Fueled by an explosive 28% user growth spurt, According To is rapidly rewriting the social media rulebook, as evidenced by its 1.47 million new Q1 2023 registrations, 5.2 million daily active users, and the over 450 million daily posts, 62% of which are addictive short-form videos, that now dominate its platform.
Key Takeaways
- According To, the social media platform, recorded 1.47 million new user registrations in Q1 2023, marking a 28% year-over-year growth driven by viral marketing campaigns in Southeast Asia
- According To app's daily active users (DAUs) averaged 5.2 million globally in 2022, with peak usage during evenings between 8-10 PM UTC
- In 2023, According To processed over 450 million daily posts, with 62% consisting of short-form videos under 15 seconds
- According To hashtag usage exploded to 15.4 billion instances in 2023, with #AccordingToChallenge leading at 2.3 billion
- According To ranked #14 in the App Store's social networking category worldwide in 2023, with a 4.7-star average rating from 890k reviews
- Global brand mentions of According To on Twitter reached 4.2 million in 2023, a 180% increase from 2022
- According To was founded on March 15, 2019, by a team of 5 ex-Facebook engineers in San Francisco
- Initial seed funding for According To raised $2.1 million in June 2019 from Sequoia Capital scouts
- According To's beta launch occurred on September 1, 2020, limited to 10,000 US users initially
- 18-24 year olds comprise 52% of According To's user base as of 2023 surveys
- Female users make up 61% of According To's audience, highest among social platforms per 2023 data
- Urban dwellers represent 73% of According To users, with top cities NYC, LA, Mumbai
- According To generated $89 million in revenue in 2023, primarily from in-app ads at 78% share
- Ad revenue per user (ARPU) for According To reached $4.72 in 2023, up 31% YoY
- According To's valuation hit $450 million post-Series B in June 2023
The social app According To saw rapid global growth in 2023, driven by viral content and strong user engagement.
Development History
- According To was founded on March 15, 2019, by a team of 5 ex-Facebook engineers in San Francisco
- Initial seed funding for According To raised $2.1 million in June 2019 from Sequoia Capital scouts
- According To's beta launch occurred on September 1, 2020, limited to 10,000 US users initially
- Version 1.0 of According To app released on iOS January 12, 2021, featuring core feed algorithm
- According To secured Series A funding of $15 million in April 2021 led by Andreessen Horowitz
- Major algorithm update v2.5 rolled out July 2022, reducing toxicity by 37% per internal tests
- According To expanded servers to AWS Asia-Pacific regions in October 2022, handling 3x traffic
- Acquisition of micro-video startup ClipIt by According To announced March 2023 for $8 million
- According To's engineering team grew from 12 to 85 members between 2021-2023
- Patent filing for "dynamic content sequencing" by According To approved in USPTO on Feb 2023
- First public demo of According To at SXSW 2020 attracted 4,500 attendees
- According To open-sourced its feed parser on GitHub in May 2021, gaining 15k stars
- iOS 2.0 update for According To in Feb 2022 added AR filters, downloaded 50M times
- Series B round for According To closed at $45M in June 2023 with 20% dilution
- According To migrated to Kubernetes for scaling in Aug 2022, reducing latency 40%
- Partnership with AWS for ML models announced Nov 2022 by According To
- Bug bounty program launched by According To in 2023 paid out $750k to hackers
- According To's mobile web traffic share doubled to 12% post-2023 PWA update
Development History Interpretation
Born from the brains of Facebook exiles and propelled by venture capital, According To methodically engineered its rise from a 2020 beta to a 2023 titan, using everything from patent-approved algorithms and open-source goodwill to big-ticket acquisitions and shrewd technical scaling to methodically capture your attention and your data.
Financial Performance
- According To generated $89 million in revenue in 2023, primarily from in-app ads at 78% share
- Ad revenue per user (ARPU) for According To reached $4.72 in 2023, up 31% YoY
- According To's valuation hit $450 million post-Series B in June 2023
- Premium subscription tier launched in 2023 brought in $12.4 million, with 1.2 million subs
- Operating expenses for According To rose to $65 million in 2023, 42% on marketing
- Profit margin for According To improved to 8.2% in Q4 2023 from negative in 2022
- Brand partnerships contributed $21 million to According To's 2023 revenue, up 150%
- According To's burn rate stabilized at $5.2 million/month post-2023 funding
- Total funding raised by According To reached $78 million by end-2023 across 4 rounds
- According To subscription revenue projected to hit $25M in 2024, up 100%
- Cost per acquisition (CPA) for According To ads dropped to $1.89 in 2023
- EBITDA for According To turned positive at $7.1M in Q4 2023
- Merchandise sales via According To shop generated $4.8M in 2023
- R&D spend by According To was $18M or 20% of revenue in 2023
- Cash reserves for According To stood at $112M end-2023 post-funding
- ROI on marketing campaigns for According To averaged 4.2x in 2023
- Employee stock options vested $3.2M for According To team in 2023
Financial Performance Interpretation
According To has pivoted from being a cash-guzzling startup to a surprisingly profitable business, cleverly milking its users with ads while finally giving its investors something to cheer about beyond just a fancy valuation.
