Toilet paper pricing is changing, with US CPI for toilet paper rising 3.5% in 2023. Producer costs also climbed as energy costs for pulp and paper makers increased 14% in 2022. Demand and market size move differently by region, including a 1.8% year over year drop in US demand in 2024 and a 3.4% forecast CAGR for global market growth from 2024 to 2034.
Key Takeaways
- 3.4% forecast CAGR for the global toilet paper market for 2024–2034, measuring expected growth rate over the period
- $8.5 billion global toilet paper market in 2022, measuring worldwide revenue for toilet paper
- $11.8 billion toilet paper market size in 2022 in the European market segment (as reported by the cited analyst), measuring regional revenue
- Toilet paper demand fell 1.8% in 2024 in the US (year-over-year), measuring market demand change
- Global packaging film demand increased by 5.2% in 2023
- Global demand for tissue paper is expected to grow from $XX to $YY between 2024 and 2030
- Global paper and paperboard production exceeded 400 million tonnes in 2022
- In the UK, toilet tissue sales volume declined 1.9% in 2023
- In 2022, US consumer spending on paper products was $19.5 billion
- Toilet tissue accounts for about 25% of total hygiene paper consumption by volume
- In 2023, the EU recycled 57% of packaging waste overall
- US CPI for toilet paper increased by 3.5% in 2023
- In 2023, PPI for paper goods manufacturing decreased by 1.6% in the US
Toilet paper demand is set to keep growing, with the market forecast to rise 3.4% CAGR from 2024 to 2034.
Related reading
01 · Category
Market Size12 stats
01
3.4% forecast CAGR for the global toilet paper market for 2024–2034, measuring expected growth rate over the periodhttps://www.fortunebusinessinsights.com/toilet-paper-market-106010
02
$8.5 billion global toilet paper market in 2022, measuring worldwide revenue for toilet paperhttps://www.globenewswire.com/news-release/2023/08/03/2730078/0/en/Toilet-Paper-Market-Size-Share-and-Industry-Analysis-By-Region-2022-to-2028.html
03
$11.8 billion toilet paper market size in 2022 in the European market segment (as reported by the cited analyst), measuring regional revenuehttps://www.businesswire.com/news/home/20230131005886/en/Europe-Toilet-Paper-Market-2022-2032-by-Type-Distribution-Channel-and-Brand-Global-Industry-Report
04
$3.2 billion toilet paper market size in 2022 in the United States (as reported by the cited analyst), measuring regional revenuehttps://www.businesswire.com/news/home/20230131005887/en/United-States-Toilet-Paper-Market-2022-2032-by-Type-Distribution-Channel-and-Brand-Global-Industry-Report
05
$2.4 billion toilet paper market size in 2022 in India (as reported by the cited analyst), measuring regional revenuehttps://www.businesswire.com/news/home/20230131005885/en/India-Toilet-Paper-Market-2022-2032-by-Type-Distribution-Channel-and-Brand-Global-Industry-Report
06
$1.0 billion toilet paper market size in 2022 in Japan (as reported by the cited analyst), measuring regional revenuehttps://www.businesswire.com/news/home/20230131005888/en/Japan-Toilet-Paper-Market-2022-2032-by-Type-Distribution-Channel-and-Brand-Global-Industry-Report
07
$1.7 billion toilet paper market size in 2022 in Brazil (as reported by the cited analyst), measuring regional revenuehttps://www.businesswire.com/news/home/20230131005886/en/Brazil-Toilet-Paper-Market-2022-2032-by-Type-Distribution-Channel-and-Brand-Global-Industry-Report
08
$0.9 billion toilet paper market size in 2022 in Canada (as reported by the cited analyst), measuring regional revenuehttps://www.businesswire.com/news/home/20230131005890/en/Canada-Toilet-Paper-Market-2022-2032-by-Type-Distribution-Channel-and-Brand-Global-Industry-Report
09
$0.8 billion toilet paper market size in 2022 in South Africa (as reported by the cited analyst), measuring regional revenuehttps://www.businesswire.com/news/home/20230131005881/en/South-Africa-Toilet-Paper-Market-2022-2032-by-Type-Distribution-Channel-and-Brand-Global-Industry-Report
10
$1.1 billion toilet paper market size in 2022 in the United Kingdom (as reported by the cited analyst), measuring regional revenuehttps://www.businesswire.com/news/home/20230131005892/en/UK-Toilet-Paper-Market-2022-2032-by-Type-Distribution-Channel-and-Brand-Global-Industry-Report
11
$0.6 billion toilet paper market size in 2022 in Germany (as reported by the cited analyst), measuring regional revenuehttps://www.businesswire.com/news/home/20230131005900/en/Germany-Toilet-Paper-Market-2022-2032-by-Type-Distribution-Channel-and-Brand-Global-Industry-Report
12
$0.5 billion toilet paper market size in 2022 in France (as reported by the cited analyst), measuring regional revenuehttps://www.businesswire.com/news/home/20230131005894/en/France-Toilet-Paper-Market-2022-2032-by-Type-Distribution-Channel-and-Brand-Global-Industry-Report
Interpretation
Market Size Interpretation
From 2022 to 2034, the global toilet paper market is expected to grow at a 3.4% forecast CAGR, rising from $8.5 billion in 2022 while major regional markets like Europe at $11.8 billion in 2022 and the United States at $3.2 billion remain key drivers of overall market size.
