GITNUX REPORT 2024

Global Sports Gambling Market Surges: Revenue, Trends, and Projections

Exploring the booming global sports betting industry: key statistics, trends, and insights for 2023.

Author: Jannik Lindner

First published: 7/17/2024

Statistic 1

The global average sports betting spend per adult was $201.30 in 2020

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In the US, 46% of adults have placed a bet on sports at least once

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18% of American sports bettors place wagers daily

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74% of UK online gamblers use their smartphone to place bets

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The average age of a sports bettor in the US is 38 years old

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In Australia, 78% of sports bettors are male

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25% of sports bettors in the US bet at least once per week

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The global average sports betting margin is 7.5%

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In 2021, New Jersey sportsbooks generated $816 million in revenue

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The UK gambling industry contributed £4.5 billion to the economy in 2019

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The sports betting industry in the US generated $4.33 billion in revenue in 2021

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The average hold percentage for US sportsbooks in 2021 was 7.2%

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In Australia, the sports betting industry generated AUD 961 million in revenue in 2020

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The global sports betting market is expected to reach $140.26 billion by 2028

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New Jersey became the first US state to handle over $1 billion in sports bets in a single month in September 2021

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The 2022 FIFA World Cup saw an estimated $35 billion in bets placed globally

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Super Bowl LV in 2021 generated approximately $4.3 billion in bets

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The 2022 March Madness tournament saw Americans wager an estimated $3.1 billion

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In 2021, the UK gambling industry's gross gambling yield was £14.1 billion

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The 2023 Kentucky Derby handle reached $188.7 million, the highest ever for the event

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In 2022, 31 US states and Washington D.C. had legalized sports betting

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As of 2023, 5 US states have legalized online sports betting but are not yet operational

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Canada legalized single-event sports betting in August 2021

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In the UK, sports betting has been legal since 1961

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Australia legalized online sports betting in 2001

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In India, sports betting is largely illegal, except for horse racing

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The global sports betting market size was valued at USD 83.65 billion in 2022

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The sports betting market is expected to grow at a CAGR of 10.3% from 2023 to 2030

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In 2021, the online sports betting segment accounted for the largest revenue share of 50.9%

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The Asia Pacific region dominated the sports betting market with a revenue share of 34.1% in 2022

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The European sports betting market is projected to reach $42.6 billion by 2027

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In the US, the sports betting market is expected to reach $39.7 billion by 2033

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The global eSports betting market is projected to reach $13.05 billion by 2025

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Football (soccer) accounts for 70% of all sports bets placed globally

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In the US, the NFL is the most popular sport for betting, with 73% of sports bettors wagering on it

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Basketball is the second most popular sport for betting globally, accounting for 12% of all bets

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Tennis is the third most popular sport for betting worldwide, making up 7% of all bets

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In the UK, horse racing is the most popular sport for betting, accounting for 27% of all sports bets

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eSports betting is projected to account for 6.5% of all sports bets by 2025

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Cricket accounts for over 90% of sports betting in India

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1.6% of US adults (about 3 million people) have a gambling problem

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In the UK, 0.5% of people aged 16 and over are classified as problem gamblers

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3.1% of Australian adults experience problems due to their gambling

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Young adults (18-24) are at higher risk of developing gambling problems, with rates up to 2-3 times higher than adults

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41% of weekly sports bettors are at risk of gambling-related problems

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Online gamblers are 3 times more likely to experience gambling problems than land-based gamblers

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Problem gamblers account for 30% of gambling revenue in Australia

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In 2020, 74% of sports bets in the US were placed online

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Mobile betting accounts for 80% of online sports bets in the UK

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In-play betting accounts for 70% of all bets placed on football matches

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The use of artificial intelligence in sports betting is expected to grow at a CAGR of 25.4% from 2021 to 2028

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Blockchain technology in sports betting is projected to grow at a CAGR of 11.5% from 2021 to 2026

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Virtual sports betting is expected to grow at a CAGR of 13.6% from 2021 to 2028

