GITNUX MARKETDATA REPORT 2024

Sports Tech Industry Statistics

The sports tech industry is experiencing rapid growth, with an estimated market value of over $31 billion by 2024.

Highlights: Sports Tech Industry Statistics

  • In 2021, the global sports technology market was valued at 11.2 billion USD.
  • The sports technology market is projected to reach 31.1 billion USD by 2024.
  • The sports tech industry has an annual growth rate of 20.63% between 2020-2024.
  • North America holds the largest share of the global sports technology market at over 40%.
  • About 70% of sports tech investments focus on fan engagement and the athlete performance domain.
  • In 2018, only 23% of fitness and sports app users were women.
  • The use of sports and fitness apps grew by over 330% in just three years.
  • The wearable sports technology market was predicted to reach $40 billion by the end of 2022.
  • The annual growth rate of the smart stadium market is forecasted to be 20.9% from 2021 to 2027.
  • Smart venue technology investments, including stadiums, increased 30% to $2B between 2012-2016.
  • The wearable tech market in sports and fitness is set to grow at a CAGR of 36.9% between 2020-2027.
  • Augmented reality (AR) revenue in sports is projected to reach 1.4 billion USD by 2025.
  • E-Sports global revenue is projected to reach 1.79 billion USD by 2022.
  • By 2021, 2.72 billion people worldwide are expected to watch esports.
  • Around 26% of UK gym users state that technology is a key factor when choosing a gym.
  • The VR technology in sports market is expected to grow at a CAGR of 30.57% during 2020-2027.
  • Global spending on cricket tech that optimizes player performance was over 1 billion USD in 2020.
  • By 2024, the global fantasy sports market is expected to grow at a CAGR of 10% and generate revenue of $48 billion.

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In the world of sports, technology is playing an increasingly significant role, revolutionizing the way athletes train, perform, and recover. In this blog post, we will delve into the latest statistics and trends in the Sports Tech industry, exploring how innovation is shaping the future of sports.

The Latest Sports Tech Industry Statistics Explained

In 2021, the global sports technology market was valued at 11.2 billion USD.

The statistic stating that the global sports technology market was valued at 11.2 billion USD in 2021 indicates the total worth of all products and services related to technology within the sports industry worldwide during that year. This figure encompasses various types of technological advancements and innovations specifically tailored for the sports sector, including products such as wearable devices, analytics software, virtual reality training tools, and more. The market value serves as a quantitative measure of the economic significance and growth potential of sports technology on a global scale, highlighting the increasing adoption and investment in technological solutions within the sports industry for enhancing performance, fan engagement, and overall experiences.

The sports technology market is projected to reach 31.1 billion USD by 2024.

The statistic indicates that the sports technology market is expected to experience significant growth, with a projected value of 31.1 billion USD by the year 2024. This suggests a substantial increase in the adoption and investment in technological solutions within the sports industry, including innovations in equipment, wearables, analytics, and data management systems. The growing demand for data-driven insights, performance tracking, and fan engagement in sports is driving this market expansion, as organizations seek to enhance athlete performance, streamline operations, and improve the overall spectator experience. This projection underscores the increasing importance of technology in shaping the future of the sports industry.

The sports tech industry has an annual growth rate of 20.63% between 2020-2024.

The statistic indicating that the sports tech industry has an annual growth rate of 20.63% between 2020-2024 suggests that the sector is experiencing significant expansion and development over this period. This growth rate reflects a strong upward trend in the adoption of technology in the sports industry, encompassing innovations such as wearables, data analytics, virtual reality, and sports performance tracking systems. The consistent and substantial annual growth rate of 20.63% indicates a healthy and promising future for the sports tech industry, driven by increasing demand for advanced technologies to enhance training, performance analysis, fan engagement, and overall sports experiences.

North America holds the largest share of the global sports technology market at over 40%.

This statistic states that North America currently holds more than 40% of the global sports technology market, indicating its dominance and significance in the industry. This suggests that North America is a key player in driving advancements and innovations in sports technology, offering a wide range of products and services that cater to the needs of athletes, teams, and sports organizations worldwide. The strong market presence of North America in the sports technology industry could be attributed to factors such as a strong sports culture, advanced technological infrastructure, and significant investments in research and development. This statistic underscores the region’s leading position in shaping the landscape of sports technology on a global scale.

About 70% of sports tech investments focus on fan engagement and the athlete performance domain.

