Summary
- • Tumblr has over 496 million blogs
- • There are over 171.5 billion posts on Tumblr
- • Tumblr has 7.2 million daily posts
- • 48% of Tumblr users are millennials
- • 66% of Tumblr visitors are under the age of 35
- • Tumblr is most popular in the United States, with 33.8% of its traffic
- • The average visit duration on Tumblr is 10 minutes and 12 seconds
- • Tumblr's mobile app has been downloaded over 100 million times
- • 42% of Tumblr users access the platform via mobile devices
- • Tumblr's revenue in 2020 was estimated at $30 million
- • The average number of blogs followed by a Tumblr user is 62
- • 69% of Tumblr users are female
- • Tumblr's most reblogged post has over 2.1 million notes
- • The Tumblr mobile app has a 4.3-star rating on the Google Play Store
- • Tumblr supports over 18 languages
Join the party on Tumblr where over 496 million blogs are buzzing with 171.5 billion posts, creating a virtual playground for the 7.2 million daily posts by the cool kids, mainly millennials and under-35s in the United States. Get ready for $30 million worth of revenue as 42% of users connect through mobile devices, spending 10 minutes and 12 seconds per visit—long enough to reblog 14 interactions, and maybe even trend a post that gets over 2.1 million notes. With 5.5 billion page views, a penchant for art, fashion, and photography, and a love for being early tech adopters and kitty cats, Tumblr is not just another platform—its a lifestyle!
Business Metrics
- Tumblr's revenue in 2020 was estimated at $30 million
- Tumblr has over 200 employees
Interpretation
Tumblr may be home to countless memes and cat videos, but behind the quirky dashboard lies a serious business operation. With an estimated revenue of $30 million in 2020 and a workforce of over 200 employees, it's clear that Tumblr is not just a platform for sharing relatable GIFs—it's a thriving digital empire. Who knew that scrolling through aesthetic mood boards could be such a lucrative venture? It seems like the real currency on Tumblr is not just likes and reblogs, but also cold hard cash.
Content Creation
- Tumblr has over 150,000 theme creators
Interpretation
With over 150,000 theme creators, Tumblr is like a bustling digital bazaar of creativity, where each developer invites users to step into their personal virtual playground. With such a diverse array of themes available, navigating through Tumblr can feel like strolling through a virtual art gallery, where every click is a new masterpiece waiting to be explored. It's a testament to the platform's commitment to individuality and self-expression, proving that in the vast landscape of the internet, there is a corner for every unique voice to be heard.
Content Engagement
- Tumblr's most reblogged post has over 2.1 million notes
- The average Tumblr post receives 14 interactions
- Tumblr's most popular hashtag has over 400 million posts
- Tumblr's most reblogged brand is Denny's
- The average Tumblr post is reblogged 14 times
Interpretation
In the vast world of Tumblr, where the most mundane of thoughts can escalate into viral sensations, numbers tell us a story. With over 2.1 million notes, the most reblogged post stands as a towering monument to the platform's potential for connectivity and influence. Meanwhile, the modest average of 14 interactions per post serves as a reminder that not every piece of content can achieve such meteoric success. As the most popular hashtag boasting over 400 million posts demonstrates, the zeitgeist can be captured and encapsulated through the simple act of tagging. And who would have thought that a diner chain like Denny's would reign as the most reblogged brand, proving that even in the digital age, quirky charm can win hearts and reblogs. In this digital ecosystem, where a post is reblogged 14 times on average, every interaction carries the weight of a potential ripple effect, shaping the collective online consciousness one click at a time.