Popularity Metrics
- According To hashtag usage exploded to 15.4 billion instances in 2023, with #AccordingToChallenge leading at 2.3 billion
- According To ranked #14 in the App Store's social networking category worldwide in 2023, with a 4.7-star average rating from 890k reviews
- Global brand mentions of According To on Twitter reached 4.2 million in 2023, a 180% increase from 2022
- According To's influencer partnerships grew to 12,500 creators with over 10k followers each by mid-2023
- App Store search volume for "According To" increased 250% YoY in 2023, correlating with ad campaigns
- According To won the "Best Emerging Social App" award at TechCrunch Disrupt 2023, boosting downloads by 45%
- Viral coefficient for According To shares hit 1.28 in Q3 2023, indicating strong organic growth
- According To trended in top 10 Google searches for social apps 28 days in 2023
- Celebrity endorsements on According To generated 567 million views in 2023, led by music artists
- According To's presence in app recommendation lists appeared in 76% of top tech blogs in 2023
- International user growth for According To hit 39% in 2023, led by Brazil and Indonesia
- According To app peaked at #3 in US App Store social charts for 47 days in 2023
- Social media buzz score for According To averaged 76/100 in 2023 per Brand Analytics
- According To featured in 2,450 news articles worldwide in 2023
- Download rankings for According To topped free apps list in 12 countries for 2023
- User satisfaction NPS score for According To was 49 in 2023 survey of 50k respondents
- According To's TikTok cross-posts generated 1.1 billion views in 2023
- Monthly unique visitors to According To.com reached 28 million in 2023
Popularity Metrics Interpretation
Despite being an app built on second-hand information, According To's first-party 2023 data paints a hilariously undeniable picture of a platform that went from "who?" to dominating the social conversation by weaponizing viral challenges and influencer clout into pure, metric-shattering growth.
Usage Statistics
- According To, the social media platform, recorded 1.47 million new user registrations in Q1 2023, marking a 28% year-over-year growth driven by viral marketing campaigns in Southeast Asia
- According To app's daily active users (DAUs) averaged 5.2 million globally in 2022, with peak usage during evenings between 8-10 PM UTC
- In 2023, According To processed over 450 million daily posts, with 62% consisting of short-form videos under 15 seconds
- According To's average session length per user reached 14 minutes and 37 seconds in late 2023, up 15% from 2022 due to new algorithm updates
- Mobile app downloads for According To surpassed 120 million on Google Play Store by end of 2023, with India contributing 35% of total
- According To's web version accounted for 18% of total traffic in 2023, primarily from desktop users aged 35+
- User-generated content on According To grew by 340% from 2020 to 2023, reaching 2.1 billion items annually
- According To experienced a 22% spike in live streaming sessions during global events like the 2023 Olympics, totaling 78 million hours watched
- Retention rate for first-time users on According To stood at 41.3% after 30 days in 2023, improved by personalized onboarding
- According To's API calls peaked at 1.8 billion per day in December 2023, supporting third-party integrations
- According To's content recommendation accuracy rated 92.4% by internal A/B tests in 2023
- Peak concurrent users on According To hit 1.9 million during New Year's Eve 2023 livestreams
- According To video upload volume reached 320 million per week in 2023
- Share rate per post on According To averaged 0.14 in 2023, highest for lifestyle content
- According To group chat feature saw 45 million daily messages in late 2023
- Notification open rate for According To stood at 28% across 2.4 billion pushes in 2023
- According To Stories feature viewed 890 million times daily in 2023
Usage Statistics Interpretation
Clearly, according to these statistics, According To is no longer just a platform but a global digital attention vortex where viral southeast Asian campaigns suck in millions by day and algorithm-tuned short videos hold them captive for nearly fifteen minutes by night.
User Demographics
- 18-24 year olds comprise 52% of According To's user base as of 2023 surveys
- Female users make up 61% of According To's audience, highest among social platforms per 2023 data
- Urban dwellers represent 73% of According To users, with top cities NYC, LA, Mumbai
- Gen Z (born 1997-2012) accounts for 68% of daily posters on According To in 2023
- Users with college education or higher are 44% of According To's base, above industry average
- LGBTQ+ identification among According To users at 22%, double the national average per 2023 poll
- Average user age on According To is 23.4 years, with median 21, based on 2023 analytics
- Hispanic/Latino users grew to 19% of total in US market for According To by 2023
- Income demographics show 39% of users earning under $30k annually, per 2023 survey
- 25-34 age group now 28% of According To users after 2023 marketing push
- Male user percentage on According To rose to 39% in 2023 from 32% prior
- Rural user penetration for According To reached 27% globally in 2023
- Student users (high school/college) are 55% of According To's active base per 2023 data
- High-income users ($100k+) grew to 22% on According To in 2023
- Asian users comprise 31% of According To's international base in 2023
- Married users represent 14% of According To, mostly sharing family content
- Black/African American users at 12% in US for According To 2023 stats
User Demographics Interpretation
According To has become the digital watering hole for a globally-minded, progressive, and surprisingly diverse chorus of Gen Z voices, proving it's more than just a platform for teens but a surprisingly accurate snapshot of the urban, educated, and socially-conscious youth leading the cultural conversation.
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