GITNUX MARKETDATA REPORT 2024

Sexual Wellness Industry Statistics

The sexual wellness industry has experienced rapid growth in recent years, with a projected market value of $39 billion by 2026.

Highlights: Sexual Wellness Industry Statistics

  • The sexual wellness market valued at USD 39 billion in 2020.
  • The sexual wellness market is anticipated to grow at a CAGR of 7.07% between 2021 and 2025.
  • The sexual wellness market in North America was worth around USD 13.50 billion in 2019.
  • Global sales of contraceptives were around USD 17.1 billion in 2020.
  • The global sex toys market is projected to reach USD 52.7 billion by 2026.
  • The adult stores industry in the US made a revenue of USD 1 billion in 2020.
  • Online sales accounted for about 70% of the sexual wellness market in Europe in 2020.
  • The global sexual enhancement supplements market size was valued at USD 1.67 billion in 2021.
  • In 2019, Roman, a healthcare startup focused on men's health and specifically erectile dysfunction, grew its sales by almost 500%.
  • The sexual wellness industry in India is predicted to grow at a CAGR of 34.83% during 2018-2022.
  • China's Southern city of Guangzhou has been dubbed as "the world's sex toy capital", with 70% of the world's sexism toys manufactured here.
  • The global market for personal lubricants is expected to reach $1.6 billion by 2025.
  • The global sexual wellness market generated a revenue of USD 25.05 billion in 2019.
  • In 2020, female sex toys accounted for 52% of the revenue share in the global sexual wellness market.
  • The sexual wellness market in Asia Pacific region is projected to expand at a CAGR of 8.04% during the forecast period between 2020 to 2025.
  • E-commerce held the largest sales channel segment in terms of revenue in the sexual wellness market in 2020.
  • In 2020, the vibrator industry in the U.S. was worth nearly USD 1 billion.

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The Latest Sexual Wellness Industry Statistics Explained

The sexual wellness market valued at USD 39 billion in 2020.

The statistic “The sexual wellness market valued at USD 39 billion in 2020” indicates the total economic worth of products and services related to sexual health and well-being in the specified year. This value represents the combined revenue generated from various segments of the sexual wellness industry, such as contraceptives, sexual health supplements, adult toys, lubricants, and related services. The significant size of the market suggests a growing recognition of the importance of sexual wellness, as well as increasing consumer demand for products and services that cater to this aspect of overall health and lifestyle. The statistic highlights the business potential and economic significance of the sexual wellness sector in the global market.

The sexual wellness market is anticipated to grow at a CAGR of 7.07% between 2021 and 2025.

The statement indicates that the sexual wellness market is projected to experience a Compound Annual Growth Rate (CAGR) of 7.07% over the period from 2021 to 2025. This suggests that the market is anticipated to expand steadily at an average annual rate of 7.07% during these years. A CAGR provides a more accurate representation of the growth trend compared to simple annual growth rates because it takes into account the compounding effect over the specified period. Therefore, based on this statistic, it can be inferred that the sexual wellness market is expected to see significant growth and potential opportunities for investment and market expansion in the coming years.

The sexual wellness market in North America was worth around USD 13.50 billion in 2019.

The statistic indicates that the sexual wellness market in North America had a total estimated value of approximately USD 13.50 billion in the year 2019. This figure reflects the economic size and significance of the industry, encompassing products and services related to various aspects of sexual health and well-being. The market likely includes a wide range of goods such as contraceptives, sexual health supplements, personal lubricants, sex toys, and other adult products. The substantial valuation of USD 13.50 billion underscores the demand for sexual wellness-related goods and services in North America, highlighting the importance and popularity of this sector within the region’s economy.

Global sales of contraceptives were around USD 17.1 billion in 2020.

The statistic “Global sales of contraceptives were around USD 17.1 billion in 2020” represents the total monetary value of contraceptives sold worldwide during the year 2020. This figure includes various types of contraceptives such as pills, condoms, intrauterine devices, and others. The substantial sales amount indicates the significant demand for and usage of contraceptives on a global scale, reflecting the importance of family planning and reproductive health initiatives. The data point also serves as an important metric for assessing trends in population control, healthcare access, and societal attitudes towards contraception across different regions and demographics.

The global sex toys market is projected to reach USD 52.7 billion by 2026.