Content Volume
- There are over 171.5 billion posts on Tumblr
- Tumblr has 7.2 million daily posts
- Tumblr's most popular categories include art, fashion, and photography
- Tumblr's most popular post type is images, accounting for 78% of posts
Interpretation
Tumblr, with its vast expanse of over 171.5 billion posts floating in the digital cosmos, is essentially the Louvre of the internet, showcasing a dynamic tapestry of humanity's creativity and self-expression. With 7.2 million daily posts being added like puzzle pieces to this artistic mosaic, it's no surprise that the most popular categories of art, fashion, and photography reign supreme, transforming Tumblr into an avant-garde gallery where individual voices resonate through visual narratives. In this virtual realm, images reign supreme, capturing hearts and minds with an impressive 78% dominance, proving once again that in the kingdom of Tumblr, a picture truly is worth a thousand reblogs.
Demographics
- 48% of Tumblr users are millennials
- 66% of Tumblr visitors are under the age of 35
- 69% of Tumblr users are female
- 53% of Tumblr users have a college education
- 34% of Tumblr users have an annual household income of $50,000 or more
- 46% of Tumblr users are parents
- Tumblr users are 52% more likely to be cat owners
- 54% of Tumblr users have never been married
- Tumblr's most popular age group is 18-34, accounting for 42% of users
- 33% of Tumblr users have a graduate degree
- 45% of Tumblr users have an annual household income between $30,000 and $60,000
- 29% of Tumblr users are in the 18-24 age group
Interpretation
With a demographic breakdown as colorful as a Tumblr dashboard, these statistics paint a vivid picture of the platform's user base. From millennial mavericks to educated cat-loving parents, Tumblr seems to be a digital haven for the socially savvy and culturally curious. While the numbers reveal a diverse mix of income levels and relationship statuses, it's clear that Tumblr's sweet spot lies in the vibrant world of 18 to 34-year-olds who are masters of the reblog and kings of the meme. So, whether you're a feline fanatic or a graduate degree holder with a penchant for gifs, there's a place for you in the ever-evolving tapestry of Tumblr.
Geographic Distribution
- Tumblr is most popular in the United States, with 33.8% of its traffic
- Tumblr supports over 18 languages
- The United Kingdom accounts for 5.65% of Tumblr's traffic
- Canada accounts for 4.31% of Tumblr's traffic
Interpretation
Tumblr may be an international hub for creativity and self-expression, but let's face it, it's the Americans who truly rule the Tumblrverse with their 33.8% dominance. With over 18 languages supported, Tumblr proves that art and memes have no borders. And while the Brits bring a touch of sophistication with their 5.65% presence, Canadians remind us that politeness and humor can go a long way in capturing 4.31% of Tumblr's traffic. So whether you're posting about cats, politics, or the latest conspiracy theories, just know that the world is watching, and probably reblogging.
Mobile Usage
- Tumblr's mobile app has been downloaded over 100 million times
- 42% of Tumblr users access the platform via mobile devices
- The Tumblr mobile app has a 4.3-star rating on the Google Play Store
- Tumblr's Android app has over 50 million installs
- Tumblr's mobile app has a 4.7-star rating on the Apple App Store
- 26% of Tumblr users access the platform via tablet devices
- Tumblr's mobile app has been downloaded over 10 million times on iOS
- Tumblr's mobile app retention rate after 30 days is 15%
Interpretation
In the cutthroat world of social media platforms, Tumblr seems to be holding its own on the mobile front with impressive statistics flaunting its popularity and user satisfaction. With over 100 million downloads and a solid 4.3-star rating on Google Play, it's clear that Tumblr's mobile app has struck a chord with users. The fact that their app boasts a higher rating on the Apple App Store only adds to their charm. However, with a retention rate of only 15% after 30 days, it seems some Tumblr users may be fleeing the app faster than a trending meme. Perhaps the key to Tumblr's mobile success lies not just in downloads, but in keeping users engaged for the long haul.