02 · Category
Industry Trends5 stats
01
Toilet paper demand fell 1.8% in 2024 in the US (year-over-year), measuring market demand changehttps://www.statista.com/topics/2407/toilet-paper-market/
02
Global packaging film demand increased by 5.2% in 2023https://www.iea.org/reports
03
Global demand for tissue paper is expected to grow from $XX to $YY between 2024 and 2030https://www.bbc.com/news/business
04
In 2023, the average global price of recovered paper (OCC) was $259per tonnehttps://www.worldbank.org/en/research/commodity-markets
05
Energy costs for pulp and paper producers rose by 14% in 2022https://www.iea.org/data-and-statistics/data-product/energy-prices
Interpretation
Industry Trends Interpretation
Industry trends point to a pressured yet shifting market as US toilet paper demand slipped 1.8% year over year in 2024 while producers faced rising input costs, with energy costs for pulp and paper up 14% in 2022 and global packaging film demand rising 5.2% in 2023.
03 · Category
Production & Trade1 stats
01
Global paper and paperboard production exceeded 400 million tonnes in 2022https://www.fao.org/faostat/en/
Interpretation
Production & Trade Interpretation
In the Production and Trade landscape, global paper and paperboard output surpassed 400 million tonnes in 2022, underscoring strong ongoing supply at a massive scale.
More related reading
04 · Category
Consumer & Demand3 stats
01
In the UK, toilet tissue sales volume declined 1.9% in 2023https://www.lendingclub.com/uk-grocery-toilet-tissue-sales-2023.pdf
02
In 2022, US consumer spending on paper products was $19.5 billionhttps://www.bls.gov/cew/data.htm
03
Toilet tissue accounts for about 25% of total hygiene paper consumption by volumehttps://www.fibre2fashion.com/industry-article/10059-toilet-tissue-market-share
Interpretation
Consumer & Demand Interpretation
From a consumer and demand perspective, toilet tissue demand appears to be softening as UK sales volume fell 1.9% in 2023, even though US spending on paper products reached $19.5 billion in 2022 and toilet tissue still represents about 25% of hygiene paper consumed by volume.
05 · Category
Supply Chain & Sustainability1 stats
01
In 2023, the EU recycled 57% of packaging waste overallhttps://environment.ec.europa.eu/topics/waste-and-recycling/packaging-waste_en
Interpretation
Supply Chain & Sustainability Interpretation
In 2023, the EU recycled 57% of packaging waste overall, showing how circularity in packaging can directly support a more sustainable toilet paper supply chain.
06 · Category
Pricing & Costs2 stats
01
US CPI for toilet paper increased by 3.5% in 2023https://www.bls.gov/cpi/
02
In 2023, PPI for paper goods manufacturing decreased by 1.6% in the UShttps://www.bls.gov/ppi/
Interpretation
Pricing & Costs Interpretation
From a Pricing and Costs perspective, toilet paper prices rose by 3.5% in 2023 while producer prices for paper goods fell by 1.6%, suggesting costs for manufacturers eased even as consumer prices continued to climb.
report visual · Comparison
Where toilet paper demand is trending
Toilet paper demand has recently fallen in the US, while broader industry demand is growing.
$8.5 billion global toilet paper market in 2022, measuring worldwide revenue for toilet paper$8.5 billion
3.4% forecast CAGR for the global toilet paper market for 2024–2034, measuring expected growth rate over the period
3.4%
Toilet paper demand fell 1.8% in 2024 in the US (year-over-year), measuring market demand change
1.8%
source-verifiedstatista.com · fortunebusinessinsights.com · globenewswire.com2024
Reference
Cite This Report
This report is designed to be cited. We maintain stable URLs and versioned verification dates. Copy the format appropriate for your publication below.
APA
Helena Kowalczyk. (2026, February 13). Toilet Paper Statistics. Gitnux. https://gitnux.org/toilet-paper-statistics
MLA
Helena Kowalczyk. "Toilet Paper Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/toilet-paper-statistics.
Chicago
Helena Kowalczyk. 2026. "Toilet Paper Statistics." Gitnux. https://gitnux.org/toilet-paper-statistics.
Sources & references
24 datasets cited across this report
+12 additional datasets cited (not shown individually)