GITNUX REPORT 2024

Key Shopify Statistics: 4M Websites, $79B Volume, 29% Market Share

Explore the impact of Shopifys global reach and staggering statistics on e-commerce success.

Author: Jannik Lindner

First published: 7/17/2024

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Shopify has over 7,000 employees

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Shopify has acquired 13 companies since its founding

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Shopify has over 2,000 partners in its partner program

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Shopify's employee satisfaction rate is 4.3 out of 5

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Shopify's carbon footprint in 2022 was 13,290 tonnes of CO2e

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Shopify's revenue in 2022 was $5.6 billion

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Shopify processes over $79 billion in Gross Merchandise Volume annually

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Shopify's stock price increased by over 5000% since its IPO in 2015

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Shopify's average revenue per merchant is $2,450

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Shopify's R&D expenses in 2022 were $1.5 billion

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Shopify's market cap exceeded $60 billion in 2023

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Shopify's gross profit margin in 2022 was 52.5%

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Shopify's app store generates over $100 million in revenue annually

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Shopify's average revenue per user (ARPU) is $2,450

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Shopify's average customer acquisition cost is $21

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Shopify's merchant solutions revenue in 2022 was $4.1 billion

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Shopify's average store revenue is $72,000 per year

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Shopify's subscription solutions revenue in 2022 was $1.5 billion

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Shopify's average store monthly recurring revenue is $76

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Shopify has a 29% market share in the US ecommerce platforms

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Shopify's app store has over 6,000 apps

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Shopify has over 100 themes in its theme store

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Shopify has partnered with over 100 payment gateways

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85% of Shopify merchants use the platform's built-in payment system

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Shopify's API handles over 50 billion calls per month

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Shopify's average page load time is 2.59 seconds

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Shopify's fulfilment network ships over 1 million packages per month

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Shopify's platform uptime is 99.99%

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Shopify powers over 4 million websites worldwide

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Shopify is used in 175 countries

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Over 1.7 million merchants use Shopify

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Shopify Plus, the enterprise solution, is used by over 10,000 businesses

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Shopify's platform handles over 5,300 transactions per minute

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Shopify's POS system is used by over 100,000 retailers

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44% of Shopify merchants are in the US

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31% of Shopify merchants are in the fashion and apparel industry

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29% of Shopify merchants are in Europe

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Over 50% of Shopify merchants use dropshipping

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27% of Shopify merchants are in the home and garden industry

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42% of Shopify merchants use social media marketing

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23% of Shopify merchants are in the beauty and cosmetics industry

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38% of Shopify merchants use email marketing

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19% of Shopify merchants are in the food and beverage industry

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33% of Shopify merchants use content marketing

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46% of Shopify merchants use SEO to drive traffic

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28% of Shopify merchants are in the electronics industry

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52% of Shopify merchants use paid advertising

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Over 2.1 million daily active users on Shopify

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Shopify's mobile app has been downloaded over 3 million times

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Shopify's conversion rate averages 1.6%

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Shopify's average order value is $81

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54% of Shopify stores get repeat customers

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Shopify's mobile conversion rate is 1.3%

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Shopify's average customer lifetime value is $1,723

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Shopify's average cart abandonment rate is 67.91%

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Shopify's average email opt-in rate is 1.75%

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Shopify's average add-to-cart rate is 5.2%

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Shopify's average checkout completion rate is 49.7%

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Shopify's average time to purchase is 3.5 days

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Shopify's average refund rate is 1.1%

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87% of merchants say Shopify has helped grow their business

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Shopify's average customer retention rate is 79%

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Shopify's average customer support response time is 2 hours

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Shopify's average customer support satisfaction rate is 94%

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Summary

  • Shopify powers over 4 million websites worldwide
  • Shopify is used in 175 countries
  • Over 2.1 million daily active users on Shopify
  • Shopify has a 29% market share in the US ecommerce platforms
  • Shopify's revenue in 2022 was $5.6 billion
  • Shopify has over 7,000 employees
  • Over 1.7 million merchants use Shopify
  • Shopify's app store has over 6,000 apps
  • Shopify processes over $79 billion in Gross Merchandise Volume annually
  • 44% of Shopify merchants are in the US
  • Shopify's stock price increased by over 5000% since its IPO in 2015
  • Shopify has over 100 themes in its theme store
  • 87% of merchants say Shopify has helped grow their business
  • Shopify's mobile app has been downloaded over 3 million times
  • Shopify Plus, the enterprise solution, is used by over 10,000 businesses

Move over Amazon, theres a new e-commerce titan in town and its name is Shopify! With over 4 million websites under its belt spanning 175 countries, Shopify is more than just an online platform – its a global phenomenon. From processing a whopping $79 billion in Gross Merchandise Volume annually to boasting a stock price increase of over 5000%, this blog post is diving deep into the staggering statistics that make Shopify the powerhouse of online retail. So, grab your coffee, sit back, and prepare to be amazed by the numbers behind the Shopify empire.

