GITNUX REPORT 2024

Shopee Statistics: 2021 Revenue Hits $5.1B, 343M Users Globally

Discover the phenomenal growth of Shopee with over 343 million users and $62.5 billion GMV.

Author: Jannik Lindner

First published: 7/17/2024

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Shopee was the most downloaded shopping app globally in 2020

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Shopee's mobile app has over 500 million downloads on Google Play Store

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Shopee's mobile app has a 4.6-star rating on the Apple App Store

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Shopee's mobile app is available in 15 languages

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Shopee's app has been downloaded over 100 million times in Southeast Asia

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Shopee's app is ranked #1 in the shopping category in Southeast Asia

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Shopee's app has been downloaded over 50 million times in Brazil

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Shopee's app has been downloaded over 30 million times in the Philippines

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Shopee's app has been downloaded over 20 million times in Malaysia

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Shopee's app has been downloaded over 15 million times in Thailand

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Shopee's app has been downloaded over 10 million times in Taiwan

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Shopee's app has been downloaded over 5 million times in Singapore

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Shopee was founded in 2015

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Shopee's parent company is Sea Limited

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Shopee employs over 67,000 people globally

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Shopee has over 100,000 employees in Indonesia

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Shopee has over 20,000 employees in Singapore

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Shopee's Gross Merchandise Value (GMV) reached $62.5 billion in 2021

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Shopee's average order value in Southeast Asia is around $16

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Shopee's revenue in 2021 was $5.1 billion

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Shopee conducts over 2 billion transactions annually

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Shopee processes over 3 million orders daily in Indonesia

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Shopee's market capitalization peaked at $200 billion in October 2021

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Shopee's gross orders increased by 117.6% year-on-year in Q4 2021

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Shopee's ShopeePay processed over $12 billion in payments in 2021

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Shopee's gross orders in Southeast Asia and Taiwan grew by 30% year-on-year in Q4 2022

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Shopee's gross orders in Brazil grew by 137% year-on-year in Q4 2022

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Shopee's gross merchandise value in Southeast Asia and Taiwan was $51.8 billion in 2022

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Shopee's gross orders in Southeast Asia and Taiwan reached 2 billion in 2022

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Shopee's gross merchandise value per order in Southeast Asia and Taiwan was $23.5 in Q4 2022

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Shopee's adjusted EBITDA for e-commerce in Southeast Asia and Taiwan was positive $196.1 million in Q4 2022

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Shopee operates in 7 Southeast Asian countries and Taiwan

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Shopee's largest market is Indonesia

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Shopee's fastest growing market is Brazil

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Shopee's logistics network covers over 1,000 cities

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Shopee's market share in Southeast Asia's e-commerce sector is over 50%

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Shopee's affiliate program has over 100,000 partners

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Shopee's loyalty program, Shopee Coins, has over 100 million members

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Shopee's influencer marketing program has over 50,000 participants

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Shopee offers over 200 million products across all its markets

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Shopee's live streaming feature generates over 1 million hours of content daily

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Shopee's live streaming feature hosts over 100,000 streams daily

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Shopee has over 10 million sellers across all its markets

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Shopee has over 2 million active sellers in Indonesia

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Shopee has over 1 million sellers in Malaysia

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Shopee has over 500,000 official brand and retail partners

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Shopee has over 3 million sellers in Vietnam

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Shopee has over 500,000 sellers in Thailand

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Shopee's seller education platform has over 1 million active learners

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Shopee has over 300,000 active sellers in Taiwan

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Shopee has over 200,000 active sellers in the Philippines

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Shopee has over 100,000 active sellers in Singapore

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Shopee has over 50,000 active sellers in Brazil

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Shopee has over 5 million followers on its official Facebook page

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Shopee has over 2 million Instagram followers

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Shopee has over 1.5 million Twitter followers

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Shopee has over 2 million YouTube subscribers

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Shopee had 343 million monthly active users in Q4 2021

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Shopee has over 20 million daily active users

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Shopee's average monthly active users grew by 49% in 2021

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Shopee's average monthly active users in Taiwan grew by 35% in 2021

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Shopee has over 50 million monthly active users in Indonesia

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Shopee has over 30 million monthly active users in Vietnam

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Shopee has over 20 million monthly active users in Thailand

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Shopee has over 10 million monthly active users in Malaysia

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Shopee has over 5 million monthly active users in the Philippines

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Summary

  • Shopee was founded in 2015
  • Shopee operates in 7 Southeast Asian countries and Taiwan
  • Shopee's parent company is Sea Limited
  • Shopee had 343 million monthly active users in Q4 2021
  • Shopee's Gross Merchandise Value (GMV) reached $62.5 billion in 2021
  • Shopee was the most downloaded shopping app globally in 2020
  • Shopee employs over 67,000 people globally
  • Shopee's mobile app has over 500 million downloads on Google Play Store
  • Shopee's average order value in Southeast Asia is around $16
  • Shopee offers over 200 million products across all its markets
  • Shopee has over 10 million sellers across all its markets
  • Shopee's revenue in 2021 was $5.1 billion
  • Shopee's mobile app has a 4.6-star rating on the Apple App Store
  • Shopee conducts over 2 billion transactions annually
  • Shopee's largest market is Indonesia

Buckle up, shopaholics! Dive into the whirlwind world of Shopee where the numbers not only dazzle but also deliver. From conquering global downloads to wielding a significant market share, the stats speak volumes: Shopee, the brainchild of Sea Limited, is a powerhouse with over 343 million monthly users, $62.5 billion in Gross Merchandise Value, and a bustling army of 67,000+ employees. Whether youre a fan of snazzy statistics or just cant resist a good shopping spree, Shopees got something for everyone!

