Supplements Industry Statistics

In this post, we explore the dynamic landscape of the supplements industry through a series of eye-opening statistics. From the booming market size of sports supplements and children’s vitamins to the rapid growth of specific segments like elderberry and immunity-boosting supplements, these numbers provide valuable insights into the trends shaping the global consumption of dietary supplements. Let’s dive into the statistics that paint a vivid picture of the evolving preferences and demand within this thriving market.

Statistic 1

"The global dietary supplements market size was estimated at USD 123.28 billion in 2019."

Statistic 2

"The Supplement Industry was estimated to be among the fastest-growing, worth approximately $122 billion in 2020."

Statistic 3

"The sports nutrition market segment holds the largest share of 70% in the dietary supplement industry worldwide."

Statistic 4

"Dietary supplement users in the United States are more likely to report very good or excellent health."

Statistic 5

"In 2019, Thailand was ranked first among the fastest growing supplement markets."

Statistic 6

"The online distribution channel for the supplements industry is expected to register the fastest CAGR of 8.8% from 2021 to 2028."

Statistic 7

"In 2020, the vitamin, mineral, and supplement market size was estimated at USD$ 140.3 billion."

Statistic 8

"The Asia Pacific region hold the largest share in the supplements market and it is expected to grow at a CAGR of 8.2% from 2021 to 2028."

Statistic 9

"Multivitamins are the most commonly used supplement, with 98% of supplement users consumed in the past 12 months."

Statistic 10

"Over 170 million adults in the USA take dietary supplements."

Statistic 11

"Nearly half of adults aged 20–39 years and two-thirds of adults aged 40–59 years take dietary supplements."

Statistic 12

"In 2019, the herbal supplement sales in the United States increased by 8.6%, reaching a total of $9.6 billion."

Statistic 13

"The sports supplements market is driven by fitness and health trends among adults, contributing 14.11 billion USD in 2019."

Statistic 14

"Probiotic supplements are projected to be the fastest-growing segment, registering a CAGR of over 7% between 2020 and 2025."

Statistic 15

"The majority of vitamin and nutritional supplement purchases of Americans, 69%, were made online/ via mail catalog in 2020."

Statistic 16

"Vitamin D had the highest single nutrient sales in mass market outlets in the USA, reaching $941 million in 2020."

Statistic 17

"In 2020, six out of ten adults in the U.S. took a dietary supplement every day, and 77% took a supplement at least once a week."

The statistics highlight the significant and steady growth of the supplements industry across various segments such as sports supplements, herbal supplements, children’s vitamins, bone and joint supplements, and more. The data clearly indicates a strong consumer trend towards health and wellness products, with notable increases in sales of immunity-boosting supplements, elderberry supplements, and personalized vitamins. With a large market size and promising future projections, the dietary supplements industry remains a lucrative and expanding market with opportunities for businesses to capitalize on consumer demand for a wide range of health-focused products.