Company Growth

  • Shopify has over 7,000 employees
  • Shopify has acquired 13 companies since its founding
  • Shopify has over 2,000 partners in its partner program
  • Shopify's employee satisfaction rate is 4.3 out of 5
  • Shopify's carbon footprint in 2022 was 13,290 tonnes of CO2e

Interpretation

Shopify's growth isn't just about numbers; it's about making big moves with a small footprint. With over 7,000 employees, 13 acquisitions, and a bustling partner program, Shopify is clearly a force to be reckoned with in the business world. Yet, what truly sets them apart is not just their impressive stats, but their commitment to both employee happiness and environmental responsibility, as seen in their stellar 4.3 satisfaction rate and efforts to reduce their carbon footprint. In a landscape where success often comes at a cost, Shopify is proving that you can scale up without losing sight of what truly matters.

Financial Performance

  • Shopify's revenue in 2022 was $5.6 billion
  • Shopify processes over $79 billion in Gross Merchandise Volume annually
  • Shopify's stock price increased by over 5000% since its IPO in 2015
  • Shopify's average revenue per merchant is $2,450
  • Shopify's R&D expenses in 2022 were $1.5 billion
  • Shopify's market cap exceeded $60 billion in 2023
  • Shopify's gross profit margin in 2022 was 52.5%
  • Shopify's app store generates over $100 million in revenue annually
  • Shopify's average revenue per user (ARPU) is $2,450
  • Shopify's average customer acquisition cost is $21
  • Shopify's merchant solutions revenue in 2022 was $4.1 billion
  • Shopify's average store revenue is $72,000 per year
  • Shopify's subscription solutions revenue in 2022 was $1.5 billion
  • Shopify's average store monthly recurring revenue is $76

Interpretation

Shopify, the e-commerce juggernaut, is clearly on a rocket ship to the moon with numbers that seem more fitting for a sci-fi movie than a business report. From processing over $79 billion in Gross Merchandise Volume annually to its stock price soaring by over 5000%, it's safe to say that Shopify is not just an ordinary player in the market. With an average revenue per merchant of $2,450 and a gross profit margin of 52.5%, Shopify is not only making money but doing it with style. And let's not forget their app store, raking in over $100 million annually – talk about an app-solutely successful business strategy! To sum it up, if numbers could talk, Shopify's would be shouting, "We're here to dominate, innovate, and make those dollars rain!"

Market Position

  • Shopify has a 29% market share in the US ecommerce platforms

Interpretation

With a market share of 29% in the US ecommerce platforms, Shopify is proving to be the belle of the online retail ball, strutting its stuff and winking at competitors as it saunters down the digital catwalk. Its presence in the industry is not just a passing trend but a formidable force to reckon with, leaving other platforms green with envy and customers clicking 'add to cart' with abandon. Shopify isn't just a player in the game, it's the undisputed life of the online shopping party.

Platform Features

  • Shopify's app store has over 6,000 apps
  • Shopify has over 100 themes in its theme store
  • Shopify has partnered with over 100 payment gateways
  • 85% of Shopify merchants use the platform's built-in payment system
  • Shopify's API handles over 50 billion calls per month
  • Shopify's average page load time is 2.59 seconds
  • Shopify's fulfilment network ships over 1 million packages per month
  • Shopify's platform uptime is 99.99%

Interpretation

Shopify seems to be pulling off a high-speed, high-stakes balancing act in the e-commerce world, juggling more apps than a smartphone addict and more partnerships than a social butterfly. With a payment system so popular it's practically built into the DNA of its merchants, Shopify's API is serving up some serious tech prowess, handling more calls than a switchboard operator on steroids. And with its lightning-fast page load time, fulfillment network that could rival Santa's workshop, and uptime that puts most relationships to shame, Shopify proves it's not just another online platform - it's a turbocharged force to be reckoned with in the digital marketplace.

