Must-Know Us Ecommerce Statistics [Latest Report]

With sources from:,,, and many more

In this post, we will explore a comprehensive collection of statistics surrounding the US eCommerce landscape. From the monumental revenue figures to consumer behavior trends, these data points offer a snapshot of the dynamic and evolving online shopping market in the United States.

Statistic 1

"In 2020, US eCommerce revenue was approximately $791.7 billion."

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Statistic 2

"US eCommerce sales are projected to reach $933 billion in 2021."

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Statistic 3

"In 2021, there were 258.9 million online buyers in the US."

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Statistic 4

"Amazon accounted for 38.7% of online sales in the US in 2020."

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Statistic 5

"Mobile eCommerce sales totaled $306 billion in 2020, representing 54% of the total eCommerce sales."

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Statistic 6

"Apparel and accessories make up the most significant eCommerce industry in the United States, with $166.8 billion in online sales in 2021."

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Statistic 7

"Fashion and clothing eCommerce sales in the United States are projected to reach $145.8 billion in 2023."

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Statistic 8

"Approximately 88% of online shoppers in the US used at least one digital coupon in 2020."

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Statistic 9

"In 2020, Black Friday eCommerce sales in the US reached $9 billion."

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Statistic 10

"In 2020, Cyber Monday became the largest online shopping day in US history, with nearly $10.8 billion in sales."

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Statistic 11

"In 2021, the average US online shopper spent $1,944 on eCommerce purchases."

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Statistic 12

"30% of US eCommerce sales during Q4 2020 were done via smartphones."

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Statistic 13

"In 2020, 55% of online shoppers in the US abandoned their cart due to high shipping costs."

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Statistic 14

"74% of people in the US have a membership to Amazon Prime."

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Statistic 15

"64% of US shoppers say they trust customer reviews when deciding what to buy."

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Statistic 16

"80% of US online shoppers expect free shipping for online orders."

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Statistic 17

"By 2024, the total number of eCommerce users in the United States is expected to reach 278.3 million."

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Statistic 18

"In 2020, 9.5% of US adults made their first-ever online purchase."

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Statistic 19

"The average US online shopper abandoned their cart almost 70% of the time in 2020."

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The US eCommerce market continues to show significant growth, with revenue reaching new highs and projections for further expansion in the coming years. The increasing popularity of mobile shopping, preference for digital coupons, and the dominance of major players like Amazon highlight the shifting consumer behavior towards online shopping. However, challenges such as high shipping costs and cart abandonment rates remain important considerations for businesses looking to optimize their eCommerce strategies. Trust in customer reviews, expectations for free shipping, and the projected rise in eCommerce users further emphasize the evolving landscape of online retail in the United States.

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