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5G technology is expected to increase in-play betting revenue by 36% by 2025

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The global sports betting kiosk market is expected to reach $2.2 billion by 2027

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Cryptocurrency betting is projected to grow at a CAGR of 11.1% from 2021 to 2028

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Augmented Reality (AR) in sports betting is expected to grow at a CAGR of 32.7% from 2021 to 2028

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Summary

  • The global sports betting market size was valued at USD 83.65 billion in 2022
  • The sports betting market is expected to grow at a CAGR of 10.3% from 2023 to 2030
  • In 2021, the online sports betting segment accounted for the largest revenue share of 50.9%
  • The Asia Pacific region dominated the sports betting market with a revenue share of 34.1% in 2022
  • The European sports betting market is projected to reach $42.6 billion by 2027
  • In the US, the sports betting market is expected to reach $39.7 billion by 2033
  • The global eSports betting market is projected to reach $13.05 billion by 2025
  • In 2022, 31 US states and Washington D.C. had legalized sports betting
  • As of 2023, 5 US states have legalized online sports betting but are not yet operational
  • Canada legalized single-event sports betting in August 2021
  • In the UK, sports betting has been legal since 1961
  • Australia legalized online sports betting in 2001
  • In India, sports betting is largely illegal, except for horse racing
  • New Jersey became the first US state to handle over $1 billion in sports bets in a single month in September 2021
  • The 2022 FIFA World Cup saw an estimated $35 billion in bets placed globally

Step right up, folks, because the world of sports gambling is spinning faster than a roulette wheel on a hot streak! With the global sports betting market flexing its muscles at a whopping $83.65 billion in 2022 and set to crank up the excitement with a 10.3% growth rate, its not just the athletes making headlines. From the dominance of online betting to the rise of eSports and the pulse-pounding action of in-play wagers, this blog post is your golden ticket to the high-stakes arena where stats meet spectacle and the odds are ever in flux. So place your bets and buckle up for a rollercoaster ride through the dizzying world of sports gambling – where the game is never just a game.

Betting Behavior

  • The global average sports betting spend per adult was $201.30 in 2020
  • In the US, 46% of adults have placed a bet on sports at least once
  • 18% of American sports bettors place wagers daily
  • 74% of UK online gamblers use their smartphone to place bets
  • The average age of a sports bettor in the US is 38 years old
  • In Australia, 78% of sports bettors are male
  • 25% of sports bettors in the US bet at least once per week

Interpretation

These statistics paint a vivid picture of the world of sports gambling – a realm where the thrill of the game meets the strategic maneuvering of the odds. With an average global spend per adult of $201.30 last year, it’s clear that betting on sports has become a popular pastime. In the US, nearly half of adults have dabbled in the world of sports betting, with a surprising 18% placing bets daily – perhaps hoping to strike gold with each sunrise. Across the pond, the Brits are leading the charge in mobile betting, with a staggering 74% using their smartphones to place wagers, proving that convenience truly is king. Meanwhile, in the land down under, the sport of betting skews heavily male-dominated, with 78% of Aussie punters being men. And in the good ol' US of A, a quarter of sports bettors are trying their luck at least once a week, hoping to turn their passion for sports into a winning streak. Whether it’s a casual flutter on the weekends or a daily dance with destiny, it seems that the love for sports and the thrill of the bet are inseparably intertwined in the fabric of our society, with each wager a testament to our unwavering belief in the unpredictable magic of the game.