This statistic suggests that the majority of investments in sports technology are directed towards enhancing two key areas: fan engagement and athlete performance. Specifically, approximately 70% of the investments in sports tech are allocated to initiatives that seek to improve interactions between fans and the sports they follow, as well as to enhance the performance, training, and health monitoring of athletes. This focus on fan engagement may include technologies such as social media integration, virtual reality experiences, or personalized content delivery, all aimed at creating a more immersive and interactive sports experience for fans. Conversely, investments in athlete performance may involve the development of wearable devices, data analytics tools, or training software to optimize athletic performance, prevent injuries, and track progress. The prioritization of these domains underscores the growing importance of leveraging technology to innovate and enhance various aspects of the sports industry.

In 2018, only 23% of fitness and sports app users were women.

The statistic ‘In 2018, only 23% of fitness and sports app users were women’ indicates that out of all individuals who used fitness and sports apps in 2018, only 23% were women. This suggests a gender disparity in the usage of such apps, with women being significantly underrepresented compared to men. Factors contributing to this difference could include societal stereotypes around fitness and sports being more geared towards men, as well as potential differences in preferences or access to technology. Understanding and addressing this gender gap in app usage can be important for app developers and marketers to ensure their products cater to a diverse audience and promote inclusivity in the fitness and sports technology space.

The use of sports and fitness apps grew by over 330% in just three years.

The statistic indicates a remarkable surge in the popularity and usage of sports and fitness apps over a short period of time. Specifically, there has been a substantial increase of over 330% in the number of people actively using these apps within just three years. This growth trend suggests a significant shift in consumer behavior towards integrating technology and digital solutions to support their physical activity and wellness goals. The statistic not only showcases the increasing reliance on digital platforms for fitness tracking and training but also highlights the potential for further expansion and innovation in the sports and fitness app market.

The wearable sports technology market was predicted to reach $40 billion by the end of 2022.

This statistic indicates that the wearable sports technology market is projected to grow significantly, with an estimated value of $40 billion by the end of 2022. This suggests a strong demand for wearable devices that cater to fitness, health monitoring, and sports performance capabilities. The projected growth reflects the increasing popularity of wearable technology among athletes, fitness enthusiasts, and individuals seeking to monitor and improve their physical activity levels and overall health. As the market continues to expand, we can expect to see more advanced devices offering innovative features and functionalities to meet the evolving needs of consumers in the sports and fitness industry.

The annual growth rate of the smart stadium market is forecasted to be 20.9% from 2021 to 2027.

This statistic indicates that the smart stadium market is expected to experience rapid growth over the period from 2021 to 2027, with an annual growth rate of 20.9%. This forecast suggests that there is significant potential for the adoption and expansion of smart technologies within the stadium industry, driven by factors such as increasing digitization, technological advancements, and the growing demand for enhanced fan experiences. The projected growth rate of 20.9% indicates a strong upward trajectory for the market, highlighting opportunities for stakeholders to capitalize on this trend through investments, innovation, and strategic partnerships to leverage the benefits of smart stadium technologies.

Smart venue technology investments, including stadiums, increased 30% to $2B between 2012-2016.

The statistic “Smart venue technology investments, including stadiums, increased 30% to $2B between 2012-2016” indicates that there has been a substantial growth in the adoption and implementation of technology solutions in venues such as stadiums over the specified time period. The total investment in smart venue technology, which includes various advancements like data analytics, digital displays, and connectivity enhancements, experienced a significant 30% increase, reaching a total of $2 billion by the end of 2016. This growth highlights the industry’s recognition of the importance of leveraging technology to enhance the overall fan experience, improve operational efficiency, and drive revenue generation within entertainment and sports venues during this period.

The wearable tech market in sports and fitness is set to grow at a CAGR of 36.9% between 2020-2027.

This statistic indicates the Compound Annual Growth Rate (CAGR) projected for the wearable tech market in the sports and fitness industry between the years 2020 and 2027. A CAGR of 36.9% suggests a significant and rapid increase in market size and adoption of wearable technologies over the specified period. The forecasted growth rate implies that the market is expected to more than triple in size by the end of 2027 when compared to its size in 2020. This strong growth trajectory highlights the increasing consumer interest and demand for wearable tech products aimed at enhancing sports performance, fitness tracking, and overall health monitoring within the sports and fitness sector.

Augmented reality (AR) revenue in sports is projected to reach 1.4 billion USD by 2025.

