Must-Know Pinterest Kpis [Latest Report]

Highlights: Pinterest Kpis

  • 1. Monthly Active Users (MAUs)
  • 2. Average Time Spent on Platform
  • 3. Pins Saved
  • 4. Pin Impressions
  • 5. Repins
  • 6. Click-Through Rate (CTR)
  • 7. Conversion Rate
  • 8. Average Order Value (AOV)
  • 9. Bounce Rate
  • 10. Follower Growth Rate
  • 11. Board Engagement Rate
  • 12. Pin Virality Score
  • 13. Top Performing Pins

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In today’s data-driven world, it’s imperative for businesses and content creators to understand key performance indicators (KPIs) to measure success and drive growth. As a powerful visual search engine and social media platform, Pinterest offers a goldmine of opportunities for businesses to increase brand awareness, drive traffic and drive sales. With over 416 million active users worldwide, understanding and tracking the right Pinterest KPIs is essential to optimizing your brand’s presence and performance on the platform.

In this comprehensive blog post, we’ll dive deep into the world of Pinterest KPIs and provide insights to help you effectively measure, analyze and improve your Pinterest strategy. Get ready to unlock your brand’s true potential on Pinterest and get the results you’ve always wanted.

Pinterest KPIs You Should Know

1. Monthly Active Users (MAUs)

The number of unique users who engage with Pinterest in a given month. This is an indicator of the platform’s overall user growth and audience size.

2. Average Time Spent on Platform

The average duration a user spends on Pinterest per session. This metric helps measure user engagement and content relevance.

3. Pins Saved

The total number of pins saved by users. This measures the amount of content users find interesting and valuable, indicating content quality and user satisfaction.

In today’s data-driven world, it’s essential for businesses and content creators to have a grasp on key performance indicators (KPIs) in order to measure their success and drive further growth.

4. Pin Impressions

The number of times a pin is displayed on a user’s screen. This indicates content visibility on the platform and helps businesses understand the potential reach of their pins.

5. Repins

The number of times a pin is saved by another user. This measures content shareability and can help identify popular trends or topics.

6. Click-Through Rate (CTR)

The percentage of users who click on a pin and are directed to the source website. Higher CTRs demonstrate the effectiveness of pins in driving traffic to external sites.

7. Conversion Rate

The percentage of users who complete a desired action (like making a purchase) after clicking on a pin. This measures the effectiveness of Pinterest in driving desired results for a business.

8. Average Order Value (AOV)

The average amount spent by users who made a purchase after clicking on a pin. This helps measure overall revenue generated through Pinterest traffic.

9. Bounce Rate

The percentage of users who click on a pin and quickly leave the source website without further engagement. A high bounce rate could indicate irrelevant or low-quality content.

10. Follower Growth Rate

The pace at which a user or business gains new followers on Pinterest. This can indicate the effectiveness of content and marketing strategies in attracting a larger audience.

11. Board Engagement Rate

The percentage of users who interact with a specific Pinterest board (like by saving a pin). This helps identify which boards are resonating with users and driving engagement.

The Pinterest KPIs mentioned are crucial for understanding the platform’s effectiveness in terms of user engagement, content discovery, and driving successful outcomes for businesses.

12. Pin Virality Score

The ratio of repins to original pins. A high virality score suggests that a pin has a higher likelihood of being shared by users, increasing its reach and visibility.

13. Top Performing Pins

Identifying the pins with the highest engagement numbers (saves, repins, clicks, etc.) to understand what content resonates best with users.

By tracking these KPIs, businesses and individuals can optimize their Pinterest strategy, creating more engaging content and driving better results.

Pinterest KPIs Explained

The aforementioned Pinterest KPIs are critical to understanding the platform’s effectiveness in terms of user engagement, content discovery, and driving successful outcomes for businesses. Monthly Active Users (MAUs) show the size of the audience, while Average Time Spent on Platform shows the level of user interest. Pins Saved, Pin Impressions and Repins measure content quality, visibility and shareability. Click Through Rate (CTR) and Conversion Rate reflect the ability of pins to drive external site traffic and meet business goals.

Average Order Value (AOV) shows the revenue potential of Pinterest users. Bounce Rate can indicate content issues, while Follower Growth Rate and Board Engagement Rate help gauge the success of marketing strategies. Pin Virality Score predicts content popularity, and Top Performing Pins help identify trends and user preferences. Incorporating these KPIs into analytics helps businesses optimize their Pinterest presence, resulting in more engaging content and better overall results.


In summary, understanding and tracking Pinterest KPIs is critical for businesses and marketers looking to unlock the full potential of this visually-driven platform. By closely monitoring metrics such as repins, clicks, impressions, engagement rate, and conversion rate, marketers can gain valuable insight into the effectiveness and reach of their Pinterest campaigns.

Armed with this knowledge, businesses can optimize their content for better performance and ultimately drive tangible results. With consistent analysis and fine-tuning, Pinterest can become an indispensable tool for increasing brand visibility and driving traffic, helping to propel your business to new heights of success.


What are some essential Pinterest KPIs that can help measure the success of a marketing campaign on this platform?

Essential Pinterest KPIs include impressions, saves (repins), click-through rates, close-up views, and engagement rates. These KPIs can help evaluate the performance of pins, audience reach, and overall impact of a marketing campaign.

How can saves (repins) be an effective KPI to analyze user engagement on Pinterest?

Saves or repins indicate the number of times a pin has been saved by users on their boards. A high number of saves implies that the audience finds the content valuable and relevant, leading to higher engagement and organic reach.

Why is tracking click-through rates (CTR) significant for evaluating Pinterest marketing success?

Click-through rates show the percentage of users who clicked on a pin and were redirected to the linked website. A high CTR suggests that the pin effectively drives traffic to the target site, while a low CTR could mean that the pin needs improvement in areas like visuals or descriptions.

How can impressions help in determining the overall reach of a brand on Pinterest?

Impressions measure the total number of times a pin has appeared in user feeds, including both original pins and repins. A high number of impressions indicates that the pin is reaching a wider audience, contributing to increased brand visibility and awareness.

Why are close-up views considered a valuable KPI for evaluating the quality of Pinterest content?

Close-up views represent the number of times users click on a pin to view it in detail. A high number of close-up views suggests that the pin's visual content is appealing and engaging, prompting users to explore it further and potentially take action, such as clicking through to the linked website or saving the pin.

How we write our statistic reports:

We have not conducted any studies ourselves. Our article provides a summary of all the statistics and studies available at the time of writing. We are solely presenting a summary, not expressing our own opinion. We have collected all statistics within our internal database. In some cases, we use Artificial Intelligence for formulating the statistics. The articles are updated regularly.

See our Editorial Process.

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