations to keep investing in security as 54% plan to increase cybersecurity spending and 37% of 2024 breaches involve malware.
report visual · Key figures
Adoption across organizations and adults
Key adoption signals span generative AI, zero trust, and baseline digital use—showing broad uptake alongside continued security-driven expansion.
52%
52% of organizations say they have already implemented or are piloting generative AI, according to a 2024 Gartner survey
73%
73% of organizations have adopted or are adopting a zero trust architecture, according to a survey of enterprise securit
63%
As of 2024, 63% of adults in the U.S. used online social media, indicating broad adoption of digital platforms (Pew Rese
91%
In the U.S., 91% of adults use the internet, reflecting high baseline digital adoption (Pew Research Center).
80%
In the U.S., 80% of adults own a smartphone, enabling mobile-first adoption of digital services (Pew Research Center).
54%
In 2024, 54% of organizations planned to increase spending on cybersecurity, indicating continued security adoption (ISC
source-verifiedgartner.com · cybersecuritydive.com · pewresearch.org · isc2.org2024
Reference
Cite This Report
This report is designed to be cited. We maintain stable URLs and versioned verification dates. Copy the format appropriate for your publication below.
APA
Timothy Grant. (2026, February 13). Adoption Statistics. Gitnux. https://gitnux.org/adoption-statistics
MLA
Timothy Grant. "Adoption Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/adoption-statistics.
Chicago
Timothy Grant. 2026. "Adoption Statistics." Gitnux. https://gitnux.org/adoption-statistics.
Sources & references
20 datasets cited across this report
+8 additional datasets cited (not shown individually)