GITNUX MARKETDATA REPORT 2024

Sales And Marketing Alignment Statistics [Fresh Research]

Statistic 1

"UK shoppers are expected to spend over 8.7 billion British pounds during Black Friday in 2022, while 47% of European consumers intend to cut back on their spending."

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Statistic 2

"24% of marketers voted the decline in ability to measure campaign effectiveness on tech platforms and open web as the leading concern in media in marketing initiatives."

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Statistic 3

"UK shoppers are expected to spend over 8.7 billion British pounds during Black Friday in 2022, while 47% of European consumers intend to cut back on their spending."

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Statistic 4

"Total retail sales in the United States are projected to increase from 6.6 trillion U.S. dollars in 2021 to 7.9 trillion U.S. dollars in 2026, with Walmart as the leading retailer."

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Statistic 5

"Alibaba.com experienced the greatest reduction in brand value worldwide in 2022, with a contraction of 42%."

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Statistic 6

"24% of marketers voted the decline in ability to measure campaign effectiveness on tech platforms and open web as the leading concern in media in marketing initiatives."

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Statistic 7

"Digital video ad revenue in the United States is expected to reach 19.8 billion U.S. dollars in 2021, showing a steady growth from 2015 to 2022."

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Statistic 8

"Neo Marketing Inc. experienced a decrease in operating profit of 23 million yen in fiscal year 2022. This statistic matters in the context of Sales and Marketing Alignment Statistics because it shows the impact of marketing-related services on a company’s overall profitability."

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Statistic 9

"54% of US consumers fear that martech will lead to less creative and fun advertising, while 73% fear a loss of privacy."

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