Video content marketing is reshaping how brands attract and convert audiences—across platforms like YouTube, TikTok, Facebook, and Instagram, and on-site experiences like homepages, landing pages, and email. Here, you’ll explore key benchmarks such as explainer-video traffic lift and landing-page conversion gains, plus what viewers do (and struggle with) when shopping online. We also map adoption and ROI signals, from marketer usage to consumer demand.
Key Takeaways
- According to HubSpot's 2024 benchmarks, video content generates 1200% more shares than text and images combined.
- Wyzowl 2024 reports that 87% of marketers say video has directly increased sales.
- Vidyard's data shows explainer videos on homepages get 20% more traffic.
- According to Wyzowl's 2023 State of Video Marketing report, 91% of businesses are using video as a marketing tool this year, up from 86% in 2022.
- HubSpot's 2023 State of Marketing Report indicates that 17% of marketers name video as the type of content with the best ROI.
- A Brightcove survey found that 86% of marketers say video has increased traffic to their website.
- According to Statista, YouTube holds 73% of video content market share globally.
- TikTok has over 1.5 billion monthly active users as of 2023.
- Facebook videos generate 8 billion views daily.
- Wyzowl predicts 91% adoption of video by businesses by 2025.
- Gartner forecasts video marketing spend to hit $200 billion by 2025.
- eMarketer projects short-form video ad spend $100 billion by 2024.
- According to Wyzowl's 2023 survey, 96% of people have watched an explainer video to learn about a product.
- HubSpot reports that 54% of consumers want to see more video content from brands.
- Brightcove finds 42% of consumers complain they can't find videos when shopping online.
Video marketing is driving major gains in shares, sales, and traffic, and adoption is accelerating fast.
Related reading
01 · Category
Conversion Rates30 stats
01
According to HubSpot's 2024 benchmarks, video content generates 1200% more shares than text and images combined.
02
Wyzowl 2024 reports that 87% of marketers say video has directly increased sales.
03
Vidyard's data shows explainer videos on homepages get 20% more traffic.
04
Unbounce found that adding video to landing pages increases conversions by 80%.
05
Forrester Research indicates that 1 minute of video equals 1.8 million words in terms of information retention.
06
Google reports that search results with video are 41% more likely to get clicks.
07
EyeQuant study: Videos on landing pages boost conversions by 86%.
08
Badass Marketers: Businesses using video enjoy 49% faster revenue growth.
09
Red Website Design: 88% of video marketers say video improves brand understanding.
10
Ascend2: 50% of B2B buyers viewed 3-5 videos during purchase process.
11
Content Marketing Institute: Video delivers highest ROI among content types.
12
MarketingProfs: 75% of executives watch business videos weekly.
13
Invodo: 52% of consumers say video influences purchase decisions.
14
TechSmith: 59% of executives prefer video over text for insights.
15
Brainshark: Video increases quiz scores by 34% in training.
16
Small Biz Trends: 75% of businesses integrate video into email marketing.
17
Digital Silk: Video boosts organic search traffic by 157%.
18
Oberlo: 91% of businesses use video in content strategy.
19
Visual Teaching Alliance: Learners retain 95% of message from video vs 10% from text.
20
Drift: Adding video to sales emails increases clicks by 300%.
21
LinkedIn: Video posts get 5x more engagement leading to 20% higher conversions.
22
Crazy Egg: Videos under 2 minutes convert 2x better on landing pages.
23
Marketing Dive: Personalized videos boost conversions by 80%.
24
Salesforce: Video content shortens sales cycle by 20%.
25
ZoomInfo: 78% of salespeople using video see higher win rates.
26
Gong.io: Calls with video demos close 20% faster.
27
HubSpot: Video at top of sales funnel converts 28% more leads.
28
Wyzowl: 73% of customers prefer video from business over text.
29
92% of video marketers are satisfied with ROI compared to 67% for other marketers per Matterport.
30
80% of consumers are more likely to buy from websites with video testimonials.
Interpretation
Conversion Rates Interpretation
Across conversion rates, the data shows video is a clear growth lever with Unbounce finding landing pages with video increase conversions by 80% and HubSpot reporting video generates 1200% more shares than text and images combined.
02 · Category
Engagement And Views30 stats
01
According to Wyzowl's 2023 State of Video Marketing report, 91% of businesses are using video as a marketing tool this year, up from 86% in 2022.
02
HubSpot's 2023 State of Marketing Report indicates that 17% of marketers name video as the type of content with the best ROI.
03
A Brightcove survey found that 86% of marketers say video has increased traffic to their website.
04
Syndacast reports that video in an email leads to 200-300% increase in click-through rates.
05
Vidyard's 2023 Video in Business Benchmark Report shows that video views grew by 45% year-over-year for B2B marketers.
06
Forbes states that online videos result in 49% faster revenue growth for businesses using video marketing.