App Performance

  • Shopee was the most downloaded shopping app globally in 2020
  • Shopee's mobile app has over 500 million downloads on Google Play Store
  • Shopee's mobile app has a 4.6-star rating on the Apple App Store
  • Shopee's mobile app is available in 15 languages
  • Shopee's app has been downloaded over 100 million times in Southeast Asia
  • Shopee's app is ranked #1 in the shopping category in Southeast Asia
  • Shopee's app has been downloaded over 50 million times in Brazil
  • Shopee's app has been downloaded over 30 million times in the Philippines
  • Shopee's app has been downloaded over 20 million times in Malaysia
  • Shopee's app has been downloaded over 15 million times in Thailand
  • Shopee's app has been downloaded over 10 million times in Taiwan
  • Shopee's app has been downloaded over 5 million times in Singapore

Interpretation

Shopee has made quite the entrance onto the global shopping app stage, waltzing in with a flair that rivals a viral meme. With over 500 million downloads on Google Play and a prestigious 4.6-star rating on the Apple App Store, Shopee is not just a player in the game – it's the star of the show. Available in 15 languages, Shopee is taking the world by storm, with Southeast Asia leading the standing ovation with over 100 million app downloads. And let's not forget Brazil, the Philippines, Malaysia, Thailand, Taiwan, and Singapore, all clamoring for a taste of the Shopee phenomenon. If success were measured in downloads, Shopee would be the reigning champion – dethroning even the most seasoned e-commerce giants.

Company History

  • Shopee was founded in 2015

Interpretation

Shopee, the e-commerce powerhouse born in 2015, has rapidly transformed the online shopping landscape with its innovative approach and relentless pursuit of customer satisfaction. In just a few short years, this digital disruptor has asserted its dominance in the market, becoming a household name synonymous with convenience and quality. With such a meteoric rise, one can only wonder what other surprises the future holds for this trailblazing company.

Company Structure

  • Shopee's parent company is Sea Limited
  • Shopee employs over 67,000 people globally
  • Shopee has over 100,000 employees in Indonesia
  • Shopee has over 20,000 employees in Singapore

Interpretation

With Sea Limited at the helm, Shopee is not just a household name in the e-commerce world – it's a booming metropolis of over 67,000 inhabitants spread across the globe. With a population greater than some small countries, Shopee's workforce is a force to be reckoned with, with over 100,000 residents in Indonesia alone and a bustling community of 20,000 in Singapore. It's safe to say that Shopee isn't just an online platform – it's a thriving city of digital merchants and dream chasers.

Financial Performance

  • Shopee's Gross Merchandise Value (GMV) reached $62.5 billion in 2021
  • Shopee's average order value in Southeast Asia is around $16
  • Shopee's revenue in 2021 was $5.1 billion
  • Shopee conducts over 2 billion transactions annually
  • Shopee processes over 3 million orders daily in Indonesia
  • Shopee's market capitalization peaked at $200 billion in October 2021
  • Shopee's gross orders increased by 117.6% year-on-year in Q4 2021
  • Shopee's ShopeePay processed over $12 billion in payments in 2021
  • Shopee's gross orders in Southeast Asia and Taiwan grew by 30% year-on-year in Q4 2022
  • Shopee's gross orders in Brazil grew by 137% year-on-year in Q4 2022
  • Shopee's gross merchandise value in Southeast Asia and Taiwan was $51.8 billion in 2022
  • Shopee's gross orders in Southeast Asia and Taiwan reached 2 billion in 2022
  • Shopee's gross merchandise value per order in Southeast Asia and Taiwan was $23.5 in Q4 2022
  • Shopee's adjusted EBITDA for e-commerce in Southeast Asia and Taiwan was positive $196.1 million in Q4 2022

Interpretation

Shopee is not just breaking records; it's practically redefining the e-commerce game. With GMV figures that could make Scrooge McDuck jealous, an average order value that gives you bang for your buck, and a revenue that would make even the most successful lemonade stand blush, Shopee is basically the Elon Musk of online shopping. With billions of transactions flying around like speedy delivery drones, Shopee is showing no signs of slowing down. So, to all the other e-commerce platforms out there, take note: Shopee isn't just in the race, it's lapping the competition with a market cap that could make even the most seasoned investors do a double-take.