Traffic Sources
- 31% of Tumblr's traffic comes from search engines
- Tumblr has over 5.5 billion monthly page views
- 13% of Tumblr's desktop traffic comes from referrals
- Tumblr's direct traffic accounts for 56% of its total traffic
Interpretation
It seems Tumblr is the ultimate online oasis where users either know exactly what they want and go straight to it (direct traffic representing the cool kids who have the secret password), or they're navigating the wild jungle of search engines to discover hidden treasures (making up a solid 31% of the explorer crowd). Referrals, clearly the social butterflies of the Tumblr world, contribute a respectable 13% of the desktop party, while the staggering 5.5 billion monthly page views suggest everyone is flocking there – whether by word of mouth, links, or the mysterious gravitational pull of cat videos. It's a digital ecosystem in constant motion, where each source of traffic plays a vital role in the harmonious chaos of creative chaos.
User Base
- Tumblr has over 496 million blogs
- Tumblr's average monthly unique visitors is around 300 million
- Tumblr's average daily active users is around 7.5 million
Interpretation
Tumblr, with its impressive 496 million blogs, seems to have more content floating around than thoughts on a restless night. Its average monthly unique visitors of 300 million could fill a stadium, but let's hope the drama is kept to a minimum. With 7.5 million daily active users, it appears that some people just can't resist the siren call of quirky GIFs and aesthetically pleasing mood boards. In a world where attention spans are shorter than a goldfish’s memory, Tumblr seems to have found its niche amongst the chaos, offering solace to the artful souls and meme enthusiasts of the internet.
User Behavior
- The average number of blogs followed by a Tumblr user is 62
- Tumblr's most popular day for posting is Monday
- Tumblr's user base is 50% more likely to be early adopters of technology
- Tumblr users are 125% more likely to purchase movie tickets
- 67% of Tumblr users prefer brands that are humorous on social media
- Tumblr's most active time for posting is between 4 PM and 5 PM
- The average Tumblr user follows 62 blogs
- 42% of Tumblr users are more likely to follow brands than the average internet user
- The average Tumblr user creates 14 posts per month
- Tumblr users are 33% more likely to be early adopters of new products
- Tumblr users are 64% more likely to purchase music online
- Tumblr's peak traffic hours are between 7 PM and 10 PM
- Tumblr's most popular day for engagement is Sunday
- Tumblr users are 45% more likely to be influenced by blogs on purchase decisions
- The average Tumblr user follows 89 other users
Interpretation
In a world where memes reign supreme and GIFs are a language unto themselves, the enigmatic denizens of Tumblr emerge as the cultural tastemakers of our digital age. With an insatiable appetite for content, they navigate a labyrinth of 62 blogs while donning their technologically savvy capes as early adopters. Mondays on Tumblr see a flurry of posts, much like a digital Monday morning rush hour, where humor-laden brands jostle for attention amidst the chaos. As the clock strikes 4 PM, the creative muses of Tumblr come alive, crafting 14 posts per month that echo across the internet landscape. From movie tickets to music downloads, their purchasing power knows no bounds, guided by the guiding light of internet influencers and the allure of witty brand banter. So next time you find yourself lost in the infinite scroll, remember, in this digital realm, Tumblr users are the trendsetters, the tastemakers, and the consumers that brands dream of capturing.
User Engagement
- The average visit duration on Tumblr is 10 minutes and 12 seconds
- Tumblr's bounce rate is approximately 65.52%
- The average Tumblr user spends about 14 minutes per day on the platform
- Tumblr's average pages per visit is 4.55
- Tumblr users spend an average of 34 minutes per visit on desktop
- The average Tumblr user spends 14 minutes and 50 seconds on the platform per visit
- 52% of Tumblr users access the platform via desktop computers
Interpretation
With an average visit duration longer than the time it takes to make a decent cup of coffee, Tumblr users are clearly embracing a deep dive into the world of microblogging. Despite a bounce rate higher than a hyperactive kangaroo, the platform manages to hold its own with users spending a significant chunk of their day curating their digital sanctuary. Perhaps it's the siren call of the 4.55 pages per visit or the allure of spending over half an hour engrossed in their cyber escapades on a desktop. These statistics paint a picture of a dedicated, albeit slightly flighty, user base who waltz into Tumblr like it's a virtual wonderland they just can't resist.