07
Animoto's 2023 Online Trends Report reveals that 64% of consumers made a purchase after watching branded social videos.
08
WordStream data shows landing pages with video increase conversion rates by 80%.
09
Eyeview Digital reports that using video on landing pages can boost conversions by up to 80%.
10
Insivia claims that video marketers achieve 66% more qualified leads per year.
11
Social Media Today notes that 92% of mobile video consumers share videos with others.
12
Cisco forecasts that video will account for 82% of all internet traffic by 2022, extended trends into 2023.
13
YouTube reports over 500 hours of video uploaded every minute globally.
14
Wyzowl 2023: 96% of individuals have watched an explainer video to learn more about a product or service.
15
HubSpot: 54% of consumers want to see more video content from brands they like.
16
Brightcove: 75% of executives watch work-related videos on their smartphones.
17
Vidyard: Average video engagement time increased to 1:42 minutes in 2023.
18
Forbes: 87% of marketers claim video has helped increase sales directly.
19
Animoto: 93% of marketers report video marketing is an effective marketing channel.
20
WordStream: Videos get 12 times more shares than text and image posts combined.
21
Insivia: 64% of internet users buy something after watching branded social videos.
22
Social Media Examiner: Live videos on Facebook see 6x more interactions than regular videos.
23
Statista: Global video marketing spend reached $135 billion in 2023.
24
Demand Metric: Content with video gets 94% more views.
25
WebDam: 66% of consumers think a video is the best way to learn about a product.
26
ZMOT by Google: 50% of people who watched a video online searched for more info afterward.
27
Yans Media: 4x more customers would rather watch a video about a product than read about it.
28
Veritas: 97% of marketers say video helps customers understand their product.
29
ReelSEO: 80% of viewers remember a video ad they watched in the past 30 days.
30
AdAge: Video ads have an average CTR of 1.84% compared to 0.46% for display ads.
Interpretation
Engagement And Views Interpretation
Video is proving it can drive both engagement and visibility, with evidence like 200 to 300% higher email click through rates and B2B video views growing 45% year over year as marketers increasingly rely on it.
03 · Category
Platform Statistics30 stats
01
According to Statista, YouTube holds 73% of video content market share globally.
02
TikTok has over 1.5 billion monthly active users as of 2023.
03
Facebook videos generate 8 billion views daily.
04
Instagram Reels have 2 billion daily plays.
05
LinkedIn video views up 45% year-over-year in 2023.
06
Twitter (X) video views reached 8 billion per day in 2023.
07
Snapchat daily video views exceed 10 billion.
08
Pinterest video content engagement up 315% since launch.
09
Vimeo hosts over 260 million users and 1.25 million creators.
10
Twitch averages 31 million daily viewers for live streams.
11
Netflix video streaming accounts for 15% of global internet traffic.
12
Amazon Prime Video has 200 million subscribers.
13
Disney+ reached 150 million subscribers in 2023.
14
YouTube Shorts garner 50 billion daily views.
15
Facebook Live videos get 10x more comments than pre-recorded.
16
Instagram Stories videos viewed by 500 million daily users.
17
LinkedIn native video posts see 20x more shares.
18
TikTok e-commerce sales hit $20 billion in 2023.
19
YouTube Gaming live views average 100 million hours daily.
20
Vimeo OTT platforms generate $1 billion in revenue.
21
Dailymotion has 300 million monthly users.
22
Bilibili video platform has 326 million monthly users in China.
23
Kwai (Kuaishou) boasts 700 million daily users.
24
Rumble video views up 400% post-2022.
25
Facebook Watch monthly users: 1.07 billion.
26
Instagram IGTV views declining 30% favoring Reels.
27
LinkedIn Live reaches 100 million viewers annually.
28
Twitch mobile app video views 1.4 billion hours monthly.
29
YouTube TV subscribers surpass 8 million.
30
Hulu ad-supported video plans 48% of subscribers.
Interpretation
Platform Statistics Interpretation
Platform data shows that video is dominated by YouTube with 73% global market share while social apps are driving massive daily consumption, like Facebook’s 8 billion daily views and Instagram Reels’ 2 billion daily plays, underscoring how platform choice is pivotal for video content marketing performance.
More related reading
04 · Category
Trends And Predictions29 stats
01
Wyzowl predicts 91% adoption of video by businesses by 2025.
02
Gartner forecasts video marketing spend to hit $200 billion by 2025.
03
eMarketer projects short-form video ad spend $100 billion by 2024.
04
Deloitte predicts live commerce sales $2 trillion globally by 2026.
05
PwC sees video streaming revenue $300 billion by 2028.
06
Cisco Annual Report: Video to comprise 82% of internet traffic by 2025.
07
Statista: TikTok users to reach 2 billion by 2025.
08
McKinsey: AI-generated video content to grow 30% annually.