Market Presence

  • Shopee operates in 7 Southeast Asian countries and Taiwan
  • Shopee's largest market is Indonesia
  • Shopee's fastest growing market is Brazil
  • Shopee's logistics network covers over 1,000 cities
  • Shopee's market share in Southeast Asia's e-commerce sector is over 50%

Interpretation

Shopee is like the cool kid in school who effortlessly straddles multiple worlds, thriving in diverse environments with unmatched flair. Indonesia is its playground where it reigns as the undisputed king, while Brazil is its latest crush, showing exponential growth momentum. With a logistics empire spanning over 1,000 cities, Shopee orchestrates a seamless symphony of delivery across vast landscapes. In the realm of Southeast Asia's e-commerce, Shopee is the unrivaled champion, commanding a market share that leaves competitors in its wake. It's safe to say, Shopee isn't just playing the game, it's rewriting the rules altogether.

Marketing

  • Shopee's affiliate program has over 100,000 partners
  • Shopee's loyalty program, Shopee Coins, has over 100 million members
  • Shopee's influencer marketing program has over 50,000 participants

Interpretation

In a digital world where everyone wants a piece of the virtual pie, Shopee seems to have baked enough for everyone and then some! With over 100,000 partners in its affiliate program, 100 million members collecting Shopee Coins in its loyalty program, and a whopping 50,000 influencers in its marketing program, Shopee is clearly not just a player in the e-commerce game – it's the whole darn stadium! In the cutthroat world of online shopping, Shopee is not just leading the pack, it's lapping the competition with a charming smile and a basket full of rewards.

Product Offerings

  • Shopee offers over 200 million products across all its markets
  • Shopee's live streaming feature generates over 1 million hours of content daily
  • Shopee's live streaming feature hosts over 100,000 streams daily

Interpretation

Shopee isn't just playing around when it comes to online shopping – with over 200 million products available, they're like the Santa Claus of e-commerce, making sure there's something for everyone on their virtual shelves. And when it comes to entertainment, their live streaming feature is no joke either, generating more content than Netflix could dream of in a day, with over 1 million hours to binge on. With over 100,000 streams daily, Shopee is not just a shopping destination but a live entertainment hub, proving that in the world of online retail, they're not just a player – they're the whole game.

Seller Metrics

  • Shopee has over 10 million sellers across all its markets
  • Shopee has over 2 million active sellers in Indonesia
  • Shopee has over 1 million sellers in Malaysia
  • Shopee has over 500,000 official brand and retail partners
  • Shopee has over 3 million sellers in Vietnam
  • Shopee has over 500,000 sellers in Thailand
  • Shopee's seller education platform has over 1 million active learners
  • Shopee has over 300,000 active sellers in Taiwan
  • Shopee has over 200,000 active sellers in the Philippines
  • Shopee has over 100,000 active sellers in Singapore
  • Shopee has over 50,000 active sellers in Brazil

Interpretation

Shopee's global domination seems more like a bustling marketplace filled with over 10 million entrepreneurial spirits weaving their digital wares into the fabric of our consumer culture. Whether in the vibrant markets of Indonesia or the cosmopolitan hubs of Singapore, Shopee's army of sellers is a force to be reckoned with, numbering in the millions and armed with enticing products and relentless ambition. This e-commerce giant can rest assured that its legion of over 500,000 brand partners and 1 million eager learners is a testament to its commitment to nurturing both commerce and knowledge in the ever-evolving world of online shopping.

Social Media Presence

  • Shopee has over 5 million followers on its official Facebook page
  • Shopee has over 2 million Instagram followers
  • Shopee has over 1.5 million Twitter followers
  • Shopee has over 2 million YouTube subscribers

Interpretation

Shopee's social media empire is nothing short of impressive, with a combined total of over 11.5 million followers spread across Facebook, Instagram, Twitter, and YouTube. That's enough people to fill a small country, or at least a very crowded online shopping extravaganza. These numbers not only showcase Shopee's widespread digital presence, but also highlight just how many people are eagerly snapping up those irresistible deals and discounts. Who knew scrolling through your feed could lead to so many shopping carts being filled?

User Metrics

  • Shopee had 343 million monthly active users in Q4 2021
  • Shopee has over 20 million daily active users
  • Shopee's average monthly active users grew by 49% in 2021
  • Shopee's average monthly active users in Taiwan grew by 35% in 2021
  • Shopee has over 50 million monthly active users in Indonesia
  • Shopee has over 30 million monthly active users in Vietnam
  • Shopee has over 20 million monthly active users in Thailand
  • Shopee has over 10 million monthly active users in Malaysia
  • Shopee has over 5 million monthly active users in the Philippines

Interpretation

Shopee's rapid rise in popularity is no joke as their impressive user statistics paint a picture of a platform that is reeling in users faster than a Black Friday sale. With over 343 million monthly active users in Q4 2021, Shopee is making its mark in the e-commerce world, boasting numbers that could make even the tech giants take notice. The 49% growth in average monthly active users in 2021 shows that Shopee is not content with resting on its laurels, but instead is focused on expansion and dominating the online shopping landscape. So, if you're not part of the 20 million daily active users or among the millions in Taiwan, Indonesia, Vietnam, Thailand, Malaysia, or the Philippines, then maybe it's time to hop on the Shopee bandwagon before you get left behind in the digital dust.

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