Betting Economics

  • The global average sports betting margin is 7.5%
  • In 2021, New Jersey sportsbooks generated $816 million in revenue
  • The UK gambling industry contributed £4.5 billion to the economy in 2019
  • The sports betting industry in the US generated $4.33 billion in revenue in 2021
  • The average hold percentage for US sportsbooks in 2021 was 7.2%
  • In Australia, the sports betting industry generated AUD 961 million in revenue in 2020
  • The global sports betting market is expected to reach $140.26 billion by 2028

Interpretation

In a world where the odds are constantly shifting, the sports gambling statistics paint a picture of a lucrative industry where fortunes are won and lost with the swipe of a card or click of a button. From the UK's hefty contribution of £4.5 billion to the economy in 2019 to the eye-watering revenue figures of New Jersey and the US, it's clear that betting on sports is no longer just a pastime - it's big business. The numbers speak volumes - a testament to the insatiable appetite for the thrill of the game and the potential for massive rewards. As the global sports betting market hurtles towards a projected $140.26 billion by 2028, one thing is certain: the stakes have never been higher.

Betting Volume

  • New Jersey became the first US state to handle over $1 billion in sports bets in a single month in September 2021
  • The 2022 FIFA World Cup saw an estimated $35 billion in bets placed globally
  • Super Bowl LV in 2021 generated approximately $4.3 billion in bets
  • The 2022 March Madness tournament saw Americans wager an estimated $3.1 billion
  • In 2021, the UK gambling industry's gross gambling yield was £14.1 billion
  • The 2023 Kentucky Derby handle reached $188.7 million, the highest ever for the event

Interpretation

As sports gambling continues to reach staggering new heights, one thing is clear: betting on games has become a global pastime that generates astronomical sums of money. From New Jersey setting records in the US to the FIFA World Cup attracting billions in bets worldwide, it's evident that the thrill of wagering extends far beyond the playing field. Whether it's the excitement of the Super Bowl or the frenzy of March Madness, these statistics highlight the undeniable allure of taking a chance on sports outcomes. With the UK's gambling industry raking in billions and the Kentucky Derby breaking its own handle record, it seems that the stakes are higher than ever in this high-stakes game of chance.

Legalization

  • In 2022, 31 US states and Washington D.C. had legalized sports betting
  • As of 2023, 5 US states have legalized online sports betting but are not yet operational
  • Canada legalized single-event sports betting in August 2021
  • In the UK, sports betting has been legal since 1961
  • Australia legalized online sports betting in 2001
  • In India, sports betting is largely illegal, except for horse racing

Interpretation

The global landscape of sports betting resembles a thrilling rollercoaster ride of regulations and restrictions, with some countries zooming ahead while others remain stuck at the starting line. From the UK, where sports betting has been a longstanding tradition since the swinging '60s, to Canada's recent embrace of single-event wagering, the game of chance continues to evolve. In this high-stakes world, every legislative move is a proverbial roll of the dice – will more nations follow suit and cash in on the betting frenzy, or will they hold fast to prohibitive laws, content to let the horses be the sole racers on the track of legality? Only time will tell if the odds will turn in favor of a global sports betting revolution.

Market Size

  • The global sports betting market size was valued at USD 83.65 billion in 2022
  • The sports betting market is expected to grow at a CAGR of 10.3% from 2023 to 2030
  • In 2021, the online sports betting segment accounted for the largest revenue share of 50.9%
  • The Asia Pacific region dominated the sports betting market with a revenue share of 34.1% in 2022
  • The European sports betting market is projected to reach $42.6 billion by 2027
  • In the US, the sports betting market is expected to reach $39.7 billion by 2033
  • The global eSports betting market is projected to reach $13.05 billion by 2025

Interpretation

Well, it seems like sports betting is sprinting towards the financial finish line with the agility of an Olympic hurdler! With a global market valued at a whopping USD 83.65 billion in 2022 and expected growth at a cheeky CAGR of 10.3%, it's no wonder that the online sports betting segment is leading the pack. The Asia Pacific region is showing off its muscles, dominating with a revenue share of 34.1%, while Europe is playing catch-up, projected to hit $42.6 billion by 2027. Meanwhile, the US is gearing up to join the high-stakes game, eyeing a $39.7 billion market by 2033. And let's not forget about the rising star of eSports betting, set to score big with a projected $13.05 billion by 2025. Looks like the world of sports gambling is placing its bets on a jackpot future!