Platform Reach

  • Shopify powers over 4 million websites worldwide
  • Shopify is used in 175 countries
  • Over 1.7 million merchants use Shopify
  • Shopify Plus, the enterprise solution, is used by over 10,000 businesses
  • Shopify's platform handles over 5,300 transactions per minute
  • Shopify's POS system is used by over 100,000 retailers

Interpretation

Shopify isn't just another online platform; it's a digital powerhouse that's taking the e-commerce world by storm. With over 4 million websites under its belt, spanning 175 countries, it's safe to say that Shopify is the global go-to for all things online retail. With 1.7 million merchants and over 10,000 businesses using Shopify Plus, it's clear that their services are in high demand. Processing over 5,300 transactions per minute, Shopify's platform is the beating heart of the online market, while its POS system is the choice of over 100,000 retailers, solidifying its place as the ultimate e-commerce champion.

User Demographics

  • 44% of Shopify merchants are in the US
  • 31% of Shopify merchants are in the fashion and apparel industry
  • 29% of Shopify merchants are in Europe
  • Over 50% of Shopify merchants use dropshipping
  • 27% of Shopify merchants are in the home and garden industry
  • 42% of Shopify merchants use social media marketing
  • 23% of Shopify merchants are in the beauty and cosmetics industry
  • 38% of Shopify merchants use email marketing
  • 19% of Shopify merchants are in the food and beverage industry
  • 33% of Shopify merchants use content marketing
  • 46% of Shopify merchants use SEO to drive traffic
  • 28% of Shopify merchants are in the electronics industry
  • 52% of Shopify merchants use paid advertising

Interpretation

In a world where digital entrepreneurship reigns supreme, Shopify has become the holy grail for merchants. From the bustling streets of New York to the fashion-forward avenues of Paris, Shopify has solidified its global presence with 44% of merchants hailing from the US and 29% from Europe. The battlefield of e-commerce is adorned with the armor of dropshipping, wielded by over 50% of Shopify warriors. Whether they are crafting beauty empires or cultivating lush home oasis, these merchants are not just selling products; they are mastering the art of social media and email marketing to conquer the ever-evolving landscape of online commerce. As they navigate the treacherous sea of competition, armed with SEO and paid advertising, these Shopify merchants are not merely sellers, they are visionaries shaping the future of retail with each click and conversion.

User Engagement

  • Over 2.1 million daily active users on Shopify
  • Shopify's mobile app has been downloaded over 3 million times
  • Shopify's conversion rate averages 1.6%
  • Shopify's average order value is $81
  • 54% of Shopify stores get repeat customers
  • Shopify's mobile conversion rate is 1.3%
  • Shopify's average customer lifetime value is $1,723
  • Shopify's average cart abandonment rate is 67.91%
  • Shopify's average email opt-in rate is 1.75%
  • Shopify's average add-to-cart rate is 5.2%
  • Shopify's average checkout completion rate is 49.7%
  • Shopify's average time to purchase is 3.5 days
  • Shopify's average refund rate is 1.1%

Interpretation

In a world where statistics reign supreme, Shopify stands as the retail virtuoso with numbers that would make a mathematician blush. With over 2.1 million daily active users, Shopify's mobile app has waltzed its way into over 3 million pockets, enticing customers with an average order value of $81 and a conversion rate that defies the odds at 1.6%. Yet, amidst the flurry of data, it's the 54% of repeat customers that truly steal the show, proving that loyalty is indeed the secret sauce to success. And while Shopify may grapple with a 67.91% cart abandonment rate, its resilience shines through with a 49.7% checkout completion rate. So, as the e-commerce giant navigates the digital realm, wielding an average customer lifetime value of $1,723 and a modest refund rate of 1.1%, one thing is clear: in the world of Shopify, numbers speak volumes, but customer allegiance speaks louder.

User Satisfaction

  • 87% of merchants say Shopify has helped grow their business
  • Shopify's average customer retention rate is 79%
  • Shopify's average customer support response time is 2 hours
  • Shopify's average customer support satisfaction rate is 94%

Interpretation

Shopify seems to have cracked the code in the world of e-commerce, with an impressive 87% of merchants singing its praises for boosting their business growth. It's not just a one-time magic trick either, as the platform boasts a solid 79% customer retention rate, showing that once you go Shopify, you never go back. And in case any issues crop up, fear not, for their customer support team apparently works faster than a FedEx delivery, with a lightning-quick average response time of 2 hours and a satisfaction rate of 94%. Looks like Shopify has the Midas touch when it comes to turning frustrated frowns into satisfied smiles.

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