The statistic indicates that the global sex toys market is expected to significantly grow and reach a value of USD 52.7 billion by the year 2026. This projection suggests a rising demand for sexual wellness products and increasing consumer acceptance of using sex toys. The market is likely experiencing factors such as shifting cultural attitudes towards sex, advancements in technology leading to innovative product developments, and the growing awareness of sexual health and well-being. The projected market value highlights a lucrative industry with potential for continued expansion and diversification in the coming years.

The adult stores industry in the US made a revenue of USD 1 billion in 2020.

The statistic stating that the adult stores industry in the US made a revenue of USD 1 billion in 2020 indicates the total sum of money generated by businesses within this sector during that particular year. This revenue figure provides an insight into the economic significance and scale of the adult stores industry in the US. It suggests that there is a substantial market demand for products and services offered by adult stores, leading to considerable financial transactions and business activities within the industry. Additionally, this statistic can be used to analyze trends, market performance, and potential growth opportunities within the adult stores sector.

Online sales accounted for about 70% of the sexual wellness market in Europe in 2020.

The statistic indicates that approximately 70% of the sexual wellness market in Europe in 2020 was generated through online sales channels. This suggests a significant shift towards digital platforms in the distribution and purchase of sexual wellness products within the European market. The high percentage reflects the growing consumer preference for the convenience, anonymity, and wide product selection offered by online retailers in this specific industry. Factors contributing to this trend may include the increasing digitalization of commerce, as well as the impact of the COVID-19 pandemic, which has accelerated the adoption of online shopping across various sectors. This statistic highlights the importance for companies in the sexual wellness industry to effectively leverage e-commerce strategies and online marketing channels to reach and engage with their target customers in Europe.

The global sexual enhancement supplements market size was valued at USD 1.67 billion in 2021.

The statistic indicates that the global sexual enhancement supplements market was worth USD 1.67 billion in 2021. This suggests a significant demand for products aimed at improving sexual performance and satisfaction worldwide. Factors such as increasing awareness about sexual health, changing lifestyles, and growing disposable income levels among consumers likely contribute to the market’s size and growth. The market size serves as a key indicator for the industry’s economic impact, product adoption rates, and overall consumer interest in sexual health and wellness products. Tracking the market size over time can provide valuable insights for businesses, researchers, and policymakers in understanding trends, addressing consumer needs, and shaping future strategies within the sexual enhancement supplements market.

In 2019, Roman, a healthcare startup focused on men’s health and specifically erectile dysfunction, grew its sales by almost 500%.

The statistic that Roman, a healthcare startup catering to men’s health and erectile dysfunction, experienced nearly a 500% growth in sales in 2019 indicates a significant and rapid expansion in the company’s market reach and revenue generation within just one year. This tremendous growth suggests that Roman’s business strategies, marketing efforts, and product offerings resonated well with their target audience, resulting in a substantial increase in customer acquisition and sales volume. The impressive sales growth not only underlines the effectiveness of Roman’s approach in addressing the healthcare needs of its customers but also highlights the high demand for solutions related to men’s health and erectile dysfunction, positioning the company as a key player in this competitive industry.

The sexual wellness industry in India is predicted to grow at a CAGR of 34.83% during 2018-2022.

The statistic indicates that the sexual wellness industry in India is expected to experience significant growth over the period of 2018 to 2022, with a Compound Annual Growth Rate (CAGR) of 34.83%. This suggests a strong and steady increase in the market size and revenue within the sector, driven by factors such as increasing awareness and acceptance of sexual health issues, changing societal attitudes towards sexual wellness, and the availability of a wider range of products and services catering to this segment. The high CAGR signifies a potentially lucrative market opportunity for businesses operating within the sexual wellness industry in India, and highlights the growing demand and interest in this particular sector.

China’s Southern city of Guangzhou has been dubbed as “the world’s sex toy capital”, with 70% of the world’s sexism toys manufactured here.

The statistic highlights Guangzhou, a city in Southern China, as a prominent hub for the production of sex toys, with approximately 70% of the world’s sex toys being manufactured there. This designation underscores the significant role that Guangzhou plays in the global sex toy industry, emphasizing its dominance in manufacturing these products. The statistic suggests that Guangzhou has a strong reputation and expertise in producing sex toys, attracting manufacturers and businesses from around the world to utilize its resources and infrastructure for the production of these goods. Overall, the statistic positions Guangzhou as a key player in the sex toy market, contributing significantly to the industry’s supply chain and distribution worldwide.

