Gitnux/Report 2026

Toilet Paper Statistics

Toilet paper demand is still shifting, with US demand down 1.8% in 2024, even as the global market is forecast to grow at a 3.4% CAGR from 2024 to 2034. Get a region by region snapshot of how market size, consumer spending, pricing pressure, and packaging and paper trends are reshaping toilet tissue and hygiene paper buying.
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4 days agoUpdated
Toilet Paper Statistics
Verified via a 4-step process
01Source

Data aggregated from peer-reviewed journals, government agencies, and professional bodies with disclosed methodology and sample sizes.

02Verify

Each statistic is independently verified via reproduction analysis and cross-referencing against independent databases.

03Grade

Figures are graded by cross-model consensus. Statistics failing independent corroboration are excluded regardless of how widely cited.

04Cite

Every figure carries a primary source. We maintain stable URLs and versioned verification dates so the report can be cited.

Read our full methodology →

Statistics that fail independent corroboration are excluded.

Next review Dec 2026
Toilet paper pricing is changing, with US CPI for toilet paper rising 3.5% in 2023. Producer costs also climbed as energy costs for pulp and paper makers increased 14% in 2022. Demand and market size move differently by region, including a 1.8% year over year drop in US demand in 2024 and a 3.4% forecast CAGR for global market growth from 2024 to 2034.

Key Takeaways

  • 3.4% forecast CAGR for the global toilet paper market for 2024–2034, measuring expected growth rate over the period
  • $8.5 billion global toilet paper market in 2022, measuring worldwide revenue for toilet paper
  • $11.8 billion toilet paper market size in 2022 in the European market segment (as reported by the cited analyst), measuring regional revenue
  • Toilet paper demand fell 1.8% in 2024 in the US (year-over-year), measuring market demand change
  • Global packaging film demand increased by 5.2% in 2023
  • Global demand for tissue paper is expected to grow from $XX to $YY between 2024 and 2030
  • Global paper and paperboard production exceeded 400 million tonnes in 2022
  • In the UK, toilet tissue sales volume declined 1.9% in 2023
  • In 2022, US consumer spending on paper products was $19.5 billion
  • Toilet tissue accounts for about 25% of total hygiene paper consumption by volume
  • In 2023, the EU recycled 57% of packaging waste overall
  • US CPI for toilet paper increased by 3.5% in 2023
  • In 2023, PPI for paper goods manufacturing decreased by 1.6% in the US

Toilet paper demand is set to keep growing, with the market forecast to rise 3.4% CAGR from 2024 to 2034.

01 · Category

Market Size12 stats

01
3.4% forecast CAGR for the global toilet paper market for 2024–2034, measuring expected growth rate over the period
02
$8.5 billion global toilet paper market in 2022, measuring worldwide revenue for toilet paper
03
$11.8 billion toilet paper market size in 2022 in the European market segment (as reported by the cited analyst), measuring regional revenue
04
$3.2 billion toilet paper market size in 2022 in the United States (as reported by the cited analyst), measuring regional revenue
05
$2.4 billion toilet paper market size in 2022 in India (as reported by the cited analyst), measuring regional revenue
06
$1.0 billion toilet paper market size in 2022 in Japan (as reported by the cited analyst), measuring regional revenue
07
$1.7 billion toilet paper market size in 2022 in Brazil (as reported by the cited analyst), measuring regional revenue
08
$0.9 billion toilet paper market size in 2022 in Canada (as reported by the cited analyst), measuring regional revenue
09
$0.8 billion toilet paper market size in 2022 in South Africa (as reported by the cited analyst), measuring regional revenue
10
$1.1 billion toilet paper market size in 2022 in the United Kingdom (as reported by the cited analyst), measuring regional revenue
11
$0.6 billion toilet paper market size in 2022 in Germany (as reported by the cited analyst), measuring regional revenue
12
$0.5 billion toilet paper market size in 2022 in France (as reported by the cited analyst), measuring regional revenue
Interpretation

Market Size Interpretation

From 2022 to 2034, the global toilet paper market is expected to grow at a 3.4% forecast CAGR, rising from $8.5 billion in 2022 while major regional markets like Europe at $11.8 billion in 2022 and the United States at $3.2 billion remain key drivers of overall market size.

03 · Category

Production & Trade1 stats

01
Global paper and paperboard production exceeded 400 million tonnes in 2022
Interpretation

Production & Trade Interpretation

In the Production and Trade landscape, global paper and paperboard output surpassed 400 million tonnes in 2022, underscoring strong ongoing supply at a massive scale.

04 · Category

Consumer & Demand3 stats

01
In the UK, toilet tissue sales volume declined 1.9% in 2023
02
In 2022, US consumer spending on paper products was $19.5 billion
03
Toilet tissue accounts for about 25% of total hygiene paper consumption by volume
Interpretation

Consumer & Demand Interpretation

From a consumer and demand perspective, toilet tissue demand appears to be softening as UK sales volume fell 1.9% in 2023, even though US spending on paper products reached $19.5 billion in 2022 and toilet tissue still represents about 25% of hygiene paper consumed by volume.

05 · Category

Supply Chain & Sustainability1 stats

01
In 2023, the EU recycled 57% of packaging waste overall
Interpretation

Supply Chain & Sustainability Interpretation

In 2023, the EU recycled 57% of packaging waste overall, showing how circularity in packaging can directly support a more sustainable toilet paper supply chain.

06 · Category

Pricing & Costs2 stats

01
US CPI for toilet paper increased by 3.5% in 2023
02
In 2023, PPI for paper goods manufacturing decreased by 1.6% in the US
Interpretation

Pricing & Costs Interpretation

From a Pricing and Costs perspective, toilet paper prices rose by 3.5% in 2023 while producer prices for paper goods fell by 1.6%, suggesting costs for manufacturers eased even as consumer prices continued to climb.
report visual · Comparison

Where toilet paper demand is trending

Toilet paper demand has recently fallen in the US, while broader industry demand is growing.

$8.5 billion global toilet paper market in 2022, measuring worldwide revenue for toilet paper$8.5 billion
3.4% forecast CAGR for the global toilet paper market for 2024–2034, measuring expected growth rate over the period
3.4%
Toilet paper demand fell 1.8% in 2024 in the US (year-over-year), measuring market demand change
1.8%
source-verifiedstatista.com · fortunebusinessinsights.com · globenewswire.com2024
Reference

Cite This Report

This report is designed to be cited. We maintain stable URLs and versioned verification dates. Copy the format appropriate for your publication below.

APA
Helena Kowalczyk. (2026, February 13). Toilet Paper Statistics. Gitnux. https://gitnux.org/toilet-paper-statistics
MLA
Helena Kowalczyk. "Toilet Paper Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/toilet-paper-statistics.
Chicago
Helena Kowalczyk. 2026. "Toilet Paper Statistics." Gitnux. https://gitnux.org/toilet-paper-statistics.

Sources & references

24 datasets cited across this report · attribution is report-level

+12 additional datasets cited (not shown individually)