GITNUX MARKETDATA REPORT 2024

Must-Know Social Media Statistics [Latest Report]

With sources from: sproutsocial.com, digiday.com, pwc.com, snap.com and many more

In this post, we will explore a collection of intriguing social media statistics that shed light on the ever-evolving landscape of digital communication. From the sheer number of global users to the impact on consumer behavior and advertising revenue, these statistics offer valuable insights into the role of social media in our modern society. Let’s dive in and uncover the fascinating world of social media data.

Statistic 1

"As of October 2021, there were 4.88 billion social media users worldwide."

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Statistic 2

"The average daily social media usage of internet users worldwide was 145 minutes in 2020."

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Statistic 3

"The most popular social media platform worldwide as of October 2021 was Facebook, with 2.91 billion active users."

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Statistic 4

"Around 71% of social media users are between the ages of 18 and 34."

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Statistic 5

"Social media advertising revenue in the United States reached $41.5 billion in 2020."

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Statistic 6

"Approximately 63% of customers expect companies to offer customer service through their social media channels."

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Statistic 7

"90.4% of Millennials, 77.5% of Generation X, and 48.2% of Baby Boomers are active social media users."

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Statistic 8

"Social media users are 54% more likely to use messaging apps for customer service and support."

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Statistic 9

"49% of consumers depend on influencer recommendations for their purchase decisions."

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Statistic 10

"The average user spends around 2 hours and 24 minutes per day on social media platforms."

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Statistic 11

"TikTok was the most downloaded app in 2020 with 2 billion downloads."

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Statistic 12

"Almost 50% of B2B decision-makers use LinkedIn for thought leadership insights."

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Statistic 13

"80% of female Pinterest users access the platform to discover new products and ideas."

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Statistic 14

"Instagram generated $20 billion in ad revenue in 2019."

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Statistic 15

"YouTube has more than 2 billion logged-in monthly users."

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Statistic 16

"43% of US consumers trust social media for shopping recommendations."

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Statistic 17

"In 2020, more than 180 million people used Snapchat daily to communicate with friends."

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Statistic 18

"36% of small businesses say they benefited from social media advertising during the COVID-19 pandemic."

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Statistic 19

"Emoji usage on Instagram increased 40% from 2015 to 2019."

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Interpretation

Overall, the statistics showcased a clear picture of the significant impact of social media in today's digital world. With billions of users worldwide, social media has become an integral part of daily life, with platforms like Facebook, Instagram, and YouTube leading the way. The data also highlighted the growing importance of social media for customer service, marketing, and influencing consumer behavior. Businesses have recognized the power of social media advertising, especially during challenging times like the COVID-19 pandemic. The statistics further emphasized the shift towards digital communication and the role of platforms like TikTok and Snapchat in shaping social interactions. From influencer recommendations to emoji usage trends, social media continues to evolve, offering endless opportunities for engagement and innovation.

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