The global market for personal lubricants is expected to reach $1.6 billion by 2025.

This statistic is forecasting the projected size of the global market for personal lubricants, with an expected value of $1.6 billion by the year 2025. This figure indicates the anticipated total revenue generated from the sales of personal lubricant products worldwide. The increasing demand for personal lubricants, driven by factors such as changing societal attitudes towards sexual wellness, growing awareness of sexual health, and expanding product offerings, is expected to contribute to the significant growth in market size. This projection serves as a valuable insight for businesses in the personal lubricants industry, as well as investors and stakeholders, to understand the potential growth opportunities and market dynamics in this sector in the coming years.

The global sexual wellness market generated a revenue of USD 25.05 billion in 2019.

The statistic indicates that in the year 2019, the global sexual wellness market, which encompasses products and services related to sexual health and pleasure, generated a total revenue of USD 25.05 billion. This figure represents the total sales and earnings of various products such as condoms, lubricants, adult toys, contraceptives, sexual health supplements, and other related items. The substantial revenue generated by the sexual wellness market highlights the significant demand for products and services that cater to individuals’ sexual well-being, indicating a growing awareness and emphasis on sexual health and pleasure worldwide.

In 2020, female sex toys accounted for 52% of the revenue share in the global sexual wellness market.

In 2020, the global sexual wellness market saw female sex toys contributing a significant portion of the revenue share, accounting for 52% of the total. This statistic highlights the increasing popularity and demand for female-oriented products in the industry. It suggests that there is a growing recognition and acceptance of sexual wellness products targeted towards women, reflecting evolving attitudes towards sexuality and female pleasure. The data indicates a shift towards more inclusive and diverse offerings within the sexual wellness market, catering to a wider range of preferences and needs.

The sexual wellness market in Asia Pacific region is projected to expand at a CAGR of 8.04% during the forecast period between 2020 to 2025.

This statistic indicates that the sexual wellness market in the Asia Pacific region is expected to experience an annual growth rate of 8.04% during the period from 2020 to 2025. A compound annual growth rate (CAGR) of 8.04% implies that the market is anticipated to steadily increase over the forecast period. This growth could be driven by factors such as increasing awareness and acceptance of sexual wellness products, changing demographic trends, expanding access to healthcare services, and evolving consumer preferences towards overall well-being. Such growth projections are crucial for market participants, businesses, and investors to understand the potential opportunities and market dynamics in the sexual wellness industry in the Asia Pacific region over the specified time frame.

E-commerce held the largest sales channel segment in terms of revenue in the sexual wellness market in 2020.

The statistic indicates that in the sexual wellness market in 2020, e-commerce was the primary sales channel in generating revenue. This suggests that online platforms, such as websites and apps, played a crucial role in driving sales and consumer engagement within the sexual wellness industry during that year. The dominance of e-commerce as the largest sales channel segment implies a shift towards digital platforms for purchasing sexual wellness products, possibly driven by factors such as convenience, anonymity, and a wider product selection. As a result, businesses operating in the sexual wellness market may need to prioritize their online presence and strategies to effectively reach and cater to their target consumers.

In 2020, the vibrator industry in the U.S. was worth nearly USD 1 billion.

The statistic ‘In 2020, the vibrator industry in the U.S. was worth nearly USD 1 billion’ indicates that the market for vibrators in the United States experienced significant growth and consumer demand, reaching a substantial valuation of almost $1 billion in sales revenue. This suggests that vibrators have become increasingly popular and mainstream, reflecting evolving societal attitudes towards sexual wellness and pleasure. The market value also highlights the economic significance of the adult pleasure product industry, as well as the potential for further expansion and diversification in the future.

References

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How we write our statistic reports:

We have not conducted any studies ourselves. Our article provides a summary of all the statistics and studies available at the time of writing. We are solely presenting a summary, not expressing our own opinion. We have collected all statistics within our internal database. In some cases, we use Artificial Intelligence for formulating the statistics. The articles are updated regularly.

See our Editorial Process.

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