GITNUX MARKETDATA REPORT 2024

Us E Commerce Industry Statistics

The US e-commerce industry continues to grow rapidly, with revenues reaching new heights as online shopping becomes increasingly popular among consumers.

Highlights: Us E Commerce Industry Statistics

  • In 2020, E-commerce retail sales in the US amounted to over 792 billion US dollars.
  • By 2024, US e-commerce is expected to soar to over 1,000 billion dollars.
  • E-commerce accounts for about 14% of total retail sales in the U.S.
  • Amazon is the leading e-retailer in the United States with net sales amounting to 386.06 billion US dollars in 2020.
  • Up to 70% of millennials in the US prefer online shopping to physical retail stores.
  • By 2023, over 300 million people in the United States are projected to buy goods online.
  • In 2020, mobile eCommerce spending in the US amounted to approximately 305 billion U.S. dollars.
  • US electronics and media retail e-commerce generated USD 156 billion in 2020.
  • In 2020, e-commerce retail trade sales in the U.S. increased by 32.4 percent from the previous year.
  • As of the first quarter of 2021, e-commerce accounted for 13.3% of total retail sales in the United States.
  • The average value of online orders in the US via tablet devices reached $100 in the third quarter of 2020.
  • In 2020, Cyber Monday sales reached a record-breaking $10.8 billion in the U.S.
  • The conversion rate of US online shoppers was around 2.6% in 2020.
  • 88% of U.S. web users have made an online purchase as of Q3 2020.
  • In 2020, 79% of U.S. consumers shopped online, up from just 22% in 2000.
  • Apparel and accessories are the fastest growing online retail sector in the U.S.
  • Shopify has nearly 1.75 Million users in the US as-of 2021.
  • Over half of American online shoppers have reported making online purchases via marketplaces instead of from individual retailers.
  • In 2023, U.S. mobile eCommerce is predicted to be worth over $420 billion.

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The Latest Us E Commerce Industry Statistics Explained

In 2020, E-commerce retail sales in the US amounted to over 792 billion US dollars.

The statistic states that in 2020, the total retail sales generated from E-commerce activities in the United States reached over 792 billion US dollars. This figure represents the revenue generated through online transactions from various retail outlets and platforms within the country. The significant amount indicates the growing popularity and impact of E-commerce in the retail industry, particularly emphasized by the global pandemic that led to a surge in online shopping activities as traditional brick-and-mortar stores faced restrictions and closures. The statistic reflects the substantial market share and economic contribution of E-commerce sales to the overall retail sector in the US during the year 2020.

By 2024, US e-commerce is expected to soar to over 1,000 billion dollars.

The statistic suggests that the e-commerce industry in the United States is projected to experience significant growth, reaching a value exceeding 1,000 billion dollars by the year 2024. This indicates a substantial increase in online retail sales within the country over the next few years. The growth of e-commerce can be attributed to factors such as advancements in technology, increasing internet penetration, changing consumer preferences towards online shopping, and the convenience offered by online retailers. This projection highlights the immense potential and opportunities within the e-commerce sector, signaling a shift in consumer behavior towards digital platforms for shopping and the continued evolution of the retail industry.

E-commerce accounts for about 14% of total retail sales in the U.S.

The statistic that ‘E-commerce accounts for about 14% of total retail sales in the U.S.’ suggests that online shopping is a significant and growing segment of the retail industry in the United States. This percentage represents the proportion of all retail sales that are conducted through online platforms, showing the increasing preference of consumers for purchasing goods and services digitally. The data point indicates that traditional brick-and-mortar stores face competition from online retailers, and it highlights the shift in consumer behavior towards e-commerce platforms for convenience, accessibility, and a wider range of products. As e-commerce continues to expand its market share, businesses in the retail sector need to adapt and integrate online strategies to remain competitive in the evolving retail landscape.

Amazon is the leading e-retailer in the United States with net sales amounting to 386.06 billion US dollars in 2020.

The statistic that Amazon is the leading e-retailer in the United States with net sales amounting to 386.06 billion US dollars in 2020 indicates the significant market dominance and financial success of the company within the e-commerce industry. The substantial net sales figure highlights Amazon’s position as a key player in the online retail sector, surpassing its competitors in terms of revenue generation. This statistic underscores Amazon’s strong presence in the American market and its ability to attract a large number of customers, reflecting the company’s effective business strategies and operational efficiency in driving sales and growth.

Up to 70% of millennials in the US prefer online shopping to physical retail stores.

The statistic indicates that a significant proportion of millennials in the United States, up to 70%, express a preference for online shopping over physical retail stores. This preference suggests a shift in consumer behavior among this demographic, likely influenced by factors such as convenience, accessibility, variety of options, and personalized shopping experiences offered by e-commerce platforms. The trend towards online shopping among millennials reflects broader changes in the retail landscape, with businesses increasingly focusing on digital strategies to cater to evolving consumer preferences. This statistic highlights the importance for traditional retail stores to adapt and enhance their online presence to remain competitive in today’s market.