09
Forrester: 84% of video marketers plan to increase budgets in 2024.
10
IDC: Enterprise video platforms market $15 billion by 2027.
11
Nemerix: VR video marketing adoption up 50% by 2025.
12
Juniper Research: Interactive video market $20 billion by 2026.
13
Grand View Research: Video on Demand market $250 billion by 2030.
14
MarketsandMarkets: Video Analytics market $24 billion by 2028.
15
Transparency Market Research: Shoppable video market $1.5 trillion by 2031.
16
Live streaming e-commerce to $5 trillion by 2026 per ResearchAndMarkets.
17
360-degree video views expected to triple by 2025 per Spherical Insights.
18
User-generated video content to dominate 70% of marketing by 2025 per Influencer Marketing Hub.
19
Personalized video marketing ROI 6x higher by 2024 per Accenture.
20
AR video integration in marketing up 40% annually per ARtillery Intelligence.
21
Short-form video (under 60s) to claim 90% of mobile views by 2025 per Ericsson.
22
Metaverse video events to attract 1 billion users by 2030 per Bloomberg Intelligence.
23
Cloud video processing market $50 billion by 2028 per Allied Market Research.
24
5G-enabled video streaming to boost quality 4K adoption to 60% by 2026 per GSMA.
25
Sustainability-focused video campaigns to rise 35% by 2025 per Kantar.
26
Voice-activated video search queries up 200% by 2025 per Comscore.
27
Blockchain-verified video authenticity market emerging $10 billion by 2030 per Fortune Business Insights.
28
Emotional AI in video personalization to enhance engagement 25% by 2027 per Frost & Sullivan.
29
Global video production outsourcing to grow 12% CAGR to 2030 per Maximize Market Research.
Interpretation
Trends And Predictions Interpretation
Businesses are poised to rapidly expand video marketing with Wyzowl projecting 91% adoption by 2025 and Cisco forecasting video will make up 82% of internet traffic by 2025, underscoring how video is becoming the dominant medium in the Trends And Predictions landscape.
05 · Category
Viewer Preferences30 stats
01
According to Wyzowl's 2023 survey, 96% of people have watched an explainer video to learn about a product.
02
HubSpot reports that 54% of consumers want to see more video content from brands.
03
Brightcove finds 42% of consumers complain they can't find videos when shopping online.
04
Invodo states 57% of consumers want to see more videos from retailers.
05
Google Consumer Insights: 66% of people use YouTube to learn how to do difficult tasks.
06
Stackla: 71% of consumers prefer watching a short video to learn about a product.
07
Ipsos: 72% of customers prefer video content over text when learning about services.
08
Animoto: 40% of shoppers bought more from brands with entertaining video content.
09
Facebook IQ: 85% of Facebook video is watched on mobile.
10
YouTube: 70% of YouTube views come from mobile devices.
11
Netflix: Viewers binge-watch 5 episodes on average per sitting.
12
TikTok: Short-form videos under 15 seconds have 67% higher completion rates.
13
Instagram: Reels get 22% more engagement than regular videos.
14
LinkedIn: 3x more engagement for video posts than text posts.
15
Twitter: Videos get 6x more retweets than photos.
16
Snapchat: 34% of daily users prefer video stories over images.
17
Pinterest: Video Pins get 12% more clicks than static Pins.
18
93% of marketers gained customers through video marketing per Wyzowl.
19
79% of internet users prefer learning about new products through video.
20
68% of people would rather watch a video testimonial than read text.
21
82% of people are convinced to purchase by video ads on social media.
22
63% of sales professionals say visual content most effective for communication.
23
90% of customers report video enhances brand experience.
24
73% of B2B buyers watch videos during research phase.
25
55% of YouTube users say they’ve bought something because of a brand channel video.
26
76% of consumers who watch live videos on Facebook purchase immediately or soon after.
27
62% of B2C marketers say live video increased engagement significantly.
28
80% of viewers prefer live video from single person over studio production.
29
95% of marketers report live video keeps audience attention longer.
30
78% of people watch videos without sound, preferring captions.
Interpretation
Viewer Preferences Interpretation
From the viewer preferences data, most people clearly favor video learning, with 96% watching explainer videos to understand a product and 71% preferring short videos, showing a strong appetite for brands and retailers to meet consumers where they want to watch.
Reference
Cite This Report
This report is designed to be cited. We maintain stable URLs and versioned verification dates. Copy the format appropriate for your publication below.
APA
Julian Richter. (2026, February 13). Video Content Marketing Statistics. Gitnux. https://gitnux.org/video-content-marketing-statistics
MLA
Julian Richter. "Video Content Marketing Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/video-content-marketing-statistics.
Chicago
Julian Richter. 2026. "Video Content Marketing Statistics." Gitnux. https://gitnux.org/video-content-marketing-statistics.
Sources & references
100 datasets cited across this report · attribution is report-level
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