Must-Know Tiktok KPIs [Latest Report]

Highlights: Tiktok Kpis

  • 1. Follower growth rate
  • 2. Total plays
  • 3. Average watch time
  • 4. Engagement rate
  • 5. Video completion rate
  • 6. Number of shares
  • 7. Likes per video
  • 8. Comments per video
  • 9. Hashtag performance
  • 10. User-generated content (UGC)

Our Newsletter

The Business Week In Data

Sign up for our newsletter and become the navigator of tomorrow's trends. Equip your strategy with unparalleled insights!

Table of Contents

In today’s fast-paced digital landscape, TikTok has emerged as a powerful social media platform, capturing hearts and screens around the world. As brands and influencers strive to make their mark on this dynamic platform, understanding and tracking TikTok Key Performance Indicators (KPIs) is critical to success.

In this insightful blog post, we will explore the critical TikTok KPIs that will pave the way for strategic growth, increase user engagement, and ultimately turn your content into a viral sensation. So buckle up as we embark on a journey to uncover the metrics that matter so you can effectively decipher TikTok’s algorithm and set your content up for meteoric success.

TikTok KPIs You Should Know

1. Follower growth rate

This KPI measures the increase in the number of followers during a specific time period. A growing follower base indicates that users are finding your content engaging and relevant, which can lead to greater visibility and reach.

2. Total plays

Total plays represent the overall number of times your TikTok videos have been viewed. A higher number of plays signals that your content is being watched and enjoyed by a wider audience.

3. Average watch time

This KPI assesses the average amount of time users spend watching your TikTok videos. A higher watch time demonstrates that your content is effectively capturing and keeping the attention of your audience.

4. Engagement rate

This metric calculates the sum of likes, comments, and shares on your TikTok videos divided by your total followers. The engagement rate is an essential indicator of audience interest and involvement with your content.

5. Video completion rate

Video completion rate refers to the percentage of users who watch your TikTok videos in their entirety. A higher completion rate suggests that your content is compelling from start to finish.

6. Number of shares

This KPI measures the number of times users share your TikTok videos on other platforms or with their followers. A high number of shares indicates that your content resonates with viewers and encourages them to pass it along to their friends and followers.

In today’s fast-paced digital landscape, TikTok has emerged as a powerful social media platform, capturing hearts and screens worldwide.

7. Likes per video

The number of likes your TikTok videos earn can help gauge the quality and popularity of your content. Analyzing this metric allows you to track engagement and monitor trends over time.

8. Comments per video

A high number of comments signifies a strong level of interaction between your content and your followers. Comments can provide valuable feedback and insights into the preferences of your audience.

9. Hashtag performance

This KPI analyzes the use and popularity of hashtags associated with your TikTok content. Identifying high-performing hashtags can help improve your content visibility and reach on the platform.

In today’s fast-paced digital landscape, TikTok has emerged as a powerful social media platform, capturing hearts and screens worldwide.

10. User-generated content (UGC)

This metric evaluates the amount of content created by users that features your brand or specific hashtag campaign. UGC can help expose your brand to new audiences and increase your overall reach and engagement.

By tracking and monitoring these TikTok KPIs, you can develop an effective content strategy, foster audience engagement, and ultimately achieve success on this popular social media platform.

TikTok KPIs Explained

The importance of TikTok KPIs lies in their ability to evaluate and improve the overall performance of your TikTok content strategy. Follower growth rate indicates the level of interest and relevance your content has with users, while total plays and average watch time measure the reach and attention-grabbing ability of your videos.

Engagement rate, video completion rate, and number of shares highlight the extent to which your content resonates, engages, and motivates viewers. Likes and comments per video help measure content quality, popularity, and interaction, while hashtag performance and user-generated content maximize visibility, reach, and engagement. By closely monitoring these KPIs, content creators can adjust their strategies accordingly to drive growth and success on TikTok.


In summary, tracking and analyzing the right TikTok KPIs is essential for businesses and creators who are serious about leveraging the platform’s phenomenal growth and potential. By monitoring metrics such as engagement, follower growth, content performance, and click-through rates, marketers can gain valuable insights into their target audience and make data-driven decisions that drive results.

As the app continues to evolve and expand its features, staying on top of the latest trends and best practices in TikTok KPIs will not only help you allocate your resources efficiently, but also ensure your brand stays ahead of the curve in this dynamic social landscape.


What is the importance of tracking TikTok KPIs?

Tracking TikTok KPIs is crucial for measuring the performance and success of your content on the platform. It allows you to identify areas that need improvement and make data-driven decisions to optimize your content strategy for better engagement, reach, and growth.

What are some essential TikTok KPIs to monitor for a brand or business account?

The essential TikTok KPIs to monitor for a brand or business account include follower count, engagement rate (likes, comments, and shares), video views, video completion rate, and click-through rate (link clicks originating from your profile or videos).

How can brands use TikTok KPIs to boost their marketing strategy?

By monitoring and analyzing TikTok KPIs, brands can identify trends, target audience preferences, and popular content formats. They can then create more tailored and engaging content, improve their posting frequency and timing, and allocate resources effectively to maximize their reach, engagement, and ROI on the platform.

Can TikTok KPIs be compared with KPIs from other social media platforms?

While there may be similarities in KPIs across various social media platforms, it's essential to consider the unique features and user behaviors of each platform when comparing KPIs. TikTok's primary focus on short-form, creative video content will have different performance metrics than those of platforms like Facebook and Instagram.

How can TikTok KPIs be used to analyze the performance of influencer collaborations?

By tracking and comparing the KPIs of an influencer's regular content with the KPIs of their sponsored content, businesses can measure the success of the collaboration. This includes evaluating the engagement rate, video views, video completion rate, and the overall impact on follower count or conversions. This data can be used for future influencer selection and campaign improvement.

How we write our statistic reports:

We have not conducted any studies ourselves. Our article provides a summary of all the statistics and studies available at the time of writing. We are solely presenting a summary, not expressing our own opinion. We have collected all statistics within our internal database. In some cases, we use Artificial Intelligence for formulating the statistics. The articles are updated regularly.

See our Editorial Process.

Table of Contents

... Before You Leave, Catch This! 🔥

Your next business insight is just a subscription away. Our newsletter The Week in Data delivers the freshest statistics and trends directly to you. Stay informed, stay ahead—subscribe now.

Sign up for our newsletter and become the navigator of tomorrow's trends. Equip your strategy with unparalleled insights!