Popular Sports

  • Football (soccer) accounts for 70% of all sports bets placed globally
  • In the US, the NFL is the most popular sport for betting, with 73% of sports bettors wagering on it
  • Basketball is the second most popular sport for betting globally, accounting for 12% of all bets
  • Tennis is the third most popular sport for betting worldwide, making up 7% of all bets
  • In the UK, horse racing is the most popular sport for betting, accounting for 27% of all sports bets
  • eSports betting is projected to account for 6.5% of all sports bets by 2025
  • Cricket accounts for over 90% of sports betting in India

Interpretation

In the game of sports betting, it seems that football (soccer) holds the crown as the undisputed champion of wagers worldwide, with punters flocking to the pitch for 70% of their betting fix. Across the pond in the US, it's the NFL that reigns supreme, with 73% of bettors placing their chips on the gridiron. Basketball shoots its way into second place globally, while tennis puts up a strong serve for third. Meanwhile, our friends in the UK are still backing the horse racing industry, proving that a love for the ponies never goes out of style. And let's not forget about the rising star of eSports betting, projected to make a splash in the betting world by 2025. Finally, in India, cricket stands tall as the towering colossus of the betting arena, encompassing over 90% of sports bets. With these numbers in play, the world of sports gambling is certainly a diverse and dynamic arena where each sport gets its moment to shine under the dazzling lights of the betting board.

Problem Gambling

  • 1.6% of US adults (about 3 million people) have a gambling problem
  • In the UK, 0.5% of people aged 16 and over are classified as problem gamblers
  • 3.1% of Australian adults experience problems due to their gambling
  • Young adults (18-24) are at higher risk of developing gambling problems, with rates up to 2-3 times higher than adults
  • 41% of weekly sports bettors are at risk of gambling-related problems
  • Online gamblers are 3 times more likely to experience gambling problems than land-based gamblers
  • Problem gamblers account for 30% of gambling revenue in Australia

Interpretation

While these statistics may paint a bleak picture of the prevalence of gambling problems across different countries and demographics, they also highlight the undeniable fact that the allure of a quick win can sometimes lead to dangerous habits. It seems like the odds are stacked against young adults, online gamblers, and avid sports bettors, who are all more likely to fall into the trap of compulsive gambling. As tempting as it may be to place that bet, it's important to remember that the house always wins in the end, and the real gamble is not on the game but on your own well-being. After all, when problem gamblers start accounting for a significant chunk of gambling revenue, it's a sure bet that something needs to change.

Technology and Innovation

  • In 2020, 74% of sports bets in the US were placed online
  • Mobile betting accounts for 80% of online sports bets in the UK
  • In-play betting accounts for 70% of all bets placed on football matches
  • The use of artificial intelligence in sports betting is expected to grow at a CAGR of 25.4% from 2021 to 2028
  • Blockchain technology in sports betting is projected to grow at a CAGR of 11.5% from 2021 to 2026
  • Virtual sports betting is expected to grow at a CAGR of 13.6% from 2021 to 2028
  • 5G technology is expected to increase in-play betting revenue by 36% by 2025
  • The global sports betting kiosk market is expected to reach $2.2 billion by 2027
  • Cryptocurrency betting is projected to grow at a CAGR of 11.1% from 2021 to 2028
  • Augmented Reality (AR) in sports betting is expected to grow at a CAGR of 32.7% from 2021 to 2028

Interpretation

In a world where the thrill of sports betting meets the cutting-edge of technology, the numbers are speaking loud and clear. Online bets are the MVP, with mobile leading the charge – making traditional bookies feel as outdated as dial-up internet. In-play betting, the instant replay of gambling, dominates the field with the precision of a well-timed pass, while artificial intelligence and blockchain are the new coaches calling the shots. As the game evolves, so do the tools – from virtual sports to 5G speed boosts and cryptocurrency plays. So, buckle up and place your bets, because in this high-stakes arena, the only certainty is change.

References