By 2023, over 300 million people in the United States are projected to buy goods online.

The statistic “By 2023, over 300 million people in the United States are projected to buy goods online” predicts a significant increase in the number of online shoppers in the US. This projection suggests that online shopping is becoming increasingly popular and widespread, with a substantial portion of the population expected to engage in e-commerce activities by 2023. Factors contributing to this growth may include advancements in technology, increased internet access and connectivity, changing consumer preferences towards convenience and efficiency, and the expansion of online marketplaces and retailers. As a result, businesses operating in the e-commerce sector are poised to benefit from this trend and should strategically position themselves to cater to the growing online consumer base in the coming years.

In 2020, mobile eCommerce spending in the US amounted to approximately 305 billion U.S. dollars.

The statistic indicates that in 2020, consumers in the United States spent an estimated total of 305 billion U.S. dollars on mobile eCommerce purchases. This figure represents the significant growth and prevalence of online shopping conducted via mobile devices such as smartphones and tablets. The increasing adoption of mobile commerce highlights the shift in consumer behavior towards digital platforms for shopping convenience and accessibility. The substantial amount of money spent on mobile eCommerce demonstrates the substantial impact and importance of this sector in the retail industry, shaping the future of commerce and driving the growth of online retail sales in the US market.

US electronics and media retail e-commerce generated USD 156 billion in 2020.

The statistic “US electronics and media retail e-commerce generated USD 156 billion in 2020” indicates the total revenue generated from online sales of electronics and media products in the United States market during the year 2020. This statistic highlights the significant growth and importance of e-commerce in the electronics and media retail sector, demonstrating the increasing shift towards online shopping for these types of products. The substantial dollar amount reflects the strong consumer demand for electronics and media goods purchased through online platforms, showcasing the potential for further expansion and innovation within the e-commerce industry.

In 2020, e-commerce retail trade sales in the U.S. increased by 32.4 percent from the previous year.

The statistic “In 2020, e-commerce retail trade sales in the U.S. increased by 32.4 percent from the previous year” indicates a substantial growth in online retail activity during the specified time period. This significant increase suggests a shift in consumer behavior towards online shopping, likely accelerated by the COVID-19 pandemic and corresponding lockdown measures that limited in-person retail opportunities. The 32.4 percent increase signifies a strong upward trend in e-commerce sales, highlighting the importance of digital platforms for businesses and the evolving landscape of retail commerce in response to changing economic and societal conditions.

As of the first quarter of 2021, e-commerce accounted for 13.3% of total retail sales in the United States.

The statistic that e-commerce accounted for 13.3% of total retail sales in the United States as of the first quarter of 2021 reflects the increasing significance of online shopping in the retail landscape. This figure indicates the proportion of retail sales that were conducted through electronic channels, such as online stores and mobile apps, compared to traditional brick-and-mortar stores. The rise of e-commerce can be attributed to factors such as convenience, wider product selection, and the shift towards digital shopping habits, especially amid the COVID-19 pandemic when many consumers turned to online platforms due to restrictions on in-person shopping. This statistic underscores the growing impact of technology and digital platforms on the retail industry, highlighting the need for businesses to adapt and optimize their online presence to meet changing consumer behaviors and preferences.

The average value of online orders in the US via tablet devices reached $100 in the third quarter of 2020.

The statistic indicates that during the third quarter of 2020, the average value of online orders made in the US through tablet devices was $100. This suggests that customers using tablet devices for online shopping were spending an average of $100 per order during that time period. This information provides insight into consumer behavior and spending habits related to online shopping via tablet devices in the US market. It can be valuable for businesses looking to understand and cater to the preferences and behaviors of their target customers who use tablets for making online purchases.

In 2020, Cyber Monday sales reached a record-breaking $10.8 billion in the U.S.

The statistic “In 2020, Cyber Monday sales reached a record-breaking $10.8 billion in the U.S.” indicates the total amount of revenue generated from online sales in the United States on Cyber Monday in the year 2020. This figure represents a significant increase compared to previous years, signifying a growing trend towards consumers preferring online shopping, particularly on this specific day known for its discounts and deals. The record-breaking sales figure suggests strong consumer confidence and high participation in online shopping activities during the holiday season, highlighting the importance of e-commerce in the retail industry and its impact on overall economic trends and consumer behavior.

The conversion rate of US online shoppers was around 2.6% in 2020.

The statistic indicates that approximately 2.6% of United States online shoppers completed a desired action, such as making a purchase, during the year 2020. The conversion rate is a key metric used in e-commerce to evaluate the effectiveness of online platforms in turning visitors into customers. A higher conversion rate typically signifies that a website or platform is successfully engaging and persuading its audience to take the desired action. Understanding and analyzing conversion rates can help businesses optimize their online strategies, improve user experience, and ultimately drive higher sales and revenue.

