GITNUX MARKETDATA REPORT 2024

Must-Know Subscription Box Statistics [Latest Report]

Statistic 1

"In 2018, the subscription e-commerce market grew by 100% over a five-year period, from 2013 to 2018."

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Statistic 2

"54% of customers responded they might cancel their subscription box service if the items didn’t arrive on time."

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Statistic 3

"About 45% of customers have two or more subscription boxes, and 14% have four or more subscriptions."

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Statistic 4

"People aged 25-34 make up the largest group of subscription box buyers, at almost 37%."

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Statistic 5

"80% of consumers check out businesses online before making a purchase decision, and the subscription box industry is no exception."

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Statistic 6

"7% of subscription box consumers in the U.S. have canceled their subscription service, with 37% citing the cost being too high."

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Statistic 7

"Subscription box sites saw a 3,000% increase in website visits between 2013 and 2018."

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Statistic 8

"33% of Gen Z participants believe beauty and grooming subscription boxes are a necessity in their lives."

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Statistic 9

"Food subscription box services had a 234% increase in sales between 2014 and 2018."

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