This statistic indicates that the revenue generated from the use of augmented reality (AR) technology in the sports industry is forecasted to increase to 1.4 billion USD by the year 2025. AR technology enhances real-world environments by overlaying digital information, graphics, or objects, creating immersive experiences for users. In the context of sports, AR can be utilized in various ways such as enhancing live broadcasts, creating interactive fan experiences, providing real-time player statistics, and offering virtual training simulations. The projected growth in AR revenue suggests a growing adoption of this technology in the sports sector, driven by an increasing demand for innovative and engaging experiences among fans, athletes, and sports organizations.

E-Sports global revenue is projected to reach 1.79 billion USD by 2022.

The statistic certifies that the global revenue generated by the electronic sports (e-sports) industry is estimated to reach 1.79 billion USD by the year 2022. This projection indicates a significant growth trend in the e-sports sector, reflecting the increasing popularity and commercial viability of competitive video gaming globally. The rise in revenue can be attributed to various factors such as growing viewership and engagement, sponsorships, media rights deals, advertising, and merchandise sales within the e-sports ecosystem. The statistic underscores the e-sports industry’s potential as a lucrative market with substantial economic opportunities for stakeholders involved in the sector.

By 2021, 2.72 billion people worldwide are expected to watch esports.

The statistic indicating that 2.72 billion people worldwide are expected to watch esports by 2021 highlights the significant growth and popularity of esports as a form of entertainment. Esports, which involve competitive video gaming events, have seen a tremendous rise in viewership in recent years, attracting a diverse global audience across different age groups and demographics. This statistic not only demonstrates the mainstream appeal of esports but also represents a shift in consumer behavior towards digital entertainment platforms. The projected increase in viewership reflects the rising prominence of esports on the world stage and underscores the potential for further expansion and commercial opportunities within the industry.

Around 26% of UK gym users state that technology is a key factor when choosing a gym.

The statistic indicates that approximately 26% of gym users in the United Kingdom consider technology to be a crucial aspect when selecting a gym. This suggests that a notable portion of individuals prioritize access to technological amenities or advancements in their choice of fitness facility. The significance of this statistic lies in understanding the evolving preferences and expectations of gym-goers, as technology continues to play an increasingly important role in various aspects of daily life. Gym owners and managers may take this information into consideration when developing or upgrading their offerings to cater to the needs and desires of a tech-savvy clientele in order to remain competitive in the market.

The VR technology in sports market is expected to grow at a CAGR of 30.57% during 2020-2027.

This statistic indicates the projected growth rate of the virtual reality (VR) technology in sports market over the period from 2020 to 2027. The Compound Annual Growth Rate (CAGR) of 30.57% suggests a significant expansion of the market size and adoption of VR technology within the sports industry. This strong growth rate implies that the demand for VR technology solutions in sports, such as immersive training experiences, enhanced fan engagement, and performance analysis tools, is anticipated to increase steadily over the specified time frame. The forecasted growth rate highlights a thriving market opportunity for businesses operating in the intersection of VR technology and sports, signaling potential for innovation, investment, and market expansion.

Global spending on cricket tech that optimizes player performance was over 1 billion USD in 2020.

The statistic indicates that the total expenditure worldwide on technology aimed at enhancing player performance in the sport of cricket surpassed 1 billion US dollars in the year 2020. This significant investment highlights the growing emphasis within the cricket industry on leveraging technological advancements to optimize player capabilities and ultimately improve overall team performance. It suggests that teams, organizations, and players are increasingly utilizing cutting-edge technologies such as data analytics, biomechanics, wearable sensors, video analysis, and virtual reality training tools to fine-tune skills, strategies, and fitness levels. This level of spending underscores the commitment to innovation and the pursuit of competitive advantage in cricket through the integration of advanced technologies into player development and performance enhancement practices.

By 2024, the global fantasy sports market is expected to grow at a CAGR of 10% and generate revenue of $48 billion.

This statistic indicates that the global fantasy sports market is projected to experience substantial growth over the next few years, with a compound annual growth rate (CAGR) of 10%. This growth trajectory suggests a steady increase in market size and revenue generation, reaching a total revenue of $48 billion by the year 2024. The growing popularity and participation in fantasy sports activities, driven by technological advancements, increasing internet penetration, and a rising interest in sports entertainment, are likely contributing factors to this anticipated growth. As a result, the fantasy sports industry is poised to become a significant player in the global sports and entertainment market, attracting investment and expanding opportunities for both businesses and consumers in the sector.

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How we write our statistic reports:

We have not conducted any studies ourselves. Our article provides a summary of all the statistics and studies available at the time of writing. We are solely presenting a summary, not expressing our own opinion. We have collected all statistics within our internal database. In some cases, we use Artificial Intelligence for formulating the statistics. The articles are updated regularly.

See our Editorial Process.

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