88% of U.S. web users have made an online purchase as of Q3 2020.

The statistic that 88% of U.S. web users have made an online purchase as of Q3 2020 indicates a significant trend towards e-commerce adoption and consumer behavior in the United States. This high percentage suggests that the vast majority of internet users in the U.S. engage in online shopping, highlighting the convenience, accessibility, and prevalence of online retail platforms. The data reflects a shift in consumer preferences towards online shopping over traditional brick-and-mortar stores, driven by factors such as the increased use of digital devices, improved security measures, a wide variety of product choices, and the convenience of home delivery. This statistic underscores the importance for businesses to have a strong online presence and e-commerce capabilities in order to effectively reach and engage with the majority of U.S. consumers.

In 2020, 79% of U.S. consumers shopped online, up from just 22% in 2000.

The statistic indicates a significant increase in online shopping among U.S. consumers over the past two decades. In 2020, 79% of consumers reported that they shopped online, which is a substantial rise from only 22% in 2000. This trend highlights the growing preference for online shopping among consumers, likely influenced by advancements in technology, the convenience of shopping from home, and the increasing availability of online retail options. The shift towards online shopping has implications for the retail industry, as more businesses adapt to meet the demands of this changing consumer behavior by expanding their online presence and investing in e-commerce capabilities to remain competitive in the market.

Apparel and accessories are the fastest growing online retail sector in the U.S.

The statistic suggests that the apparel and accessories industry is experiencing the most rapid rate of growth among all online retail sectors in the United States. This growth could be attributed to various factors such as the increasing popularity of online shopping, the convenience and ease of access to a wide range of products, and the rising trend of e-commerce in the retail industry. The increase in online sales of apparel and accessories may also be driven by changing consumer behavior, with more individuals opting to shop online for clothing and fashion items. Overall, this statistic highlights a significant shift towards digital retailing within the apparel and accessories industry, leading to substantial growth opportunities for businesses within this sector.

Shopify has nearly 1.75 Million users in the US as-of 2021.

The statistic that Shopify has nearly 1.75 million users in the US as of 2021 indicates that a significant number of individuals and businesses in the United States are utilizing Shopify’s e-commerce platform for their online retail operations. This figure suggests that Shopify has a strong presence in the US market and is a popular choice for entrepreneurs looking to start or expand their online businesses. The large user base also speaks to the platform’s reputation, functionality, and ability to cater to a diverse range of businesses, from small startups to established enterprises, seeking to leverage e-commerce for their sales and growth strategies.

Over half of American online shoppers have reported making online purchases via marketplaces instead of from individual retailers.

This statistic reveals that a significant portion of American online shoppers prefer to make their purchases through online marketplaces rather than individual retailers. The phrase “over half” indicates that more than 50% of the online shopper population falls into this category, suggesting a prevalent trend in consumer behavior. Marketplaces are online platforms that host multiple sellers offering a variety of products, providing shoppers with a one-stop-shop experience that offers convenience, choice, and potentially competitive pricing. This preference for marketplaces over individual retailers may stem from factors such as a wider selection of products, access to multiple brands, easy price comparisons, and the assurance of secure transactions. As online shopping continues to grow in popularity, understanding and potentially leveraging the appeal of marketplace platforms can be crucial for retailers looking to expand their online presence and reach a broader consumer base.

In 2023, U.S. mobile eCommerce is predicted to be worth over $420 billion.

The statistic “In 2023, U.S. mobile eCommerce is predicted to be worth over $420 billion” signifies the growing prominence and economic impact of mobile commerce in the United States. This prediction suggests a significant increase in the value of transactions conducted via mobile devices, such as smartphones and tablets, in the eCommerce sector. The projected growth reflects changing consumer behavior and preferences towards mobile shopping and the convenience it offers. It also underscores the importance for businesses to optimize their online platforms for mobile users and tailor their marketing strategies to capitalize on this expanding market trend. Overall, this statistic highlights the substantial potential for revenue generation and market opportunity within the mobile eCommerce industry in the U.S.

Conclusion

Our analysis of US e-commerce industry statistics reveals a thriving and dynamic landscape, marked by consistent growth and increasing consumer adoption. As online shopping continues to redefine the retail sector, businesses must stay informed about key trends and metrics to remain competitive and capitalize on emerging opportunities. By leveraging data and insights, companies can better understand consumer behavior, optimize their strategies, and drive sustainable success in the evolving e-commerce marketplace.

References

0. – https://www.www.statista.com

1. – https://www.www.digitalcommerce360.com

2. – https://www.www.merchantmaverick.com

How we write our statistic reports:

We have not conducted any studies ourselves. Our article provides a summary of all the statistics and studies available at the time of writing. We are solely presenting a summary, not expressing our own opinion. We have collected all statistics within our internal database. In some cases, we use Artificial Intelligence for formulating the statistics. The articles are updated regularly.

See our Editorial Process.

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